The document discusses audience feedback from a test screening of a student film project. Feedback was gathered through questionnaires with 30 people from various backgrounds aged 17-55. Respondents correctly identified the horror genre of the teaser trailer and noted interesting elements like the use of a child character. Some felt the teaser could be stronger by having quicker cuts between shots or more camera time on the girl. Feedback on the posters and magazine cover noted similarities to real film marketing but also differences like including an "as seen in Empire Magazine" tag not usually seen on posters. Respondents could summarize the brand image as a horror thriller but some felt more emphasis on the products as a whole could strengthen the brand. Overall the audience enjoyed the project and

1. Question 3: What have you learned from your audience feedback

2. Throughout the project we have used audience feedback to aid us in the decision making process – after all it is the audience who will be watching the end product. For example we used audience feedback to analysis what audiences expected to see from a horror teaser trailer. We continued to use this style of research to find out answer to other questions as well, such as, our title choices and even down to the fonts we were going to use on the posters.

3. As a group we also used a digital camera and overhead projector to show our class the final product. After the test screening we then showed the audience our posters and magazine cover. Finally, several questions were asked to the audience to establish their thoughts and opinions of the products. Towards the end of the project we all set about on individual tasks to find out whether or not our products had been a success and whether the audience enjoyed them or not. For me this took the form of a questionnaire with a sample of 30 people. These people were not just students but came from a variety of ages and backgrounds; White Middle classes, Working classes, Black Middle classes etc and ageing from 17 – 55. Over the page is my audience feedback with evaluative comments towards the end of this PowerPoint.

4. Audience Feedback Teaser Trailer - Sample Size 30

5. Which genre does this teaser trailer depict? Is the product typical of the genre?

8. Audience Feedback Ancillary Tasks - Sample Size 30

9. ‘ the text style is similar to that of a Hollywood film poster’ ‘ Many of the elements are similar, for example, the use of suggestive colours and imagery’ Does anything make them different? ‘ The ‘as seen in Empire Magazine’ is not normally on posters’ ‘ No, all the products remind me of genuine film products’