Tendencias de Marketing Digital 2016 - Maratona DigitalMaratona Digital
Rafael Terra é CEO da Fabulosa Ideia. Professor de Marketing Digital da ESPM, PUC, UNOESC, Unicruz, Unijui e Unifra. Palestrante de Marketing e Humanização de Marcas com mais de 50 palestras só em 2014, entre elas: participação na Francal, maior feira de calçados do Brasil, FENINJER, maior evento do setor joalheiro da America Latina, e na BITS, feira montada em padrões internacionais e desenvolvida em parceria com a CeBIT, a maior feira de TIC do mundo.
Consultor de Marketing e Humanização de Marcas. Entre as empresas já atendidas: Abicalçados, Grupo RBS, Rede Bandeirantes. Integrou em 2014 o time de inovadores projetos
digitais no Brasil, como o Bootcamp de Midias Sociais, Marketing Minds e o Innovation Experts.
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Why Digital Marketing is a big opportunity for Remanufacturers and what shoul...Zoltan Matyas
Remanufacturing toner cartridges is a value added business, but if you can't communicate your values efficiently and your brand is week you will end up competing on price which is highly unprofitable.
Sounds familiar?
Technology is disrupting all markets and industries and ours is not an exception. In 2016 we can not afford not to start learning how to deal with the "New type of buyer" and leverage the new channels of communication. I will be vey practical and will attempt to give immediately applicable advice as of how remanufacturers should profit from the Digital Marketing fenomenon in 2016.
Social Media and Digital Marketing for SchoolsChris Rawlinson
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
9 Trends That Will Shape Digital Marketing in 2016Webrepublic
In a fast changing industry, it’s key to understand which trends drive future growth. In this presentation, we take a look at the forces that will shape digital marketing in the months to come. From HTML5 to Storytelling, this is how your marketing efforts will make a difference in 2016.

Tendencias de Marketing Digital 2016 - Maratona DigitalMaratona Digital
Rafael Terra é CEO da Fabulosa Ideia. Professor de Marketing Digital da ESPM, PUC, UNOESC, Unicruz, Unijui e Unifra. Palestrante de Marketing e Humanização de Marcas com mais de 50 palestras só em 2014, entre elas: participação na Francal, maior feira de calçados do Brasil, FENINJER, maior evento do setor joalheiro da America Latina, e na BITS, feira montada em padrões internacionais e desenvolvida em parceria com a CeBIT, a maior feira de TIC do mundo.
Consultor de Marketing e Humanização de Marcas. Entre as empresas já atendidas: Abicalçados, Grupo RBS, Rede Bandeirantes. Integrou em 2014 o time de inovadores projetos
digitais no Brasil, como o Bootcamp de Midias Sociais, Marketing Minds e o Innovation Experts.
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Why Digital Marketing is a big opportunity for Remanufacturers and what shoul...Zoltan Matyas
Remanufacturing toner cartridges is a value added business, but if you can't communicate your values efficiently and your brand is week you will end up competing on price which is highly unprofitable.
Sounds familiar?
Technology is disrupting all markets and industries and ours is not an exception. In 2016 we can not afford not to start learning how to deal with the "New type of buyer" and leverage the new channels of communication. I will be vey practical and will attempt to give immediately applicable advice as of how remanufacturers should profit from the Digital Marketing fenomenon in 2016.
Social Media and Digital Marketing for SchoolsChris Rawlinson
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
9 Trends That Will Shape Digital Marketing in 2016Webrepublic
In a fast changing industry, it’s key to understand which trends drive future growth. In this presentation, we take a look at the forces that will shape digital marketing in the months to come. From HTML5 to Storytelling, this is how your marketing efforts will make a difference in 2016.

2. Third Quarter 2009 Highlights
Third Quarter 2009 Highlights
• Revenue growth of 7% Y/Y and 8% Q/Q
G l ti th f 8% Y/Y d Q/Q
– Google properties revenue growth of 8% Y/Y and Q/Q
– Network revenues increased 7% Y/Y and Q/Q
– International revenues were $3.1 billion
• Operational Highlights
– Strong financial metrics: revenue growth, profitability, and cash flow
– Investing in Innovation: 70/20/10
• Innovation in our Core Business
Creating the Perfect Search Engine and Better Ads
– Creating the Perfect Search Engine and Better Ads
• Innovation in our Emerging Businesses
– Mobile/Android
2
– Display/YouTube
– Enterprise
6. Costs and Expenses
Costs and Expenses
GAAP
$Millions Q3'08 Q2'09 Q3'09
Cost of Revenues $2 173 $2 108 $2 226
Cost of Revenues $2,173 $2,108 $2,226
Percent of revenues 39% 38% 37%
Research & Development $705 $708 $758
Percent of revenues 13% 13% 13%
Sales & Marketing $509 $469 $498
Percent of revenues 9% 8% 8%
G l & Ad i i t ti $ $ $
General & Administrative $507 $364 $389
Percent of revenues 9% 7% 7%
Total Costs & Expenses $3,894 $3,649 $3,871
Percent of revenues 70% 66% 65%
Non-GAAP
$Millions Q3'08 Q2'09 Q3'09
Cost of Revenues $2,162 $2,094 $2,211
Percent of revenues 39% 38% 37%
Research & Development $536 $526 $563
Percent of revenues 10% 10% 10%
Sales & Marketing $445 $412 $436
Percent of revenues 8% 7% 7%
General & Administrative $376 $324 $344
Percent of revenues 7% 6% 6%
Total Costs & Expenses $3,519 $3,356 $3,554
Percent of revenues 64% 61% 60%
6
Note: Please refer to supporting Table 1 for reconciliations of non-GAAP costs and
expenses to GAAP costs and expenses
Percent of revenues 64% 61% 60%
7. Profitability
Profitability
GAAP
$Millions (except per share amounts) Q3'08 Q2'09 Q3'09
Income from Operations $1,648 1,874
$ 2,074
$
Operating Margin 30% 34% 35%
Net Income $1,290 1,485
$ 1,639
$
EPS (diluted) $4.06 4.66
$ 5.13
$
Non-GAAP
$Milli ( t h t ) Q3'08 Q2'09 Q3'09
$Millions (except per share amounts) Q3'08 Q2'09 Q3'09
Income from Operations $2,023 2,167
$ 2,391
$
Operating Margin 37% 39% 40%
Note: Please refer to supporting Table 2 for reconciliations of non-GAAP results of operations
Net Income $1,563 1,708
$ 1,884
$
EPS (diluted) $4.92 5.36
$ 5.89
$
7
pp g p
measures to the nearest comparable GAAP measures
8. Free Cash Flow
Free Cash Flow
$Millions Q3'08 Q2'09 Q3'09
Net cash provided by
operating activities $2,185 $1,609 $2,726
Less purchases of property
and equipment ($452) ($139) ($186)
q p ($ ) ($ ) ($ )
Free cash flow (Non-GAAP) $1,733 $1,470 $2,540
8
9. Overview of Q3 2009 OI&E and FX
Overview of Q3 2009 OI&E and FX
In Interest and Other Expenses, we had a net expense of $7M for Q3
• In Q3 the interest income earned on our investments was $47M and we recognized
• In Q3, the interest income earned on our investments was $47M and we recognized
$19M in realized gains.
• Given the context of where we are now in the economic cycle, we have revised our
approach to focus again on increasing our long-term expected returns and began this
pp g g g p g
transition in Q3.
• Primarily as a result of our average option strike price having moved closer to the
market FX rate in Q3 relative to that in Q2, we expensed $67M related to our cash flow
$
FX hedging program, compared to $93M in Q2.
• Also, our cash flow FX hedging programs allowed us to recognize a benefit of
approximately $39M to international revenue this quarter.
• Before hedging, the recent weakening of the USD relative to other currencies had
a positive impact of $166M on revenue in Q3 compared to the prior quarter, but the
strengthening of the USD compared to Q3 of the prior year resulted in a negative impact
of roughly $297M
9
of roughly $297M.
10. Table 1 - Reconciliations of non-GAAP costs and expenses
to GAAP costs and expenses
to GAAP costs and expenses
$Millions Q3'08
As a % of
Revenues (1) Q2'09
As a % of
Revenues (1) Q3'09
As a % of
Revenues (1)
Cost of revenues (GAAP) 2,173
$ 39% 2,108
$ 38% 2,226
$ 37%
( ) ,
$ ,
$ ,
$
Less: Stock-based compensation expense (11) (14) (15)
Cost of revenues (non-GAAP) 2,162
$ 39% 2,094
$ 38% 2,211
$ 37%
Research and development (GAAP) 705
$ 13% 708
$ 13% 758
$ 13%
Less: Stock-based compensation expense (169) (182) (195)
Research and development (non GAAP) 536
$ 10% 526
$ 10% 563
$ 10%
Research and development (non-GAAP) 536
$ 10% 526
$ 10% 563
$ 10%
Sales and marketing (GAAP) 509
$ 9% 469
$ 8% 498
$ 8%
Less: Stock-based compensation expense (64) (57) (62)
Sales and marketing (non-GAAP) 445
$ 8% 412
$ 7% 436
$ 7%
General and administrati e (GAAP) 507
$ 9% 364
$ 7% 389
$ 7%
General and administrative (GAAP) 507
$ 9% 364
$ 7% 389
$ 7%
Less: Stock-based compensation expense (36) (40) (45)
Less: Settlement agreement with the Authors
Guild and the Association of American
Publishers ("AAP") (95) - -
General and administrative (non-GAAP) 376
$ 7% 324
$ 6% 344
$ 6%
Total costs and expenses (GAAP) 3,894
$ 70% 3,649
$ 66% 3,871
$ 65%
Less: Stock-based compensation expense and
settlement agreement with the Authors Guild
and the AAP (375) (293) (317)
Total costs and expenses (non-GAAP) 3,519
$ 64% 3,356
$ 61% 3,554
$ 60%
10
(1) Percentages based on revenues of $5,541 million in Q3'08, $5,523 million in Q2'09 and $5,945 million in Q3'09.
11. Table 2 - Reconciliations of non-GAAP results of operations
measures to the nearest comparable GAAP measures
measures to the nearest comparable GAAP measures
$ millions except per share amounts Q3'08
Operating
Margin (1) Q2'09
Operating
Margin (1) Q3'09
Operating
Margin (1)
Income from operations (GAAP) 1,648
$ 30% 1,874
$ 34% 2,074
$ 35%
Add: Stock-based compensation expense 280 293 317
Add Settlement agreement ith the A thors G ild and the AAP 95
Add: Settlement agreement with the Authors Guild and the AAP 95 - -
Income from operations (non-GAAP) 2,023
$ 37% 2,167
$ 39% 2,391
$ 40%
Net income (GAAP) 1,290
$ 1,485
$ 1,639
$
Add: Stock-based compensation expense (net of tax) 217 223 245
Add: Settlement agreement with the Authors Guild and the AAP (net of tax) 56 - -
Net income (non-GAAP) 1,563
$ 1,708
$ 1,884
$
Net income per share - diluted (GAAP) 4.06
$ 4.66
$ 5.13
$
Net income per share - diluted (non-GAAP) 4.92
$ 5.36
$ 5.89
$
Shares used in per share calculation - diluted 318 319 320
(1) Percentages based on revenues of $5,541 million in Q3'08, $5,523 million in Q2'09 and $5,945 million in Q3'09.
11