The document discusses plans for a new music magazine called "THE BIG MUSIC". It would be published by IPC, who has experience with music magazines. Rita Ora would promote the magazine since she appeals to the target audience. While an app would be created for the magazine, it would not have an online website presence in order to avoid distracting from sales of the physical magazine.

2. Advertising Brands
 IPC EMAP
NME Broadcast
Rugby world Screen international
Photographer shots
Motor boat Rac
Camper Lighting
Anglers mail HSJ
What's on TV Construction news
World soccer Nursing times. Net

3. IPC - NME
 I would choose IPC to publish my magazine as they
currently produce a music magazine which is fairly
popular. With ideas and inspiration from their current
magazines they could make ‘THE BIG MUSIC’ magazine
very popular and successful with the knowledge of how to
publish it.
 when advertising I would like the artist Rita Ora to
promote the magazine as she is regularly in the top 40
charts, the target audience will recognize and know who
she is.
 I wouldn't’ have an online presence for the magazine as I
feel this will distract the audience from the genuine
product and possibly reduce sales.
 I would invest in an app for the product. This would have
to be purchased via the app store as some people don’t
like taking magazines when travelling etc.