Q1. Approximately how many total hours per week do you spend online? This would be the Less than 1 hour 1 to 5 hours 6 to 10 hours 11 to 20 hours 21 to 40 hours 41 hours or more. -1 -2 -3 -4 -5 -6 Q2A. Following is a list of things people can do online. Please indicate which of these you have ever done on the Internet. (Rotate responses.) Don’t Know = 0 Ask First ____ ____ ____ ____ ____ ____ ____ Yes No Communicated with others via newsgroups or chatrooms-------------------------------------- Looked for a job ---------------------------------- Planned or booked trips ----------------------------- Downloaded a picture or graphic ----------------------- Downloaded sounds or audio clips---------------------- Looked up information about a TV show or movie ----------- Down loaded a Video clip ---------------------------- Q3. What other type of things do you use the Internet for? _________________________________ DELL SATISFACTION AND LOYALTY Q4. Overall, how satisfied are you with your DELL computer system? Very satisfied -1 Somewhat satisfied -2 Somewhat dissatisfied -3 or Very dissatisfied -4 Q5. How likely would you be to recommend DELL to a friend or relative? Definitely would recommend -1 Probably would -2 Might or might not -3 Probably would not -4 or Definitely would not recommend -5 Q6. If you could make your computer purchase decision again, how likely would you be to choose DELL? Definitely would -1 Probably would -2 Might or might not -3 Probably would not -4 or Definitely would not -5 Q7. Deleted (Open ended) _________________________________ COMPUTER MANUFACTURER IMPORTANCE/PERFORMANCE RATINGS Q8. The following set of statements refers to personal computer manufacturers. For each statement, please first indicate to what extent you agree that DELL Computers meets that requirement. To do this, please use a scale from 1 to 9, where a “1” means you do not agree at all with the statement, and a “9” means you agree completely. Of course, you may use any number between 1 and 9 that best describes how much you agree or disagree with the statement. Don’t Know = 0 A. How much do you agree that DELL Computers does (insert statement)? (Rotate statements.) Ask First Rating ____ Make ordering a computer system easy ____ ____ Let customers order computer systems customized ____ ____ Deliver its products quickly ____ ____ Price its products competitively ____ ____ Feature attractively designed c ...