The document outlines a cybersecurity digital marketing plan that emphasizes the importance of security compliance, vendor compatibility, and effective data monitoring in light of escalating cyber threats. It highlights marketing challenges faced by cybersecurity firms and recommends strategies such as lead generation, content marketing, and digital initiatives to increase brand awareness. Additionally, it provides a proposed budget for a one-month marketing plan totaling approximately $2,890.

1. Cybersecurity-Digital &
Marketing Plan

2. Management Summary
• Security is complicated and must take into account
adherence to standards bodies, compliance, current
existing infrastructure, and vendor compatibility.
• Companies must make sure the right monitoring and
controls are in place for protecting data in the cloud
information threats to Organization
• How to align cost optimization strategies with the business
to showcase value in uncertain times by Gartner & IDC
• Disruption over the past four years
• CYBER security marketing challenges
• Recommendation - Marketing
• Proposed Digital Pan
• Proposed Budget - One Month Plan

3. Information threats to Organisation
47%
38%
34%
31%
31%
30%
29%
28%
25%
20%
O R G A N I Z A T I O N A L D I S R U P T I O N
S E V E R E O P E R A T I N G C O S T P R E S S U R E
A D V E R S E R E G U L A T O R Y I N T E R V E N T I O N
F U N D I N G S H O R T F A L L
S H I F T I N G C O N S U M E R D E M A N D
I T S E R V I C E F A I L U R E
L A B O R D I S R U P T I O N
E X T E R N A L D I S R U P T I O N O F B U S I N E S S
E N V I R O N M E N T
C Y B E R S E C U R I T Y I S S U E
P R O D U C T / S E R V I C E F A I L U R E
INFORMATION TO CYBER CRIMINALS
Organizational disruption
Severe operating cost pressure
Adverse regulatory intervention
Funding shortfall
Shifting consumer demand
IT service failure
Labor disruption
External disruption of business environment
Cyber security issue
Product/service failure
47%
38%
34%
31%
31%
30%
29%
28%
25%
20%
CYBER THREATS TO ORGANISATION

4. The worldwide information security market is forecast
to reach $170.4 billion in 2022. (Gartner)
Security spending is forecast to grow from $106.6Bn in
2019 (up 10.7 percent from 2018) to $151.2Bn in 2023
(IDC’s)
• Identify crisis phase and what actions you will take
• Equip yourself with data for decision making
• Build adaptable and realistic budget scenarios
• Align based on business unit value, risk and cost
• Take a portfolio view of cost optimization
Cybersecurity and Digital Business
Risk Management
Manage cybersecurity risk effectively
across an evolving digital risk
landscape

5. Disruption Over the Past Four years
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Organizational disruption
Severe operating cost pressure
Adverse regulatory intervention
Funding shortfall
Shifting consumer demand
IT service failure
Labor disruption
External disruption of business environment
Cyber security issue
Product/service failure
Other disruptive business situation
47%
38%
34%
31%
31%
30%
29%
28%
25%
20%
3%

6. CYBER Security Marketing Challenges
CHALLENGES & OPPORTUNITY
• It's hard to stand out in the crowd new cybersecurity
companies are popping up! (what makes our
brand/messaging different & standout!)
• There are a lot of different cyber threats out there,
potential customer is not informed! (opportunity to
educate our customers)
• Several business firms don’t prioritize cybersecurity
until it is too late! (create a sense of urgency with our
potential clients)
• Cybercriminals are weaponizing sensitive data to
increase pressure on ransomware victims
“As per the survey by Hiscox, it was found that 7 out of 10 were not at all prepared for a cyberattack”.

7. Recommendation - Marketing
• Developing a sustainable and effective lead generation engine
• Creating an effective content strategy for all audiences and stages of
the sales funnel
• Executing and optimizing digital marketing initiatives (e.g. SEO, PPC,
social, email marketing)
• Engaging with analyst relationship independent third party technology
research and advisory firms to communicate the company’s strategy
and vision (ALM, HFS, ALM, Forrester, & IDC, etc.)
• Launching and supporting ABM & channel campaigns
• Measuring and realizing ROI across a wide array of marketing efforts

8. AWARENESS
• Blog posts
• Social Media updates
• Infographics
• Photographs
• E-books
• Web pages
• Audio podcast
• Video podcast
• Print magazine/ newsletter
• Primary research
INTEREST
• Educational resources
• Quiz/surveys/polls
• Discounts/offers/referrals
• Email Campaigns
• Useful resources
• Downloads
• Webinar/events
DESIRE
• Whitepapers
• E-Books
• Brochures
• Microsites
ACTION
• Demo
• Customer stories
• Comparison/Spec sheet
• Webinar events
Proposed Digital Plan
TOFU
MOFU
BOFU

9. Projected Budget - One Month Plan
PROJECTED MARKETING BUDGET (MONTHLY)
Details Budget
Website Design & Maintenance Services Plans $1,500
Content Marketing Services $100
Google Ad words (PPC) $100
Email Marketing Services $40
Facebook/Instagram/Twitter/LinkedIn/Pinterest $200
Search Engine Optimization (SEO) $200
Marketing Materials $250
Video $400
Social Media Marketing (SMM) $100
Total $2,890
*Please note the above budget is an approx.
52%
4%
3%
1%
7%
7%
9%
14%
3%
Website Design & Maintenance
Services Plans
Content Marketing Services
Google Ad words (PPC)
Email Marketing Services
Facebook/Instagram/Twitter/Linked
In/Pinterest
Search Engine Optimization (SEO)
Marketing Materials
Video
Social Media Marketing (SMM)