Drummond Public Relations is a Houston-based firm that specializes in combining traditional PR with online marketing. The document defines and compares PR, advertising, and marketing, noting that PR involves establishing favorable relationships with the public through unpaid announcements, advertising uses paid announcements, and marketing supports PR and advertising efforts. It then describes how DPR uses press releases to garner media coverage for clients and provides potential benefits of PR for businesses, products, and events.

1. DRUMMOND PUBLIC RELATIONS Where Traditional PR Meets Its Online Destiny

9. HOW DOES PR WORK? (cont’d)