Ana provided excellent assistance with marketing and distributing a book edited by Jim Schiro. She developed an effective marketing plan and coordinated publicity efforts. Ana also helped disseminate the book to newly appointed political executives. The executive director thanked Ana for her extremely helpful support.

1. To: Ana Cardenas/MCS/Price Waterhouse@Americas-US
cc: Paul Lawrence/MCS/Price Waterhouse@Americas-US, Tom Craren/US/EXEC/PwC@Americas-US,
Joel A. Kurtzman/US/INF/PwC@Americas-US, Roger Lipsey/US/M&C/PwC@Americas-US
Subject: thanks for all your help
Ana -- In reviewing all the individuals across PwC who have assisted the PricewaterhouseCoopers
Endowment for the Business of Government over the past year, I want to thank you again for your
help regarding publicity and dissemination of Memos to the President which was edited by Jim Schiro.
You were extremely helpful and a delight to work with all throughout the entire time period (starting in
August 2000 and continuing to the present) in which we worked together publicizing Memos.
You did an excellent job in developing and implementing a marketing, communications and
distribution plan for the book. Your assistance in coordinating the publicity and dissemination
initiatives with PwC staff, PwC book team, book publishers, Americas Theatre internal and external
distribution sources, and other external marketing contacts was much appreciated. Your ongoing
efforts to seek out opportunities for book promotion and distribution at industry and service marketing
events was also very helpful.
We are still disseminating Memos to newly appointed political executives in the Bush Administration.
I plan to continue working with you in your role as contact for book distribution. Thanks again for all
your help.
Sincerely, Mark Abramson, Executive Director, PwC Endowment
Forwarded by Ryan Nordberg/MCS/Price Waterhouse on 05/10/2001 11:20 AM
Project Name: Participant Adoption white paper
Evaluation Period: From: 11/27/2000 To: 03/31/2001
Evaluator Name & Role: Ryan Nordberg / White Paper authorReviewers
Name & Role: Maurice L. Woods / White Paper author, Michael Bazigos / MetaCapitalism SME
Ana worked with co-authors and MetaCapitalism Subject Matter Expert, Michael Bazigos editing the
white paper, providing team members with necessary supporting material to enhance and improve
content. She worked with MCS Graphics & ASC to ensure that white paper design adhered to PwC
brand standards as well as effectively communicated graphically represented data.
Ana met all financial requirements while completing this project. She found inexpensive means to
publish, distribute and market the white paper and was both effective and efficient with her time and
very prompt in her responses to requests from Maurice and I. She facilitated PwC’s "succeed
through sharing" principle with her effort to get the white paper distributed within and outside the
PwC network. Making the document available on MetaCapitalism.com as well as other PwC
internal & external electronic sources allows for low-cost wide distribution of practical thought
leadership. Initial search for opportunities within MCS to promote white paper resulted in it's
inclusion on the Commerce One eLink Conference CD distributed to all conference participants.
As a result of editorial work and attention to detail, the content of the white paper was improved.
And as a result of the marketing effort, the white paper reached a much wider audience within and
outside PwC. Ana's support through the process and positive attitude made the white paper
publication both an enjoyable and an educational process.

2. To: Linda J. Alterson, Ana Cardenas, Jackie Faniel, Maria Oliveira, Sharon Sumliner
cc: Patrick J. Allin
Subject: HEROES
My personal thanks to all of you for your commitment and dedication to making the CI/IT conference
and my Process Breakout a success.....you taught me not to worry....now you have to TRAIN me
not to worry.....sorry, but that will take some time....thanks, again.....
James Holec
Partner, PwC Change Integration Practice
To: Ana Cardenas/MCS/Price Waterhouse@Americas-US
cc: Grady Means/MCS/Price Waterhouse@Americas-US, Joel A. Kurtzman/US/INF/PwC@Americas-US,
Tom /US/M&C/PwC@Americas-US
Subject: thanks for all your help
Ana, I wanted to take a minute to thank you for your contributions on the launch of PwC/SAP's co-
published thought leadership book "Enterprise Portals". Your contribution of time, effort and
knowledge to both the internal distribution/communications and external Public Relations ensured
maximum exposure for this publication. During this project, you exhibited clear communication skills,
indepth knowledge both internally and externally in promoting the book and effective project
management skills.
Thank you again for you contribution to this project. It couldn't have been successful without you.
Rose Lee
Global SAP Marketing Director
To: Ana Cardenas
cc: Debbie Cohen, Josephine Weise, Jill Fugger
Subject: THANKS
Once again, thanks for all your effort in pulling together the SCM presentation for the SAP COE
meeting... All 50+ pages look great!
What a pleasant experience compared to working with the proposal and presentation center!!!!!!
Thanks again, again!
Tig Williams
Partner, PwC Strategic Change Practice

3. To: Paul Steep@Price Waterhouse-Canada, Ana Cardenas@Price Waterhouse-US
cc: David Stevens@Price Waterhouse- Canada
Subject: Thank you very, very much
As you know the SCM conference last week was an unqualified success and I would like to thank you
for your contributions which included:
- help with design and agenda etc.
- graphics and logo design
- preparation and compilation of materials
- administration of attendees and joining instructions
- providing support before the conference
- provision of administrative support during the conference itself
Please know that I am extremely grateful for your help, without which I'm sure the result would have
been very different.
Steven Bradley
PwC Stategic Change Practice