Twin Zebras and Moedi wa Kitso offer knowledge mobilization services to help organizations share research insights and increase their impact. They work with clients to analyze their work, understand their audiences, and interpret findings into engaging stories tailored for different media. Their full-service approach includes developing visual content, writing for various formats, and placement strategies to help research reach decision-makers and maximize influence.

1. insights
Communicating
twinzebras
graphic & web design

2. DO YOU need to let people
know more about the new
knowledge your organisation
is producing? Do decision
makers have access to your
organisation’s work?
Would you like to increase the
impact of your organisation’s
research?
© Rachel Demotts

3. sharing your insights
NEVER BEFORE have there been so many
opportunities for sharing your work with the
wider world.
Technology has opened new channels of
communication and made content more engaging.
Still, interpreting complex technical findings for a
more general audience can be a challenge.
A PARTNERSHIP of two creative companies from northern Botswana now offers support for the entire life cycle
of informing decision-makers about new knowledge. Relevant Research is a new service offered by Twin Zebras
design studio and Moedi wa Kitso knowledge mobilisation advisors. Designed especially for projects and institutions
committed to engaging with decision makers to see the evidence from their studies used to build better policies and
programmes, Relevant Research:
• analyses your organisation’s substantive work
• listens to your strategic priorities
• interprets your outputs in language that your policy audiences can understand
• helps your people develop the skills, insight and expertise to engage with the right audiences at the right time.

4. MOEDI WA KITSO’S expertise
in content creation, information
re-purposing, dissemination and
communications, focuses on
mobilising your organisation’s
knowledge for maximum
influence. Content for a wide
range of media -- including web,
mobile technologies and print – is
customised for the client through
mobilised teams of writers,
editors, technical advisors,
animators, media specialists, web
content developers, and database
developers. Looking further than
end products, Moedi wa Kitso
also helps organisations build
the collaborative processes that
stimulate real engagement of
researchers and policy makers.
TWIN ZEBRAS’ extensive
experience in design and
production of high quality
publicity and campaign materials,
including annual reports,
brochures, posters, web sites
and advertisements, creates
brilliant visual context for an
organisation’s stories.
Twin Zebras brings the sharpness
in focus from its highly praised
private sector branding and
design work to the academic
arena.

5. AS EXPERIENCED partners, we
understand the pressures faced
by publically funded institutions
and are committed to going the
extra mile to meet programme
and project deadlines.
© HST, ESA, NASA

6. © Anson Mackay

7. how we work
NEED A high impact report?
An influential social media campaign?
An information-rich website?
WE REVIEW your key documents, including evaluations and specific research outputs, and interview your
researchers and managers to uncover the insights – and successes – that can remain hidden amid technical
detail. We look at your audiences – funders, policy decision-makers, partners, clients – to discover their
primary interests.
Then we create stimulating stories that show how the work your organisation is doing has the potential
to meet these interests. The next step is to package these stories, enhanced with striking images and
explanatory information graphics, and choose the most appropriate media to use in sharing your insights
with your audiences and the wider world. Since we offer a start-to-finish service, we make sure that final
products are placed where they will have the most impact, and follow up with a review of uptake.

8. talk to us
MOEDI WA KITSO
P.O. Box HA 60 HAK
Maun
Botswana
Tel 267 686 2825
Fax 267 686 2825
Mobile 267 7175 7223
moediwakitso@btcmail.co.bw
TWIN ZEBRAS
P.O. Box HA 28 HAK
Maun
Botswana
Tel 267 686 3755
Mobile 267 7162 7102
www.twinzebras.com
tarynmccann@mac.com