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Hire More Designers, OK?

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To carry the work of multiple product pods, you need multiple designers. In this presentation, John Cutler, Product Evangelist at Amplitude makes the case for why you need to hire more designers.

Published in: Leadership & Management
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Hire More Designers, OK?

  1. 1. Hire More Designers, OK? @johncutlefish
  2. 2. Felix
  3. 3. Felix
  4. 4. Felix To Do Doing
  5. 5. Felix To Do Doing Make accountants awesome at…
  6. 6. To Do Doing Felix
  7. 7. Felix To Do DoingTo Do Doing Overhead Other Meetings Other Meetings StandupStandup
  8. 8. Develop Design To Do Doing Done Design Develop To Do Design Develop Done
  9. 9. Felix To Do DoingTo Do Doing To Do Doing
  10. 10. Felix Design for: Make accountants awesome Design for: Make bookkeepers awesome ? Make accountants awesome Make bookkeepers awesome
  11. 11. Jan Feb Mar Felix’s schedule….
  12. 12. “Oh Felix…we couldn’t find you. You must have been busy. We just went ahead and…” Felix
  13. 13. “Oh Felix…we couldn’t find you. You must have been busy. We just went ahead and…” Felix
  14. 14. Jan Feb Mar Team’s schedule…. Jan Feb Mar Felix’s schedule….
  15. 15. Mission 1 Mission 2 Project 1 Project 2 ? ? $$ $$
  16. 16. Designers getting upstream Premature convergence Handoffs Tetris playing Large batches Experimentation and iteration Design quality Outcomes Team cohesion Flow/cadence
  17. 17. We could fix this if we just hired more designersdevelopers!
  18. 18. Productivity Efficacy Ability to make sense
 of system dynamics Team size increases…
  19. 19. OK! OK! We hired some designers… but we can’t seem to revert back to how we used to work early on.
  20. 20. Felix Ops Testing Data Science Product Mgmt
  21. 21. 1 50%50% 2 T Doin 3 4
  22. 22. Focus On
 To Try Trying Review ReviewFocusing To Try Trying Review To Try Trying Review Team A Team B Team C
  23. 23. Focus On
 To Try Trying Review ReviewFocusing To Try Trying Review To Try Trying Review Team A Team B Team C
  24. 24. Did it work?
  25. 25. 2x the work in 1/2 the time 2x the outcomes with 1/2 the work
 and 2x the learning in 1/2 the time
  26. 26. Design Develop To Do Design Develop Done
  27. 27. Missions not Projects Start together…
  28. 28. Resist the drift into failure/mediocrity Do what doesn’t make sense Visualize the work Adaptive structure Start together. Work together. Hire designers…ok?
  29. 29. Thanks! @johncutlefish

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