Slide deck for 2012 University of Oklahoma Department of Communication Sooner Conference: "Putting Wikis to Work: A pilot case study of CMC in academic health care research communities of practice"

1. Michelle C. Farabough
Sooner Conference 2012
Putting Wikis to Work:
A pilotcasestudyofCMC inacademic
healthcareresearchcommunitiesofpractice

2. Framingthe casestudy
• OU-Tulsa School of Community Medicine (Health)
+
• Knowledge Management (Communication)
=
• CDC 2010 National Conference on
Health Communication, Marketing, and Media

3. Theproblem
• Health care research required for faculty and residents
• Time and geographic constraints
• Patient visits and emergencies take precedence
• Email “culture”
• Delayed and uncompleted studies
• Vast amount of information and data

4. Theobjective
• Select appropriate CMC tool
• Identify benefits and barriers to use
• Share lessons learned
• Increase awareness of Web 2.0 CMC

5. Limitations
• Just that… a case study
• Continuous improvement research
• Small n and large number of antecedents
• Emerging technologies

6. Wouldnew socialmedia “work”for
academichealth care researchCoPs?
• Would it be used?
• Would it be perceived as more efficient
than email for collaborative communication and
project management?

7. Select appropriate CMC tool

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9. Whatis a wiki?

10. ResearchDesign
• Communities of Practice
• Chronic Pain
• Clinical and research faculty physicians, residents, and staff from
OU, TU, and Laureate Institute for Brain Research
• No funding or deadline
• Aging in Place
• Clinical and research faculty, staff, and Tulsa community health
service leaders engaged in CBPR
• Seed grant funding and one year deadline
• Resident Patient Care Projects
• Clinical and research faculty physicians,
residents, and staff
• Residency requirement and deadline

11. Demographics

12. Identifybenefits and barriers to use
• Sources of information
• Web analytics: access, edit or create content
• Self-administered, anonymous survey: perception
• Key informant open-ended questionnaire: perception
• Informal Analysis
• Quantitative: web analytics and survey questions
• Qualitative: questionnaire

13. Useranalytics
93.86
64.29
78.57
90
10
66.67
71.43
21.43
50
0
10
20
30
40
50
60
70
80
90
100
Access Content Create Content Edit Content
RateofUsage
AIP (n=14)
PCP (n=30)
CP (n=14)
Access Create Edit

14. Perceivedusefulnesscomparedto email
77.8
66.7
62.5
69.2
61.5
46.2
33.3 33.3
50
0
10
20
30
40
50
60
70
80
90
Store Organize Find
%
AIP (N=9)
PCP (N=19)
CP (N=6)
PercentofUsers
Store Organize Find

15. Themesfrom key informants
• University culture (cost, IT, PHI security, email)
• Technical savvy
• Training
• Organization of information
• Asynchronous communication

16. Key informantcomments
• “The greatest challenge is getting people who are
committed to use it. For those with no protected time
for research or engagement on a particular research
project, use of the wiki will be minimal at best.”
• “No matter how helpful, you have to have time to
read, follow, and use it.”
• “I was hesitant at first, but now that I have used it
I would recommend it.”
• “Great resource. I didn’t know things like this
existed.”

17. Sharelessons learned
• Consider project needs and users
• Deadlines and funding affect use
• Email is greatest competition
• Key individuals affect use and perceived usefulness
• Increased awareness = first step toward culture change

18. Contactme…
Michelle@KMRM.com