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Putting Storytelling Strategy Into Practice4 20
The document presents strategies for effective online storytelling, emphasizing the importance of identifying good stories and empowering others to share them. It includes a storytelling toolkit with guidelines, tools, and past examples, while suggesting platforms for sharing stories such as blogs and social media. The goal is to celebrate successes and market stories to enhance outreach and recognition.
Putting Storytelling Strategy Into Practice4 20
- 1. Putting storytelling strategyinto practice Presented by Michaela Guerin Hackner April 27, 2009 Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 0
- 2. 1. Storytelling inthe field: a case study Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 1
- 3. Storytelling in thefield Regardless of where we work, there are often amazing stories to tell… Uganda Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 2
- 4. Go the distance Identify a good story….. Ethiopia Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 3
- 5. The story ….At the beginning of the interview she proudly writes her long name on a piece of paper without hesitation - quite a feat for a woman with little education and only four months of literacy training. … Alexanderena Nanzala Uganda Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 4
- 6. 2. Empowering othersto tell your story Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 5
- 7. Identifying a goodstoryteller Choose someone who: • Has access. • Is passionate and curious. • Can tell the story from the perspective of the subject. • Has the time to tell the story. Ethiopia Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 6
- 8. Storytelling toolkit Develop a storytelling toolkit that can be shared with staff members. Include: • Guidelines for how to identify a success story. • Tools and translator if necessary. • A list of questions. • How to write a good success story. • Past examples. Kenya Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 7
- 9. Providing a platformfor recognition http://worthwomen.typepad.com Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 8
- 10. 3. Sharing yourstory Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 9
- 11. Low-bandwidth storytelling • Blogs • Flickr and photos slideshows (PictoBrowser) • PDF Handouts for download • Twitter • Facebook fan pages • Slideshare presentation or an embedded slideshow on your site (e.g. Sound Slides) Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 10
- 12. Celebrate your successes Marketyour stories, and you never know who might pick them up. …or what might happen next. Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 11
- 13. Questions? Contact Information: Michaela GuerinHackner mhackner@forumone.com 703.548.1855 x47 Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 12