Creative business engineer, Jet Swain, challenges businesses to get in touch with the things you cannot see, or possibly even measure. To tap into customers’ feelings, your employees attitudes and industry-wide mindsets. In this presentation, Jet deconstructs the 21st century business model – and realigns it to focus more on intuition - and creative bravery. Presented at Fuji Xerox’s Innovate13 Conference. Monday 11 November 2013