The document discusses how organizational culture can be influenced and changed through creating a culture map. It explains that a culture map visualizes the behaviors and values an organization wants at its core. Developing a culture map provides clarity around expectations, provides guidance, creates a common language, and inspires employees. While a map alone does not change culture, it must be referred to regularly, employees must help build it and be involved, and leadership must model the behaviors to make lasting cultural changes. The document also notes that culture change takes time and the map may need to evolve as the organization changes over time.