Putera Sampoerna Foundation Report Quarter 2 2010

2nd Quarter Report 2010

Independence :
Yesterday, Today and Tomorrow

www.sampoernafoundation.org

Table of Contents
Letter from the Managing Director 2 Letter from the Managing Director
The Pathway To Leadership 3
• Saving Bright Minds to Become Compassionate Leaders Dear Committed Stakeholders,
During August, Indonesia again celebrated its Independence Day (Hari
Insights 4 - 11 Kemerdekaan) when we recall the struggle to end colonial rule and
• High Goals Set at 4th Indonesian Teachers Congress create the independent Republic of Indonesia.
Sampoerna School of Education
• SSE Lecturers Win Attention at International Conference Since the announcement of Indonesia’s independence 65 years ago
Indonesian Perspective Heard in Valencia, Spain we have witnessed an emerging nation struggling to forge its identity.
• SSE Seminars Aim for Technologically Advanced Teachers
If the nation’s founding fathers, Soekarno and Hatta were alive today,
• 241 Students Embark on Leadership Path they would see that despite the many challenges along the way, the
Sampoerna Academy new generation of Indonesians has managed to embrace the spirit of
• High Achieving Scholar Shines in Korea change to build a more positive and equitable society.
Scholars & Alumni
Even better, in today’s independent Indonesia, leadership no longer
Partners 12 - 16 consists of only those with the function of leading. Leadership is for
everyone from all walks of life. We are on the bridge to a new form of
• Students & Teachers Benefit in Holistic Approach independence.
PT HM Sampoerna, Tbk.
• PT Sampoerna Agro Tbk. Provides Support We see, for example Widodo, a young student from a small village
in Central Kalimantan in East Java supporting a local community in Central Java while still
PT HM Sampoerna, Tbk. completing his Agricultural studies at university.
• Bringing Quality Education to Teluk Bintuni, West Papua
As we create the independent Indonesia of tomorrow, we see teachers
• Improving School Development in Kayuagung, eagerly exploring opportunities for advancement, nationally and
• Indika Energy Bintara Embarks on Education Program internationally.
for East Kalimantan
PT Indika Energy Tbk. We see more of the brightest minds from financially disadvantaged
• Trakindo Utama’s IDR 2.5 Billion Education families now being able to receive quality education and demonstrate
Commitment Announced their ability to shine anywhere in the world.
PT Trakindo Utama
• Successful Business Gathering for Palembang Community We see corporations, governments, communities, entertainers,
Palembang Business Leaders Meet Sampoerna
socialites and individuals all joining hands and taking part in education
improvement to free the country from its vicious cycle of poverty and
Academy Scholars ignorance.
• Leadership Training for Youths
Lawrence Quahe & Woo, LLC Sampoerna School of Education’s Kongres Guru Indonesia (KGI) or
• Opportunity to Work Together on Sampoerna Academy Bali Indonesian Teachers Congress entered its 4th year with remarkable
Jakarta’s Balinese Business Leaders progress in terms of support and participation from leading figures of
education inside and outside the country.
• Leading Corporate’s Long Term Investment in Education
PT Jaya Readymix We are more than pleased to say that Putera Sampoerna Foundation’s
Sampoerna Academy marked this year’s intake recruitment with an
Government Partners 17 increase in the number of qualified applicants, positive response from
• Opening Pathways for International Education more institutions, individuals and local governments—even when
in Sulawesi and Jakarta realizing that more seats are still in demand to provide more bright
young students with the quality education necessary for them to
News & Events 18 - 19 become future leaders.
• Press Conference Showcases New Program Initiatives Putera Sampoerna Foundation is most grateful to receive the ongoing
‘Save a Teen’ Program Attracts More Partners commitment of donors including PT Sampoerna Agro Tbk., PT HM
• Fashionistas Embrace Compassionate Acts Sampoerna Tbk., PT Indika Energy Tbk., PT Jaya Readymix, Lawrence
Socialites Show Support for ‘Save a Teen’ Quahe & Woo LLC, PT Trakindo Utama, local government of Teluk
• 14 Top Artists and Bands’ New Single “Rindu Bersatu” Bintuni and many others. Thank you to all who contribute to changing
Leading Musicians Support ‘Save a Teen’ with Passion the lives of those who are in need of continuous support.
And because it is Ramadhan, it is an appropriate time for us to reflect
Strategic Partner News 20 that the key to creating a better future for ourselves and those with
• Family & Small Business Financial Workshops for whom we share this country is in “helping others”.
Women Prove Popular
Sahabat Wanita Allow us to also suggest you see how Bait Al-Kamil, one of our strategic
partners, can help channel alms-giving specifically to education
List Of Contributors 21 improvement for the economically disadvantaged.

New Partners 22 - 23 Trusting you enjoy a safe and peaceful Ramadhan, and Happy Eid
al-Fitr.
Partners Galleries 24 - 25
Nenny Soemawinata
Financial Highlights 26 - 27 Managing Director

Putera Sampoerna Foundation 2nd Quarter Report 2010

Pathway to Leadership
Insights 3

US President Obama Acknowledges Leadership
Saving Bright Minds
to Become Compassionate Leaders
The level of achievement of any individual in society is based One young man who has demonstrated his passion to grow and
upon many factors but no other factor is more critical to an serve the community is Widodo, the son of a modest farmer
individual’s success than education. The USA’s President from Madiun, East Java, who received a Putera Sampoerna
Barack Obama is an example of an individual who has risen to Foundation scholarship to study Agricultural Engineering at
the highest position of leadership in his country. Gadjah Mada University, Yogyakarta. With a group of friends at
the university, Widodo gained the First Prize for Catering Service
Yet 40 years ago, perhaps even ten years ago, it may have been and Food Agribusiness in the 2009 Student Entrepreneurship
impossible for many people to envisage the son of a Kenyan Program.
father and an American mother assuming the presidency
of the world’s most powerful nation. One aspect of Barack Widodo then took that next critical step on the path to
Obama’s rise to leadership was the importance of achieving an leadership, he used the prize to develop his knowledge and
outstanding education instilled in him by his mother, herself entrepreneurship skills by establishing Marantha Foods which
a world renowned anthropologist. From his relatively humble cooperates with a group of local farmers in Bantul, Yogya-
beginnings to his time at Harvard University, President Obama karta to produce healthy food products which are used as a
always strove to make the most of himself. supplement by people with diabetes. “It is part of my belief in
giving back to the local community” said Widodo.
It was therefore fitting that during his opening remarks at
the Presidential Summit in Washington DC, USA on April Indonesia needs such leaders who can begin to break the cycle
20, 2010 President Obama acknowledged Indonesia’s social of ignorance by overcoming their own sense of unawareness
entrepreneurs including Putera Sampoerna and eight other and work closely together with people at the grassroots level.
representatives from Indonesia. In his remarks President To create such leaders a comprehensive support system
Obama also stated “Real change comes from the bottom up, consisting of quality education, family support and strong pub-
from the grassroots, starting with dreams and passions of lic-private partnership is required. It is time to act together and
single individuals serving their communities”. free the nation from ignoring the underprivileged.

Indonesia’s leaders of tomorrow, much like President Obama We invite you to co-create those leaders.
himself will need to work with the utmost diligence to achieve
their goals. The Putera Sampoerna Foundation (PSF) brings
together the top students from across the archipelago and
provides them with the tools to make a lasting contribution to
society, with entrepreneurship as one main entry point.


4 Insights

Sampoerna School of Education
High Goals set
at 4th Indonesian Teachers Congress
The clock showed that it was almost 4 PM in the afternoon. As the country’s only internationally recognized teachers
Most of Jakarta’s office workers were probably preparing to congress, the Indonesia Teachers Congress which was first held
finish their work for the day and make their way home. But in 2006, aims to provide teachers and principals with global
Muhammad Nur, principal of MAN Sumbok School in Nibung, insights to support improved practices in their schools and
North Aceh remained in his seat in Balai Kartini plenary hall. to raise government awareness of issues facing educators in
Indonesia.
“The topic is interesting, and the speakers are inspiring. This is
a really good opportunity to compare education methods and
implementation in Aceh.” While the quality of Aceh students
can compete with those in bigger cities, Mr. Nur admits
that schools in his region still need to catch up in terms of
facilities and infrastructure. Therefore, teachers should make
an extra effort to complement the lack of infrastructure by
implementing the best teaching methods possible.

This is Mr. Nur’s second time participating in the Indonesian
Teachers Congress initiated by the Putera Sampoerna
Foundation. Held in Jakarta on May 20, 2010, the 4th
Indonesian Teachers Congress (Kongres Guru Indonesia) was
attended by more than 1,000 teachers from across Indonesia
and 40 international and local experts.


Insights 5

The 2010 Congress received support from the World Bank,
ExxonMobil Oil Indonesia, Inc., ExxonMobil Exploration and
Production Surumana Ltd., ExxonMobil Exploration and
Production Mandar Ltd., Mobil Cepu Ltd., Oregon State
University and the British Council.

Commemorating National Awakening Day under the theme
“Preparing Educators for a Changing World: Education for
Sustainable Development”, this year’s congress was attended
by the National Education Minister Prof. Dr. Ir. H. Mohammad
Nuh while speakers included former Environment Minister Prof.
Dr. Emil Salim together with international speakers such as
Dr. Mae Chu Chang, lead general educator for the World Bank
(Indonesia); and Dan Hoynacki from Oregon State University, to
name a few.

Preparing Educators for a Changing World:

Education for
Sustainable
Development


6 Insights

Indonesian Perspective Heard in Valencia, Spain
SSE Lecturers Win Attention
at International Conference
Zainal Abidin Koemadji can see that he is a part of the inter- The inspiration came while he was representing Indone-
national educators’ community. He can also see his students sia at the INTED (International Technology, Education and
benefiting from what he learned and shared with hundreds of Development) conference in Valencia, Spain from March
education specialists from around the globe. “My students are 8 – 10, 2010. The conference attracted more than 400
happy when I open mobile access to reach me anytime. Now I participants and 295 presentations from 50 nations.
can analyze each of their unique learning behaviors and identify
problems that affect their studies,” said the Mathematics lecturer Besides learning about opportunities and recent develop-
at the Sampoerna School of Education. ment in today’s education, Zainal also attracted delegates
from Austria, Rumania, Spain, Portugal and the USA to
hear his paper “Perception of Freshmen on Mathematics
Education: Mathematics and Mathematics Teacher” which
was delivered at the “Research in Education” session. As a
result, Zainal was invited to join the Scientific Advisory board
for the upcoming International Conference of Education,
Research and Innovation from November 15-17, 2010 in
Madrid, Spain.

Another SSE lecturer Vera Syamsi also presented her paper
entitled “Embedding Technology in Language Learning: A
New Experience in Language Learning” (Students’ Responses
Toward Studying at Home by Utilizing Information and
Communication Technology at the Sampoerna School of
Education, Jakarta, Indonesia).

After the INTED Conference in Spain, the SSE delegates visited
the Mathematics Department of the Delft University of
Technology in The Netherlands where they discussed several
possibilities relating to financial mathematics research with
Dr Hans van der Weide.


Insights 7

SSE Seminars Aim for
Technologically Advanced Teachers

Emphasis on the need for teachers’ detailed attention to together with leaders from the community of Education
their students was discussed at the Teacher’s Training and Workforce Education Institutes (LPTK) with the theme
Pedagogy Seminar held at the Sampoerna School of Education “Directions in the Changes of Pre-Service Teacher Training in
(SSE), Jakarta on June 24, 2010 which also provided important Indonesia”.
updates on the need for more technologically advanced
teachers. Also in the second quarter of 2010, Sampoerna School of
Education facilitated its Program Pengalaman Profesional
Expressing the need for teachers to embrace modern (School Experience Program) which provides SSE students with
technology, Professor Fumihiko Shinohara of the Faculty of real-life experience of teaching and learning through in the
Pedagogy, Tokyo Gaku-gei University, Japan said “Teachers field observations.
must be able to apply a teaching-learning method which is
in line with the characteristics of their students. Information Each of the SSE students is required to observe 16 classes of a
and Communications Technology (ICT) helps that process. For partner school during their first and second semesters, where in
example when studying History, students have more options on return the partner school will be provided with opportunities for
which subject appealed most to them, and also various means teachers’ professional development programs.
to express their ideas through videos, music, blogs etc.”.
Drs. H. Ratiyono MM, M.Si from the Jakarta Education Office
Commenting upon Professor Shinohara’s lecture, Professor commented, “The School Experience Program is supported by

”
Dr. Paulina Pannen, Dean of SSE said “ICT can open new the Jakarta Education Office by promotion to potential school
perspectives and improve the skills of students and teachers partners from elementary to high school level”.
alike. It is also part of SSE’s commitment towards education
improvement to hold free-of-charge seminars to improve
teachers’ professionalism and especially advancing their ICT Teachers must be able to
knowledge”. apply a teaching-learning

”
method which is in line with
Prior to this event, on June 22, 2010 Sampoerna School of the characteristics of their
Education (SSE) held a discussion with education personnel students. Information and
working with the World Bank, USAID-DBE2, Microsoft Partners Communications Technology
in Learning and the Swedish International Development Agency (ICT) helps that process


8 Insights

Inspired and Discovered
241 Students Embark on Leadership Path
Cahya, a 15 years old girl from Malang, could not help but

”
cry when her mute brother hugged her after receiving news
that Cahya had won a Sampoerna Academy scholarship. “My
brother told me to keep my faith and maximize my potential,”
said Cahya, translating the stammering voice which came from
the mute young man.

Without the Sampoerna Academy scholarship, it would be
almost impossible for Cahya to continue her education, let
A total of 150 students were selected

”
alone with an international standard curriculum.
for SMAN 10 Malang (Sampoerna
Her father suffers from an illness that restrains him from Academy) and 91 students were selected
working properly while her mother’s only income is earned
from selling traditional herbs (jamu). Cahya’s brother works
for SMAN Sumatera Selatan (Sampoerna
as a scavenger, and by sometimes helping her brother sorting Academy) in Palembang and are now ready
garbage, Cahya has proposed a research idea to solve waste to start their new life at the Academy
management issues in Indonesia.

Cahya represents those students who show leadership potential
and can be considered the best of the brightest in most parts
of Indonesia with an unfortunate family background.


Insights 9

Those who are selected for scholarships will have access to
high quality education provided by properly qualified teachers
following an international curriculum and undergo leadership
development programs at Putera Sampoerna Foundation’s
Sampoerna Academy.

The selection process itself has proven to be a daunting task,
as seen during the 2010 student recruitment. The committee,
consisting of Putera Sampoerna Foundation’s officers, teachers
and other leading figures from the community, media and do-
nors, was required to make heartbreaking decisions to choose
scholarship recipients from thousands of applicants.

SMAN Sumatera Selatan (Sampoerna Academy) in Palembang
began the student recruitment process on March 16, 2010 with
the challenging task of choosing scholarship recipients from 729
applicants from different regions inside and outside Sumatra.

It was an equally daunting task in Malang, East Java during the
selection process for SMAN 10 Malang (Sampoerna Academy)
which was conducted from April 27 – 29, 2010. The number of
applicants from across East Java province for the 2010 intake
was 3,015, a significant increase over the 2,600 applicants from
2009 which reflects the reputation and educational results
Sampoerna Academy Malang has achieved within the region
during its first year of operation.

As a result, a total of 150 students were selected for SMAN
10 Malang (Sampoerna Academy) and 91 students were
selected for SMAN Sumatera Selatan (Sampoerna Academy)
in Palembang and are now ready to start their new life at the
Academy.

Congratulations to all!


10 Insights

Chairil (far right) with other Scholars and Andy F. Noya in a 2009 visit to Metro TV
Scholars & Alumni
High Achieving Scholar Shines in Korea
The Putera Sampoerna Foundation’s support for financially
disadvantaged students is not only limited to those in the
Sampoerna Academy but also extends to other high achievers
throughout Indonesia.

An example of this commitment is Chairil from North Sumatra,
a 2008 intake student majoring in Electronic Engineering at the
University of Indonesia who received a four year full boarding
scholarship from the Putera Sampoerna Foundation. Chairil soon
became recognized as a high achiever on his campus.

In 2009 Chairil and two friends won the 2nd Prize for an
Electrification Essay Competition held by PT PLN (Persero),
a state-owned electricity company. Titled “Equal and Effective
Electricity Subsidies for the Prosperity of Indonesian People”, the
essay won Chairil IDR 15 million.

In early 2010 Chairil was chosen to participate in an exchange
program to Daejeon University, South Korea for one year.
Recently Chairil has taken on an extra role in the DICC (Daejeon
International Community Center) where his task is to provide
computer training to Indonesians working in Korea in the
Daejeon region and its surroundings. This program was created
to hone the skills of the Indonesian workers so they can improve
their standard of living in Korea.


Insights 11

Yuliana (right) - Intake 2008 FEUI and a scholarship beneficiary of PSF Alumni Contribution Scheme

Alumnus-Supported Scholar
to Compete in Science Olympiad
Another example of a high achieving scholar is Yuliana Safriani from Bogor
who was part of the 2008 intake at the University of Indonesia, majoring in
Economic Development. Initially Yuliana was a Putera Sampoerna Foundation
scholarship recipient, but in 2009 she was further chosen to be a scholarship
recipient from the Sampoerna Foundation Alumni Association (SFAA) through
its program “Save Our Scholars”.

With her research paper entitled “Analysis on sulfur mining activities and
local government role in the socio-economic life of people in Kawah Ijen,
Banyuwangi, East Java”, together with four friends, Yuliana was the 1st prize
winner of an Economics Science Competition PKM-P (Creative Program
Student Research) which was held by the University of Indonesia. Because of
her performance, Yuliana will represent the Faculty at the University of Indo- Yuliana presenting her winning paper at
nesia’s Science Olympiad in October, 2010. The Putera Sampoerna Foundation the Economics Science Competition, 2010
congratulates Chairil and Yuliana on their achievements. They set an inspiring
example for all Indonesian scholars.


12 Insights
Partners

Teachers giving their comments when trying the new computers facility for teaching and learning improvement in TLC Pasuruan

PT HM Sampoerna Tbk. Supports
Full Spectrum Education Improvement
Students & Teachers
Benefit in Holistic Approach
The second quarter of 2010 saw continuing support for the This new Teachers Learning Center has been built to improve
advancement of education in Indonesia by PT HM Sampoerna the quality of teachers throughout Indonesia and serve as the
Tbk. (HMS). For students, a practical, yet highly entertaining model for teacher development centers across Indonesia.
student blogging competition was the most recent step in the
Personal Computer Donation Program from PT HM Sampoerna Supported by PT HM Sampoerna Tbk. through the Sampoerna
Tbk. entitled “Technology Brightens the Future” which is School of Education, the Teachers Learning Center was officially
designed to support the education sector in Indonesia through launched in Pasuruan on April 15, 2010 by the Director General
adopting the latest developments in information technology. of Educator and Education Workforce Quality Improvement
together with the Regent and Mayor of Pasuruan.
The PC Donation Program began in 2008 and to date PT HM
Sampoerna Tbk. has donated 250 PCs to nine high schools in The Teachers Learning Center is also a part of the teachers and
Jakarta and 500 PCs to ten high schools and two universities principals’ development program which is held in the three
in East Java through the Putera Sampoerna Foundation (PSF). areas of Karawang, Surabaya and Pasuruan and which to date
has seen the participation of 90 school principals and 2,270
In the blogging competition which was held from March– June, teachers over the past three years.
2010 with the topic “Patriotisme Pemuda” (Indonesian Youth
Patriotism) for batch 1 and “Youth Leadership” for batch 2,
students were encouraged to express themselves through
posting their writings, conducting research and discussing issues
with fellow bloggers to improve their knowledge, experience
and analytical skills. As well as improving the skills of students,
significant progress is also being made in improving the skills
of teachers.

Recently, Pasuruan, East Java became the first place in Indonesia
to have a high quality and integrated quality development Blog writing competition winners with PSF and Mrs. Niken Rachmad from
center for teachers at all levels of education. PT HM Sampoerna Tbk.


Insights
Partners 13

Majority of Elementary Teachers Need Quality Improvement
PT Sampoerna Agro Tbk.
Provides Support in Central Kalimantan
One thing that has to significantly improve in Indonesia is the Beginning in 2009, this program includes training to improve
quality of the teaching profession. According to data from teacher quality through mastering class management and
the Ministry of National Education for the years 2007 - 2008, effective teaching methods. The teachers who passed the
77.85% of elementary teachers in Indonesia do not meet selection will be able to continue their studies in the Teacher
standard qualifications. The situation in Kotawaringin Barat Education and Training (TETRA) program while the successful
regency in Central Kalimantan (Borneo) is even more dis- principals will join the Principal Education and Training (PETRA)
couraging where 95.5% of teachers do not meet the standard program, followed by the Life Skill Education (LIFED) program.
qualification. One company that is showing its commitment
towards community improvement within its area of operation
is PT Sampoerna Agro Tbk.

In cooperation with the Putera Sampoerna Foundation and
local government of Kotawaringin Barat and Sukamara, PT
Sampoerna Agro Tbk. held the Sampoerna Agro Expo on
April 28-29, 2010 in Kotawaringin Barat and Sukamara, which
consisted of a series of talk-shows on Education, entitled
“Developing Education from within the Heart”.

At the Expo, certificates were awarded to teachers and principals
from across Central Kalimantan who had completed the Adopt
a Teacher for Professional Development (ATP) program.

Bringing Quality Education
to Teluk Bintuni, West Papua
Understanding the needs, the local government of Teluk
Bintuni regency in Irian Jaya Barat together with Putera
Sampoerna Foundation signed an agreement for EQUIP
(Education Quality Improvement Program) in Teluk Bin-
tuni on April 24, 2010.

The program includes Education Quality Improvement
in Sumuri Junior High School (SMP Sumuri) in Tanah
Merah Baru and an Education Community Development
program for kindergarten, elementary and junior high
schools in Tanah Merah Baru, Saengga and Onar, Teluk
Bintuni, West Papua.

Drg. Alfons Manibui, DESS as the regent of Teluk Bintuni in agreement signing with Working on areas such as senior team management,
PSF’s Vira Soekardiman teachers, students and the community, the program
is expected to address the needs of quality education
On numerous occasions the outstanding minds of Irian Jaya Barat in the Teluk Bintuni area and bring forward the true
(West Papua) have proved that their province is a home to high potential of West Papua.
achieving students, yet lack of development and proper facilities for
its people remains a problem.


14 Partners
Government Partners

Multi Scholarship Program for East Kalimantan
Indika Energy Bintara
Embarks on Education Initiatives with PSF

The 20 scholarships awarded in East Kalimantan recently was The scholarships were provided by PT Indika Energy Tbk. in
a demonstration of PT Indika Energy Tbk.’s commitment to cooperation with Putera Sampoerna Foundation.
improving the quality of education in Indonesia,
The ceremony was attended by Rico Rustombi - Senior
At a ceremony held on May 25, 2010 at the East Kalimantan Vice President of PT. Indika Energy Tbk, Vira Soekardiman
Regional Police Headquarters in Balikpapan, seventeen East - Director of Sales Putera Sampoerna Foundation and
Kalimantan Police Officers and three children of Police Officers Brigjen Pol Ngadino - Deputy Chief of East Kalimantan
from Bintara Level received undergraduate scholarships to Regional Police.
universities in Balikpapan and Samarinda.

PT Trakindo Utama’s IDR 2.5 Billion Education
Commitment Announced
The company has pledged to improve education by partnering
with Putera Sampoerna Foundation in three worthwhile programs
- School Refurbishment, Scholarships and Educator Empowerment
Programs.

Five Primary Schools in five cities are involved in the project: Jakarta,
Malang - East Java, Palembang - South Sumatra, Banjarmasin - South
Kalimantan and Balikpapan - East Kalimantan. There will be three
Mr. Rachmat Sobari Hamami, President Director of PT Trakindo Utama
with PSF team programs in each school and the project will last for one year.

The national Education Improvement Program in Partner- A MOU Signing Ceremony was held at PT Trakindo Utama’s office
ship with PSF and PT Trakindo Utama is doing its part in in Jakarta on May 24, 2010 to celebrate the new partnership. The
improving access to quality education in Indonesia and MOU was signed by Rachmat Sobari Hamami, President Director
recently announced a major commitment to celebrate the of PT Trakindo Utama and Vira Soekardiman, PSF Director of
company’s 40th Anniversary. Sales.


Partners
Insights 15

Palembang Business Leaders Meet Sampoerna Academy Scholars
Successful Business Gathering
for Palembang Community
With the aim of getting to know each other better a Business
Gathering of Sampoerna Academy scholars and local business
leaders took place in Palembang on May 21, 2010.

The Business Gathering which also aimed to promote the
education goals of Sampoerna Academy was co-sponsored
by BNI (Emerald) Palembang, Garuda Indonesia (Palembang),
Hutchison CP Telecommunications (Three) and The Jayakarta
Daira Palembang.

As part of the festivities, Sampoerna Academy Palembang
students performed at the event and an auction of three
paintings by Ms. Manohara Odelia Pinot and Mrs. Daisy
Fajarina was held. Proceeds from the auction will be channeled
towards sponsorships for Sampoerna Academy Palembang.
Sampoerna Academy Palembang students and teachers pictured with Ms.
Manohara Odelia Pinot and Mrs. Daisy Fajarina in Business Gathering in
Palembang

Lawrence Quahe & Woo LLC Helps Sharpen Leaders
Leadership Training for Youths
“Sharpen the Leader in Me” was the theme of the Student
Leadership Camp in Dharma Agrowisata on March 30-April 1,
2010 which was fully supported by Lawrence Quahe & Woo
LLC.

Student Leadership Camp is a program designed to
internalize the leadership values which are the core values
of the school. Through the program, students are expected
to exhibit good leadership which provides positive influence
to people in their surroundings and leads the nation towards
a better future. This first Student Leadership Camp involved
students from SMA Negeri Sumatera Selatan (Sampoerna
Academy) .

Lawrence Quahe & Woo LLC supports improvement and
internalizing the sense of leadership by providing learning
opportunities and experience for students to work within
a group, develop cohesion and cooperation and develop
students’ entrepreneurship and leadership values.

Sampoerna Academy Palembang students enjoyed their time at the
Leadership Camp


16 PartnersEvent
News &

Jakarta’s Balinese Business Leaders
Enthusiastic about Education Improvement
Opportunity to Work Together
on Sampoerna Academy Bali
Leading Balinese entrepreneurs and business people who live in At the Bali Biz Gathering which was held at the Ritz Carlton’s
Jakarta met with the Putera Sampoerna Foundation (PSF) recently Lobo Café, guests heard that an agreement has been
at the Ritz Carlton Kuningan, Jakarta to receive updates on the new signed between the Putera Sampoerna Foundation and
Sampoerna Academy in Bali. the Provincial Government of Bali to build a Sampoerna
Academy boarding school offering an enhanced curriculum
of academic and non-academic skills including life skills,
entrepreneurship and personality development.

The audience heard that Bali’s Provincial Government will
support the establishment of the Sampoerna Academy Bali
by providing five hectares of land for school buildings and
dormitories in Kubu Tambahan, Buleleng.

As a sign of the enthusiasm with which guests at The Bali
Biz Gathering received the news, IDR 32.5 million was
raised to be channeled to the new Sampoerna Academy
in Bali.

A proposal that another Bali Biz Gathering be held with
more people attending was put forward by Mr. Ngurah
Participants of the Bali Biz Gathering heard updates on the upcoming Bali
Sampoerna Academy
Astaman, one of the guests.

PSF Support for Jaya Readymix’s Employee Scholarships
Leading Corporate’s
Long Term Investment in Education
When your employer provides scholarships for your children, Foundation’s Director of Sales Vira Soekardiman
employees most likely increase their loyalty and contribute more to represented both parties for the signing.
the company’s success. One company which realizes the importance
of community development and which is committed to support the
education access of its employees’ families is PT Jaya Readymix.

PT Jaya Readymix, Indonesia’s first and largest supplier of concrete
and a joint venture between Boral International Ltd. and PT
Pembangunan Jaya, provides IDR 255,000,000 for 1 year junior
high school scholarships to 200 of its employees’ children through
the Putera Sampoerna Foundation (PSF). The commitment was
marked with a signing ceremony which took place at PSF’s offices
on April 29, 2010.

PT Jaya Readymix ‘s Director Bapak Ibrahim, Corporate QHSE
Manager Mr. Mark Jones, Boral Ltd. General Manager Environ-
mental Services Mr. Richard Strautch and Putera Sampoerna


Insights
Government Partners 17

Sampoerna Academy Advances Across Indonesia
Opening Pathways for International
Education in South Sulawesi and Jakarta

PSF team met with representatives of local parliament (DPRD), Regional Education office, Bapedda (City’s Development Planning Board), Education Council,
and Ministry of Rellgious Affairs from Gowa District, South Sulawesi.

In an important development for education in the province, the As a follow up to this meeting, South Sulawesi Regional Office
Putera Sampoerna Foundation (PSF) met with education stake- Head Drs. H.A. Patabai Pabokori visited SMAN 10 Malang
holders in South Sulawesi from May 24 – 25, 2010. A series (Sampoerna Academy) to observe how PSF is managing an
of meetings were held with the Education Office of South international standard boarding school, and was impressed by
Sulawesi Province and the District Education Offices of Maros, what Sampoerna Academy has achieved within a year.
Gowa and Bone to discuss plans to establish a Sampoerna
Academy in South Sulawesi. The meetings generated a great On May 20, 2010 the PSF team also met with the Head of the
deal of positive comments and the importance of international Jakarta Education Office, Dr. H. Taufik Yudi Mulyanto, MPd,
boarding education provided by a Sampoerna Academy was together with representatives of the Inter-Institution Relations
confirmed by all stakeholders. Department of the Jakarta Education Office to present details
for the establishment of a Sampoerna Academy in Jakarta.
This meeting was a follow up to a previous meeting between
Mr. Putera Sampoerna and the Governor of Jakarta Mr. Fauzi
Bowo and Head of the Jakarta Education Office in early 2010.


18 News & Event
News & Events

‘Save a Teen’ Program Attracts More Partners
Press Conference Showcases
New Program Initiatives

PSF’s Vira Soekardiman holding plaque of commitment , posing with representatives from brands and corporate partners.

Public donations for education are now more convenient, safer So far in 2010, an additional 45 brands and corporate partners
and more enjoyable thanks to recent innovations from the have joined the “Save a Teen” Program with the commitment
Putera Sampoerna Foundation “Save a Teen” Program. to encourage their customer bases to support the cause.

“Save a Teen” is a fund-raising campaign from PSF which At the press conference the brands supporting the “Save a Teen”
aims to channel financial support to high achieving young Program were announced and attendees were entertained
students from financially disadvantaged backgrounds. by a team of Sampoerna School of Education scholars who
The PSF “Save a Teen” Program has successfully attracted more presented vocal and dance performances. As a highlight of the
partners from industries such as banking, telecommunications, event partners and PSF representative Vira Soekardiman signed
restaurants and entertainment who share the same vision to a plaque of commitment to the “Save a Teen” Program.
create equal opportunities for disadvantaged students to
receive a quality education.

Socialites Show Support for “Save a Teen”
Fashionistas Embrace Compssionate Acts
What can be more rewarding than doing the things you love Program, Lennor Boutique launched its Lennor Batik Spring
and embracing social consciousness? “Save a Teen” has moved 2010 collection at a Private Sale from June 26 – 27, 2010 at Plaza
forward to provide donation opportunities to larger audience. Indonesia Jakarta. The socialites who attended both events
An example of this new trend was the fund raising event held were pleased to be supporting such a worthwhile cause.
by upscale retailer Dolce & Gabbana on May 19, 2010 at Plaza
Indonesia, Jakarta when Dolce & Gabbana presented its 2010
Spring/Summer collection. Fashion people met and had op-
portunities to grab the latest fashion must-haves. Proceeds
from the sales will be channeled to help provide funds for
underprivileged students to receive an international standard
education at the Sampoerna Academy.

Because of the excellent response Dolce & Gabbana extended
the program from June 4 – 17, 2010. Following this trend and
to mark the beginning of its donations to the “Save a Teen”


Insights
News & Events 19

Leading Musicians Support ‘Save a Teen’ with Passion
14 Top Artists and Bands New Single
“Rindu Bersatu” Will Support Education

Representatives from partners, music labels, artists and activists together with PSF’s Vira Soekardiman showing the pledge for ‘Save a Teen’.

Media industry stakeholders, musicians and record companies The launching of the Single and Ring Back Tone of “Rindu Ber-
of 14 famous Indonesian artists made an important state- satu” is part of the sustainable program “Indonesia Bersatu”
ment to support education by collaborating on the new single which is geared toward developing the spirit of unity, national-
“Rindu Bersatu”. Proceeds from the record will be donated to ism, anti-violence, creativity and achievement amongst Indo-
the ‘Save a Teen’ program. nesian youth.

The 14 top artists and bands are Gita Gutawa, ST12, Ungu, PSF was chosen as a partner for its experience and commit-
Changcutters, Rio Febrian, Kangen Band, Sherina, Nidji, ment to create future Indonesian leaders with moral integrity
D’masiv, Vierra, Kotak, Alexa, Geisha and Azura who together through providing access to quality education. “This is the time

” ”
account for 80% of Indonesia’s national music market through for us to unite and develop a smarter generation of Indonesian
the four biggest record labels – Warner Music, Musica Studio, youths” said Vira Soekardiman, Director of Sales for the Putera
Sony Music and Trinity. Sampoerna Foundation.

Create future Indonesian leaders
with moral integrity through
providing access to quality education


20
20 News & Event News
Strategic Partner

Sahabat Wanita Empowers Rural Women
Family & Small Business Financial
Workshops for Women Prove Popular
Yayasan Sahabat Wanita (Friends of Women Association) The aim of the workshops was to help female members of
is one of the strategic partners of the Putera Sampoerna the cooperatives to manage their small businesses better
Foundation and has as its goal to “Promote the empowerment and improve family financial management.
of women and gender equality through training and economic
development”. Each of the two hour workshops consisted of exercises included
in a manual book which the women were able to study. They
A practical example of the way Yayasan Sahabat Wanita also received a practical training kit including calculator, daily
operates can be seen in the two recent Family & Small Business worksheet etc to help them implement the management and
Financial Workshops held recently in Jakarta and West Java. financial recommendations including easy and handy tips.

The first workshop was held on April 15, 2010 in the office of Most of the participants who own small businesses said that
KOPWANI (Koperasi Wanita Indonesia) or Indonesian Women’s the workshop was extremely useful. “The workshop is really
Cooperative in Jakarta and was attended by 50 KOPWANI easy to understand and very practical. We hope we can join
members. the next training from Yayasan Sahabat Wanita” said Ita Harini,
a KOPWANI member and food stall entrepreneur.
On May 12, 2010 50 members of KOMIDA (Koperasi Mitra
Dhuafa) met for a training session in Cikalong, West Java.
Yayasan Sahabat Wanita held both the workshops in association
with Quantum Magna (QM) Financial, an independent financial
planner.

E


Insights
List of Contributors 21

List of Contributors
Corporate Contributors
Deutsche Bank AG IDR 1.000.000 - 5.000.000 IDR < 1.000.000 Lailly Prihatiningtyas
DisDik PemKab OKU Alia Risyamaya Dewi Adelina Laksmi Maharani
ExxonMobil Oil Indonesia Inc. Andi Eridanie Alda F Siregar Le Nie
Give 2 Asia Anggis Rakhmi Ichsan Amelia Suherman Lea Djamilah Sriningsih
Mercy Relief Anindita Rahardjo Andi Achmad Manoppo Lily
Mobil Cepu Ltd Arfy Frisnanto Andries Sibarani Lily Wardani Hoesin
Pemerintah Kabupaten Lahat Ario Widiyanto Anita Pascalla Matt Danalan saragih
Pemerintah Kota Prabumulih Asmarawaty Zaini Ari Rachim Marica Mike Meilani
Tambang Batubara Bukit Asam Budi Mulyono Arianti N.P Pratomo
(Persero) Tbk , PT Budi Suryanto Ario Saptomo Hediarto Nabil Parkar
Trakindo Utama, PT Catharina Palupi Ari Dewi Astri Sri Sulastri Nana Kurnia Astuti
Weda Bay Nickel Chika Wardhani Auditya Nisa Andriani Nurul Berlian
Devara Atma Hudoyo Audry Gazali Ozal Thirafi Udaya
Dewa Kadek Widhinugraha Bernice Cokrosaputro Ponky N. Pudjianto
Eridanie Zulv Beta Novandaru Priscilla Martadjaja
Retail Contributors Erin Supriyanti Billy Yuriko Putu A F Andriyani
Ezekiel Sutjiamin Cecillia Hidayat Reda Gaudiamo
Bank Mega Credit Card
Farif Miharto Cinantya Sriyono P Redho Yhophansa
Bursa Efek Jakarta
Febriny Rimenta Cindy Lenggo Genie Renata Melvanora
Blitz Megaplex
Firman Sumabrata Citra Savitri Retnoasih
California Pizza Kitchen
Gunawan Sunjoto Cynthia Ridwan Tjitradjaja
Chopstix Restaurant
Halim Perdana Kusuma Danny Karta Rina Suhasti
Christian Dior Indonesia, PT
Hanindyo Putro IR Deden Rochmawaty Robby Naru Sanusi
HEMA Dutch Resto
Indra Hastoadi Dedi Setiawan Rosalia
Infrastructure Asia 2010
Istiadi Wijaya Desiyana CH Rosalia Heny Chrismawati
MAP HSBC
J. Prima Thamarina Dian Saraswati Rudi Oktoberta
Markplus Inc
Jastin Iskandar Dian Artati Rudi Indra Jaya
Menara Thamrin
Juliani Dian Palupi Rusmi Rusdi
Papa Rons Pizza
Juni Soediro Diar Endah Wulanda Sandrine Jezabel B
Play FM Radio
Leny Wahyuni Dinda Nawangwulan Sanjay N. Bharwani
Plaza Mandiri
Linda Yanuar Tandjung Doni AS Santy
Red & White Publishing
M.Kurniawan Donny Bambang Bintoro Shirley Melinda
Staco Graha Parklane
Maharani Wuri P Dwimayati Kanadia Sisi Sularso
Standard Chartered Bank
Marcelany Dwinanto Santoso Sugianto
Tony Romas Syelvy Hartono
Maria Ellen Eka Kusuma Wardhani
Marsal Irwan Masita Endah Syifa Fauziah
Melania Eka Widra D Erliana Tandoko Tan Melan
Individual Contributors Moh Syafri Pontoh Evita Yuniarti Theresia Gerungan S
Mythia Bachsin Farani Harida Putri Tigor Simanjuntak
Nataya Vidasagita Farida Lestari Tjatur Suharso
IDR > 5.000.000
Nova Liliana Sitanggang Fernanda Uun Suandani
Andrini Hendrayani
Poedji Churniawan Fitri Alfiani Virginia Rusli
Budiman Gani
Ratih Sukma Wirdhani Fitria Hasanah Wandy John
Chandrika Purwarin
Reagan Halim Giovanni G Wangidjaja Yahya Permana
Eka Handaya Wiraha
Rhensi Margareth Hutapea Griya Rufianne Yardin Oktora
Etza Anyasamova
Rizki Imam Ardhi Hendra Cahyono Yobel Hadikrisno
Franky A Widjaja
Ronald Rosanto Indah Aprilia Yuki Wiyono
Glaudy Hendarsa
Rosita Indra Imansyah Yurike Maeda
Karina Mochtar APIN
Ryana Kharismawati Iwang Martono
Kathleen C.Liem
Santy Neria Juddy Anugrah
Manohara Adelia Pinot
Sri Mulyati Rahayu Juliana Wisupeno
Nathalie Halim
Stella Maris Yappy Johny Gunawan
Rio Rido
Vanda Meijer Kartikasari Brynerio
Rita Suzanna Theodore
Yufinah Sutharia Khatarina Sihombing
Riyanda Taswar
Vira Soekardiman Kwee Nicholas
Robert Welty

Become a Contributor
We welcome your participation and commitment to If you would like to make a direct donation, please send it to:
support the work of Putera Sampoerna Foundation.
If you would like to become a sponsor and need further Yayasan Putera Sampoerna
information about our program, please contact us: Bank: ABN Amro KCP Bursa Efek Jakarta
A/C: 36 0052 3484 or 36 0052 3508 (USD)
info@sampoernafoundation.org
Bank: BCA, KCP Bursa Efek Jakarta
A/C: 458 300 9992

22 New Partners

New Partners

PT First Jakarta International
Bursa Efek Jakarta managed by PT First Jakarta International is an office space committed
to support Save a Teen campaign by providing free space to PSF on April 26-30, 2010.

Cibubur Junction
Cibubur Junction, a member of Lippo Group, is among the malls that provide
complimentary space for Save a Teen on May 10-16, 2010.

Graha Satria
Graha Satria is an office building giving a complimentary space for Save a Teen booth
from June 21- 26, 2010.

PT Indika Energy Tbk.
Founded in year 2000, PT Indika Energy Tbk. has grown into a leading integrated energy
group that specializes in energy resources, energy services and energy infrastructure.
The Company operates through a number of subsidiaries and associated companies.
PT Indika Energy Tbk. provides through PSF scholarships to 20 beneficiaries of regional
police officers and their children in East Kalimantan.

Kesekolah.com
Kesekolah.com provides through its Jakarta Education Festival 2010 a complimentary
space for Putera Sampoerna Foundation’s awareness booth from November 3-7,
2010.

PT Jaya Readymix
A joint venture between Boral International Pty. Ltd. (Australia) and the Jaya Groups
parent company PT. Pembangunan Jaya, PT Jaya Readymix is the first and the largest
supplier of concrete in Indonesia. PT Jaya Readymix through PSF has committed to
support 1 year scholarships for its 200 employees’ children in total IDR 255.000.000,-

Musica
Musica is one of the oldest and biggest names in local music industry, well-known
for producing big hits and famous artists. Together with other major labels Musica
contributes to channel fund-raising from song and RBT “Rindu Bersatu” for
“Save a Teen” campaign.


Insights
New Partners 23

Radya Tama
PT. Kerabat Dyan Utama or Radya Tama is an event organizer for the successful kids
event Bobo Fair at JCC and committed to provide Putera Sampoerna Foundation
a complimentary space on its fair from June 30 – July 4, 2010.

Sony Music Entertainment Indonesia
Sony Music Entertainment Indonesia (SMEI) is an affiliation of Sony Music International
which produces and distributes international albums in Indonesia. Sony Music is
among the four major labels contributing through song and RBT “Rindu Bersatu” and
its artists for “Save a Teen” campaign.

Teluk Bintuni Local Government
The local government of Teluk Bintuni regency in West Papua partnered with Putera
Sampoerna Foundation for EQUIP (Education Quality Improvement Program) in
Bintuni, West Papua.

PT Trakindo Utama
PT Trakindo Utama is the authorized dealer in Indonesia for Caterpillar products,
the world’s largest manufacturer of mining, forestry, agriculture and construction
equipment, diesel and natural gas engines, industrial engines and generator sets.
The company is committed to education improvement by partnering with Putera
Sampoerna Foundation in School Refurbishment, Scholarships and Educator
Empowerment Programs.

Trinity Optima Production
Trinity Optima Production is a local entertainment and music label, whose business
specialization also includes artist management and branding management. Trinity is
one of the four labels committed to produce song and RBT “Rindu Bersatu” which
contributes its proceeds to support “Save a Teen” campaign.

Warner Music Indonesia
Warner Music Indonesia is a major music label, an affiliation of Warner Music
International with an array of best-selling hits and top artists. Warner Music contributes
its part to produce song and RBT “Rindu Bersatu” along with other labels and its artists
supporting Putera Sampoerna Foundation’s “Save a Teen” campaign.

PT Exhibition Network Indonesia
PT Exhibition Network Indonesia or Xnet Creative Networking is an event organizer
behind the success of international level exhibitions such as DEEP Indonesia 2007 &
2008 and SCOPE Indonesia 2010, later will be organized in two cities: (Sabuga, July
1-3, 2010) and Jakarta (JCC, November 12-14, 2010). Xnet Creative Networking gives
Putera Sampoerna Foundation considerable support by providing free space for the
Foundation to operate awareness booth during their exhibitions.


24 Partners Galleries

Partners Galleries
Education Program Partners


Insights
Partner Galleries 25
Corporate Channels

Student Loan Partners

Strategic Alliances

Media Partners

Internship Provision Partnership


26 Financial Highlights

New Expenses in 2010 Second Quarter
Entering the second quarter of 2010 with the launching of Sampoerna School of Business, the Putera Sampoerna Foundation
managed to allocate the new expense and decrease Scholarship Expenses by 9.04%. The remaining of more than IDR 176 billion
shows a fit balance to enter the year’s second semester.

CONTRIBUTIONS & EARNINGS
CONTRIBUTIONS & EARNINGS USD IDR (In(In 000)
USD IDR thousands) SOURCE OF SUPPORT AND INCOME
Institutional Contributors 6,355,243 57,724,669
Individual Contributors 2,296,889 20,862,644 10%
Other Income 923,985 8,392,551 24% 66%

TOTAL CONTRIBUTIONS & EARNINGS 9,576,117 86,979,864
IDR (In 000)

EXPENSES AND CHANGES IN NET ASSETS USD IDR (In thousands)
PSF Sponsored Program Expenses
Scholarship Expenses 676,675 6,146,235
Sampoerna School of Education 1,080,818 9,817,074
SF - Sampoerna Academy 332,888 3,023,623
Student Loan 172,072 1,562,930 Institutional Contributor

Other - Non Scholarship Programs 208,007 1,889,323 Individual Contributor
Total PSF Sponsored Program Expenses 2,470,460 22,439,186 Other Income

Donors Sponsored Program PSF-SPONSORED PROGRAM EXPENSES
School Reconstruction, SF-USP,
Sampoerna Academy, Computer 6.97%
Donation, Teacher Knowledge and 2,308,165 20,965,065 8.42%
13.47% 27.39%
Resource Centre Program-
PT HM Sampoerna Tbk.
School Construction & Educators Quality 200,817 1,824,025
Improvement Program - Sampoerna Agro
Scholarship Astro 119,739 1,087,588
Education Quality Improvement Program 74,687 678,380
- Mercy Relief
Scholarship, School Reconstruction and 69,121 627,830 43.75%
Adopt a Teacher Program Scholarship Expenses
- Standard Chartered Bank
Teacher Training and School Construction 45.471 413.017 Sampoerna School of Education
- Deutsche Bank
SF - Sampoerna Academy
Teacher Training and Teacher Scholarship 45,208 410,628
- Credit Suisse Foundation Sampoerna School of Business
Other - Non Scholarship Programs


Insights
Financial Highlights 27

Education Quality Improvement Program 32,607 296,167
- PT Weda Bay Nickel
Other Sponsored Programs** 210,645 1,913,285
Total Donors Sponsored Program 3,149,056 28,602,878

Total Program Expenses 5,619,516 51,042,064
General & Adm Expenses 2,006,839 18,228,117
Fundraising Expenses 156,202 1,418,782
TOTAL EXPENSES 7,782,557 70,688,963
Increase (Decrease) in Net Asset 1,793,559 16,290,901
Net Asset, Beginning Balance 17,672,457 160,518,927
NET ASSET, ENDING BALANCE 19,466,016 176,809,827

* Consists of Alumni Affairs, Research and Program Development, SEER (School
Establishment & Education Recovery Program), and Unit Pelayanan Zakat (UPZ) -
Bait Al-Kamil

** Consists of donor sponsored program expenses below 1% of total donors
sponsored program expenses

DONORS SPONSORED PROGRAM EXPENSES

School Reconstruction, SF-USP, Sampoerna Academy, Computer
Donation, Teacher Knowledge and Resource Centre Program
-PT HMS Tbk.
1.44% 1.35%
1.44% School Construction & Educators Quality Improvement Program
1.04%
2.19% - Sampoerna Agro
6.69%
2.37%
Scholarship Astro
3.80%
Education Quality Improvement Program - Mercy Relief
6.38%
Scholarship, School Reconstruction and Adopt a Teacher Program
- Standard Chartered Bank

Teacher Training and School Construction - Deutsche Bank

Teacher Training and Teacher Scholarship - Credit Suisse Foundation
73.09%
USP - Exxon Mobile

Education Quality Improvement - PT Weda Bay Nickel

Other Sponsored Programs**


Sampoerna Strategic Square, North Tower, 27th floor
Jl. Jenderal Sudirman Kav. 45, Jakarta 12930
Telp. (62-21) 577 2340 Fax. (61-21) 577 2341
E-mail: info@sampoernafoundation.org
Website: www.sampoernafoundation.org

Follow our Twitter @psfoundation
Facebook fanpage : Sampoerna Foundation

Putera Sampoerna Foundation Report Quarter 2 2010

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