Putera Sampoerna Foundation Report Quarter 3 2010

3rd Quarter Report 2010

The Nation’s Future
Is in the Hands of Our Teachers

www.sampoernafoundation.org

Table of Contents
Letter from the Managing Director 2 Letter from the Managing Director
The Pathway To Leadership 3
• Teachers Hold Key to Nation’s Future
Insights 4 - 12 I always look forward to writing these words because I am able to
• Best of the Best for Our Future Education report on progress, and it is progress which perhaps best sums up
Sampoerna School of Education what the Putera Sampoerna Foundation (PSF) is concerned with, the
• 100 Next Generation Teachers Begin Their Journey progress of a nation and its people.
Sampoerna School of Education
• Movie Makers Showcase Video As Learning Tool
This is why one of the most significant aspects of the Foundation is our
grand strategy Pathway to Leadership which promotes the stability of
PSF’s programs in collaboration with our partners, donors and other
• Bridging the Gap between Old and New stakeholders in achieving the aim of improving the nation. During the
Sampoerna School of Education third quarter of 2010, the Foundation has made significant
• Global Interest in SSE progress including the defining and implementation of PSF’s “Four
Sampoerna School of Education Pillars”.
• Pathway to Leadership Begins for Scholarship Winners
Sampoerna Academy These Four Pillars are (1) Job Creation through Entrepreneurial
• Getting Down to Business Development (2) The Development of Leaders through Education (3)
Sampoerna Academy The Enlightenment of the General Populace through its Women (4)
• What Good Leaders Should Learn Assisting in the Deployment of Aid and Assistance for Disaster Relief.
Sampoerna Academy
• Eyes for Entrepreneurs Quality leaders, developed through quality education, who are able
Sampoerna School of Business to empathize with their peers across the archipelago and national
• PSF Alumni Support Education Fund with Major Donation borders, and who are able to pragmatically reach consensus through
Putera Sampoerna Foundation Alumni Association compromise are the common denominators of this aspiration.
• Skinny Fish Team Turns Ideas into Reality
Putera Sampoerna Foundation Alumni Association The Foundation believes that Education and Job Creation are the
• Team Leader Awarded Erasmus Mundus Scholarship cornerstones to the creation of a dynamic, peaceful and prosperous
Putera Sampoerna Foundation Alumni Association people.
Partners 13 - 19
• Indonesia Wins 17th International Mathematics Competition The process of molding future leaders from those who hail from the
PT. HM Sampoerna Tbk. lowest economic quintile is an essential part of this vision as leaders
• ‘Locomotive’ for Local Development can come from all walks of life. Also within this vision, it is necessary to
PT. Sampoerna Agro Tbk. ensure that a change in mindset can be achieved, bottom-up, through
• Beautiful Bali in Mind the empowerment of women.
Putera Sampoerna Foundation
• Educators Ready to Inspire Apart from that, realizing that Indonesia is often affected by
Sampoerna School of Education unpredictable natural disasters, the Foundation provides philanthropic
• Standard Chartered Bank Supports City of Students donations targeted to alleviate the pain in afflicted communities.
Sampoerna School of Education In doing this, the Foundation uses its vast network throughout the
• Out and About archipelago.
• Bandung Students Enjoy Overseas Collaborative Effort Q3 2010 saw the Dies Natalis for the newest batch of 100 students
for School Improvement entering the Sampoerna School of Education. As part of the
• Trakindo Utama Partners with PSF in IDR 2.5 Billion Project
inauguration ceremonies, an exciting and beneficial workshop
Sampoerna School of Education competition was held which highlighted the making and use of videos
• Major Presence for Message as learning tools.
PSF ‘Save a Teen’
• Sean Kingston Tells Jakarta Audience to Save a Teen! During July through August, 2010 progress was also made through
PSF ‘Save a Teen’ Sahabat Wanita with 55 retail shops assisted. The Foundation was also
• Teenage Superstar Sherina Munaf supports ‘Save a Teen’ able to assist Bait Al-Kamil in collecting IDR 18 million of donations to
PSF ‘Save a Teen’ help 5 muslim scholars.
• Grand Zuri Hotels for Cause
PSF ‘Save a Teen’ It is also gratifying to see the pledge of IDR 500 million by the PSF
Government 20 Alumni Association to support the Foundation’s activities. This
• Public Private Partnership demonstrates the spirit of helping the greater community, which PSF
Sampoerna School of Education alumni have embraced as a worthy and noble part of life.
• Muara Enim and Empat Lawang Regencies Scholarships Announced
We have also been fortunate to receive the ongoing support of PT HM
News & Events 21 - 22 Sampoerna Tbk., PT Sampoerna Agro Tbk., Deutsche Bank, Astro TV, PT
• International CSR Conference Hears the Vision Trakindo Utama, Standard Chartered Bank and also warmly welcome
Putera Sampoerna Foundation our new partners such as PT Bank Mandiri (Persero) Tbk., Grand Zuri
• Opportunities, Not Gifts hotels and many others.
Putera Sampoerna Foundation
Strategic Partner News 23 - 24 We really appreciate the supports from our donors, including the many
• 55 New Shops and Skills Training thousands of corporations and individuals. Without your support, we
Sahabat Wanita will not be here as we are today.
• A Moment to Share
Bait Al-Kamil And a special gratitude goes to all of our teachers – the future of our
nation depends so much on your abilities, dedication and passion in
List Of Contributors 25 improving the quality of teaching in Indonesia.
New Partners 26 - 27
Nenny Soemawinata
Partner Galleries 28 - 29 Managing Director
Financial Highlights 30 - 31

Putera Sampoerna Foundation 2nd Quarter Report 2010

Pathway to Leadership
Insights 3

Teachers Hold Key to Nation’s Future
Helping Nurture and Develop
Indonesia’s New, Inspired Teachers
Teachers play an extremely important role in the development The new generation of Indonesian teachers will also need to
of a nation. It is teachers who ultimately ensure the capacity of make use of new learning tools and technologies.
a nation’s people to understand and embrace the future.
One such Indonesian educator is elementary school teacher
The Indonesia’s ability to compete effectively in the 21st Agus Sampurno who says, “We are preparing our students for
Century’s increasingly globalized and homogenous society will the future. We prepare them by using the latest in technology
be determined by the quality, dedication and number of its to face future challenges”.
teachers.
Agus Sampurno is widely known for his fluency in using social
However, Indonesia faces major hurdles in achieving the goal media including blogs, Twitter and Facebook.
of creating a more capable and informed populace due to the
lack of suitably qualified teachers. He says, “Teachers and books are no longer the only sources
of our present knowledge. The students are already fluent in
According to a 2009 report from the Indonesian Directorate finding materials and information on Google and other search
General for Quality Improvement of Teachers and Education engines. Teachers must be prepared for this”.
Personnel, 57.4% of teachers are currently below the
necessary qualification standards. Mr Agus also believes that in the era of the “2.0 Teacher”,
teachers need to change their attitude and mindset. He believes
Research also shows that Indonesia needs to significantly that discipline, for example, can no longer be instilled through
increase its teacher numbers. fear or violent methods, but through respect, which he defines
as when students feel comfortable in the classroom and feel
The 2009 report from the Directorate General for Quality free to interact with the teacher.
Improvement of Teachers and Education Personnel, also
showed that in 2011 Indonesia will face a shortfall of 56,981 The Putera Sampoerna Foundation works tirelessly to improve
teachers. Education in Indonesia today, and tomorrow, requires the quality and numbers of inspired teachers in Indonesia
more professional and modern personnel for the teaching as our way of supporting the development of the nation.
profession.
We invite you to play an active role in reaching this goal
LeoNora M. Cohen and Judy Gelbrich of Oregon State by supporting our efforts.
University – School of Education, USA shared their thoughts:
“Every child has the potential to bring something unique and
special to the world. Teaching is a lifelong process of learning
about new philosophies and new strategies, learning from the
community, learning from colleagues and especially learning
from the children”.


4 Insights

Searching Best of the Best
for Our Future Education
Rigorous Selection Process for 100 New Students

Teachers are at the heart of our nation. Linda Darling-Hammond The events took place at two different schools – SD Kepodang at
(2009), a respected educator from Stanford University says, Jalan Taman Masjid Sunda Kelapa in Menteng, Central Jakarta
“…our future now depends, as never before, on our ability to and Sekolah Master, Depok.
teach”.
The names of the 100 students who were accepted into
Sampoerna School of Education (SSE) believes that the quality Sampoerna School of Education 2010 intake were announced
of the nation’s leaders is only as good as its teachers. As such, during August 2010.
the School continues to progress and has recently recruited
100 high quality students who will be nurtured to become the Once they had been accepted, the new students began a four
next generation of teachers. day orientation program at the SSE building to introduce their
campus environment.
Part of the selection process was a series of events designed
to gain further insights into the potential teaching capabilities The orientation began with welcome speeches by the Dean of
of the applicants. SSE, Prof. Dr. Paulina Pannen and Prof. Gopinathan from the
National Institute of Education.
After completing their written psychological assessments and
interviews, the applicants were placed in a series of social events To all the new generation of prospective teachers, welcome to
with the aim of assessing the potential students’ sociability the Sampoerna School of Education.
including concern for others, respect for others, tolerance of
differences and their ability in dealing with others.


Insights 5

100 Next Generation Teachers Begin Their Journey
Partners Join 2nd SSE Intake Opening Ceremony
The official inauguration of the new generation of students of Nenny Soemawinata said, “The Sampoerna School of Education
2010/2011 on Tuesday, October 5 2010, coincided with the is a part of the realization of the Sampoerna University plans,
celebration of the first anniversary of the Sampoerna School which is one of the implementations of the Putera Sampoerna
of Education (SSE). Foundation’s mission to provide quality education facilities for
Indonesian students in order to face global challenges”.
The opening ceremony and the celebration of the Dies Natalis
was attended by Poppy Dewi Puspitawati, MA., Deputy After a rigorous selection process, SSE in its second year has
Director Directorate Training and Development, Directorate chosen 100 candidates for the next generation of outstanding
General for Quality Improvement for Teachers and Educational teachers in higher education with international standards.
Personnel, Nenny Soemawinata, Managing Director of the
Putera Sampoerna Foundation, Prof. Dr. Paulina Pannen, Dean From those 100 talented student teachers , 54 of them chose
of Sampoerna School of Education and Yos Adiguna Ginting, the English Language Teaching program as their academic field,
Director of External Relations Communications and Contribu- while 46 chose the Mathematics Education Program.
tions of PT HM Sampoerna Tbk. together with representatives
from the Sampoerna School of Education’s partners; Microsoft
Partners in Learning, DBE2 USAID - Educational Development
Center and Bank Bukopin.


6 Insights

Movie Makers Showcase Video as Learning Tool
Noted Director Nia Dinata
Joins Competition Judging Panel
As part of the first Dies Natalis of Sampoerna School
of Education (SSE) held in Jakarta on October 5, 2010,
noted film director Nia Dinata attended the Windows
Movie Making Competition awarding event.

The competition which was an initiative of the SSE
Student Senate (SEMA), encouraged participants to
create an instructional video as a medium of learning
for high schools, student teachers and teachers.

The competition assessment criteria included under-
standing the use of video as a medium of learning, the
correlation with lesson plans, the selection of music,
narration, words and pictures, as well as originality.

Participants in the competition were required to use
Windows Movie Maker or Microsoft Live Movie Maker
as software using the (.wmv) video format.

The objective of the competition was to encourage
teachers to use technology as a learning tool and cre-
ate instructional videos as a medium of teaching.
Partners who supported the 2010 SSE Movie Maker Competition
Judges of the videos submitted included Nia Dinata, include Microsoft Indonesia, the EDC and Bank Bukopin. SSE planned
Arif Sadiman from the EDC and representative team to incorporate the program as an annual SSE event
from Microsoft Indonesia.

Bridging the Gap between Old and New
80 Educators Review
Newest Teaching Methods
The Teacher Education Program (TEP) Open House is an In July 2010, 80 participants attended the TEP Open House
annual program where participants analyze current trends and which was held in the main auditorium of the Sampoerna
practices in education, then examine ways of introducing new School of Education (SSE).
methods into the classroom.
Speakers at this year’s TEP Open House included Rusminah,
a TEP Alumni, Kenneth J. Cock from Sampoerna School of
Education Outreach and Yuniarti Santosa, homeroom teacher
at Kristiansand International School.

Subjects discussed at a series of talk shows included details
of the new TEP academic year and TEP’s planning for the rest
of the year. All participants were updated on the importance
of bridging the gap between older teaching methods and
new teaching methods. All those attending the TEP Open
House were provided with certificates acknowledging their
participation.


Insights 7

Global Interest in SSE
New International Cooperation Planned
Guests from around Indonesia and the world have made a Prof. Dr. Paulina Pannen began the meeting with the
series of visits to the Sampoerna School of Education (SSE) New Zealand delegation with a presentation which was then
during recent months. followed by a campus tour, accompanied by Mrs Vera Syamsi,
M. Hum., Head of the English Depar tment, Baby Poenomo,
In July 2010, SSE hosted a series of seminars for Amkur School, Head of External Relations and J. Rosalina Kristianty, Ph.D.,
Sambas, West Kalimantan. The seminars highlighted the Director of Academic and Studies.
paradigms’ shifts in modern teaching methods. The events
took place at SSE’s building.. During the campus tour, the guests from New Zealand were
impressed with the quality of the SSE’s extensive library.
In August 2010, David L. Jones, Director of International
Development at Indiana University - Purdue University,
Indianapolis, USA visited the Sampoerna School of Education
with the purpose of getting to know more about SSE.

Mr Jones was welcomed by the Dean of the Sampoerna School
of Education Prof. Dr. Paulina Pannen and Managing Director of
the Putera Sampoerna Foundation, Ms Nenny Soemawinata.

After touring the SSE campus, Mr Jones held discussions
with students from the SSE’s English and Mathematics
departments and SSE Head of Students and Alumni Affairs,
Sulandjari Rahardjo.

On August 31, 2010 representatives of PT HM Sampoerna Tbk.
and guests from Victoria University, New Zealand visited and
discussed the University’s cooperation with SSE.


8 Insights

Pathway to Leadership Begins for Scholarship Winners
Careful Selection Process
Sees 241 Scholarships Awarded
After rigorous evaluation and testing, 241 students On July 17, 2010, the 150 new 2010/2011 intake students
from financially disadvantaged families across Indonesia attended the Students Inauguration which was presided over by
have been selected to receive scholarships valued at the Vice Governor of East Java, Syaifullah Yusuf, the Mayor of
US$15,000 to attend Sampoerna Academy for a school period Malang, Drs. Peni Suparto M.AP, Education Ambassador to the
of three years. Putera Sampoerna Foundation, Imelda Fransisca and Principal
of SMAN 10 Malang (Sampoerna Academy) Niken Santjojo.
The 241 scholarship recipients were selected after thorough
examination of their application documents, psychological At SMAN Sumatera Selatan (Sampoerna Academy), scholarships
testing, interviews, focus groups and visits to the students’ were awarded to 91 students from 729 applicants.
homes.
The 91 new 2010/2011 School Year students celebrated their
The scholarships to Sampoerna Academy will cover school Students Inauguration on July 19, 2010 which was attended
fees, boarding, food, textbooks, health benefits and by the Governor of South Sumatra, Alex Noerdin, the Head
uniforms. Students will also receive quality education based of the South Sumatra Education Office, Ade Karyana and the
on international curricula with local compliance and will be Principal of SMAN Sumatera Selatan (Sampoerna Academy)
equipped with entrepreneurial skills, as well as leadership Erma Retnowati.
capabilities honed through various programs and boarding
facilities.

At SMAN 10 Malang (Sampoerna Academy), scholarships were
awarded to 150 students from 3,150 applicants.


Insights 9

Getting Down to Business
Students Take On Role of Business Leaders
Putera Sampoerna Foundation and SMAN 10 Malang
(Sampoerna Academy), in collaboration with The Intellectual
Business Community of Jakarta, is conducting an experiential
entrepreneurship learning opportunity which puts students in
a business decision making position.

The program is endorsed by the local government which will
acknowledge local business participation and its contribution
to the development of the city of Malang.

The Sampoerna Academy Youth Entrepreneurship Program
began on August 3, 2010 with 36 Sampoerna Academy
scholars ready to study entrepreneurship together with 12
teachers who act as the students’ financial and marketing The first segment is CHECK IN, which takes one month.
mentors. Followed by BOARDING, the ‘taking charge’ period of three
months, then followed by ARRIVAL, the one month new
The program is guided by business consultant Dr. Bayu Prawira business development period.
Hie and is planned to be held over six months with three major
segments. An award will be given to those who have successfully made
the biggest positive impact on the business.
Let’s wait and see!

What Good Leaders Should Learn
‘Learning to Live’ Program:
Part of Holistic Education
To instill Sampoerna Academy (SA) students with the qualities The activities take place at the schools and at the SA
of altruistic yet pragmatic leadership, each student is required campus. Programs include tutorials on Art, English, ICT and
to fulfill 240 hours of the Learning to Live (L to L) program Environment. Similar programs were held by the students of
before they graduate from Sampoerna Academy. SMAN 10 Malang (Sampoerna Academy).

Learning to Live program (L to L) is a program which is developed All of these programs help to ensure that holistic education
through some best practices in personal development takes place within Sampoerna Academy and beyond.
to balance the students’ strength in both academic and
non-academic standing. It integrates knowledge, attitudes and
skills to help students in the elements of action, interaction, and
reflection in developing their social, communication, and prob-
lem-solving skills. It covers four development areas namely
Personal Well-Being, Creativity and Art, Community Service
and Global Citizenship which are distinct to each other but
possess equal importance and must be developed at the same
pace to ensure balance.

During the academic year, regular Community Services
programs have taken place in both Sampoerna Academy
Malang and Palembang. In Palembang, students work with
elementary school students from Al Ma’ruf, Restu Bunda, SDN
186, and SD Tulus Bakti.


10 Partners
Insights

Eyes for Entrepreneurs
Sampoerna School of Business Inaugurated

Education can now reach all levels of society in Indonesia, Harina Yuhety, Expert Staff to the Ministry of National
including low income groups. Education, who attended the inauguration on behalf of the
Minister of National Education said, ‘’The Government is
This new vision is reflected in the Sampoerna School of obliged to educate this nation according to the personality of
Business (SSB) which was inaugurated on September 22, 2010 this nation. Therefore, the Ministry welcomes the effort made
at the SSB Building in Pancoran, Jakarta. by the Putera Sampoerna Foundation in creating international
class leaders and entrepreneurs who highly respect the values
Ms. Nenny Soemawinata, Managing Director of the Putera of local wisdom.”
Sampoerna Foundation, said that SSB is the first tertiary
business school in Indonesia which gives priority to outstanding Professor Nasser Spear, the SSB’s International Academic
students from disadvantaged families to study at an international Advisor, said “With the various programs which we have
standard tertiary school by providing financial facilities through developed, we hope that the graduates of the Sampoerna
long term soft education loans (student financing) with up to 14 School of Business will have above average academic skills,
years installments after graduation. The newly introduced sys- with global and local insight, as well as social sensitivity.”
tem opens a wider access for outstanding students who have
not previously had the opportunity to receive a scholarship to
acquire international standard education.


Partners
Insights 11

PSF Alumni Support Education Fund with Major Donation
IDR 500 Million As Sign of Commitment
Beneficiaries of the Putera Sampoerna Foundation scholarships The education aid fund given by PSFAA will be used as full
have shown their commitment to contribute back to the scholarships which will be given to outstanding students from
next generation. At the 97th Sampoerna Strategic Group disadvantaged families so as they can complete their studies at
Anniversary celebration on August 27, 2010, the Putera leading universities in Indonesia including the University of
Sampoerna Foundation Alumni Association (PSFAA) pledged Indonesia, Bandung Technological Institute, Airlangga
IDR 500,000,000 contributions in the form of an Education University and also at tertiary level in Sampoerna Academy.
Fund to help save outstanding students from disadvantaged
families. It is one of their efforts to take part in improving the
quality of Indonesian education.
.
Eliezer Marthenny Kaeng, Presidium of the PSFAA said,
“We came from the same background and we were determined
to continue our studies to a higher level, but we were hampered
by economic reasons. As a form of our appreciation for the
opportunity given by the Putera Sampoerna Foundation,
we would like to give our share and help our outstanding
younger brothers and sisters who come from disadvantaged
families to acquire the same opportunities in continuing their
studies as we did.”

Skinny Fish Team Turns Ideas into Reality
Fashionable Idea to Include Bali Craftsmen
One of the highlights of the Putera Sampoerna Foundation Alumni The judges at the PSFAA Business Plan Competition 2010 were
Association’s year is the annual Business Plan Competition which experts from a number of backgrounds including PSFAA alumnus
seeks to encourage young entrepreneurs to turn their ideas into from management consulting firm, alumnus from entrepreneurial
successful projects. background, a microfinance company, an entrepreneur and a
non-profit company.
The theme of the PSFAA Business Plan Competition 2010 was
“Ideas into Reality” and five finalist teams presented their The diversity of the judging body ensured the quality and depth
business plans in front of judges and a large audience on Saturday of questioning during the finalists’ interview sessions. Suring the
July 24, 2010 at Sampoerna Strategic Square, Jakarta. final event, the five finalist teams were each given 30 minutes to
present their business plans and answer the judges’ questions.
The winners of this year’s competition are the Skinny Fish team
who received Rp 25.000.000 as part of their “seed capital” Prior to the judging, Nenny Soemawinata, Managing Director of
to get their idea off the drawing board and turn it into a the Putera Sampoerna Foundation, presented a seminar entitled
successful enterprise. The members of the Skinny Fish team are “Nurturing Entrepreneurship in Indonesia”.
Putu Ary Dharmayanti, Luqman Hakim, Aris Rudianto (UGM)
and I Nyoman Gede Suarsana (STMK Stikom Bali).

The Skinny Fish team won the 2010 competition with their idea
of using fish skin waste to create leather-like material to be used
in the production of bags and wallets.

The team impressed the judges in the final by showing their
technical knowledge on fish skin processing as well as their
comprehensive distribution plan - the team plans to build a
partnership with Balinese craftsmen and art shops to manufacture
and market their products.


12 Partners
Insights

Indonesia Wins 17th International Mathematics Competition
Team Leader Awarded
Erasmus Mundus Scholarship
Meet Albert Gunawan, Mathematics Department student Once again, Albert made his country proud by winning the 1st
at Gadjah Mada University Yogyakarta and also a Putera prize at the 17th International Mathematics Competition for
Sampoerna Foundation (PSF) scholarship recipient who University Students, Blagoevgrad, Bulgaria, 2010.
graduated on August 19, 2010 and recently became an official
PSF Alumni Association member. Upon this achievement, the Ministry of National Education repre-
sentative promised him a grant to pursue his doctoral degree.
Looking at this humble young man reflects a figure of someone
who is genuinely talented, a high achiever and a worthy With a final GPE score 3.91 out of 4.00, it was no doubt that
recipient of a PSF scholarship. Albert would receive the Erasmus Mundus scholarship to add
to his master’s degree in Mathematics and ALGANT (Algebra,
From one competition to another, Albert always strives to be Geometry and Number Theory).
the best and has a track record of succeeding.
With this full scholarship, Albert will be studying at the Leiden
In June 2010, after a 10-day quarantine and selection University in Netherland and Bordeaux University in France a
process, Albert was awarded the First Place Medal in the year later.
National training and selection for the 17th International
Mathematics Competition (IMC) for University Students. Congratulations Albert – all of Indonesia is proud of your
achievements!
With his First Place Medal, Albert led the six other
students who were also selected to represent Indonesia at
the International Mathematics Competition in Bulgaria.

The international competition was held from July 24-30, 2010.
Competition was tight with brilliant young minds from around
the world taking part.

And the result was an outstanding success for Indonesia.

Putera Sampoerna Foundation 1st Quarter Report 2010

Insights
Partners 13

Research In Action
PT HM Sampoerna Tbk.’s Projects
Improve Teacher and School Quality
The Classroom Action Research (CAR) concept is moving ahead PT HM Sampoerna Tbk. through the Sampoerna School
In Indonesia with 450 participants taking part in this year’s of Education Outreach has provided funding to enable teachers
CAR in Pasuruan, Karawang and Surabaya which was held on to conduct their own action research projects; to show whether
August 4 - 5, 2010. specific practices or strategies in the curriculum, instruction,
assessments and school climate impact student achievement.
School improvement efforts over the last few decades require
teachers not only to study, implement, and assess learner The aim is to maximize student achievement by offering
outcomes outlined in national education standard, but also to teachers in Karawang, Pasuruan, and Surabaya areas the
provide meaningful, engaged, learning (cognitively, socially, opportunity to conduct CAR projects and share the lessons
and culturally) for a very diverse student population. learned from those projects with the educational community
in those regions.
CAR is a process through which teachers collaborate in
evaluating their practice; raise awareness of their personal One of the outcomes of CAR is that a number of written
theory; articulate a shared conception of values; try out new research reports have been produced, which describe the CAR
strategies to render the values expressed in their practice to projects and their results in impacting learning and student
be more consistent with the educational values they espouse; achievement. Last year, 10 – 15 CAR papers were being
record their work in a form which is readily available to and published in education journals, and became focus at the
understandable by other teachers; thus develop a shared “Kongres Guru Indonesia” (National Teachers Congress) and
theory of teaching by researching practice.” (John Elliot, CAR other conferences or seminars focusing on Education.
Network, UK).

CAR aims to offer teachers and schools the opportunity to
improve their quality.


14 Partners
Insights

‘Locomotive’ For Local Development
PT Sampoerna Agro Tbk.
Funds New Schools in South Sumatra

“Thank you, PT Sampoerna Agro Tbk. and Putera Sampoerna At the handover, PT Sampoerna Agro Tbk., Mr. H. Salman,
Foundation,” said students and teachers of SDN 2 Sumbu Sari Corporate Social Affair General Manager, said “The new school
and SDN 1 Maribaya with big smiles on their faces as they buildings establishment is part of PT Sampoerna Agro Tbk.’s
moved into their new school buildings. commitment to community development in areas where our
plantations are located. The commitment also expects to see
The new school buildings were officially handed over to the students and teachers of local communities enjoy the teaching
school managements on July 14, 2010. and learning improvement and optimize their potential”.

Mr. Ishak Mekki, the regent of Ogan Komering Ilir, South A continuous effort for school building establishment is
Sumatra attended the handover ceremony held at SDN 2 expected to expand to more areas across the country.
Sumbu Sari, Mesuji Raya in Ogan Komering Ilir (OKI), South
Sumatra. Indonesian education needs full support from different sectors
such as governments, corporations and individuals to join
The 278 students of SDN Sumbu Sari and 350 students of hands in maintaining sustainable community development
SDN Maribaya along with 22 teachers are making full use of the which in the end benefits us all.
school buildings which are funded by PT Sampoerna Agro Tbk.
and channeled through the Putera Sampoerna Foundation.
The buildings have 4 classrooms, two toilets and one storage
room. This effort aims to provide a better environment and
improvement in the process of teaching and learning.


Partners
Insights 15

Beautiful Bali in Mind
40 Full Time Astro Kasih Scholarships
for Selected Bali Undergraduates
Astro Kasih Scholarships are well known and highly valued by The Putera Sampoerna Foundation has cooperated with Astro
students from Bali which is why more than 100 enthusiastic TV Malaysia since 2007 in the Astro Kasih Scholarship Program
Balinese students crowded into the Astro Kasih Scholarships which is targeted specifically at High School students and
selection process held during July 28 – 30, 2010 at Udayana Undergraduates who hold Bali ID cards.
University.
This year’s recruitment program for the scholarships
selected80 students for further tests, discussions and focus
group participation.

The selection process was conducted by the Sales and
Scholarship Departments of PSF assisted by the Executive
Students’ Council of Udayana University.

The team also conducted home visits as part of the process of
selecting the Astro Kasih Scholarship recipients.

After much deliberation, 40 students were chosen to receive
full time four year scholarships for study at UI, ITB, UNPAD, ITS,
UNAIR, UGM and Udayana University.
Congratulations to all!

Educators Ready to Inspire
Deutsche Bank’s 15-month
TETRA Program A Success
“We make the learning method more fun. We provide more The closing ceremony which was held at SMKN 4 Mataram was
practices which the students can enjoy while learning,” said attended by Drs. H. Lalu Safi’I, the Head of Education Office
Helmiyati, a teacher of SMPN 1 Lembar (Junior High School), of Nusa Tenggara Barat, Shaun Cheng and Terence Ng from
West Lombok Regency, Nusa Tenggara Barat (NTB). Deutsche Bank, Wendy Armunando, the Head of Professional
Development for the Sampoerna School of Education Outreach
Helmiyati is one of 105 teachers and principals from 17 and Vira Soekardiman, Director of Sales for the Putera Sampo-
state-run junior high schools in Mataram and West Lombok erna Foundation.
who have graduated from the Teachers Effectiveness Training
and Development Program (TETra), a part of the Teachers De-
velopment Program funded by Deutsche Bank.

The 15-month program is the direct result of an education
needs assessment conducted by the Sampoerna School of
Education and is supported by the NTB Government.

On June 16, 2010 Deutsche Bank and the Sampoerna School of
Education announced the recent completion of the program,
which was marked by an education exhibition to showcase
the participants’ real-life application and innovation of
the learnings.


16 Insights
Partners

Standard Chartered Bank Supports City of Students
Focus on Teacher Training, Scholarships
and School Repairs
Evolving with the community through sustainable development Beginning with the reconstruction of five schools damaged
is a key social responsibility for Standard Chartered Bank. by the earthquake in Yogyakarta in 2006, Standard Chartered
Bank’s commitment toward education in “The City of Students”
This commitment was shown when a team from Standard is consistently being developed.
Chartered Bank together with the Putera Sampoerna
Foundation’s Managing Director, Nenny Soemawinata visited Standard Chartered Bank through Putera Sampoerna
the teachers’ training at SDN Karangrejek 2 Wonosari, Gunung Foundation has already trained 150 teachers and provided
Kidul, Yogyakarta on July 27, 2010. scholarships for three to four years to 500 students from
elementary, junior high schools and universities in Yogyakarta.

After restoring educational facilities in Yogyakarta in terms of
infrastructure, teacher quality and students access, Standard
Chartered Bank through PSF has confirmed their commitment
to re-organize the teacher training program for 120 more
teachers in Yogyakarta to absorb more funds from the IDR 788
million budget.

This training, which began in December, 2009 was designed to
improve teacher quality.

During the visit to Yogyakarta, Standard Chartered Bank
also donated five computers and a printer to SDN Duwet
(elementary school) Gunung Kidul .

Out and About
Bank Mandiri Brings Good News
to 25 New Scholars
As a sign of their shared vision and mission to support All 25 sponsored students showed their gratitude to PT Bank
education in Indonesia, PT Bank Mandiri (Persero) Tbk. and Mandiri (Persero) Tbk. by providing a series of entertaining
the Putera Sampoerna Foundation (PSF) have combined to performances.
provide 25 scholarships for students attending SMAN Suma-
tera Selatan (Sampoerna Academy).

The scholarships with a total value of US$125,000 are for a
one year period.

The official launch of this scholarship participation was held
at Palembang, South Sumatra on July 16, 2010 where a
Perjanjian Hibah (MOU) was signed by Mrs. Vira Soekardiman,
Director of Sales for the Putera Sampoerna Foundation and
Mr. Sukoriyanto Saputro, Senior Vice President of PT Bank
Mandiri (Persero) Tbk.

The signing ceremony was witnessed by Mr. Ade Karyana,
Head of the South Sumatra Local Education Office.


Insights
Partners 17

Bandung Students Enjoy Overseas Collaborative
Effort for School Improvement

SMAN 11 Bandung Designated
Model Senior High School
The 64th Indonesian National Independence celebration The day was also marked with the launch of the
on August 17, 2010 was more than special for students and “Beacon of Learning Project” and donation handover from
teachers of SMAN 11 Bandung. the collaborative partnership of the Singapore International
Foundation (SIF), Metro Pte Ltd and Pioneer Junior College and
was facilitated by the Putera Sampoerna Foundation.

Aiming to take a holistic approach in the school’s improvement,
the program will see USD 20,000 and 5,000 Singapore dollars
fund, scholarships for 18 financially disadvantaged students
from SMAN 11 Bandung, two year trainings from specialist
volunteers, as well as co-funding the construction of the
school’s multi-purpose hall in the first year.

“SMAN 11 Bandung has been provided with assistance
from the Putera Sampoerna Foundation since 2005 and
has been selected by the provincial government as a model
school for other quality senior high schools in the province”
said Drs. Wardoyo M, the principal of SMAN 11 Bandung.

Trakindo Utama Partners with PSF in IDR 2.5 Billion Project
Five Primary Schools in Five Cities to Benefit
We all need to play our part in improving access to quality The project’s duration is for one year with three programs in
education in Indonesia and that’s exactly what PT Trakindo each school. One school has already started to enjoy benefits
Utama is doing. To mark its 40th Anniversary, the company from this program since its launching on August 26, 2010 at
has pledged its commitment to help improving education in SDN Tegal Alur 11 (Elementary School) in West Jakarta.
Indonesia by partnering with Putera Sampoerna Foundation in
three worthwhile programs - School Renovation, Scholarships
and Teacher Development Programs.

Celebrating the partnership, a MOU Signing Ceremony was
held at PT Trakindo Utama’s office in Jakarta on May 24, 2010.
The MOU was signed by Rachmat Sobari Hamami, Managing
Director of PT Trakindo Utama and Vira Soekardiman, PSF
Director of Sales.

The project will involve five Primary Schools in five cities – Jakarta,
Malang, East Java, Palembang, South Sumatra, Banjarmasin,
South Kalimantan and Balikpapan, East Kalimantan.


18 Insights
Partners

Major Presence for Message
‘Save a Teen’ Program Song Takes
Center Stage at Cutting Edge Music Awards
The Putera Sampoerna Foundation (PSF) recently
collaborated with the Indonesia Cutting Edge Music Awards
to raise awareness of its ‘Save a Teen’ Program which
raises funds to help academically talented students from
the lowest economic quintile continue their education.

During the Awards Presentation which was held at Jakarta’s
Epicentrum Walk on July 18, 2010 the PSF team distributed
donation boxes and Coca-Cola donation beverages
throughout the venue.

PSF ‘Save a Teen’ program’s aims and missions were
discussed during the Awards Presentation.

As part of spreading the message of how the PSF “Save
a Teen” Program helps prevent financially disadvantaged
students from dropping out of school, an innovative Video
and Music presentation took place with the Hollaback band
performing the spirited original song entitled “ACT NOW!”

Sean Kingston Tells Jakarta Audience to Save a Teen!
International Rap Star Identifies
with School Drop-Out Problem
Rapper Sean Kingston shared his view about school drop-out ‘Save a Teen’ thanked Sean Kingston for the support. Also to
problems in the Carribean to his fans at the Istora Senayan Ja- Sentra Live as the organizer, local musicians and public figures
karta, September 23rd, 2010. such as Iwa K, Eno with the SOB (Sons of Beat) and Manohara
who participated and showed the support by wearing the same
Sean Kingston, known for hit singles “Beautiful Girls” and wristband. On stage, SOB asked the crowd to visit the ‘Save
“Eeenie Meenie”, is recognized as an international artist who a Teen’ booth. Thanks to the ‘Save a Teen’ band, Hollaback
cares about humanity issues. This concern was expressed which performed their song with a multimedia presentation
once again in a press conference at his Jakarta concert, by on facts about Indonesian Education. People, it’s time to act.
addressing the ‘Save a Teen’ campaign which is geared towards Let’s ACT NOW!
fund collection to help academically achieving teenagers from
financially lacking backgrounds to stay in school.

Sean said “If you care, then wear the same wristband I wear
for ‘Save a Teen’!” ‘Save a Teen’ is designed to make donations
easy and fun.

Sean Kingston shows that by wearing the fashionable wristband
from ‘Save a Teen’, anyone can make a social-fashion statement
while participating in helping those in need.


Insights
Partners 19

Teenage Superstar Sherina Munaf supports ‘Save a Teen’
More Than Gift of Music
for Earthquake Devastated School
On August 16, 2010, teenage superstar Sherina Munaf recently Sherina’s endorsement is part of efforts by the Putera Sampoerna
visited SDN Donotirto, a public elementary school located in Foundation to help stem the flow of more than 1 million
Bantul, South of Yogyakarta, to support the ‘Save a Teen’ Pro- teenagers who drop out of high schools nationwide each year.
gram.
During her visit to the school, Sherina donated a keyboard,
35 melodeons, 50 flutes and school uniforms. She also
committed to donate some of her earnings to the ‘Save a Teen’
Program from the sale of her ring back tones for cell phones.

Head of Corporate Channels of PSF Ario Saptomo said,
“We have targeted to provide funding for 12,000 teenage
dropouts across Indonesia every year” .

The school has been rebuilt since it was leveled by the
devastating Yogyakarta earthquake in 2006.

“Public participation can be facilitated through donations via
the PSF bank account or by purchasing ring back tones for cell
phones offered by selected operators”, said Ario.

Grand Zuri Hotels for Cause
Welcoming another Partner
to the PSF “Save a Teen” Program
Grand Zuri Hotels have announced their commitment to the
Putera Sampoerna Foundation ‘Save a Teen’ Program.

An MOU was officially signed at Grand Zuri Hotel, Jababeka
II Cikarang on July 28, 2010 and the hotel committed to
encourage its guests to donate IDR 10,000 and its multiples
when they check-in.

Grand Zuri Hotels are located throughout Indonesia including
in Pekanbaru, Duri, Dumai, Palembang, and Jababeka
– Cikarang.

All funds received at Grand Zuri Hotels will be distributed to
needy high school students through the Putera Sampoerna
Foundation’s ‘Save a Teen’ Program.


20
20 News & Event
Governments

Public Private Partnership
New Five Years School
Development Program for Bintuni
Local government and education offices in the Bintuni district The participants welcomed the initiative of the school
together with the Putera Sampoerna Foundation through the development program which is seen as an opportunity to
Sampoerna School of Education (SSE), have announced a new developt the education process in Sumuri Junior High School
School Development Program. and improve the quality of graduates as a human resource.

This new program will run for five years from 2010 to 2014 and From August 9 – 16, 2010 a second series of coordination
is designed to develop, implement and improve the quality of meetings were held to prepare the technical aspects for
education program at Sumuri Junior High School. implementation of the socialization for participants, the
headmaster and teachers’ workshop and seminars for
The first visit by the PSF Team during June 7- 19, 2010 involved parents.
coordination meetings with local government and education
offices, the socialization of the program with the participants,
early assessment and selection process for teachers at the
junior high school, a teachers and principals workshop and a
seminar for parents of students at the school.

Muara Enim and Empat Lawang
Regencies Scholarships Announced
In an encouraging move for education in South Sumatra, seven New scholarships were also announced on July 20, 2010 at a
more scholarships to SMAN Sumatera Selatan (Sampoerna MOU signing by the Regent, Head of the Education Office and
Academy) were recently announced. local legislative representatives of Empat Lawang Regency.

On July 19, 2010 a MOU was signed in the District of Muara Based on the agreement, two students at SMAN Sumatera
Enim by the Regent of Muara Enim and the Head of the Selatan (Sampoerna Academy) will each receive a three years
Education Office. full scholarship.

The agreement will guarantee five students who have The seven scholarship winning students are now embarking on
graduated from Junior Secondary Schools in the Muara Enim a holistic education program designed to create future leaders
Regency to receive three years full scholarship education at of high caliber who can help Indonesia face global challenges.
SMAN Sumatera Selatan (Sampoerna Academy).


News &Insights
Events 21

International CSR Conference Hears the Vision
PSF 4 Pillars Focus Part of Achieving MDG Goals
Synergy between the Government, community and the Nenny Soemawinata, Managing Director of PSF, discussed
business sector is greatly needed to resolve poverty and about the achievement of MDGs in Indonesia as well as the
other societal gaps in achieving Indonesia’s 2015 Millennium implementation of social responsibilities as a factual solution
Development Goals (MDGs). to the development of the society.

This was disclosed in The 3rd IBL International Conference on Ms Nenny outlined the 4 main pillars of PSF’s mission
Corporate Social Responsibility (The 3rd IBLCCSR) on Building in achieving the MDGs targets. The first pillar is the
Multi-sector partnership for Sustainable Development which development of future leaders through education. The
was held in Balai Kartini Jakarta on 29-30 September, 2010. second pillar is building entrepreneurship skill and creation of
job opportunities through development of entrepreneurship.
During the opening of the conference, Vice President of The next pillar is the enlightenment of the general populace
Indonesia, Boediono stated, “To handle poverty, there is a through women’s empowerment. And the last pillar is in the
need for synchronization from all parties of interest. This is form of assisting in the deployment of aid for disaster relief.
very important because this synchronization will determine
whether the end result of the development can be felt by the The PSF 4 Pillars focusing on helping achieve Indonesia’s
community”. The Putera Sampoerna Foundation (PSF) also 2015 Millennium Development Goals have attracted a lot of
shared its experience in handling CSR activities during the interests from both Indonesian and international delegates.
conference.


22 NewsPartners
New & Events

Opportunities, Not Gifts
PSF Honored at MarkPlus Gathering

The Putera Sampoerna Foundation (PSF) was honored to be The ecosystem also includes improved teaching skills and school
one of the examples of an impactful CSR Operator during a development in rural areas, and the women’s empowerment
Marketeer’s Club Dinner Seminar on September 29, 2010 at program where female entrepreneurs are nurtured and
the Four Seasons Hotel Jakarta. assisted to run their business, so that they can contribute to
their community’s economic development.
Husin Wijaya, Practice Head of MIM (MarkPlus Institute of
Marketing) emphasized the importance of establishing a As explained by Nenny Soemawinata, PSF’s Managing Director,
sustainable and long term CSR program. One of the examples “We give them opportunities, but don’t give it as a gift. We
was PSF’s founder Putera Sampoerna’s Manifesto to create a invest, and expect that leaders who graduate out of our system
complete ecosystem for Education, which expected to be a role to remember their roots, and contribute back to the next
model for Indonesia’s education system in general. generation. This is how sustainability can be created.”

The ecosystem includes a process where selected students are
helped and nurtured to become future leaders, and then in
time will be able to contribute back to the next generation of
students.


Insights
Strategic Partner News 23

55 New Shops and Skills Training
Sahabat Wanita Forges Ahead
with Women’s Empowerment
Sahabat Wanita (Friends of Women) is one of the Putera On July 27, 2010, 50 women from the Tanjung Sari community
Sampoerna Foundation’s strategic partners and aims to act as participated in health training on Diabetes Mellitus, supported
a ‘foster mother’ to promote the empowerment of women and by Johnson & Johnson.
gender equality through training and economic development.
This was followed by Basic Nutrition training on October 14,
On August 26 2010, Koperasi Sahabat Wanita (Friends of 2010 which was attended by 34 women and fully supported
Women Cooperative) or KSW launched its retail network of by Nestle.
small shops or Warung Sahabat in the Tangerang area, not far
from Jakarta. On October 21, 2010,32 female members of KSW participated
in a Cooking Skills training session which was supported
A total of 55 small shops are now run by KSW members who by Bogasari.
are supported by Sahabat Wanita.
Sahabat Wanita continues to extend invitations of participation
As well as having the opportunity to receive financial to corporations and partners who share the vision of an
assistance in the form of a one-year soft loan, KSW members enlightened populace through the empowerment of women.
also receive training in small-management skills provided by
Yayasan Sahabat Wanita (Friends of Women Foundation).

In cooperation with partners from across the industry, one
of Sahabat Wanita’s key activities is to enhance women’s
knowledge about health, financial management and
practical skills.

E


24 Partners GalleriesNews
Strategic Partner

A Moment to Share
Alms Givers Celebration Brings Joy
to Scholars and Orphans
Ramadhan is a special time when individuals from all levels of Bait Al-Kamil was also able to share a disbursement of IDR 18
society get together and share a common joy. During the most million to the five scholars from Madrasah Aliyah Negeri 13.
recent Ramadhan celebrations, a particularly joyous event
was attended by five scholars from Madrasah Aliyah Negeri Apart from that, during September 2010, a Bait Al-Kamil
13 (islamic high school) and 40 orphans at the Blitz Megaplex, booth at Sampoerna Strategic Square, Jakarta attracted many
Pacific Place, Jakarta. workers and visitors to the Square to channel their alms during
Ramadhan.
On September 2, 2010 a special evening for Muzakkis (Alms
Giving People) was organized where the five scholars and 40 A total amount of IDR 103,563,084 was collected and will be
orphans enjoyed watching movies at the Blitz Megaplex. channeled to people in need. The year 2011 will see more
funds channeled for scholarships and BEKTACE (Bait Al-Kamil
Some of the students had never visited a Cineplex before or Training Centre), a training center for young school drop-outs.
been inside a sophisticated mall such as Pacific Place. For
them, it was an almost unbelievable experience.

All participants at this Muzakkis celebration were greeted
by representatives from Bait Al-Kamil and shared spiritual
enrichment as part of sharing Ramadhan.


Insights
List of Contributors 25

List of Contributors
Corporate Contributors
Deutsche Bank AG IDR 1.000.000 - 5.000.000 IDR < 1.000.000 Lailly Prihatiningtyas
DisDik PemKab OKU Alia Risyamaya Dewi Adelina Laksmi Maharani
ExxonMobil Oil Indonesia Inc. Andi Eridanie Alda F Siregar Le Nie
Give 2 Asia Anggis Rakhmi Ichsan Amelia Suherman Lea Djamilah Sriningsih
Mercy Relief Anindita Rahardjo Andi Achmad Manoppo Lily
Mobil Cepu Ltd Arfy Frisnanto Andries Sibarani Lily Wardani Hoesin
Pemerintah Kabupaten Lahat Ario Widiyanto Anita Pascalla Matt Danalan saragih
Pemerintah Kota Prabumulih Asmarawaty Zaini Ari Rachim Marica Mike Meilani
Tambang Batubara Bukit Asam Budi Mulyono Arianti N.P Pratomo
(Persero) Tbk , PT Budi Suryanto Ario Saptomo Hediarto Nabil Parkar
Trakindo Utama, PT Catharina Palupi Ari Dewi Astri Sri Sulastri Nana Kurnia Astuti
Weda Bay Nickel Chika Wardhani Auditya Nisa Andriani Nurul Berlian
Devara Atma Hudoyo Audry Gazali Ozal Thirafi Udaya
Dewa Kadek Widhinugraha Bernice Cokrosaputro Ponky N. Pudjianto
Eridanie Zulv Beta Novandaru Priscilla Martadjaja
Retail Contributors Erin Supriyanti Billy Yuriko Putu A F Andriyani
Ezekiel Sutjiamin Cecillia Hidayat Reda Gaudiamo
Bank Mega Credit Card
Farif Miharto Cinantya Sriyono P Redho Yhophansa
Bursa Efek Jakarta
Febriny Rimenta Cindy Lenggo Genie Renata Melvanora
Blitz Megaplex
Firman Sumabrata Citra Savitri Retnoasih
California Pizza Kitchen
Gunawan Sunjoto Cynthia Ridwan Tjitradjaja
Chopstix Restaurant
Halim Perdana Kusuma Danny Karta Rina Suhasti
Christian Dior Indonesia, PT
Hanindyo Putro IR Deden Rochmawaty Robby Naru Sanusi
HEMA Dutch Resto
Indra Hastoadi Dedi Setiawan Rosalia
Infrastructure Asia 2010
Istiadi Wijaya Desiyana CH Rosalia Heny Chrismawati
MAP HSBC
J. Prima Thamarina Dian Saraswati Rudi Oktoberta
Markplus Inc
Jastin Iskandar Dian Artati Rudi Indra Jaya
Menara Thamrin
Juliani Dian Palupi Rusmi Rusdi
Papa Rons Pizza
Juni Soediro Diar Endah Wulanda Sandrine Jezabel B
Play FM Radio
Leny Wahyuni Dinda Nawangwulan Sanjay N. Bharwani
Plaza Mandiri
Linda Yanuar Tandjung Doni AS Santy
Red & White Publishing
M.Kurniawan Donny Bambang Bintoro Shirley Melinda
Staco Graha Parklane
Maharani Wuri P Dwimayati Kanadia Sisi Sularso
Standard Chartered Bank
Marcelany Dwinanto Santoso Sugianto
Tony Romas Syelvy Hartono
Maria Ellen Eka Kusuma Wardhani
Marsal Irwan Masita Endah Syifa Fauziah
Melania Eka Widra D Erliana Tandoko Tan Melan
Individual Contributors Moh Syafri Pontoh Evita Yuniarti Theresia Gerungan S
Mythia Bachsin Farani Harida Putri Tigor Simanjuntak
Nataya Vidasagita Farida Lestari Tjatur Suharso
IDR > 5.000.000
Nova Liliana Sitanggang Fernanda Uun Suandani
Andrini Hendrayani
Poedji Churniawan Fitri Alfiani Virginia Rusli
Budiman Gani
Ratih Sukma Wirdhani Fitria Hasanah Wandy John
Chandrika Purwarin
Reagan Halim Giovanni G Wangidjaja Yahya Permana
Eka Handaya Wiraha
Rhensi Margareth Hutapea Griya Rufianne Yardin Oktora
Etza Anyasamova
Rizki Imam Ardhi Hendra Cahyono Yobel Hadikrisno
Franky A Widjaja
Ronald Rosanto Indah Aprilia Yuki Wiyono
Glaudy Hendarsa
Rosita Indra Imansyah Yurike Maeda
Karina Mochtar APIN
Ryana Kharismawati Iwang Martono
Kathleen C.Liem
Santy Neria Juddy Anugrah
Manohara Adelia Pinot
Sri Mulyati Rahayu Juliana Wisupeno
Nathalie Halim
Stella Maris Yappy Johny Gunawan
Rio Rido
Vanda Meijer Kartikasari Brynerio
Rita Suzanna Theodore
Yufinah Sutharia Khatarina Sihombing
Riyanda Taswar
Vira Soekardiman Kwee Nicholas
Robert Welty

Become a Contributor
We welcome your participation and commitment to if you would like to make a direct donation, please send it to:
support the work of Putera Sampoerna Foundation.
If you would like to become a sponsor and need further Yayasan Putera Sampoerna
information about our program, please contact us: Bank: ABN Amro KCP Bursa Efek Jakarta
A/C: 36 0052 3484 or 36 0052 3508 (USD)
info@sampoernafoundation.org
Bank: BCA, KCP Bursa Efek Jakarta
A/C: 458 300 9992

26 Financial Highlights
New Partners

New Partners

PT First Jakarta International
Bursa Efek Jakarta managed by PT First Jakarta International is an office space committed
to support Save a Teen campaign by providing free space to PSF on April 26-30, 2010.

Cibubur Junction
Cibubur Junction, a member of Lippo Group, is among the malls that provide
complimentary space for Save a Teen on May 10-16, 2010.

Graha Satria
Graha Satria is an office building giving a complimentary space for Save a Teen booth
from June 21- 26, 2010.

Indika Energy
Founded in year 2000, PT Indika Energy Tbk. has grown into a leading integrated energy
group that specializes in energy resources, energy services and energy infrastructure.
The Company operates through a number of subsidiaries and associated companies.
PT Indika Energy Tbk. provides through PSF scholarships to 20 beneficiaries of regional
police officers and their children in East Kalimantan.

Jakarta Education Festival 2010
Kesekolah.com provides through its Jakarta Education Festival 2010 a complimentary
space for Putera Sampoerna Foundation’s awareness booth from November 3-7,
2010.

PT Jaya Readymix
A joint venture between Boral International Pty. Ltd. (Australia) and the Jaya Groups
parent company PT. Pembangunan Jaya, PT Jaya Readymix is the first and the largest
supplier of concrete in Indonesia. PT Jaya Readymix through PSF has committed to
support 1 year scholarships for its 200 employees’ children in total IDR 255.000.000,-

Musica
Musica is one of the oldest and biggest names in local music industry, well-known
for producing big hits and famous artists. Together with other major labels Musica
contributes to channel fund-raising from song and RBT “Rindu Bersatu” for
“Save a Teen” campaign.


Insights
New Partners 27

Radya Tama
PT. Kerabat Dyan Utama or Radya Tama is an event organizer for the successful kids
event Bobo Fair at JCC and committed to provide Putera Sampoerna Foundation
a complimentary space on its fair from June 30 – July 4, 2010.

Sony Music Entertainment Indonesia
Sony Music Entertainment Indonesia (SMEI) is an affiliation of Sony Music International
which produces and distributes international albums in Indonesia. Sony Music is
among the four major labels contributing through song and RBT “Rindu Bersatu” and
its artists for “Save a Teen” campaign.

Teluk Bintuni
The local government of Teluk Bintuni regency in West Papua partnered with Putera
Sampoerna Foundation for EQUIP (Education Quality Improvement Program) in
Bintuni, West Papua.

PT Trakindo Utama
PT Trakindo Utama is the authorized dealer in Indonesia for Caterpillar products,
the world’s largest manufacturer of mining, forestry, agriculture and construction
equipment, diesel and natural gas engines, industrial engines and generator sets.
The company is committed to education improvement by partnering with Putera
Sampoerna Foundation in School Refurbishment, Scholarships and Educator
Empowerment Programs.

Trinity Optima Production
Trinity Optima Production is a local entertainment and music label, whose business
specialization also includes artist management and branding management. Trinity is
one of the four labels committed to produce song and RBT “Rindu Bersatu” which
contributes its proceeds to support “Save a Teen” campaign.

Warner Music Indonesia
Warner Music Indonesia is a major music label, an affiliation of Warner Music
International with an array of best-selling hits and top artists. Warner Music contributes
its part to produce song and RBT “Rindu Bersatu” along with other labels and its artists
supporting Putera Sampoerna Foundation’s “Save a Teen” campaign.

Xnet Creative Networking
PT Exhibition Network Indonesia or Xnet Creative Networking is an event organizer
behind the success of international level exhibitions such as DEEP Indonesia 2007 &
2008 and SCOPE Indonesia 2010, later will be organized in two cities: (Sabuga, July
1-3, 2010) and Jakarta (JCC, November 12-14, 2010). Xnet Creative Networking gives
Putera Sampoerna Foundation considerable support by providing free space for the
Foundation to operate awareness booth during their exhibitions.


Partner Galleries

Partners Galleries
Education Program Partners


Partner Galleries
Financial Highlights 29
Corporate Channels

Student Loan Partners

Strategic Alliances

Media Partners

Internship Provision Partnership



2010’s Second Quarter
Financial Highlights
Started the first quarter of 2010, Putera Sampoerna Foundation had a slight increase in its net asset by 15 % and maintains its
healthy final balance of more than Rp 182 million for the upcoming quarters.

CONTRIBUTIONS & EARNINGS USD IDR (In 000) SOURCE OF SUPPORT AND INCOME
CONTRIBUTIONS & EARNINGS USD IDR (In thousand)
Putera Sampoerna 4,537,492 40,492,575 6.92%
Institutional Contributors 10,556,187 94,203,414 0.54% 27.82%
Individual Contributors 88,246 787,512
Other Income 1,128,907 10,074,363
IDR (In 000)
TOTAL CONTRIBUTIONS & EARNINGS 16,310,823 145,557,864

EXPENSES AND CHANGES IN NET ASSETS USD IDR (In thousand)
PSF Sponsored Program Expenses
64.72%
Scholarship Expenses 782,251 6,980,807
Putera Sampoerna
Sampoerna School of Education 1,662,154 14,833,062
SF - Sampoerna Academy 734,502 6,554,695 Individual Contributor
Student Loan 319,696 2,852,967 Institutional Contributor
Others Non Scholarsip Program* 331,367 2,957,115 Other Income
Total PSF Sponsored Program Expenses 3,829,969 34,178,646
PSF-SPONSORED PROGRAM EXPENSES

Donors Sponsored Program
8.35%
School Reconstruction, SF-USP, 8.65%
19.18% 20.42%
Sampoerna Academy, Computer
Donation, Teacher Knowledge 4,085,187 36,456,207
and Resource Centre Program-
PT HM Sampoerna Tbk.
School Construction & Educators Quality 263,765 2,353,842
Improvement Program - Sampoerna Agro
Scholarship - Astro 179,141 1,518,341
Education Quality Improvement Program 103,784 926,167 43.40%
- Mercy Relief
Scholarship Expenses
Scholarship, School Reconstruction 96,717 863,100
and Adopt a Teacher Program - Sampoerna School of Education
Standard Chartered Bank SF - Sampoerna Academy
SF USP - PT BP Indonesia 77,011 687,246
Sampoerna School of Business
USP - Exxon Mobile 66,744 595,627
Others Non Scholarship Program*


Financial Highlights 31

Teacher Training and School Construction 61,080 545,079
- Deutsche Bank
Teacher Training and Teacher Scholarship 53,524 477,6
- Credit Suisse Foundation
‘Other Sponsored Programs** 403,425 3,600,167
Total Donors Sponsored Program 5,381,378 48,023,420

Total Program Expenses 9,211,348 82,202,066
General & Adm Expenses 3,132,647 27,955,745
Fundraising Expenses 269,406 2,404,179
TOTAL EXPENSES 12,613,401 112,561,991
Increase (Decrease) in Net Asset 3,697,431 32,995,873
Net Asset, Beginning Balance 17,987,329 160,518,927
NET ASSET, ENDING BALANCE 21,684,760 176,809,827
* Consists of Alumni Affairs, Student Loan, Research and Program Development, SEER
(School Establishment & Education Recovery Program), and Unit Pelayanan Zakat (UPZ)
- Bait Al-Kamil
** Consists of donor sponsored program expenses below 1% of total donors sponsored
program expenses
The rate of exchange used was IDR 8,924 to US$ 1, computed by taking the average
transaction exchange rates of Bank Indonesia as of September 30, 2010

DONORS SPONSORED PROGRAM EXPENSES

School Reconstruction, SF-USP, Sampoerna Academy,
Teacher Knowledge and Resource Centre Program-PT HMS Tbk.
1.13%
1.00% School Construction & Educators Quality Improvement Program -
1.24%
1.43% 7.50% Sampoerna Agro
1.80% Scholarship - Astro
1.93%
3.16% Education Quality Improvement Program - Mercy Relief

4.90% Scholarship, School Reconstruction and Adopt a Teacher Program
- Standard Chartered Bank
SF USP - PT BP Indonesia
USP - Exxon Mobile

75.91% Teacher Training and School Construction - Deutsche Bank
Teacher Training and Teacher Scholarship - Credit Suisse Foundation
Other Sponsored Programs**

HOW WE USE OUR FUNDS

2.14%
24.84%
73.03% Program Expenses

General & Adm Expenses

Fundraising


Sampoerna Strategic Square, North Tower, 27th floor
Jl. Jenderal Sudirman Kav. 45, Jakarta 12930
Telp. (62-21) 577 2340 Fax. (61-21) 577 2341
E-mail: info@sampoernafoundation.org
Website: www.sampoernafoundation.org

Follow our Twitter : psfoundation
Facebook fanpage : Sampoerna Foundation

Putera Sampoerna Foundation Report Quarter 3 2010

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Putera Sampoerna Foundation Report Quarter 3 2010