Lisa Ward, Director of Public Affairs, NC Dental Society
Embezzlement. Hacked database. Death. Server crash.
Workplace violence. Electrical outage. Every organization is vulnerable to a crisis and there’s usually no advance warning about what the crisis will be or when it will happen. Proper crisis planning can help your organization handle the issue calmly and efficiently, minimizing the impact to your members, your employees and your key stakeholders. Learn how to create the plan you need to ensure you’re ready when the unthinkable happens.
4. Intense pressure
High stress
Heightened external scrutiny
Dramatically compressed timeframes
Confused or incomplete information
When a Crisis Strikes
7. Objectives
Vulnerability assessment
The team
Media training
Issue assessment
Organizational materials
Rehearsal
Essential Elements of a Crisis
Response Plan
16. Team may change depending on issue
Key spokesperson – is it always the president/CEO?
Subject matter expert
What about the rest of the staff?
Who talks to the media?
Who is point person for communication materials and
updates?
Who Does What?