Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

AENC Road to Relevance

617 views

Published on

AENC Road to Relevance 2014 Annual Meeting Mary Byers, CAE

Published in: Education
  • Be the first to comment

  • Be the first to like this

AENC Road to Relevance

  1. 1. Road to Relevance: 5 Strategies for Competitive Associations Presented by Mary Byers, CAE
  2. 2. Time famine Challenges:
  3. 3. Time famine Return on Investment Challenges:
  4. 4. Time famine Return on Investment Specialization/consolidation Challenges:
  5. 5. Time famine Return on Investment Specialization/consolidation Generational differences Challenges:
  6. 6. Time famine Return on Investment Specialization/consolidation Generational differences Technology Challenges:
  7. 7. Time famine Return on Investment Specialization/consolidation Generational differences Technology For-profit competition Challenges:
  8. 8. New Normal
  9. 9. Increased Competition
  10. 10. Association Media companies Association members Buying groups Internet Social media vs. Association
  11. 11. Association Media companies Association members Buying groups Internet Social media vs. Association
  12. 12. Association Media companies Association members Buying groups Internet Social media vs. Association
  13. 13. Association Media companies Association members Buying groups Internet Social media vs. Association
  14. 14. Association Media companies Association members Buying groups Internet Social media vs. Association
  15. 15. Association Media companies Association members Buying groups Internet Social media vs. Association
  16. 16. Over 1 Billion!
  17. 17. 175 Million!
  18. 18. Build on Strengths
  19. 19. Can’t compete effectively from a position of weakness Add member value Do more with less Why?
  20. 20. Assets Resources Capabilities Intangibles Strengths
  21. 21. Education Standard setting Certification Data mining Optimum Strength …matched with opportunities
  22. 22. Concentrate Resources
  23. 23. How many businesses can you be in?
  24. 24. “Wherever we find a business that is outstandingly successful, we will find that it has thought through the concentration alternatives, and has made a concentration decision.” Peter Drucker, Management: Tasks, Responsibilities, Practices
  25. 25. Strategic Planning!
  26. 26. Strategic Planning! Technology Concentration8%
  27. 27. Fit
  28. 28. “Great strategies are like complex systems in which all of the parts fit together seamlessly. Each thing you’ve chosen to do amplifies the value of other things you do…” That’s how ‘fit’ improves the bottom line. It also enhances sustainability. Joan Magretta Institute for Strategy and Competitiveness
  29. 29. Short Flights No Meals One Type of Aircraft
  30. 30. Leadership DevelopmentHealthcare Businesswomen’s Association
  31. 31. Lean Processes
  32. 32. Complacent Lack of cost reduction Value stream mapping
  33. 33. Redundancies & Duplication
  34. 34. Abandonment
  35. 35. NO! “The art of leadership is saying no, not yes… It is very easy to say yes!”
  36. 36. Steve Jobs eliminated of the product line70%
  37. 37. Fueled turn-around from $1.04 billion loss in 1997 to $309 million profit in 1998!
  38. 38. Aston Martin Volvo Jaguar Land Rover
  39. 39. Saab Pontiac Oldsmobile Hummer
  40. 40. Successful Associations
  41. 41. More Disciplined More Entrepreneurial Business-like Technology Driven
  42. 42. If you always do what you’ve always done…
  43. 43. If you always do what you’ve always done… you’ll always get what you’ve always gotten!

×