What is a media kit? How to create a media kit. What is the purpose of a media kit? Example media kit. Fashion media kit. Media kit template.

1. P U R P O S E O F A M E D I A K I T
X Y L I F E S T Y L E B R A N D I N G

2. W H A T I S A M E D I A K I T ?
• A document with images and words that describes your brand to complete
strangers
• Surmises your brand to complete strangers; i.e., you can’t hold discussions
with thousands of people in order to explain the greatness of your brand
• A tool of mass marketing distribution via email, mail, social media, events,
etc.
• A “stand alone” document i.e. persuasively represents the brand in your
absence

3. B E N E F I T S O F A N E F F E C T I V E M E D I A K I T
• Creates interest with store owners and buyers
• Generates interest by traditional media…starts the conversation with
editors
• Leads to articles by bloggers and influential social media profiles
• Helps convince potential Brand Ambassadors to participate

4. I T E M S I N A M E D I A K I T
• Brief bio of company founders…2 paragraphs
• Description of Brand - 2 paragraphs. Who is the target market? What type
of ladies should want this? What makes it different than the competition?
• Marketing images…i.e., not literal product images, but alluring, emotive
images
• Press Release - 3 paragraphs. Summarizes bio and brand description, and
then makes some sort of announcement, e.g. production of new line
complete

5. S I X S E C O N D S T O S U C C E E D O R F A I L
• Most recipients will receive media kit in email
• Average view time of email ad material is six seconds
• We must HOOK them with dazzling, alluring, professional grade images
• IMAGES, IMAGES, IMAGES
T H E G O A L : E N G E N D E R C U R I O S I T Y T H A T L E A D S T H E M T O C O N T A C T U S

6. N E X T S T E P : M E D I A K I T A L I G N E D T O M A R K E T
S E G M E N T S
• A media kit should be consistent with your overall Brand Positioning
• Practical steps to take to design a media kit properly aligned:
• Write down words and topics we know they use and like
• Write down activities that represent the lifestyle you are selling
• Review and use key words important to Google search rankings