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1. Purpose of Concept Art
Many people believe that the images that are shown on events like E3 or comic con are the
concept art this is somewhat true but you do not get to see the proses that took place to
make those images it happens in 3 stages
http://howtonotsuckatgamedesign.com/wp-content/uploads/2014/02/concept-art-tutorial-
and-myth-busting-stages.jpg
1ST stage
http://fc03.deviantart.net/fs70/f/2014/209/d/e/concept_art_armor_design___stage_1_by_
rexmarquez-d7smz4v.jpg

2. First an artist will draw to get an idea of what he what to make the design will be rough but
it is only an example of what is to come a very basic idea that will be looked at by different
people and then allowed to enter stage 2
2ND stage
http://images.wikia.com/residentevil/images/9/99/Leon_Concept_Art.jpg
Next he will draw up some concept art for people in his company like lead artists or
production managers these art renderings tend to look a little cleaned up and coloured so
that the people who came to observe his work can get a general idea of what the character
or object will look like at the end
3RD stage
http://3.bp.blogspot.com/-
yBVHC0ewo_M/UGZVVrBUW3I/AAAAAAAAAw8/RAjVewWnldg/s1600/re2-leon-
kennedy1.jpg

3. Then there is the final stage that we see at the conventions they will look as cool as they can
and be spread around the internet to gain hype for the game and in effect boosting sales
Once the art is don the artist will spend time making awesome art backgrounds and adding
in the character it will all relate to the game then the images will be put into a presentation
and taken to some gaming events like e3 the images will be shown on display there and
huge crowds of people will become hyped for the game but this art work is not for design
work just community hype here is an example
: https://www.youtube.com/watch?v=-VWoEK7tDkc&index=7&list=PL58D2F039F23981A3
As the proses moves on the art changes it can start of as a knight and end in a archer the
way this works comes down to the artist and what he feels will look right the people above
him like the lead artist will have a say on what happens a lot of artist who make characters
for a game will use the objects around them for help whether it be for a style or trait of the
character for example to build up a character you can use a mood board of items that work
to make a good looking concept art for the game
http://howtonotsuckatgamedesign.com/wp-content/uploads/2014/02/concept-art-tutorial-
and-myth-busting-hong-ly-uncharted-2.jpg
A lot of artist use this to make the best art at a fast pace a gaming company need a lot of art
with a little detail than one rendering with lots of detail so finding a balance of speed and
quality is vital to working in art
in alto of cases you will find yourself redrawing on character to fin the wright look this tends
to be in the second stage as you may think one look is good but trying out a few gives you
the chance to make the best passible concept art possible also trying out different art styles
is good idea as a character may look awful as a cartoon but look great as a sell shaded
character this can be a good way of finding the path that the art should follow that is the
whole point of art to fire and miss constantly till you get that perfect hit

4. http://howtonotsuckatgamedesign.com/wp-content/uploads/2014/02/concept-art-tutorial-
and-myth-busting-mass-effect-2-matt-rhodes.jpg
‘’We need to understand, that what is sold as concept art publicly rarely is representative of
what concept artist actually have to do and how they do it. Concept art is not what you
create and publish to hype already established visuals. Concept art is all the dirty work you
have to do in order to establish the visuals to begin with.’’
http://howtonotsuckatgamedesign.com/2014/02/lets-get-real-concept-art/