The Miami Dolphins are focused on growing their social media presence and engagement in 2016 to support revenue goals. Their objectives include increasing followers on Twitter, Facebook, and Instagram while also increasing visual content by 50%. Key performance indicators will track website traffic, follower growth, and fan response. The team will continue their #FinSocial campaign and consider a partnership to give away season tickets and a car.
This social media audit and strategy document for the Miami Dolphins outlines their current social media presence and objectives. The key goals are to grow fan engagement across platforms and increase ticket sales. A social listening plan and increased visual content are proposed to achieve these goals. Metrics like website traffic sources and demographics are analyzed. Competitors' strengths and weaknesses are considered. The document also defines roles, policies, and a response plan to measure and improve performance over the next reporting periods.
The Miami Dolphins social media strategy aims to increase followers across platforms and drive traffic to their website. Their key objectives are to increase unique website visitors from social media by 25% in 3 months by posting more frequently and engaging content. They will measure success by tracking growth in followers on Twitter and Instagram by 10,000 each in 3 months. Their social media roles and responsibilities are divided among a marketing director, manager, and coordinator who will monitor all accounts.
The document outlines the Miami Dolphins' social media strategy and objectives for the 2016-2017 football season. Their goals are to grow their online following and community in order to increase ticket sales and attendance. They plan to do this through more engaging and creative content as well as encouraging fan conversations. Key objectives include increasing Instagram followers and the volume of visual content published. The document also covers brand persona, social media roles, policies, response plans, and metrics for measuring performance.
The Miami Dolphins want to grow their social media presence in 2016. Their objectives are to increase followers, engagement, and traffic across major social media platforms. Their strategies include targeting both local and national audiences and sharing more relevant content. They will focus on Facebook, Instagram, and Twitter given their larger audiences on those platforms. The document provides an audit of the Dolphins' current social media performance and outlines their objectives, strategies, roles and a plan for measuring results.
The Carolina Panthers social media strategy document outlines objectives to increase fan interaction over social media through increasing post frequency and encouraging engagement with players/coaches. It includes an audit of their social profiles, traffic sources, audience demographics, and competitors. Key strategies are to include questions/polls in 50% of posts and tag players in relevant posts to boost engagement by 15% in 6 months. The document also outlines roles/responsibilities, social media policies, and critical response plans. Progress will be measured through analytics on website traffic, social profiles, and qualitative sentiment analysis.
This document provides a social media strategy for the Miami Dolphins. It includes:
1. An executive summary that outlines priorities to increase engagement across platforms and draw in new supporters.
2. A social media audit that assesses the Dolphins' presence on various platforms, traffic sources, demographics, and competitors.
3. Objectives to increase engagement on key platforms by 30-40% in the next 6 months through more varied/interactive content.
4. Guidelines for the team's online brand persona and voice, as well as specific social media strategies and tools.
5. Details on roles/responsibilities, policies, and critical response plans for handling issues on social media.
This social media audit and strategy document for the Miami Dolphins outlines their current social media presence and objectives. The key goals are to grow fan engagement across platforms and increase ticket sales. A social listening plan and increased visual content are proposed to achieve these goals. Metrics like website traffic sources and demographics are analyzed. Competitors' strengths and weaknesses are considered. The document also defines roles, policies, and a response plan to measure and improve performance over the next reporting periods.
The Miami Dolphins social media strategy aims to increase followers across platforms and drive traffic to their website. Their key objectives are to increase unique website visitors from social media by 25% in 3 months by posting more frequently and engaging content. They will measure success by tracking growth in followers on Twitter and Instagram by 10,000 each in 3 months. Their social media roles and responsibilities are divided among a marketing director, manager, and coordinator who will monitor all accounts.
The document outlines the Miami Dolphins' social media strategy and objectives for the 2016-2017 football season. Their goals are to grow their online following and community in order to increase ticket sales and attendance. They plan to do this through more engaging and creative content as well as encouraging fan conversations. Key objectives include increasing Instagram followers and the volume of visual content published. The document also covers brand persona, social media roles, policies, response plans, and metrics for measuring performance.
The Miami Dolphins want to grow their social media presence in 2016. Their objectives are to increase followers, engagement, and traffic across major social media platforms. Their strategies include targeting both local and national audiences and sharing more relevant content. They will focus on Facebook, Instagram, and Twitter given their larger audiences on those platforms. The document provides an audit of the Dolphins' current social media performance and outlines their objectives, strategies, roles and a plan for measuring results.
The Carolina Panthers social media strategy document outlines objectives to increase fan interaction over social media through increasing post frequency and encouraging engagement with players/coaches. It includes an audit of their social profiles, traffic sources, audience demographics, and competitors. Key strategies are to include questions/polls in 50% of posts and tag players in relevant posts to boost engagement by 15% in 6 months. The document also outlines roles/responsibilities, social media policies, and critical response plans. Progress will be measured through analytics on website traffic, social profiles, and qualitative sentiment analysis.
This document provides a social media strategy for the Miami Dolphins. It includes:
1. An executive summary that outlines priorities to increase engagement across platforms and draw in new supporters.
2. A social media audit that assesses the Dolphins' presence on various platforms, traffic sources, demographics, and competitors.
3. Objectives to increase engagement on key platforms by 30-40% in the next 6 months through more varied/interactive content.
4. Guidelines for the team's online brand persona and voice, as well as specific social media strategies and tools.
5. Details on roles/responsibilities, policies, and critical response plans for handling issues on social media.
Taco Bell's social media priorities for 2017 are to engage followers and build community through relevant visual content. The primary focus will be curating engaging content and building deeper customer relationships, targeting ages 18-34. Objectives include increasing visual content and followers on Facebook and Instagram by 25% and 15,000 respectively. Strategies include paid boosting of organic posts, monitoring keywords on Twitter, and using the #TacoTruth hashtag. Roles, policies, and response plans are outlined for various scenarios. Progress will be measured through quantitative metrics and sentiment analysis reported every six months.
Taco Bell's social media strategy focuses on growing their presence on Snapchat. Their primary objectives are to establish a robust Snapchat community and gain 3.7 million followers by January 2018. Their strategies include capitalizing on their successful Snapchat lens campaigns, providing excellent customer service, and publishing entertaining content. Key metrics include Snapchat followers, views, story completions, and sentiment analysis.
Taco Bell's social media strategy focuses on growing their presence on Snapchat. Their objectives are to reach 3.7 million Snapchat followers by January 2018 and become a top brand on the platform. Their strategies include capitalizing on their successful Snapchat lenses, providing excellent customer service, and publishing entertaining content. Key dates include launching their Snapchat account in May 2017 and migrating 25% of other followers by December 2017. Progress will be measured using metrics like Snapchat traffic, followers, and engagement rates.
This document outlines Taco Bell's social media strategy. The objectives are to increase engagement and followers across platforms like Instagram and Twitter by 300,000 in 6 months. The strategy involves paid advertising, owned content like contests and videos, and earned media through monitoring hashtags. Key dates are Taco Tuesdays and Cinco de Mayo. Roles include a director, manager, and coordinator. The critical response plan addresses issues like health violations or offensive employee posts.
This document provides a social media strategy for Taco Bell. It includes an executive summary, social media audit of current platforms and competitors, objectives to increase followers and brand reputation, guidelines for brand voice and persona, and strategies using paid, owned and earned media. It also outlines roles and responsibilities, a social media policy, and critical response plans for potential issues. The overall goal is to expand Taco Bell's social media presence and boost their brand reputation through engaging new content.
Uber's social media strategy prioritizes growing its audience on mobile-focused platforms like Instagram, Facebook, and Twitter. The strategy involves increasing engaging content and paid/owned media to convert followers into customers. An audit found Instagram had the highest engagement rate. Objectives include a 15% follower increase across platforms through awareness campaigns. Strategies include more paid ads, owned posts, and partner endorsements. Progress will be measured quarterly including follower growth, traffic sources, and sentiment analysis of hashtag campaigns.
Taco Bell has seen success in increasing engagement on social media, particularly Snapchat. Snapchat saw the largest growth in followers out of Taco Bell's platforms and had over 344 million average engagements per month. Millennials are Taco Bell's primary target market and increased Snapchat use has helped reach this demographic. Overall, more frequent posting across social media helped boost customer awareness of the brand.
Social media strategy for Chipotle Mexican Grill. This includes Social Media Audit, Social Media Objectives, Online Brand Persona and Voice, Strategies and Tools, Timing and Key Dates, Social Media Roles and Responsibilities and Social Media Policy
The social media strategy document outlines Taco Bell's plan to increase user interaction and brand awareness on social media in 2017. The objectives are to increase website traffic by 20% through more posts, hashtags and Snapchat promotions. Key strategies include bi-weekly Snapchat filters, boosted Facebook/Twitter posts on weekends, and encouraging customer posts with hashtags and contests. Roles, tools, holidays, and response plans are defined, and reporting will be quarterly on engagement, followers and website traffic from social channels.
The UAA social media strategy aims to increase fan interaction and provide a positive experience. Goals include encouraging more two-way interaction and creating social media plans to achieve interaction. Currently, Facebook generates the most engagement. Objectives are to increase website traffic from social media by 20% and followers on Twitter by 2,000 by October 2016. Key performance indicators will measure engagements, website visitors, and Twitter followers. The strategy outlines brand persona, content strategies, tools, timing of posts, roles and a critical response plan. Measurement will track social metrics and website traffic sources over three months. Qualitative feedback and proposed actions are also reported.
Taco Bell has grown their social media presence significantly over the past 4 years. Their social media presence is focused on being humorous and innovative while engaging all age demographics. Key strategies include keeping up with trends, creating contests to engage followers, and scheduling posts to key dates. Goals are to increase awareness of their foundation and attract new customers through relatable, funny content. Metrics show growth across all platforms with high engagement and positive sentiment from followers.
Chipotle's social media strategy plan aims to increase engagement and revenue through social media. Their two major strategies are making content relatable to encourage interest and using new tools like Facebook Live. Their goals are to increase traffic to their website from social media by 25% in 6 months through greater brand awareness and shareable content. They will track metrics like social media posts interactions, followers, and sentiment analysis.
This is a potential social media strategy for Taco Bell. The purpose of this social media strategy is to increase brand awareness and sentiment among customers as well as increase revenue.
This document outlines a social media strategy for Hut No. 8 in Fleming Island, Florida. The objectives are to increase website traffic from social media by 30% in 6 months through more engaging content, hashtags, and user generated content. The strategy involves increasing social media activity, using hashtags like #Wearing8, partnering with influencers, and responding to critical incidents. Progress will be measured through key performance indicators and reporting will occur quarterly. Roles and responsibilities are defined for social media team members.
Najla Brown wishes to grow her personal travel brand in 2018 by increasing her social media following and engagement. Her key objectives are to boost posts/ads to increase followers/likes on Facebook, host live chats every 2 weeks, and publish stories interviewing travel agencies. Her brand voice focuses on being determined, passionate, adventurous, and grateful. She aims to regularly post travel-related content and engage with followers across Facebook and Twitter.
My personal brand "Travel With Me" is presented in this PowerPoint with a social media strategy from a social media audit to my social media roles and responsibilities.
This document proposes three ideas to increase revenue from a word game app:
1) Selling dictionary add-ons for $0.99 each, targeting "Dolphins" users and increasing revenue by 9.8%
2) Allowing a one-time $0.99 in-app purchase of a timer for competitive play, targeting "Whales" and "Dolphins" for a 12% revenue increase
3) Sending word hints via push notification for abandoned games to improve retention of "Minnows" users and boost engagement, increasing revenue by 11%
Dolphins are intelligent marine mammals that live in oceans, warm seas, and freshwater habitats around the world. They have large, complex brains and use echolocation to navigate and hunt for fish, squid, and other prey. Dolphins live in social groups, communicate vocally, and display self-awareness and tool use. While some are kept in captivity for tourism, research, and breeding, captivity can reduce their lifespans and cause behavioral issues due to stress and small enclosures.
Taco Bell's social media priorities for 2017 are to engage followers and build community through relevant visual content. The primary focus will be curating engaging content and building deeper customer relationships, targeting ages 18-34. Objectives include increasing visual content and followers on Facebook and Instagram by 25% and 15,000 respectively. Strategies include paid boosting of organic posts, monitoring keywords on Twitter, and using the #TacoTruth hashtag. Roles, policies, and response plans are outlined for various scenarios. Progress will be measured through quantitative metrics and sentiment analysis reported every six months.
Taco Bell's social media strategy focuses on growing their presence on Snapchat. Their primary objectives are to establish a robust Snapchat community and gain 3.7 million followers by January 2018. Their strategies include capitalizing on their successful Snapchat lens campaigns, providing excellent customer service, and publishing entertaining content. Key metrics include Snapchat followers, views, story completions, and sentiment analysis.
Taco Bell's social media strategy focuses on growing their presence on Snapchat. Their objectives are to reach 3.7 million Snapchat followers by January 2018 and become a top brand on the platform. Their strategies include capitalizing on their successful Snapchat lenses, providing excellent customer service, and publishing entertaining content. Key dates include launching their Snapchat account in May 2017 and migrating 25% of other followers by December 2017. Progress will be measured using metrics like Snapchat traffic, followers, and engagement rates.
This document outlines Taco Bell's social media strategy. The objectives are to increase engagement and followers across platforms like Instagram and Twitter by 300,000 in 6 months. The strategy involves paid advertising, owned content like contests and videos, and earned media through monitoring hashtags. Key dates are Taco Tuesdays and Cinco de Mayo. Roles include a director, manager, and coordinator. The critical response plan addresses issues like health violations or offensive employee posts.
This document provides a social media strategy for Taco Bell. It includes an executive summary, social media audit of current platforms and competitors, objectives to increase followers and brand reputation, guidelines for brand voice and persona, and strategies using paid, owned and earned media. It also outlines roles and responsibilities, a social media policy, and critical response plans for potential issues. The overall goal is to expand Taco Bell's social media presence and boost their brand reputation through engaging new content.
Uber's social media strategy prioritizes growing its audience on mobile-focused platforms like Instagram, Facebook, and Twitter. The strategy involves increasing engaging content and paid/owned media to convert followers into customers. An audit found Instagram had the highest engagement rate. Objectives include a 15% follower increase across platforms through awareness campaigns. Strategies include more paid ads, owned posts, and partner endorsements. Progress will be measured quarterly including follower growth, traffic sources, and sentiment analysis of hashtag campaigns.
Taco Bell has seen success in increasing engagement on social media, particularly Snapchat. Snapchat saw the largest growth in followers out of Taco Bell's platforms and had over 344 million average engagements per month. Millennials are Taco Bell's primary target market and increased Snapchat use has helped reach this demographic. Overall, more frequent posting across social media helped boost customer awareness of the brand.
Social media strategy for Chipotle Mexican Grill. This includes Social Media Audit, Social Media Objectives, Online Brand Persona and Voice, Strategies and Tools, Timing and Key Dates, Social Media Roles and Responsibilities and Social Media Policy
The social media strategy document outlines Taco Bell's plan to increase user interaction and brand awareness on social media in 2017. The objectives are to increase website traffic by 20% through more posts, hashtags and Snapchat promotions. Key strategies include bi-weekly Snapchat filters, boosted Facebook/Twitter posts on weekends, and encouraging customer posts with hashtags and contests. Roles, tools, holidays, and response plans are defined, and reporting will be quarterly on engagement, followers and website traffic from social channels.
The UAA social media strategy aims to increase fan interaction and provide a positive experience. Goals include encouraging more two-way interaction and creating social media plans to achieve interaction. Currently, Facebook generates the most engagement. Objectives are to increase website traffic from social media by 20% and followers on Twitter by 2,000 by October 2016. Key performance indicators will measure engagements, website visitors, and Twitter followers. The strategy outlines brand persona, content strategies, tools, timing of posts, roles and a critical response plan. Measurement will track social metrics and website traffic sources over three months. Qualitative feedback and proposed actions are also reported.
Taco Bell has grown their social media presence significantly over the past 4 years. Their social media presence is focused on being humorous and innovative while engaging all age demographics. Key strategies include keeping up with trends, creating contests to engage followers, and scheduling posts to key dates. Goals are to increase awareness of their foundation and attract new customers through relatable, funny content. Metrics show growth across all platforms with high engagement and positive sentiment from followers.
Chipotle's social media strategy plan aims to increase engagement and revenue through social media. Their two major strategies are making content relatable to encourage interest and using new tools like Facebook Live. Their goals are to increase traffic to their website from social media by 25% in 6 months through greater brand awareness and shareable content. They will track metrics like social media posts interactions, followers, and sentiment analysis.
This is a potential social media strategy for Taco Bell. The purpose of this social media strategy is to increase brand awareness and sentiment among customers as well as increase revenue.
This document outlines a social media strategy for Hut No. 8 in Fleming Island, Florida. The objectives are to increase website traffic from social media by 30% in 6 months through more engaging content, hashtags, and user generated content. The strategy involves increasing social media activity, using hashtags like #Wearing8, partnering with influencers, and responding to critical incidents. Progress will be measured through key performance indicators and reporting will occur quarterly. Roles and responsibilities are defined for social media team members.
Najla Brown wishes to grow her personal travel brand in 2018 by increasing her social media following and engagement. Her key objectives are to boost posts/ads to increase followers/likes on Facebook, host live chats every 2 weeks, and publish stories interviewing travel agencies. Her brand voice focuses on being determined, passionate, adventurous, and grateful. She aims to regularly post travel-related content and engage with followers across Facebook and Twitter.
My personal brand "Travel With Me" is presented in this PowerPoint with a social media strategy from a social media audit to my social media roles and responsibilities.
This document proposes three ideas to increase revenue from a word game app:
1) Selling dictionary add-ons for $0.99 each, targeting "Dolphins" users and increasing revenue by 9.8%
2) Allowing a one-time $0.99 in-app purchase of a timer for competitive play, targeting "Whales" and "Dolphins" for a 12% revenue increase
3) Sending word hints via push notification for abandoned games to improve retention of "Minnows" users and boost engagement, increasing revenue by 11%
Dolphins are intelligent marine mammals that live in oceans, warm seas, and freshwater habitats around the world. They have large, complex brains and use echolocation to navigate and hunt for fish, squid, and other prey. Dolphins live in social groups, communicate vocally, and display self-awareness and tool use. While some are kept in captivity for tourism, research, and breeding, captivity can reduce their lifespans and cause behavioral issues due to stress and small enclosures.
Dolphins are marine mammals related to whales and porpoises. There are almost forty species of dolphins. Dolphins eat a variety of fish like mackerel, herring and cod, as well as squid. They live in the northern and southern oceans and can also live with trainers or people. The document provides diagrams of a dolphin's inside and outside parts and includes an interesting poem and facts about dolphins, such as their ability to jump 20 feet in the air. It also describes different types of dolphins, like bottlenose dolphins.
Dolphins come in various colors from gray to pink depending on the species. They live all around the world in oceans and seas. Dolphins eat a variety of foods including fish like mackerel and cod as well as squid. Larger dolphins may also eat other marine animals. Dolphins give birth every 2-3 years after a 12 month gestation period and typically care for one calf at a time. There are 41 known dolphin species with the bottlenose dolphin being the most common.
Dolphins are playful mammals that enjoy playing in the ocean. They have soft skin that feels like leather and can swim deep below the surface. Female dolphins are called cows, males are called bulls, and young dolphins are called calves. Despite some perceptions, dolphins are actually very kind and playful creatures that love to play in the ocean.
The document discusses a maritime museum, mentioning that Shey is tying sticks together with string and asking how many waka boats are in the museum. It also notes that a model is on display of part of Captain Cook's ship and that a waka canoe is present, as well as a depiction of seal blubber being removed.
Dolphins friends is an organization that aims to protect dolphins through natural reserves around the world. Dolphins are highly efficient swimmers due to their streamlined shape and skin composition. They have large brains relative to their body size. Dolphins live in warm waters between 40-45 degrees and follow fish migrations, changing habitats accordingly. Major threats to dolphins include accidental catching in tuna fishing nets, hunting for food, and pollution affecting their seas and oceans. Conservation efforts focus on enforcing anti-hunting laws, reducing pollution, and raising awareness.
The document discusses several models that geographers have used to explain settlement patterns: Central Place Theory, Nearest Neighbour Index, Rank-Size Rule, and Gravity Model. It notes that while these models provide frameworks for developing testable hypotheses, reality often differs from the models due to factors they do not account for like transportation methods, social characteristics, and individual behavior. The document suggests testing the models against real data and considering their limitations for understanding settlement patterns.
The document promotes a song called "Endearing" by Lee Beck and encourages visiting a Second Life location called "The Merry Dolphin" which caters to Merfolk. It provides the songwriter credit and permissions, invites comments on a blog, and notes the photo source as photobucket.com.
This document summarizes information about dolphins. It discusses where dolphins live (in oceans and some rivers around the world), what they eat (different species eat fish and squid depending on their habitat), and the family structure of dolphins (males are called bulls, females are called cows, and babies are called calves). It also provides three interesting facts: dolphins are born with hair, they evolved from land animals, and they get water from their food, not extra water. The document notes there are 32 oceanic dolphin species and 5 river dolphin species and provides examples. It concludes by identifying the largest oceanic dolphin species.
Dolphins are believed to be very intelligent carnivores that live in pods of up to 12 individuals. They come in different sizes and can swim at varying speeds depending on their size. Dolphins are warm-blooded and can hold their breath underwater for up to 10 minutes.
This document discusses the biological diversity of Pakistan. It defines biodiversity as the variety of species on Earth, including animals, plants and microbes. Pakistan has many endemic species found only within its borders, including mammals like the Indus river dolphin, reptiles like the Thal Skink, and over 400 endemic plant species. However, Pakistan's biodiversity faces threats from deforestation, hunting, climate change, pollution and urban development. Several species are now endangered or extinct, including the tiger, lion, and Indian rhino. Hotspots in Pakistan like the Sulaiman Range require conservation measures to protect biodiversity.
Dolphins eat squid, seals, fish and turtles. There are 32 different types of dolphins found all over the world, mostly in small areas. Dolphins live between 17 to 25 years and communicate underwater by making high pitch sounds.
The document discusses common dolphins, including their scientific names as either short-beaked or long-beaked common dolphin. It notes their global range in oceans from Atlantic to Pacific and diet of fish and squid. Details are provided on their physical description of being under 9 feet long and 440 pounds, breeding habits of 12 month pregnancies and 2 year intervals between calves. Cool facts presented include jumping up to 20 feet and holding their breath for 30 minutes. Weird facts stated are sleeping with one eye open and using sonar to locate prey.
This document outlines Taco Bell's social media strategy for 2017. The objectives are to increase online presence and customer engagement through more engaging content and contests. Key strategies include increasing content output by 50% and hosting creative contests. Social roles define the director, manager, and coordinator. The plan also covers voice, tools, timing, policies, and response plans. Progress will be measured through website traffic, social metrics, and regular reporting.
The Miami Dolphins social media strategy aims to grow their online fan base and engagement. Their two main strategies are increasing followers on social media accounts and interacting more with fans through retweets, likes, and contests. They will measure success by tracking increases in followers, mentions of their hashtag, and analyzing sentiment in fan interactions.
Wendy's social media strategy document outlines their current social media presence and objectives. Their primary goals are to improve social media following and increase brand recognition/pervasiveness. Key strategies include increasing engaged content on accounts and promoting user generated content using #WendysWednesday hashtags. The document provides an audit of their accounts, traffic sources, audience demographics and competitors. It also outlines social media roles, policies, crisis response plans and measurement of objectives.
The University of Florida's social media strategy for 2016-2017 aims to grow engagement with out-of-state students by creating more nationally relevant content. Three key strategies include increasing engagement organically, hiring content creators, and generating responsive posts. Objectives include boosting website traffic and Instagram followers. The strategy outlines brand voice, approved tools, event timing, roles and responsibilities, policies, and critical response plans. Progress reports show growth in followers, engagement rates, and use of promotional hashtags. Qualitative feedback indicates more positive and national engagement due to higher quality, on-trend content.
This document provides a social media strategy for Zappos. It includes an audit of Zappos' current social media presence and sets objectives to increase traffic and engagement. The strategy outlines the brand's online persona and voice, and recommends paid, owned and earned strategies across platforms like Facebook, Instagram, Twitter and Snapchat. It also defines roles and responsibilities, and provides templates for critical response planning and reporting metrics and results.
This document outlines Wendy's 2017 social media strategy. Key objectives are to grow the online community and improve relationships. Tactics include increasing traffic via relevant content and brand recognition. The strategy involves creating connections, building a larger following, and improving content quality across Twitter, Facebook, Instagram and LinkedIn. Performance will be measured by social media metrics and traffic sources.
This document outlines a social media strategy for a restaurant called Grind Gastropub. It includes an audit of current social media performance and customer demographics. The main goals are to bring in more customers and new traffic using social media more actively. Two key strategies are encouraging employee participation on social platforms and interacting authentically with customers. Metrics like followers and engagement rates across Facebook, Twitter and Instagram are measured. Competitors are also assessed. The strategy sets objectives to increase unique visitors and followers across platforms over six months. Roles and responsibilities, policies, and response plans are defined.
Publix Super Markets is implementing a new social media strategy to increase engagement. The main objectives are to increase traffic and interaction on social media through contests using hashtags like #PublixCash. Contests will be promoted on Facebook and Instagram, which drive most traffic. The strategy also encourages employees to participate and promote contests to friends and family. Performance will be measured after 3 months, with goals of growing followers and engagement across all networks.
This document outlines Emily Spears' 2017 social media strategy. The objectives are to increase followers on Instagram and Facebook by promoting both platforms using hashtags and tagging, and to increase YouTube subscribers by 1500 in 3 months. The strategy involves posting more gaming content across all platforms and monitoring Twitter for brand mentions. Key dates include gaming events in March, June, and quarterly reporting on website traffic and follower growth in February, May, August, and November.
This document outlines Whole Foods Market's 2017 social media strategy. The objectives are to increase brand awareness, sales, and customer relationships through social media. The strategy includes assessing current performance on platforms like Twitter, Facebook, and Instagram; increasing posted content like videos; and identifying key dates and roles. Progress will be measured by growth in social followers, engagement, and website traffic from these channels over two months.
The document provides a social media strategy for Wendy's. It includes an audit of Wendy's current social media presence and performance on platforms like Twitter, Instagram, Facebook and LinkedIn. Key findings from the audit include that Facebook drives the most traffic to Wendy's website and that Instagram has low engagement. The strategy outlines objectives to increase followers, engagement and website traffic. It also defines social media roles and provides guidelines for content, paid strategies, timing of posts and responding to issues.
The social media strategy document outlines Chipotle's plans to increase engagement on social media platforms in order to support revenue goals. Key aspects include conducting social media audits, setting objectives to increase website traffic by 25% in 6 months through tweets and hashtags, defining brand personas and voices, and establishing strategies, roles and a critical response plan. Progress will be measured through quantitative metrics like shares, coupons used, and follower growth reported on a quarterly basis.
The social media strategy document outlines Chipotle's plans to increase engagement and followers on social media platforms in order to regain customers' trust following an E. coli outbreak. The key strategies are to increase the volume of informative, entertaining, and promotional content as well as increase social media visibility. Metrics such as followers, engagement rates, and traffic will be monitored monthly to track progress towards goals of growing followers by 15% and engagement by 25% in six months.
The Miami Heat's social media strategy aims to grow their online audience and followers through more frequent posting and interaction. Their goals are to increase website traffic from social media and sell more tickets. Key strategies include boosting Facebook posts, creating ads, using consistent hashtags, and partnering with athletes. Progress will be measured through metrics like follower growth, engagement rates, and website traffic/conversions from each channel.
The document outlines Starbucks' 2016 social media strategy. The objectives are to grow the customer base and increase website traffic through social platforms. Key strategies include creating engaging content and encouraging employee/community sharing. Goals include increasing Instagram followers by 500,000 in 6 months and website visits from social media by 30% in 6 months. The roles, policies, measurement metrics, and critical response plan are also defined.
The document outlines First Magnitude Brewing Company's social media strategy for 2017. The objectives are to strengthen influence and expand the online community by sharing more engaging content and building relationships. Key strategies include increasing organic content frequency, engaging in conversations, and implementing live video. The summary provides an audit of First Magnitude's current social media presence and metrics, as well as an analysis of audiences, competitors, and objectives. It also outlines the strategies, tools, responsibilities and measurement plans for the social media activities.
This is a Social Media Strategy for my personal brand. I highlight the tactics and goals I need for Facebook, twitter, Instagram and LinkedIn.
PUR3622 Social Media Management Summer A at UF prof. Lisa Buyer
Similar to Miami Dolphins Social Media Policy (20)
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
How to Fix the Import Error in the Odoo 17Celine George
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2. Table of Contents
3. Executive Summary
4. Social Media Audit
a. Social Media Assessment
b. Traffic Sources Assessment
c. Audience Demographics Assessment
d. Competitor Assessment
8. Social Media Objectives
11. Online Brand Persona and Voice
12. Strategies and Tools
14. Timing and Key Dates
15. Social Media Roles and Responsibilities
16. Social Media Policy
17. Critical Response Plan
19. Measurement and Reporting
2
3. Executive Summary
Our major social media goals for 2016 will be growing and engaging our
online community.
The primary focus will be to increase sales and revenue goals through driving
more traffic to all of our social media channels – this will be a byproduct of
building long-lasting relationships with our fan base and the distribution of
new and meaningful content.
Two primary strategic initiatives to support this goal:
1. A plan developed by the executive management and marketing team to map out
creative and consequential content.
2. Persuade and empower our fan base to consume new content.
3
4. Social Media Audit
Social Network URL Follower Count Average
Weekly Activity
Average
Engagement
Rate
Twitter Twitter.com/Mi
amiDolphins
559k 80 posts per
week
.00014%
Facebook Facebook.com/
MiamiDolphins
2.1 million 38 posts per
week
.00001810%
Instagram Instagram.com/
miamidolphins
514k 21 posts per
week
.00004086%
LinkedIn linkedin.com/co
mpany/miami-
dolphins
9k 1 post every
few months
0%
The following is an audit of the Miami Dolphins’ social media outlook to date. This
includes all of the social network channels it is currently participating in, and it takes
web traffic, audience demographics, and a competitor analysis into consideration.
At this present time,
the highest number
of interactions per
posts by and large
occurs on Twitter. No
interactions occur on
LinkedIn, which needs
to be addressed
moving forward.
4
5. Social Media Audit cont.
Source Volume Percentage of
Overall Traffic
Conversion Rate
Twitter 100,000 unique
visits
9% 2.9%
Facebook 135,000 unique
visits
15% 2.3%
Instagram 48,000 unique visits 1% .04%
LinkedIn NO DATA NO DATA NO DATA
Website Traffic Sources Assessment
Timeframe: Monthly average, August 2015 to October 2015
At the current time, Facebook is the largest driver of traffic to our website. The conversion rate,
which points to ticket purchases, is behind Twitter at the moment, however.
5
6. Audience Demographics Assessment
Survey distributed in November via email and upon ticket purchase for Dolphins vs.
Cowboys game in Sun Life Stadium. Total responses: 12,000
Age
Distribution
Gender
Distribution
Primary Social
Network
Secondary
Social
Network
Primary
Need
Secondary
Need
40% 18 – 30
40% 31 - 40
15% 41 - 55
5% 56 - 80
35% Female
65% Male
35% Female
65% Male
55% Facebook
35% Twitter
10% Instagram
50% Twitter
30%
Facebook
20%
Instagram
Fans of
the
Miami
Dolphins
Fans of
opposing/visi
ting teams
The majority of survey
respondents are in
both the 18-30 and
the 31-40 groups.
Facebook and Twitter
are their core social
networks. Focus
should be dedicated
to Instagram content.
6
7. Competitor Assessment
Competitor Name Social Media
Profile
Strengths Weaknesses
Miami Marlins FB: Marlins They post often, and
extend content to their
base on a daily basis,
several times a day.
In comparison to
their competitors,
they don’t have as
many videos.
Miami Heat FB: MiamiHeat Their usage of videos
separates them from
the pack. Link to team
store next to “like”
button is nice.
Their visuals aren’t
necessarily the most
appealing.
Florida Panthers FB: FlaPanthers Video usage is very
strong. App button next
to like button is unique,
as well.
They don’t post as
frequently as their
competitors.
This analysis focused
on three major
competitors with a
strong social media
presence on
Facebook, Instagram,
and Twitter. Visual
content was
especially strong for
all of them, and video
usage on Facebook
was their biggest
strength.
Communicating with
their base is where
they need to improve
upon the most.
7
8. Social Media Objectives
In 2016, the primary focus of our social media strategy will be to support
revenue and increased ticket sale goals by driving more traffic to our website
from our social channels. To do this, we will prioritize growing our online fan
base by building stronger relationships with our constituents.
Some specific objectives include:
1. Increase follower count on Twitter to 1 million by the end of the year via:
1. Increased use of brand hashtags across all platforms.
2. Increase followers/likes on Facebook to 3 million by the end of the year.
3. Increase Instagram followers to 1 million by the end of the year.
4. Increase volume of visual content on Instagram and Facebook by 50% by the
end of the year.
Twitter is our highest conversion-rated platform, so we want to focus a lot of our efforts there.
8
9. KPIs and Key Messages
Number of unique visitors from
Facebook, Twitter and LinkedIn
Number of Instagram followers
Number of weekly photo and video
posts to Facebook and Instagram
Analysis of fan response to new visual
content
KPIs
South Florida’s Sport Team
Create fun memories with your Miami
Dolphins, friends, and family
Key Messages
9
11. Online Brand Persona and Voice
Adjectives that describe our brand: When interacting with customers (fan
base) we are:
Winning
Fun
Strategic
Smart
Energetic
Legendary
Supportive
Friendly
Appreciative
Excited
11
12. Strategies and Tools
Paid:
Every day boost most popular organic Facebook posts. This is especially
critical during offseason when there’s no games to attend. Posts must have a
minimum of 20,000 likes and 5,000 comments.
12
Owned:
Introduce the use of #FinSocial across Instagram and Twitter platforms, and will ultimately
be distributed and promoted across all social platforms. With this campaign, bloggers and
amateur writers in the fan base will use hashtag to promote their posts in their own online
publications. We will then “break” stories after we’ve selected which posts/stories to share.
Earned:
Monitor Twitter for keywords and terms: dolphins, football, South Florida,
Miami, family event, Sunday, NFL. Extend chance to win football tickets to
games to warm/leads prospects during football season.
13. Tools
Approved Tools Rejected Tools Existing Tools
Hootsuite
Buffer
Canva
Google Analytics
Google Adwords
Kenshoo
N/A Photoshop
13
14. Timing and Key Dates
Holiday Dates Internal Events Reporting Dates
New Year’s Day
MLK Day
Presidents’ Day
St. Patrick’s Day
Easter
Mother’s Day
Memorial Day
Father’s Day
4th of July
Labor Day
Halloween
Veterans’ Day
Thanksgiving
Christmas
New Year’s Eve
Web Weekend (Precise
date TBD)
Dolphins Cycling Challenge
(Precise date TBD)
Reporting will happen on a
calendar quarterly basis.
Meeting times are still TBD.
14
15. Social Media Roles and Responsibilities
Chief Marketing Officer – Jeremy Walls
Director of Marketing – Patrick Arthur
Marketing Manager – Brittany Reid
Social Media Manager – Vince Pannozzo
15
16. Social Media Policy
Social media is a critical aspect of our daily lives. Whether it’s solving client
issues via Twitter, or sharing thoughts and ideas to your constituents, the
inescapable truth is that social media is here to stay. As an employee of the
Miami Dolphins, you are a representative of the organization, and you are
expected to use practical judgement and demonstrate a sense of
respectfulness and a client-first mentality. Here are some of the principles that
you are expected to abide by:
16
• Be respectful
• Don’t engage in fights with the consumer
• Be helpful to our customers
• Do not direspect the competition
• Double check on a Tweet before sending one out if you
are unsure.
The Miami Dolphins organization is serious about the appropriate use of social media by
our employees. Violation of our social policy may result in corrective action, up to, and
including, termination. If you have questions and/or concerns about our policy, please
consult with your manager.
17. Critical Response Plan
Scenario 1 - Inappropriate Tweet Sent from @MiamiDolphins
1. When Tweet is detected:
Take screenshot
Delete Tweet
Alert Vince Pannozzo (if Vince is unavailable, alert Brittany Reid)
2. Vince to discuss impact and reach with marketing team.
3. Vince to develop appropriate follow up Tweet, Brittany to approve.
4. Vince and Brittany are to meet with employee responsible for Tweet to
determine next course of action/disciplinary measures.
Take screenshot
Delete Tweet
Alert Vince Pannozzo (if Vince is unavailable, alert Brittany Reid)
17
Pre-approved messaging:
No pre-approved messaging in this scenario. This will be entirely dependent on severity
of the tweet, which is a case-by-case scenario.
18. Scenario 2 – Member of team was
arrested/apprehended
Action Plan
1. Brittany Reid, Marketing Manager, is alerted of news.
2. Vince and Brittany evaluate number of social media mentions of
the arrest.
3. If media has picked up situation, Brittany is to be official
correspondent. If Brittany is unavailable, Vince is next in line.
4. Release official statement on behalf of the team. Vince to
formulate Tweet, Brittany to approve.
5. All members of Marketing are to monitor situation, and bring in
members of executive management in other departments as
necessary.
18
Pre-approved messaging:
Facebook: We are aware of
the incident that took place
with Player X yesterday. We
will closely monitor this
situation as it develops and
evaluate any additional
information as it becomes
readily available. We thank
you for your patience.”
Twitter: We are aware of the
incident that took place with
Player X yesterday. We are
still gathering all of the facts.
Thank you for your patience.
19. Measurement and Reporting
Quantitative KPIs
Reporting Period: February 1, 2016
Website Traffic Sources Assessment
Timeframe: Monthly average, November 2015 to January 2016
19
Source Volume Percentage of
Overall Traffic
Conversion Rate
Twitter 120,000 unique
visits + 20%
growth
12% 2.9%
Facebook 148,000 unique
visits +10%
growth
20% 2.3%
LinkedIn 500 unique visits
+ 5% growth
4% .03%
20. Social Network Data
Timeframe: as of February 1, 2016
Social Network URL Follower Count Average Weekly
Activity
Engagement
Rate
Twitter Twitter.com/Mi
amiDolphins
700k +20%
growth
100 posts per
week + 20%
increase
.00014%
Facebook Facebook.com/
MiamiDolphins
2.9 million +
28% growth
80 posts per
week + 40%
increase
.000028%
Instagram Instagram.com/
miamidolphins
600k +15%
growth
40 posts per
week + 50%
.000067%
Linkedin linkedin.com/co
mpany/miami-
dolphins
14k + 40%
growth
1 post per
month
0%
20
21. Measurement and Reporting Cont.
Our Instagram following has shown tremendous growth by reaching 600k
followers and a 15% increase in just a short three months, and it is
currently on pace to reach our objective.
The marketing and social content team have done an exceptional job with
both the #FinSocial campaign and creating remarkable visual content for
our fan base. All of our social media channels are showing great growth,
and it is a byproduct of our team’s marketing efforts.
21
22. #FinSocial Hashtag Performance
Between November 1, 2015 and February 1, 2016, the hashtag was
mentioned 10,500 times on Twitter and 6,500 times on Instagram.
Many of the posts were visual-content posts where fans posted pictures
and videos of their friends and family members attending games. After the
regular season, fans posted photos of themselves watching playoff NFL
games in their Dolphins gear.
22
23. Qualitative KPIs
Sentiment Analysis
An analysis of the interactions on 500 Facebook posts, 100 Instagram posts,
and 100 Tweets revealed the following:
Our fane base is responding to our new strategy exceptionally well. They’re
recommending Dolphins games and following our social media sites to
their followers, family, friends, and cohorts.
The most negative aspect of sentiment comes after the Dolphins lose a
game, which isn’t necessarily controllable on the marketing end.
23
24. Proposed Action Items
Continue #FinSocial Campaign
Consider co-branding with auto dealer for upcoming NFL season to give
away a car with four season tickets to home games in a campaign called
#FinsDash
24