The document discusses the challenges the WNBA faced in marketing itself and positioning its product. It argues that the WNBA incorrectly assumed basketball fans would automatically like the WNBA like the NBA. It also tried too hard to emulate the NBA when it should have differentiated itself more. The WNBA targeted men aged 20-39 but faced competition from more popular baseball. It also struggled to attract hardcore sports fans or get men to view women's sports as equally athletic. The WNBA needed to market itself as a more affordable and family-friendly alternative experience rather than trying to replicate the NBA.