This document is a business proposal from Ingrid Little for an integrated marketing position at Electronic Arts. The proposal focuses on implementing virtual reality gaming through planning, research and development, design, testing, and marketing. It lists the stages of implementation and their associated costs.

1. B U S I N E S S P R O P O S A L
I N G R I D L I T T L E
I N T E G R AT E D M A R K E T I N G - E L E C T R O N I C A R T S

6. • I N N O VAT I O N
• N E W F O R M S O F
G A M E P L AY
• E V O L U T I O N

7. P R O P O S A L
V R

8. I M P L E M E N TAT I O N P L A N
A N D C O S T S
• Planning Stage (5%)
• Research and Development (50%)
• Visual Design (25%)
• Testing (20%)
• Marketing and Distribution

9. T H A N K Y O U !

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