The document outlines a sponsorship program for an event featuring lecturer Eng Leaphea. It discusses sponsorship concepts, what types of activities or causes sponsors should support, different sponsorship levels and their associated benefits, and ways sponsorship can increase brand awareness and affinity through activation and affinity transfer. It provides an example of sponsorship levels for the 2011 Cambodia IT & Telecommunications World Expo and details standard benefits sponsors would receive.

1. 1
សសសសសសសសសសសសសស
សសសសសសសសសសសសស
សសស
សសស
PUBLIC RELATION
Assignment
Creat The Sponsorship Program on
Lecturer Event
: Eng Leaphea
សសសសសសសសសសស : សសស
សសសសសសសសសសស សស Marketing
សសសស
សសស _

2. 2
សសសស :
សសស
. សស សស
ស សសស . សស សស​
សស សស
. សស សសស
ស សសសស . ស សសសស
ស សសស
. សស សសស
សស សសស
. សស សស
ស សស
. សស ស
សសសស
​. ស សសសសស
ស សសសស
. សស ស
សស ស
.សស
សស
. សស សសសសស
ស សសសសស
. សស សសស
ស សសស

3. 3
Outline
• I. Sponsorship concept
• II. What should you sponsor?
• IV . Sponsorship levels
• V . Value of Sponsorship
• Activation
• Affinity Transfer
• VI. Example of Sponsorship

4. 4
I. Sponsorship concept
• Sponsorship សសសសសសសសសសសសសស
សសសសសសសសសសសសស
សសសសសសសសសសស សសស​សសសសស សស
សសសសសសសសសស ស​សសស​សសស ស
សសសសសសសសAdvertisingស
សសសសសសស
• សសសសសសសសសសស
សសសសសសសសសសសសសសសសសស​សសសស​
សសស​ស​សសសស​សស
សសសស​សសសសសសសស​សសសស សសសស)
សស​សសសស​សសសសសសសសស(សសសសស
សសសស(សសសសស សស
ស​សសស សសសស)សសស សសសសសសស​
សសសស​សសស
សសសសស​សសសសស​សសស
សសស​សសសសស​សសស​សស

5. 5
I. Sponsorship concept (cont’)
• សសសសស​ស​សស​សសសសសសសសសសសស
សសស​សសសសសសសសសសសសស​សស​ស
សសសសសសសសសសសសសសស ស​សសសសស​
សសសសសសសសសស សសសសសសសស​សសស
សសសស​សសសសសសសស
ស​សសសស​សសស​សសស
• សសសសសសសសសសសសសសសស​សស​សសស​
សសសសសសសស​សសសសស​ស​សសសសស​សស
សសសស​សសស​សសសសសសសសសសសស សស
សសសសស​សសស​សសសស​សស​សសស​សស ស
សសសសសសសសសសសសសសសសសសសសស
សសសសសសសសសសសសសសសសសស​សស​
សសសសសសសសស​សសស
សស​សសស​សសសសសសស

6. 6
II. What should you sponsor?
សសសសសសស
សសសសសស Sponsorship សសសសសសស
សសសសសសស
• សសសសសសសសសសសសសស សសសសសស
សសសសសសសសសសសសសស សស​សសសស
សសសសសស​​ សសសសសសសសសសសសសសស
សសសសស សសសសសសសសសសសសសស
សសសសសស
សសសសសស
• សសសសសស​សសសស (សសសសសស) សសសស
សសស​ស​សសសសស សសសសសស សសសស
សស (សសសសស សសសសសសសសស​សសសស
សស សសសស) សសសសសសសសសស​ស​ស​
សសសសសសសសសសសសសស
សសសសសសសសសសសសស

7. 7
II. What should you sponsor? (Cont’)
• សសសសសសសសសសសសសសសសសសសសសស
សសសសសសសសសសសសសសសសសសស​ស​សស
សស​សសសសសសសសសសសសសសសស​សស
សសសសសសសសសសសសសសសសសសស
សសសសសសសសសសសសស​ស​សស​សសសសសស
សសសសសសសសសសសសសសសសសស​សសសស
សស
ស

8. 8
III. How to Create the Sponsorship
• Asked/Contact Director of Member Events /Sale
Advertising of Event
• Sent Logo & Company Profile listed to the event
• Was Charge by the event
•

9. 9
IV . Sponsorship levels
Sponsorship programs like Principal, Diamond,
...
• Platinum sponsor
• Gold sponsor
• Silver sponsor
• bronze sponsor
• Individual sponsor

10. 10
V. Cost of Create the Sponsorship
Program
• Not specific According to the level of
Sponsorship that you apply and …
• kind and size of the Event

11. 11
V. Value of Sponsorship
•Building awareness & recall
AwarenessInterestPreference
LikingTrialAdoption
•Activation
•Affinity Transfer

12. 12
Activation
• Is Prominently displayed at the event.
• Communicates ways fans can do business with
them
• Enlightens and informs fans about their
products/services.
• Stands out among other sponsors of the property

13. 13
Affinity Transfer
• Brand commitment (as well as other brand
attributes) can be compared between those in
the market who are exposed to the sponsorship
& those who are not.
• Assuming otherwise equal exposure to the
brand’s communications, …
• provides the value of the sponsorship.

14. 14
VI. Example of Sponsorship
Cambodia IT & Telecommunications World Expo 2011.

15. 15
Example of Sponsorship
Cambodia IT & Telecommunications World Expo 2011.

16. 16
I. STANDARD SPONSORSHIP BENEFITS
Once becoming our sponsor, you shall automatically enjoy
these following benefits:
• Have your Logo & Company Profile listed on the
Event’s Show Directory
• Have your Logo placed on all printed marketing
materials such as leaflets, posters, tickets.
• Have your Logo placed on Event’s attendee e-
newsletter (available upon receipt of signed contract)
• Have your Logo placed on the Website’s Sponsorship
sub page
• Have your Logo placed on event’s backdrop
• Your Logo will appear in the advertising content of this
event on some popular newspapers & magazines.
• Have two conference invitations & one Gala Dinner
invitation

17. 17
Prasac Sponsor compaign buy
Cambodian Product

18. 18
សសសស:
សសសស
• http://www.torok.com/articles/marketing/Sponso
rshipCriteria.html
• http://www.idgcambodia.com
• http://www.cambaonline.org/?q=node/5

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សសសស សសសសសស
ស ស ស សស ស ស ស ស ស ស
ស ស ស ស ស ស ស!!!
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