The audit of the Public Mobile Mini website identified several areas for improvement. It noted the simple information but lack of creativity and dull layouts. Additionally, there was no feedback section or active social media presence. The document recommends making graphics and content more detailed, convincing and interactive with pictures, videos and an app to better engage key audiences like students and families and convey the key messages of low prices, no contracts or credit checks more effectively. A SWOT analysis identified strengths like easy access but also weaknesses such as plain layouts and opportunities to use more innovative marketing strategies to stay competitive.

1. PUBLIC MOBILE MINI WEBSITE AUDIT
SUBMITTED BY: RHYTHM SONI
SUBMITTED TO: RACHEL EVANS

2. STEP 1-
•GOOD POINT: SIMPLE INFORMATION
PROVIDED, EASY ACCESS
•BAD POINT: LACK OF CREATIVIY AND USE
OF DULL LAYOUTS
•UGLY POINT:NO FEEDBACK SECTION,
INACTIVE ON SOCIAL MEDIA

3. HOW DO WE INORM PUBLIC ABOUT
OUR BUSINESS ? WHAT WORKED?
WHAT DIDN’T?
 PUBLIC MOBILE COMPANY WAS
OWNED BY PREPAID MOBILE
COMPANY TELUS.
 THEY USE THEIR OFFICIAL SITE TO
ENGAGE THEMSELVES WITH THE
PUBLIC.
 SOME MORE INTERACTIVE
SOURCES MEDIA ARE SOCIAL
MEDIA LIKE :
FACEBOOK
TWITTER
YOUTUBE
INSTAGRAM

4. WHO ARE OUR KEY AUDIENCE?
 OUR KEY AUDIENCES ARE PEOPLE LIVING IN URBAN AREAS WHO ARE FAMILIAR WITH
TECHNOLOGY AND ARE INTERESTED AND CAN AFFORD MOBIES PLANS.
STUDENTS, FAMILY, YOUNG GENERATIONS.
WHAT IS OUR KEY MESSAGE?
 THE KEY MESSAGE IT TO OFFER LOW PRICE.
 NO CONTRACTS INCLUDED IN THE PROCESS
 ALSO, THERE IS NO SUCH THING AS CREDIT
CHECKS.

5. WERE OUR GRAPHICS
COORDINATED AND
MESSAGES
CONSISTENT?
 NEED TO MAKE GRAPHICS MORE
DETAILED AND CONVINCING.
 SOME MORE PICTURES AND
VIDEOS CAN HELP TO ENHANCE
THE OVERALL APPEARANCE.
WHAT MEDIA COVERAGE
DID WE RECEIVE ? WAS IT
EFFECTIVE?WHAT MEDIA
OPPURTUNITIES DID WE
MISS?
 SOCIAL MEDIA POSTS SUCH AS FACEBOOK AND
INSTAGRAM ARE WAY TOO OLD AND NON –
ATTTRACTIVE.
 THOUGH THERE ARE SOME ADVERTISEMENT
ON FACEBOOK AND TWITTER.
 NEED TO CREATE AN APP TO ATTRACT MORE
CUSTOMERS .

6. SWOT ANALYSIS
STRENGTHS
 EASY ONLINE
ACCESS.
 USER FRIENDLY
 ASSURED
CUSTOMER
SERVICE
 UP-TO-DATE
INFORMATION
WEAKNESSES
 NO SEARCH
BARS
 LACK OF
PICTURES AND
GRAPHICS
 PLAIN AND
DULL LAYOUT
OPPURTUINITIE
S
THREATS
 USE MORE EFFECTIVE
SOURCES OF
COMMUINCATION
WITH PUBLIC
 CREATE A MOBILE
APPLICATION
 USE INOVATIVE IDEAS
OF MARKETING
 GROWING
COMPETITION
IN THE
MARKET
 CHANGING
TRENDS AND
TECHONOLGY
BECOMING
ADVANCED
 LACK OF
INTERESTING
FACTORS
SUCH AS
GRAPHICS.