The document discusses best practices for creating screencasts for public library audiences. It recommends not calling them screencasts, answering questions for patrons, telling a story, catering to niche interests, focusing on points of need, keeping them short, and lists several public libraries that create screencasts. It concludes by thanking the author Mikael "Mick" Jacobsen from Skokie Public Library, IL.

1. Screencasting for Your Audience: One Public Librarian’s Point of View By Mikael “Mick” Jacobsen

2. Don’t Call Them Screencasts

3. Answer Questions

4. Tell a Story

5. Cater to Your Long Tail

6. Point of Need/s

7. Point of Need/s

8. Point of Need/s

9. Make Them Short

10. Screencasters Westlake Porter Public Library, OH Nashville Public Library , TN Orange County Library System, FL Enoch Pratt Free Library, MD Pierce County Library System, WA Franklin Park Public Library, IL Skokie Public Library, IL And many more…

11. Photo Credits PLCjr http://www.flickr.com/photos/10946770@N04/1036907562/ .:Calaveracafè:. http://www.flickr.com/photos/calavera/65098350/ Jill Clardy‘s http://www.flickr.com/photos/jillclardy/2566241384/ Davidking http://www.flickr.com/photos/davidking/2076505032/ super-structure http://www.flickr.com/photos/jason_coleman/181120172/ javYliz http://www.flickr.com/photos/rapo/2240107535/

12. Thank You Mikael “Mick” Jacobsen Skokie Public Library, IL [email_address] twitter.com/mickjacobsen