The document summarizes a public image grant success story in Rotary Zone 7b. Key phases included national commercials, increasing their online profile by getting messages outdoors and high-profile projects. Measurable objectives and analytics showed a 230% return on investment. Collaboration, communication and commitment between districts using resources effectively led to proud Rotarians and a shift in focus for incoming governors.
Kent Digital Meetup Ashford - The Art of Using Social Media to Build a CommunityCoralie Pilté
Find out how using social media alongside traditional marketing strategies can help you create sustainable online communities. Perfect when you have a limited budget.
2012 PECAC Advertising & Promotion Think Tank #1PECAC
Results of the 2012 PECAC Event Data
- Advertising & Promotion Efficacy
- Visitor Place of Residence
Presented January 20th 2012 at the PECAC Advertising & Promotion Think Tank #1
Present perfect and present perfect continuous exercisemendezccccc
The document contains examples using the present perfect and present perfect continuous tenses to describe ongoing or unfinished situations that began in the past and may continue in the present. Some examples discuss how long a waiter has forgotten a couple at a restaurant and how long they have been waiting for their order. Other examples describe how long someone has had a car, loved chocolate, been in a relationship or career.
Acta de reunión entre representantes y autoridades de Jauja y el MTC el 08 de Marzo 2013, modernización del Aeropuerto Francisco Carle e internacionalización.
This folder contains RoboForm user identity and password files with extensions .RFT and .RFP respectively. To back up identities and passwords, back up all files in this folder. To restore, copy backed up files to this folder and restart RoboForm.
This document provides an overview of key issues shaping New Hampshire's future, including its economy, demographics, education, health care, budget, and infrastructure. It finds that while New Hampshire has a strong economy, it faces challenges from an aging population, rising health care and education costs, and underfunded infrastructure needs. The state will need to address these issues to ensure future prosperity and quality of life for its residents.
Guy Phllipson's presentation from Propel's recent "Predictions for Digital 2013" event. For more content like this, go to www.propellondon.com/blog or follow us on Twitter - @propellondon
Kent Digital Meetup Ashford - The Art of Using Social Media to Build a CommunityCoralie Pilté
Find out how using social media alongside traditional marketing strategies can help you create sustainable online communities. Perfect when you have a limited budget.
2012 PECAC Advertising & Promotion Think Tank #1PECAC
Results of the 2012 PECAC Event Data
- Advertising & Promotion Efficacy
- Visitor Place of Residence
Presented January 20th 2012 at the PECAC Advertising & Promotion Think Tank #1
Present perfect and present perfect continuous exercisemendezccccc
The document contains examples using the present perfect and present perfect continuous tenses to describe ongoing or unfinished situations that began in the past and may continue in the present. Some examples discuss how long a waiter has forgotten a couple at a restaurant and how long they have been waiting for their order. Other examples describe how long someone has had a car, loved chocolate, been in a relationship or career.
Acta de reunión entre representantes y autoridades de Jauja y el MTC el 08 de Marzo 2013, modernización del Aeropuerto Francisco Carle e internacionalización.
This folder contains RoboForm user identity and password files with extensions .RFT and .RFP respectively. To back up identities and passwords, back up all files in this folder. To restore, copy backed up files to this folder and restart RoboForm.
This document provides an overview of key issues shaping New Hampshire's future, including its economy, demographics, education, health care, budget, and infrastructure. It finds that while New Hampshire has a strong economy, it faces challenges from an aging population, rising health care and education costs, and underfunded infrastructure needs. The state will need to address these issues to ensure future prosperity and quality of life for its residents.
Guy Phllipson's presentation from Propel's recent "Predictions for Digital 2013" event. For more content like this, go to www.propellondon.com/blog or follow us on Twitter - @propellondon
The Wishing Well campaign aims to inspire life and Cardiff by establishing a dedicated legacy fundraising strategy and team for GTHC. It outlines a five point approach to address current apprehensions around legacy donations including a lack of awareness of GTHC's unique operations and absence of a dedicated fundraising team. The proposal includes a communications strategy using various advertising channels, a cost breakdown, and risk assessment. It identifies opportunities to add value such as honoring donors and improving GTHC's website and brand to develop a dedicated supporter base.
This document outlines the agenda for the Downtown Brantford BIA's annual general meeting. The agenda includes presentations on the 2013 annual report, 2014 budget and levy, 2013 marketing report, and a general discussion period. It also recognizes the 2013 Downtown Champion of the Year, which is Freedom House, for their various community initiatives in downtown Brantford.
The marketing campaign achieved higher brand awareness despite a 20% reduction in budget. The number of incremental trips increased to over 800,000 resulting in $705 million in economic impact, higher than 2008. The return on investment and tax return on investment were both higher than previous years due to lower spending and increased impact.
On November 19, 2012, Downtown Alliance presented the state of our center city featuring speakers covering the convention and visitor industry, commercial office and retail leasing, and the downtown housing market.
Casandra Matej - Executive Director, San Antonio Convention & Visitors Bureau
Dennis McDaniel - President, Austin Fairchild Management Company (Steel House Lofts)
Lindsey Tucker - Vice President, CBRE
The Narrow the Gap 2016 project aims to improve equal access to opportunities and quality of life in Ho Chi Minh City and surrounding provinces. It will provide funding to non-profits through three grant rounds over 9 months. The project seeks to improve project management capacity for grantees and create community ownership. It has already secured over 70% of its total budget of 1.72 billion VND but is seeking additional funds of 547 million VND from corporate and individual donors. Donors will receive brand exposure and opportunities to engage with the project in return for their support.
- The document outlines a marketing campaign plan for Robi telecom bundle offers and GP base customer conversion to Nagad.
- The campaign includes TV, radio, print, digital and BTL activities with an estimated total budget of 272 million BDT over 3-6 months.
- Key elements are TV, radio, and digital ads to drive awareness of Nagad and acquisition of new customers, targeting both feature phone and smartphone users across SEC segments.
Christopher Wellbelove - Head of Social Media – BT Global Services, at Enterp...KGS Global
Enterprise Social 2.0 conference, Brussels, March 8&9 2011, organised by KGS www.kgsglobal.com
Buy DVD with video presentations of the all event here: https://es20.paydro.net/
The document discusses how broadcasters can maximize promotions revenue through social media. It outlines how the promotions market has shifted significantly online in recent years. Some key ways broadcasters are driving revenue include running contests on Facebook with advertisers. Examples are provided that show how contests can significantly increase likes, engagement, leads and revenue for both media companies and advertisers. Sample promotional packages that pair contests with other online and on-air promotions are presented.
Comrie Consulting offers a hands-on, interactive training which provides an introduction to grant research, development and writing for non-profit organizations
Each year, Mary Meeker unveils her fascinating Internet Trends presentation. And each year, her insights are inestimable and eagerly awaited.
But each year, I have a problem with her slides. As a presentation designer, I find them rough and busy. To the point it makes them hard to understand.
So this year, here’s my humble attempt at redesigning them !
Artez Interactive - Top five reasons for nonprofits to still use direct mailArtez Interactive
The cost and technical barriers for online fundraising have dropped dramactically enabling any development professional to be more creative and raise more money online. The webinar will offer five practical ways for universities, colleges and schools to raise more money via online fundraising. The webinar will talk about segmenting your student and alumni base, engaging students and alumni as fundraisers and will discuss ideas for using social media in fundraising.
The webinar will feature several case studies presented by the webinar's guest host, Jeff Wright, Associate Director of Annual Giving at the University of Alberta.
The document outlines the process for creating the Stubton Neighbourhood Plan, including gathering evidence, consulting the community, developing aims and policies, and producing supplementary documents. Key stages in the process are consultation, setting objectives, developing policy, and submitting the plan for approval, examination, amendments, and a referendum. The plan will guide development in Stubton.
Presentation from Online Tuesday, Amsterdam, 9 September 2014. Discusses new ways of online reinforcing TV, and vice versa: multi screen, second screen, social TV and transmedia. Special focus on interactive TV & game shows.
This document provides information about Made In The Pile (MITP), a digital marketing agency, and proposes digital marketing services for Customised Air Conditioning. It includes information about MITP's capabilities and team, as well as three package options for paid digital marketing services including Facebook and Google ads campaigns and reporting. It estimates results and costs for each package and provides additional services, rates, timelines, testimonials and case studies.
Il s'agit de la description du paysage médiatique congolais réalisé par Patrick Pakonss', responsable media d'IMPACT MEDIA AFRICA et associé principal chez Kin Ambiance. Pour tout contact: pakonss1@gmail.com. Tel: +243998803011
Digital engagement - acquisition and retentionbubana3
Digital engagement and fundraising efforts at Save the Children saw significant increases in key metrics from 2010 to 2011. Online donations increased by over 50% and visits to the website surpassed 1 million unique visits. Social media platforms like Twitter and Facebook also saw large follower growth. The document recommends continued investment in digital marketing, technology, and cross-organizational communication to further boost online engagement and fundraising.
This document provides an outlook on direct and digital marketing for 2012. It summarizes trends from 2011, including a slowdown in economic growth and reduced advertising spending outlook. Traditional media channels experienced spending declines while digital channels saw continued growth, especially in mobile and social media. For marketers, there was a focus on testing new channels and analytics to determine ROI. Suppliers invested in new capabilities and M&A to meet shifting demand. The outlook expects global ad spending growth to reach 6.8% annually through 2016, led by Asia and digital channels.
Camosun College is considering offering a two-year Digital Media diploma program that would provide hands-on instruction in audio/video production, communication skills, and business/entrepreneurship. The program aims to fill a need for digital media training on Vancouver Island and prepare students for in-demand careers. It would cost $7,500 per year and include equipment access and software. A survey is being conducted to gauge student interest in the proposed program.
This document discusses mapping World Bank projects and development indicators at sub-national levels to enhance transparency, citizen engagement, and monitoring of results. It aims to visualize whether health projects target areas with high infant mortality and establish a feedback loop. So far, over 30,000 project locations have been mapped and 2,500 active projects geocoded. Challenges include institutional culture change and limited sub-national data. The goals are to institutionalize geocoding across the World Bank and ensure long-term sustainability.
The Wishing Well campaign aims to inspire life and Cardiff by establishing a dedicated legacy fundraising strategy and team for GTHC. It outlines a five point approach to address current apprehensions around legacy donations including a lack of awareness of GTHC's unique operations and absence of a dedicated fundraising team. The proposal includes a communications strategy using various advertising channels, a cost breakdown, and risk assessment. It identifies opportunities to add value such as honoring donors and improving GTHC's website and brand to develop a dedicated supporter base.
This document outlines the agenda for the Downtown Brantford BIA's annual general meeting. The agenda includes presentations on the 2013 annual report, 2014 budget and levy, 2013 marketing report, and a general discussion period. It also recognizes the 2013 Downtown Champion of the Year, which is Freedom House, for their various community initiatives in downtown Brantford.
The marketing campaign achieved higher brand awareness despite a 20% reduction in budget. The number of incremental trips increased to over 800,000 resulting in $705 million in economic impact, higher than 2008. The return on investment and tax return on investment were both higher than previous years due to lower spending and increased impact.
On November 19, 2012, Downtown Alliance presented the state of our center city featuring speakers covering the convention and visitor industry, commercial office and retail leasing, and the downtown housing market.
Casandra Matej - Executive Director, San Antonio Convention & Visitors Bureau
Dennis McDaniel - President, Austin Fairchild Management Company (Steel House Lofts)
Lindsey Tucker - Vice President, CBRE
The Narrow the Gap 2016 project aims to improve equal access to opportunities and quality of life in Ho Chi Minh City and surrounding provinces. It will provide funding to non-profits through three grant rounds over 9 months. The project seeks to improve project management capacity for grantees and create community ownership. It has already secured over 70% of its total budget of 1.72 billion VND but is seeking additional funds of 547 million VND from corporate and individual donors. Donors will receive brand exposure and opportunities to engage with the project in return for their support.
- The document outlines a marketing campaign plan for Robi telecom bundle offers and GP base customer conversion to Nagad.
- The campaign includes TV, radio, print, digital and BTL activities with an estimated total budget of 272 million BDT over 3-6 months.
- Key elements are TV, radio, and digital ads to drive awareness of Nagad and acquisition of new customers, targeting both feature phone and smartphone users across SEC segments.
Christopher Wellbelove - Head of Social Media – BT Global Services, at Enterp...KGS Global
Enterprise Social 2.0 conference, Brussels, March 8&9 2011, organised by KGS www.kgsglobal.com
Buy DVD with video presentations of the all event here: https://es20.paydro.net/
The document discusses how broadcasters can maximize promotions revenue through social media. It outlines how the promotions market has shifted significantly online in recent years. Some key ways broadcasters are driving revenue include running contests on Facebook with advertisers. Examples are provided that show how contests can significantly increase likes, engagement, leads and revenue for both media companies and advertisers. Sample promotional packages that pair contests with other online and on-air promotions are presented.
Comrie Consulting offers a hands-on, interactive training which provides an introduction to grant research, development and writing for non-profit organizations
Each year, Mary Meeker unveils her fascinating Internet Trends presentation. And each year, her insights are inestimable and eagerly awaited.
But each year, I have a problem with her slides. As a presentation designer, I find them rough and busy. To the point it makes them hard to understand.
So this year, here’s my humble attempt at redesigning them !
Artez Interactive - Top five reasons for nonprofits to still use direct mailArtez Interactive
The cost and technical barriers for online fundraising have dropped dramactically enabling any development professional to be more creative and raise more money online. The webinar will offer five practical ways for universities, colleges and schools to raise more money via online fundraising. The webinar will talk about segmenting your student and alumni base, engaging students and alumni as fundraisers and will discuss ideas for using social media in fundraising.
The webinar will feature several case studies presented by the webinar's guest host, Jeff Wright, Associate Director of Annual Giving at the University of Alberta.
The document outlines the process for creating the Stubton Neighbourhood Plan, including gathering evidence, consulting the community, developing aims and policies, and producing supplementary documents. Key stages in the process are consultation, setting objectives, developing policy, and submitting the plan for approval, examination, amendments, and a referendum. The plan will guide development in Stubton.
Presentation from Online Tuesday, Amsterdam, 9 September 2014. Discusses new ways of online reinforcing TV, and vice versa: multi screen, second screen, social TV and transmedia. Special focus on interactive TV & game shows.
This document provides information about Made In The Pile (MITP), a digital marketing agency, and proposes digital marketing services for Customised Air Conditioning. It includes information about MITP's capabilities and team, as well as three package options for paid digital marketing services including Facebook and Google ads campaigns and reporting. It estimates results and costs for each package and provides additional services, rates, timelines, testimonials and case studies.
Il s'agit de la description du paysage médiatique congolais réalisé par Patrick Pakonss', responsable media d'IMPACT MEDIA AFRICA et associé principal chez Kin Ambiance. Pour tout contact: pakonss1@gmail.com. Tel: +243998803011
Digital engagement - acquisition and retentionbubana3
Digital engagement and fundraising efforts at Save the Children saw significant increases in key metrics from 2010 to 2011. Online donations increased by over 50% and visits to the website surpassed 1 million unique visits. Social media platforms like Twitter and Facebook also saw large follower growth. The document recommends continued investment in digital marketing, technology, and cross-organizational communication to further boost online engagement and fundraising.
This document provides an outlook on direct and digital marketing for 2012. It summarizes trends from 2011, including a slowdown in economic growth and reduced advertising spending outlook. Traditional media channels experienced spending declines while digital channels saw continued growth, especially in mobile and social media. For marketers, there was a focus on testing new channels and analytics to determine ROI. Suppliers invested in new capabilities and M&A to meet shifting demand. The outlook expects global ad spending growth to reach 6.8% annually through 2016, led by Asia and digital channels.
Camosun College is considering offering a two-year Digital Media diploma program that would provide hands-on instruction in audio/video production, communication skills, and business/entrepreneurship. The program aims to fill a need for digital media training on Vancouver Island and prepare students for in-demand careers. It would cost $7,500 per year and include equipment access and software. A survey is being conducted to gauge student interest in the proposed program.
This document discusses mapping World Bank projects and development indicators at sub-national levels to enhance transparency, citizen engagement, and monitoring of results. It aims to visualize whether health projects target areas with high infant mortality and establish a feedback loop. So far, over 30,000 project locations have been mapped and 2,500 active projects geocoded. Challenges include institutional culture change and limited sub-national data. The goals are to institutionalize geocoding across the World Bank and ensure long-term sustainability.
Similar to Public image grants success story tong (20)
Thanks Cynthia. I really appreciate the opportunity to share our story. We have been able to develop a successful Public Image campaign in New Zealand. This would not be possible without the generous Public Image Grants programme. I have been asked to outline how we have gone about our planning. I’ll describe some of the main features of our current media campaign. I’ll also mention how we have gone about measuring our results. Finally I’ll describe what we plan to do in the future.
I work closely with the 6 Districts that cover the New Zealand and the Pacific Islands. There are some nine and a half thousand Rotarians in two hundred and seventyClubs spread over the lower half of the South Pacific. I have regular contact with my counterpart Philip Archer in Zone 8 (Australia) and we are together planning more joint programmes in the near future.
So how have we gone about our planning? We operate very closely in our Zone. Each District has a Public Image chair. We ‘meet’ every month through a telephone conference to plan, to share ideas and to coordinate our activity.I have made a point of working closely with the incoming District Governors Elect. I need to understand what their goals are. We provide themsupport and guidance and their ideas are incorporated into our planning. In turn, they respect the fact that the national ‘Communication Group’ has a lot of knowledge and expertise. They have full confidence in our judgement to provide an effective marketing campaign. They understand how the Public Image Grant operates and early on they commit their District to financially support the PR campaign in their year.
A real benefit from this working together has been that we have built on our previous experiences. We have continuity from year to year. Because we act as one group, we are able to leverage our relationships with the media.As well as our national campaign,Districts through the Clubs also conduct their own media activity. They make great use of the local community papers and radio stations.
We have two phases to our public image campaign.Early in the Rotary year we publish a ‘Communication and PR Toolkit’ giving Clubs ready access to graphics, guidelines on working with the media and other useful PR tips. This is also supplied on line.This year we have worked on an ‘in transit’ campaign with the cooperation of a national trucking firm. We have produced ‘Rotary Today’ brochures that are used for one-on-one marketing. We recently had to produce a second print run as they are proving very popular.Around October/November we focus on our initial radio advertising campaign.
We have just commenced our second phase of the campaign. We have developed a new television commercial targeting premium programme slots. Our focus with this ad is the leadership Rotary provides in the community. This is based on findings out of the results of Seigal+Gale’s survey on the strengths of Rotary’s brand in the community.This time, have a look.(play clip – 30 seconds)
What about online advertising. We are moving towards investing more in this area. We have ads on Yahoo, Facebook and MSN as well as our main media web sites. Again, we have used our excellent relationship with MediaComm to secure excellent rates.We have also checked our Club and District web sites to make sure there is easy access to information on how to contact Clubs.
Outdoor billboards have been used. This is only in our main population centres. Again, free space has been given to Rotary. All we pay for are the skins and the installation.
We make sure we focus our campaign around the 23 February. Districts hold ‘Project Days’ on or around this time period. Australia calls it ‘Rotary @ Work’.We promote the international projects like the Swimarathon campaign. I must admit however, that it is difficult to get widespread support for these events. I’m working on it!!It relies heavily on having effectivelocal champions to get the right level of focus.
We make sure we focus our campaign around the 23 February. Districts hold ‘Project Days’ on or around this time period. Australia calls it ‘Rotary @ Work’.We promote the international projects like the Swimarathon campaign. I must admit however, that it is difficult to get widespread support for these events. I’m working on it!!It relies heavily on having effectivelocal champions to get the right level of focus.
So what have been the results? How have we measured our effectiveness?Having clear, measurable objectives is a good start. Ours have been to:Increase membership by 3%Increase social media interest – a 5% increase in hits.Increase enquiries though our national phone enquiry service – a 3% increase during the campaign period.Supporting Clubs in developing their own PR activity – aiming for 5 articles per month in the mediaAnd to generally enhance the image of Rotary in our community.So how have we measured these?
The number of callers using the free phone line have been measured. This number is mentioned on all our campaign media. You can see from this graph there was a rise in volume on the February/March period last year.
We record the number of ‘clicks’ on our social media sites. MediaCom assist us here.We also measure the increase in hits on our national Rotary South Pacific ‘multi District’ web site. We have also received an excellent response from Rotarians who have seen the ads.I’m sure this has, in turn, increased their own efforts in promote public awareness of Rotary within their own community.
Our ‘Public Image Resources’ blog has also seen an increase in activity. It is now receiving over 4,000 hits a month.
We have also measured the return on investment.We invested $130,000 in the campaign but received a total value of $430,000 – a great return. This has been through free radio and TV spots, billboard space has been provided at no charge and a large proportion of the social media exposure has been donated.
As well as what can be measured, there are the intangible returns. Imagine if we could measure:the increased pride Rotarians have in our organisationthe growing positive perception of Rotary as a group of passionate community leadershow many see Rotary as a credible international service providerIf we could measure these things we would see an even greater result.And after collecting all our results, what then?We need to always look at what can be done better next time.
So, we have applied again for another PI Grant.We have guaranteed the support of the incoming Governors pictured here when they joined our national communication group meeting in December.And we will continue to take advantage of the positive relationships we have with local and national media providers.
As mentioned we plan to increase the focus on social media exposure. We recognise the growing shift of the advertising spend in this space. We will continue to focus on assisting Rotarians to profile their various activities. We will use the District Assemblies, the multi District Institutes, PETS and Conferences to motivate and educate members in the use of social media. We must continue getting better at letting the public know what we do, both on the local community and around the world.
We will keep encouraging clubs to support the national campaign with their local activity.We have determined already the percentage split for the next campaignYou know, it is really exciting when as I look forward to working more closely with our neighbours in Australia. They are developing a campaign which is focusing on getting the public to “join the conversation” with Rotary. This has received an excellent response. The images you see here have recently been developed by Philip Archer and his team in Australia.This campaign ties in closely with our current regional membership development plan.
So some final comments.As we have cooperated with multi District activity, as we have worked together and as we have shared ideas on a regular basis – we have achieved a greater impact and achieve far more than if we have acted separately. The on going commitment of incoming Governors increases our confidence that we can continue to work effectively in the future.
We will always be looking for new ways to better connect with the community.I know we can be even more effective.I’d like to mention before I conclude that there are copies of the survey material we have used to understand local media trends as well as a sample of some of our measurements. Make sure you pick up a copy. (pause)How often have I heard new members say: “You know what? Once I understood what Rotary did I had no hesitation in joining.” Our challenge is to present the ‘face’ of Rotary as effectively as possible through a well planned Public Image programme. And the PI Grant is allowing us to do just that.Thanks to RI and to Celia and her team - with the PI Grant programme we can make a real impact.
What is our message? I’m sure you will agree with me.With our passion and our love for service, and with our Public Image grants we can let everyone know that together we change the world.Thanks for your time.