2. What is Camosun Offering?
• More instruction on concepts and technique
(both academic and hands on learning)
• Strong entrepreneurial approach
• A program that meets employment demand
• Based on our research, Camosun’s Digital
Media will be the only program offering this
specific blend of courses amongst BC post-
secondary institutions

3. What is Camosun Offering?
• The only two-year media diploma program on
Vancouver Island
• Program completion will include a work
experience component and the program can be
taken on a part time or full time basis
• The estimated cost of the program is $7,500 a
year (totaling $15,000 over the two years)
– This includes the use of video and audio production
equipment, relevant software (e.g. Adobe CS), etc.
– Excludes additional student fees and the costs of
textbooks

4. Skill Development
• Capture audio and video of mid-range professional quality
• Can manipulate audio and video to tell various stories: journalism,
documentaries, music video, promotional, and narratives
• Write a variety of communication pieces; journalism, public
relations, proposals, business plans and reports
• Create effective visual composition, including web pages for sales,
marketing and information purposes
• Use social media effectively as a marketing, promotion, and
information dissemination tool
• Successfully start and manage a small business
• Work in all forms of media: traditional, online and new media
• Manage a project from conception to implementation

5. Post-Secondary Comparison
• The listed costs are exclusively based on tuition, and do not
include additional student/admissions fees or the costs of
textbooks
BCIT Equivalent Credential: Diploma, Certificate
Cost: Approximately $5,500/Year
Approach: Hands On
Additional Information: Must specialize – broadcast journalism,
radio, communications, graphic design, media techniques, etc.
Royal Roads Equivalent Credential: Bachelor of Arts (BA)
University Cost: Approximately $7,500/Year
Approach: Academic/Research
Additional Information: Must have completed two years of an
appropriate post secondary program before admission

6. Post-Secondary Comparison
Vancouver Equivalent Credential: Bachelor of Arts (BA)
Island Cost: Approximately $4,000/Year
University Approach: Academic/Research, Hands On
Additional Information: Media Studies – emphasis on theory.
Mandatory purchase of laptop (on par with industry standard).
Simon Equivalent Credential: Bachelor of Arts (BA)
Fraser Cost: Approximately $4,000/Year
University Approach: Academic/Research, Hands On*
Additional Information: Primarily academic and research based
studies, *limited hands on application.
Thompson Equivalent Credential: Bachelor of Arts/Journalism (BA/BoJ)
Rivers Cost: Approximately $3,760/Year
University Approach: Academic / Hands On
Additional Information: The majority of the program is journalism
oriented, with the exception of electives

7. Post-Secondary Comparison
Art Institute Equivalent Credential: Diploma, Advanced Diploma
of Vancouver Cost: Approximately $19,000/Year*
Approach: Academic/Research, Hands On
Additional Information: Offers a wide variety of media arts related
programs (in which you must specialize). The majority of the
programs are offered over the duration of two years.
*Programs vary by cost, the $19,000 represents the cost of the Digital Film and Video
program

8. Credential: Diploma – Digital Media
Cost: $7,500/Year
Approach: Academic/Research, Hands On
Additional Information:
• Focus on both hands on skills and academic training with
application for business and government.
• Emphasis on writing and theory not found in other hands on
media production courses
• Concentrates on the numerous aspects of digital media: video and
audio production, journalism, photography, communication,
social media and more!

9. Potential Careers
• Publishing
• Writing
• Video/Visual Production
• Marketing
• Public relations
• Event management
• Corporate communication
– Government
– Private businesses
– Not-for-profit organizations

10. BC Workforce Predictions
Number
Job Category % of Total Expansion Replacement
Needed
Public Relations1 1,200 46.2 380 820
Creative and Performing2 850 32.7 40 810
Photography / Graphics3 510 19.6 200 310
Announcers2 40 1.5 10 30
TOTAL 2600 100 630 1970
From the BC Labour Market Outlook 2009 – 2019 (Vancouver Island region)
1 – Mixture of publishing, video and audio, 2 – Primarily video and audio, 3 – Primarily publishing

11. So What Next?
Essentially, we would like to know if there is any
(student) interest in a Camosun based Digital
Media program.
Please help by taking a quick survey!