SlideShare a Scribd company logo
Physical distribution system for :
PRESENTED BY
MERIYA ELIZABETH CHERIAN
Fans for rural market
• In India, with the total potential of 3800 towns and 627000 villages
• Distribution network reached 300000 villages
Personal care products
Personal care includes products as diverse as cleansing
pads, colognes, cotton swabs, cotton pads, deodorant, eye
liner, facial tissue, hair clippers, lip gloss, lipstick, lip
balm, lotion, makeup, hand soap, facial cleanser, body
wash, nail files, pomade, perfumes, razors, shaving
cream, moisturizer, baby powder, toilet paper, toothpaste, facial
treatments, wet wipes, and shampoo.
PHYSICAL DISTRIBUTION IN SEMI URBAN
AREA
• This sector contributes nearly 22% to fast-moving consumer goods
industry and is driven by rising income, rapid urbanization & celebrity
promotions.
PACKAGED TEA FOR NATIONAL DISTRIBUTION
• Tea is the most popular beverage of the world and it is the national drink
of the countries like China, India, Sri Lanka, Japan, Russia and UK.
Public distribution system
Public distribution system

More Related Content

Similar to Public distribution system

Rural Marketing
Rural MarketingRural Marketing
Rural Marketing
Amar Mandal
 
Intro ram2014
Intro ram2014Intro ram2014
Intro ram2014
Brahm Sharma
 
Expanding beyond the metros in india - Bottom of the Pyramid marketing
Expanding beyond the metros in india - Bottom of the Pyramid marketingExpanding beyond the metros in india - Bottom of the Pyramid marketing
Expanding beyond the metros in india - Bottom of the Pyramid marketing
Harshit Jain
 
Project Shakti HUL
Project Shakti HULProject Shakti HUL
Project Shakti HUL
Mayank Srivastava
 
Rural Marketing - An Insight
Rural Marketing - An InsightRural Marketing - An Insight
Rural Marketing - An Insight
Harshit Ahuja
 
Hindustan Unilever
Hindustan UnileverHindustan Unilever
Hindustan Unilever
Ahtezaz Parways
 
Tejas rural ppt
Tejas rural pptTejas rural ppt
Tejas rural ppt
cgangwani27
 
Rural market ppt by rajorsi
Rural market ppt by rajorsiRural market ppt by rajorsi
Rural market ppt by rajorsi
Rajorsi Panja
 
Report on-chik-shampoo
Report on-chik-shampooReport on-chik-shampoo
Report on-chik-shampoo
Patel Rahul
 
Rural Marketing by Cavinkare Pvt Ltd
Rural Marketing by Cavinkare Pvt LtdRural Marketing by Cavinkare Pvt Ltd
Rural Marketing by Cavinkare Pvt Ltd
ZiaAhmad
 
Sustainable model community development
Sustainable model community development Sustainable model community development
Sustainable model community development
sachin
 
Sustainable community development model
Sustainable community development modelSustainable community development model
Sustainable community development model
sachin
 
Formulas for Production of Cosmetics, Drugs, Cleaners, Soaps, Detergents, Den...
Formulas for Production of Cosmetics, Drugs, Cleaners, Soaps, Detergents, Den...Formulas for Production of Cosmetics, Drugs, Cleaners, Soaps, Detergents, Den...
Formulas for Production of Cosmetics, Drugs, Cleaners, Soaps, Detergents, Den...
Ajjay Kumar Gupta
 
CLEANSING AND CARE NEEDS.pptx
CLEANSING AND CARE NEEDS.pptxCLEANSING AND CARE NEEDS.pptx
CLEANSING AND CARE NEEDS.pptx
Ardra Krishna
 
surf excel Final ppt (1) (2)
surf excel Final ppt (1) (2)surf excel Final ppt (1) (2)
surf excel Final ppt (1) (2)
Pradeep Bamnia
 
Chapter 20 (Detergents).ppt
Chapter 20 (Detergents).pptChapter 20 (Detergents).ppt
Chapter 20 (Detergents).ppt
DrKavitaSrivastava
 
Rural Marketing Dabur
Rural Marketing DaburRural Marketing Dabur
Rural Marketing Dabur
Vivek Upadhyay
 
Rahul singh
Rahul singhRahul singh
Rahul singh
rahuldelhi92
 
By Phasse - Catalogue-ing
By Phasse - Catalogue-ingBy Phasse - Catalogue-ing
By Phasse - Catalogue-ing
Kent Phan
 
Rural marketing - FMCG
Rural marketing - FMCGRural marketing - FMCG
Rural marketing - FMCG
Sakshi
 

Similar to Public distribution system (20)

Rural Marketing
Rural MarketingRural Marketing
Rural Marketing
 
Intro ram2014
Intro ram2014Intro ram2014
Intro ram2014
 
Expanding beyond the metros in india - Bottom of the Pyramid marketing
Expanding beyond the metros in india - Bottom of the Pyramid marketingExpanding beyond the metros in india - Bottom of the Pyramid marketing
Expanding beyond the metros in india - Bottom of the Pyramid marketing
 
Project Shakti HUL
Project Shakti HULProject Shakti HUL
Project Shakti HUL
 
Rural Marketing - An Insight
Rural Marketing - An InsightRural Marketing - An Insight
Rural Marketing - An Insight
 
Hindustan Unilever
Hindustan UnileverHindustan Unilever
Hindustan Unilever
 
Tejas rural ppt
Tejas rural pptTejas rural ppt
Tejas rural ppt
 
Rural market ppt by rajorsi
Rural market ppt by rajorsiRural market ppt by rajorsi
Rural market ppt by rajorsi
 
Report on-chik-shampoo
Report on-chik-shampooReport on-chik-shampoo
Report on-chik-shampoo
 
Rural Marketing by Cavinkare Pvt Ltd
Rural Marketing by Cavinkare Pvt LtdRural Marketing by Cavinkare Pvt Ltd
Rural Marketing by Cavinkare Pvt Ltd
 
Sustainable model community development
Sustainable model community development Sustainable model community development
Sustainable model community development
 
Sustainable community development model
Sustainable community development modelSustainable community development model
Sustainable community development model
 
Formulas for Production of Cosmetics, Drugs, Cleaners, Soaps, Detergents, Den...
Formulas for Production of Cosmetics, Drugs, Cleaners, Soaps, Detergents, Den...Formulas for Production of Cosmetics, Drugs, Cleaners, Soaps, Detergents, Den...
Formulas for Production of Cosmetics, Drugs, Cleaners, Soaps, Detergents, Den...
 
CLEANSING AND CARE NEEDS.pptx
CLEANSING AND CARE NEEDS.pptxCLEANSING AND CARE NEEDS.pptx
CLEANSING AND CARE NEEDS.pptx
 
surf excel Final ppt (1) (2)
surf excel Final ppt (1) (2)surf excel Final ppt (1) (2)
surf excel Final ppt (1) (2)
 
Chapter 20 (Detergents).ppt
Chapter 20 (Detergents).pptChapter 20 (Detergents).ppt
Chapter 20 (Detergents).ppt
 
Rural Marketing Dabur
Rural Marketing DaburRural Marketing Dabur
Rural Marketing Dabur
 
Rahul singh
Rahul singhRahul singh
Rahul singh
 
By Phasse - Catalogue-ing
By Phasse - Catalogue-ingBy Phasse - Catalogue-ing
By Phasse - Catalogue-ing
 
Rural marketing - FMCG
Rural marketing - FMCGRural marketing - FMCG
Rural marketing - FMCG
 

Recently uploaded

Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
minatamang0021
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
aditisingh6607
 

Recently uploaded (20)

Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJump
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris Ferris
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
 

Public distribution system

  • 1. Physical distribution system for : PRESENTED BY MERIYA ELIZABETH CHERIAN
  • 2. Fans for rural market • In India, with the total potential of 3800 towns and 627000 villages • Distribution network reached 300000 villages
  • 3.
  • 4. Personal care products Personal care includes products as diverse as cleansing pads, colognes, cotton swabs, cotton pads, deodorant, eye liner, facial tissue, hair clippers, lip gloss, lipstick, lip balm, lotion, makeup, hand soap, facial cleanser, body wash, nail files, pomade, perfumes, razors, shaving cream, moisturizer, baby powder, toilet paper, toothpaste, facial treatments, wet wipes, and shampoo.
  • 5. PHYSICAL DISTRIBUTION IN SEMI URBAN AREA • This sector contributes nearly 22% to fast-moving consumer goods industry and is driven by rising income, rapid urbanization & celebrity promotions.
  • 6. PACKAGED TEA FOR NATIONAL DISTRIBUTION • Tea is the most popular beverage of the world and it is the national drink of the countries like China, India, Sri Lanka, Japan, Russia and UK.