The #PorTuFamilia mission was to engage the NYC Latino population in a conversation about health awareness via the social web utilizing established distribution of Latino community information.
Here were our goals.
- To establish a platform using branding (#PorTuFamilia) that can be utilized on Facebook, Twitter, Instagram utilizing ADA approved PSA’s and other Diabetes.org content that support the Feria De Salud project.
- To promote Feria De Salud on behalf of the American Diabetes Association including volunteer recruitment.
- Use this campaign as a case study to create a baseline of data and develop a long term plan to build a strong community that will serve as brand ambassadors for the American Diabetes Association.
Thank you to the members of Hispanicize, Latina Mom Bloggers, Web City Girls, Capicu Cultural Showcase, Being Latino, DigiBunch, Novell Research, Media Rumba, Los Tweens, Pa’Lante Latino, Expresso Con Leche, Autism Wonderland, Bloggers of Health, Jesse Luna, LATISM, Divabetic, Deborah Deras, Vista Hispano, United Latino Professionals, Foxy Family, Latina Leadership Institute, NALFO, AARP En Espanol, Latino Rebels and the very passionate Bohemian Babushka. It was your voices that we heard the loudest and focusing attention thru your influence, content creation and curation. We proved to the non-believers that we are truly a united familia online.
Read more: http://www.sofritoforyoursoul.com/thankyou_portufamilia/#ixzz2p5ekdf3p
This is an abbreviated version of the final recap.
How PR professionals can leverage LinkedIn as a tool for more than personal networking. This presentation originally delivered to the Florida Public Relations Association (FPRA) Capital Chapter at their February 2014 meeting.
How PR professionals can leverage LinkedIn as a tool for more than personal networking. This presentation originally delivered to the Florida Public Relations Association (FPRA) Capital Chapter at their February 2014 meeting.
Content strategy has seen an interesting evolution of focus, from authoring and publishing smarter to embracing social media and personalization. The Internet of Things adds another layer of complexity: event-triggered communication. Devices and services can (and do) talk to each other in fragments, but at some point information about those interactions need to be organized and communicated in a human-friendly form. Proper localization planning is critical in this model. In this session we will look at content development and localization practices for these scenarios.
BlogWell Cincinnati Social Media Case Study: Tyson Foods presented by Ed Nich...SocialMedia.org
In his BlogWell Cincinnati case study presentation, "Social Media Engagement for Cause Branding and Community Building," Tyson Foods' Director of Community & Public Relations, Ed Nicholson, shares how they're building community around the issue of hunger.
Ed explains how they're getting employees involved, how they're connecting influencers, and how social media is helping them show the public they're in it for the long haul.
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BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Social Media Integrated Campaign Case Study SlamBeth Kanter
A panel at the Stanford Innovation Review hosted "Social Media on Purpose Conference"
Storify: https://storify.com/kanter/social-media-on-purpose/preview
Content strategy has seen an interesting evolution of focus, from authoring and publishing smarter to embracing social media and personalization. The Internet of Things adds another layer of complexity: event-triggered communication. Devices and services can (and do) talk to each other in fragments, but at some point information about those interactions need to be organized and communicated in a human-friendly form. Proper localization planning is critical in this model. In this session we will look at content development and localization practices for these scenarios.
BlogWell Cincinnati Social Media Case Study: Tyson Foods presented by Ed Nich...SocialMedia.org
In his BlogWell Cincinnati case study presentation, "Social Media Engagement for Cause Branding and Community Building," Tyson Foods' Director of Community & Public Relations, Ed Nicholson, shares how they're building community around the issue of hunger.
Ed explains how they're getting employees involved, how they're connecting influencers, and how social media is helping them show the public they're in it for the long haul.
---
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Social Media Integrated Campaign Case Study SlamBeth Kanter
A panel at the Stanford Innovation Review hosted "Social Media on Purpose Conference"
Storify: https://storify.com/kanter/social-media-on-purpose/preview
Creative Organizing for Aurora InterfaithTom Tresser
This presentation is by a student from "Acting Up - Using Theater & Technology for Social Change," part of the online education program at The School for New Learning. Tom Tresser, instructor - http://www.tresser.com
Bringing the Audience - Integrated Marketing Communications 101 and BeyondWest Muse
Marketing messages haunt our every waking moment in a never-ending stream of information via broadcast, print, and the web. Today, more than ever, there is a need to reach visitors in creative, life-enriching ways, to break through the cacophony and engage diverse audiences. This session explores integrated marketing communication strategies that weave traditional marketing and public relations, such as broadcasting and print, with social media avenues, internal and external events, and partnership opportunities to create a tapestry of community enrichment.
Reach is Not the Same as Influence: The Rockefeller Foundation Case StudyHootsuite
The Rockefeller Foundation uses social media to influence those with the power and resources to make change happen. They use Hootsuite to source and connect with those influencers, but also to champion employees and partners to become industry thought leaders themselves. This works to enhance the reach and impact of campaigns, including their three-year 100 Resilient Cities Centennial Challenge.
In this case study, learn how The Rockefeller Foundation leverages social media to influence the influencers and launch one globally successful campaign after another.
Social media marketing and optimization for nonprofitsClinton Cimring
This presentation details the use of social media marketing and campaigns for nonprofits and community based organizations. I use #givingtuesday as an example of the power of social media for a nonprofit in extending its reach and effectively communicating its message to its audience and community of interest.
A group project accomplished in Advanced Advertising 456 at Missouri State University. We volunteered as marketing associates for ipourlife. After understanding ipourlife's mission, our group offered a focused and more directed vision to most effectively reach a target audience. Events were created to bring in new volunteers and monetary donors.
The Gram stain is a fundamental technique in microbiology used to classify bacteria based on their cell wall structure. It provides a quick and simple method to distinguish between Gram-positive and Gram-negative bacteria, which have different susceptibilities to antibiotics
Basavarajeeyam is a Sreshta Sangraha grantha (Compiled book ), written by Neelkanta kotturu Basavaraja Virachita. It contains 25 Prakaranas, First 24 Chapters related to Rogas& 25th to Rasadravyas.
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
2. My name is George Torres and I am a community builder who
presents, promotes, and preserves Latino culture via new media.
3. Objective:
To engage the NYC Latino population in a conversation about health awareness via the social web utilizing
established distribution of Latino community information.
To establish a platform using branding (#PorTuFamilia) that can be utilized on Facebook, Twitter, Instagram
utilizing ADA approved PSA’s and other Diabetes.org content that support the Feria De Salud project.
To promote Feria De Salud on behalf of the American Diabetes Association including volunteer recruitment.
Use this campaign as a case study to create a baseline of data and develop a long term plan to build a strong
community that will serve as brand ambassadors for the American Diabetes Association.
4. Process:
To encourage the Sofrito For Your Soul community to share health info on social networks utilizing the
#PorTuFamilia hashtag and engage in an active dialogue. The goal would be to drive participation in Feria De
Salud as well as create a volunteer culture and to add value to existing sponsors.
We curate content from the ADA website and engage in conversation in topics that are already being discussed
concerning Diabetes management and resources online specifically as it relates to the Hispanic / Latino
population.
The #PorTuFamilia hashtag has provided analytics that we can use to measure engagement and
a benchmark for future initiatives.
5. Pre-Launch
Twitter Engagement
June – July
50 tweets from our team engaged 253
twitter users resulting in a total reach
of 470k accounts and a total of 2.6
Million impressions.
This prelaunch campaign was the build
up for a Radio Capicu broadcast about
Feria De Salud on July 14th
Data Source: Keyhole Analytics
Radio Capicu had approximately 100
live listeners and resulted in 3.5k
downloads in 45 days.
6. 30-day
Twitter Engagement
July-August
Post Launch, we saw a significant
increase in engagement base rising to
855 influencers engaged in a National
conversation about diabetes.
This increase resulted in a 2 million
accounts reached [+300% gain]
breaking the 10 Million mark in
impressions.
Data Source: Keyhole Analytics
7. Feria –
Live Social Coverage
August 17th
We reinvested the budget allocated to us by the ADA to create a live “social media team” to
create live short videos and pictures in real time and distribute on Facebook, Instagram and
Twitter. On twitter alone, we delivered #portufamilia info to 360k accounts and generated
over 2.3 million impressions in just 6 hours.
Data Source: Keyhole Analytics
8. Those numbers look great... but who did we engage?
Moms, dads, senior citizens, authors, community builders, law enforcement,
media outlets, radio personalities, entertainers, chefs, reporters, CEOs, non
profits, educators, students celebrities, media professionals, bloggers,
influencers, young people and a whole lot of health professionals.
9. Quick Facts About This
Campaign
•
Unified a Latino Social Media landscape by
having the biggest platforms like Hispanicize,
Being Latino, Latina Mom Bloggers, DigiBunch
and LATISM working towards one common goal.
•
Earned media / blog posts on over 12 different
platforms all highlighting personal stories,
healthy living tips and promos for Feria De Salud.
We also inspired two awesome PSA’s, one by
DigiBunch and another by two grade school girls
in Florida giving tips for their peers on how to
stay healthy. We also produced several blog
posts on our main website to ignite the
conversation.
•
The campaign ignited a organic “call to action”
using user-generated media online urging people
to follow /share health info via the #PorTuFamilia
hashtag on their favorite social networks. These
pictures were highly visible on both Facebook
and Instagram. We have counted 650 entries in
60 days.
10. Facebook Strategy
•
Utilized Facebook Events to recruit volunteers
from the Sofrito For Your Soul / Capicu
Cultural Showcase community, resulting in an
additional 62 potential volunteers from Feria.
•
Utilized a second Facebook invite to target
community members to bring their families to
be screened. That invite yielded 66 RSVPs
and 62 “maybes”
•
Hashtags cannot be tracked on Facebook at
this time but we also did see a significant
increase in activity on the American Diabetes
Association Greater NY page from July 27th
until August 17th
11. And last but not least…
The Celebrity Factor
We leveraged relationships and social clout to get
co-signs from the following celebrities.
#PorTuFamilia pictures from Chef Daisy Martinez
and Matt Hunter.
Retweets from “The View” Co-Host Sheri
Shepard, Frankie Negron, Ingrid Hoffman, John
Leguizamo, Judy Torres, Pablo Guzman,
Fernando Fiore (Univision), Indy 500 Driver Helio
Castroneves and last but not least , a personal
visit from my friend actress Rosario Dawson and
her mom who is diabetic who just wrapped a
new film with comedian Chris Rock early that
morning!
Stay Tuned For Our Recap Video… It’s Coming Soon!
12. Key Takeaways:
•
The #PorTuFamilia hashtag has the potential to be an incredible recruitment tool on a National level
for the ADA ‘s Latino Initiative / Mission Delivery focus all year round.
•
Greater investment is needed to create “socially engaging content” to promote on social media for
Latinos.
•
An opportunity exists for “social ambassadors”, educators who are socially saavy to answer questions
and directly engage people on social media who fit the ADA target demographics. These ambassadors
should be real faces and independent of the ADA social distribution accounts.
•
We have only begun to tap into the potential for more meaningful and life saving
engagement. Sofrito Media Group wants to help grow the ADA’s influence in the
Latino community.