Psychometric profiling
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The document discusses how the author's music product would appeal most to the "mainstreamer" psychographic profile identified by Young and Rubicam. Mainstreamers follow popular trends and make up 40% of the population, so a genre of music currently popular would attract more people. The music video will feature streetwear brands to appeal to mainstream audiences and make them feel represented by a large group.
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Demographics and Psychographics
Demographic data refers to statistical information about populations and groups, including characteristics like age, occupation, and lifestyle. Businesses use demographics for audience research and analysis to identify their target markets. Demographic groups are divided by class to provide more details about audiences' lifestyles. Media producers analyze demographics to discover and directly appeal to their target audiences through tailored advertising. Psychographics focus more on individuals' attitudes, aspirations, and psychological traits rather than just occupation. Psychographics are useful for media companies because they provide insight into the best approaches for appealing to specific personality types and lifestyles.
Psychographic profiling
Psychographic profiling refers to studying personality, attitudes, values, lifestyles, and interests to group individuals and understand what they may like. Marketers find it useful for targeting advertising as it provides insight into appealing to different audiences. The document discusses various psychographic segments including Mainstreamers who prefer mainstream brands and trends, and Explorers who seek new experiences. It indicates the marketing campaign will target Mainstreamers and Explorers as pop music appeals to Mainstreamers' preferences, and Explorers include young people like the target age group.
Target audience questions
Audience profiling involves considering various demographic and psychographic factors about a target audience in order to effectively market a new media product. Demographic factors examine attributes like age, gender, income and education level. Psychographic profiling looks at lifestyle traits, personality, values and media interests. Understanding an audience at this level allows media companies to appropriately position their brands and ensure content aligns with what the audience wants.
Fashion forcasting
This document discusses various methods for analyzing and forecasting fashion trends, including investigating historical trends and factors that influenced changes, applying forecasting tools and techniques, and understanding the "zeitgeist" or spirit of the times. It outlines different theories of how trends spread (trickle down, across, up). It also describes analyzing wave dynamics and fashion curves to understand the introduction, growth, peak and decline of trends and whether they are short-lived fads or longer-lasting classics. Specific historical examples from the 1920s illustrate economic, social, technological and cultural changes that influenced fashion trends of that era.
Psychographic Marketing | What You Show Know
Discover Psycho-graphic Marketing And How Your Business Can Turn Around, Within 30 Days. Not too many people are talking about this type of marketing, because it can be confusing.
Hopefully, this will show you to break it down, easier to digest. Marketing Is key To Success!
Historical over view of fashion forecasting
1) The Textile Color Card Association of America was one of the first organizations to formally forecast women's fashion trends and colors to help standardize mass production in the post-World War II era.
2) Fashion cycles typically progress from introduction to growth, maturity, and decline as styles become more widely adopted and produced.
3) Consumers can be categorized based on their willingness to adopt new innovations, from innovators and early adopters who try new styles early, to early and late majorities that follow trends more gradually.
The fashion cycle
The document discusses the fashion cycle, which has 5 stages: introduction, rise, peak, decline, and obsolescence. In the introduction stage, a new style is accepted by fashion leaders and promoted through small productions. During the rise stage, mass production lowers prices and increases awareness. The peak stage is when a style reaches maximum popularity and demand. Then in decline, popularity decreases and retailers discount prices. Finally, obsolescence occurs when a style is rejected and no longer produced.
Evaluation - Question 4
The target audience for the media product is students and young adults. The author feels there is a gap in the market for a magazine targeted at this audience, as most existing magazines are aimed at teen girls. A pop culture magazine for older students and young adults of both genders could fill this need. The individuals pictured provide examples of people who would fit the target demographic, as they are students who follow trends in popular music, fashion, and culture through their clothing choices and appearance.
Recommended
Demographics and Psychographics
Demographic data refers to statistical information about populations and groups, including characteristics like age, occupation, and lifestyle. Businesses use demographics for audience research and analysis to identify their target markets. Demographic groups are divided by class to provide more details about audiences' lifestyles. Media producers analyze demographics to discover and directly appeal to their target audiences through tailored advertising. Psychographics focus more on individuals' attitudes, aspirations, and psychological traits rather than just occupation. Psychographics are useful for media companies because they provide insight into the best approaches for appealing to specific personality types and lifestyles.
Psychographic profiling
Psychographic profiling refers to studying personality, attitudes, values, lifestyles, and interests to group individuals and understand what they may like. Marketers find it useful for targeting advertising as it provides insight into appealing to different audiences. The document discusses various psychographic segments including Mainstreamers who prefer mainstream brands and trends, and Explorers who seek new experiences. It indicates the marketing campaign will target Mainstreamers and Explorers as pop music appeals to Mainstreamers' preferences, and Explorers include young people like the target age group.
Target audience questions
Audience profiling involves considering various demographic and psychographic factors about a target audience in order to effectively market a new media product. Demographic factors examine attributes like age, gender, income and education level. Psychographic profiling looks at lifestyle traits, personality, values and media interests. Understanding an audience at this level allows media companies to appropriately position their brands and ensure content aligns with what the audience wants.
Fashion forcasting
This document discusses various methods for analyzing and forecasting fashion trends, including investigating historical trends and factors that influenced changes, applying forecasting tools and techniques, and understanding the "zeitgeist" or spirit of the times. It outlines different theories of how trends spread (trickle down, across, up). It also describes analyzing wave dynamics and fashion curves to understand the introduction, growth, peak and decline of trends and whether they are short-lived fads or longer-lasting classics. Specific historical examples from the 1920s illustrate economic, social, technological and cultural changes that influenced fashion trends of that era.
Psychographic Marketing | What You Show Know
Discover Psycho-graphic Marketing And How Your Business Can Turn Around, Within 30 Days. Not too many people are talking about this type of marketing, because it can be confusing.
Hopefully, this will show you to break it down, easier to digest. Marketing Is key To Success!
Historical over view of fashion forecasting
1) The Textile Color Card Association of America was one of the first organizations to formally forecast women's fashion trends and colors to help standardize mass production in the post-World War II era.
2) Fashion cycles typically progress from introduction to growth, maturity, and decline as styles become more widely adopted and produced.
3) Consumers can be categorized based on their willingness to adopt new innovations, from innovators and early adopters who try new styles early, to early and late majorities that follow trends more gradually.
The fashion cycle
The document discusses the fashion cycle, which has 5 stages: introduction, rise, peak, decline, and obsolescence. In the introduction stage, a new style is accepted by fashion leaders and promoted through small productions. During the rise stage, mass production lowers prices and increases awareness. The peak stage is when a style reaches maximum popularity and demand. Then in decline, popularity decreases and retailers discount prices. Finally, obsolescence occurs when a style is rejected and no longer produced.
Evaluation - Question 4
The target audience for the media product is students and young adults. The author feels there is a gap in the market for a magazine targeted at this audience, as most existing magazines are aimed at teen girls. A pop culture magazine for older students and young adults of both genders could fill this need. The individuals pictured provide examples of people who would fit the target demographic, as they are students who follow trends in popular music, fashion, and culture through their clothing choices and appearance.
Question 4
The audience for the media product includes a wide range from younger audiences interested in new artists to older audiences interested in artists inspired by the bands they grew up with. The style also aims to attract working class to upper class individuals across both genders, with appeals of attractive artists and musical talent. The goal is to attract fans of older music and bring inspiration from classical rock examples.
Question 4
The audience for the media product includes a wide range from younger audiences interested in new artists to older audiences interested in artists inspired by the bands they grew up with. The style also aims to attract working class to upper class individuals across both genders, with appeals of attractive artists and musical talent. The goal is to attract fans of older music and bring inspiration from classical rock examples.
Who would be the audience for your media product?
The document discusses identifying the target audience for a media product. It analyzes the audience based on their class, using the 4C's marketing model and the Life Matrix tool. Based on these analyses, the target audience is identified as young adults who are part of the working class with low incomes. Specifically, the target audience fits into the "Explorers" category of the 4C's model and the "Tribe Wired" and "Fun/atics" categories of the Life Matrix. An example audience profile is given of a 17-year old female student interested in alternative music.
Who would be the audience for your media?
The document discusses identifying the target audience for a media product. It analyzes the audience using several frameworks: by their class as young working adults with low incomes; through the 4C's marketing model as "Explorers" who seek new brands and are young students; under the Life Matrix as "Tribe Wired" and "Fun/atics" who are young, digital and free-spirited; and through an audience profile of a 17-year old female student interested in alternative music.
Who would be the audience for your media product?
The document discusses identifying the target audience for a media product. It analyzes the audience based on their class, using the 4C's marketing model and the Life Matrix tool. Based on these analyses, the target audience is identified as young adults who are explorers, part of the working class with low incomes, and either tribe wired or fun/atics in the Life Matrix. Specifically, the target audience is portrayed as a 17-year old female student interested in alternative music and attending live music shows.
Planning & Research - Questionnaire
The document summarizes the results of a questionnaire about preferences for a music magazine. It found that the target audience is people aged 15-24, and both males and females answered equally. Main images and stories are most eye-catching on magazines. R&B music was most preferred to read about. Posters and downloads were most wanted magazine inclusions. Respondents would pay £3-4 and prefer a monthly magazine for latest gossip and celebrity features.
Evaluation Question 4
The document discusses different methods for classifying the target audience for a media product. It analyzes the audience based on their class, using a 4C's marketing model categorizing them as "Explorers", and through a Life Matrix tool categorizing them as "Tribe Wired" and "Fun/atics". It then provides an audience profile of a 17-year old female student who listens to alternative music and has a part-time job, representing the intended demographic for the magazine.
Magazine and Genre Research
This document provides research into music magazines and their codes and conventions. It discusses researching successful magazines like Q and Kerrang to understand what made them successful. It also covers researching the chosen genre of music magazines. Music magazines offer information about different music genres and cultures, as well as reviews, interviews and opinions. Key conventions of magazines are identified like the masthead, headline, images and cover lines. The target audiences and what makes the unique selling points of specific magazines like Q and Kerrang are also analyzed.
Presentation1question 3
Bauer Media would be well-suited to distribute the author's music magazine because they have successfully distributed popular music magazines like Kerrang, Mojo, and Q that cover a variety of genres. Q magazine in particular targets a young, affluent audience and covers indie pop music, genres that align well with the author's planned magazine. Additionally, Bauer Media distributes fashion, lifestyle, and glamour magazines that would appeal to the author's intended female target audience.
Evaluation Q4
The target audience for this media product is 18-year old males and females who are young socialites. They keep up with the latest technology, socialize with friends, and focus on their appearance. This audience falls within socio-economic groups C1-D and their psychographic profile is that they are mainstreamers who would regularly read the magazine and boost its sales.
Evaluation question 2
The document discusses how a media product represents social groups. It uses medium shots of a 16-24 year old male on the cover and interior pages to connect with the target audience. The cover uses a medium close-up of an intense looking black male to potentially relate to young black males. Eye line shots create a direct address between the model and reader. Fonts and color schemes of red, blue, white and black were chosen to appeal to a wide target audience of 16-24 year old males. The magazine is concluded to be recognizable and appealing to those interested in hip hop music and culture.
2. research
The document outlines various research methods Carter Smith conducted for a music product including analyzing existing album covers, distributing questionnaires to gather audience opinions on genres, merchandise preferences, and design elements, and conducting interviews. The research provided insights but also had weaknesses like extra ideas taking time away from the project or unreasonable audience responses. Carter Smith evaluated the different research methods to understand their strengths and weaknesses.
Evaluation Question 4 - who would be the audience for your media product?
The document discusses the target audience for a new music magazine. Based on a survey, the magazine will focus on rock and indie music genres and be aimed at technophile males and females ages 16-25, which reflects the typical audience of major magazines. Social media links will be included to encourage this audience to follow the magazine online and increase circulation.
Psychographics
The document discusses psychographic profiling, which involves collecting data about people's attitudes, beliefs, interests and lifestyles. It examines why psychographics are important for marketing, as they allow companies to better identify and target specific customer groups. The document then outlines several common psychographic categories, and explains that the video aims to target "Aspirers" and "Mainstreamers" as its genre of pop music would most appeal to youthful, fashion-conscious people seeking status or widespread popularity.
Question 3 Evaluation - A2 media
1) The author conducted market research early in the planning process through questionnaires, focus groups, and secondary research to better understand the audience and shape the music video concept.
2) Questionnaire responses showed that 58% of the audience supported music videos with themes/issues and rated the importance of the self-image theme highly. This encouraged pursuing the planned theme.
3) Focus group feedback emphasized making the artist seem relatable rather than idealized, to better connect with the audience on the self-image theme.
4) Secondary research profiled typical demographics, interests and media consumption of the target Beyoncé fan audience, which aligned well with the planned music video themes.
A2 Media Evaluation - Question 3
1) The author conducted market research early in the planning process through questionnaires, focus groups, and secondary research to better understand the target audience and shape the music video proposal.
2) Questionnaire responses showed that 58% of the audience supported music videos with themes/issues and rated the importance of the proposed topic of self-image pressures on young people as 8.1/10, reinforcing the proposed topic.
3) Focus group feedback suggested marketing the artist as relatable rather than idealized, in line with changing audience preferences compared to past decades.
Evaluation Question 2
The document discusses how the media product represents particular social groups. It summarizes that the product targeted and appealed to females aged 12-18 by focusing on pop music genre. Research on reader profiles of this group helped understand their music interests to tailor the magazine's content. As a 18-year-old female, the author was also able to represent the target audience's views and interests. Producing a monthly magazine required keeping content current to represent the target audience's stereotypes of being media-driven and reliant on internet/technology trends.
My target audience profile
The document discusses audience profiling and provides details about profiling Childish Gambino's target audience. It explains that audience profiling considers demographics like age, gender, income as well as psychographics like personality and lifestyle. For Childish Gambino's music, the target audience would be "Hypebeasts" from the UK urban tribes grouping. This audience listens to many hip-hop subgenres, is influenced by American culture, and has an online presence. They are mostly males aged 17-21 who enjoy artists like Chance the Rapper and have brands like Supreme in their desired lifestyle.
Target audience a2 final
The document provides information about the target audience for a promotional music video. It analyzes the socio-economic, psychographic, and demographic characteristics of the target group. The key points are:
- The target audience is 18-25 year olds, most of whom will have limited incomes as students or working part-time.
- They align most closely with the "Aspires" psychographic profile, being highly focused on image, appearance, and fashion.
- The music video and artist will be styled to appeal to this group's interest in the latest trends.
- The majority of the target audience will be female, attracted to the male artist's appearance. Some males may also be
Q4
The document discusses the target audience for a hip-hop magazine called BASS. The primary audience is described as ages 16-20, falling into socioeconomic groups C2 and D. Examples are provided of brands, music, and styles that would appeal to this audience. They enjoy social media, music festivals, fashion/makeup, and streaming popular hip-hop artists. Movies they may like include those featuring hip-hop artists as well as comedies and some horror and romance films. Their tastes are inspired by celebrities within the genre. Market research was conducted with a friend in the target demographic, who felt positively that the magazine effectively represented hip-hop culture.
2. amp research
The researcher conducted product research, questionnaires, and interviews to gather information. Product research provided visual examples but relied on the researcher's perspective. Questionnaires received direct feedback but responses were not always on target. Interviews allowed follow-up questions for clarification but conversations could go off-topic. Surveys were distributed via email, which was convenient but lacked verification and response rates. Overall, using multiple methods provided a range of perspectives to inform audience understanding.
Unit 15 Student Guide
The document provides information and guidance for an advertising assignment. It includes deadlines, learning outcomes, examples of print and audiovisual advertisements, and an overview of key concepts needed to plan an advertising campaign including aims and objectives, target audience, representation, and campaign message. Learners are asked to evaluate an existing campaign and create their own print advertisement to promote a music festival related to their magazine. Planning and technical execution are emphasized.
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Question 4
The audience for the media product includes a wide range from younger audiences interested in new artists to older audiences interested in artists inspired by the bands they grew up with. The style also aims to attract working class to upper class individuals across both genders, with appeals of attractive artists and musical talent. The goal is to attract fans of older music and bring inspiration from classical rock examples.
Question 4
The audience for the media product includes a wide range from younger audiences interested in new artists to older audiences interested in artists inspired by the bands they grew up with. The style also aims to attract working class to upper class individuals across both genders, with appeals of attractive artists and musical talent. The goal is to attract fans of older music and bring inspiration from classical rock examples.
Who would be the audience for your media product?
The document discusses identifying the target audience for a media product. It analyzes the audience based on their class, using the 4C's marketing model and the Life Matrix tool. Based on these analyses, the target audience is identified as young adults who are part of the working class with low incomes. Specifically, the target audience fits into the "Explorers" category of the 4C's model and the "Tribe Wired" and "Fun/atics" categories of the Life Matrix. An example audience profile is given of a 17-year old female student interested in alternative music.
Who would be the audience for your media?
The document discusses identifying the target audience for a media product. It analyzes the audience using several frameworks: by their class as young working adults with low incomes; through the 4C's marketing model as "Explorers" who seek new brands and are young students; under the Life Matrix as "Tribe Wired" and "Fun/atics" who are young, digital and free-spirited; and through an audience profile of a 17-year old female student interested in alternative music.
Who would be the audience for your media product?
The document discusses identifying the target audience for a media product. It analyzes the audience based on their class, using the 4C's marketing model and the Life Matrix tool. Based on these analyses, the target audience is identified as young adults who are explorers, part of the working class with low incomes, and either tribe wired or fun/atics in the Life Matrix. Specifically, the target audience is portrayed as a 17-year old female student interested in alternative music and attending live music shows.
Planning & Research - Questionnaire
The document summarizes the results of a questionnaire about preferences for a music magazine. It found that the target audience is people aged 15-24, and both males and females answered equally. Main images and stories are most eye-catching on magazines. R&B music was most preferred to read about. Posters and downloads were most wanted magazine inclusions. Respondents would pay £3-4 and prefer a monthly magazine for latest gossip and celebrity features.
Evaluation Question 4
The document discusses different methods for classifying the target audience for a media product. It analyzes the audience based on their class, using a 4C's marketing model categorizing them as "Explorers", and through a Life Matrix tool categorizing them as "Tribe Wired" and "Fun/atics". It then provides an audience profile of a 17-year old female student who listens to alternative music and has a part-time job, representing the intended demographic for the magazine.
Magazine and Genre Research
This document provides research into music magazines and their codes and conventions. It discusses researching successful magazines like Q and Kerrang to understand what made them successful. It also covers researching the chosen genre of music magazines. Music magazines offer information about different music genres and cultures, as well as reviews, interviews and opinions. Key conventions of magazines are identified like the masthead, headline, images and cover lines. The target audiences and what makes the unique selling points of specific magazines like Q and Kerrang are also analyzed.
Presentation1question 3
Bauer Media would be well-suited to distribute the author's music magazine because they have successfully distributed popular music magazines like Kerrang, Mojo, and Q that cover a variety of genres. Q magazine in particular targets a young, affluent audience and covers indie pop music, genres that align well with the author's planned magazine. Additionally, Bauer Media distributes fashion, lifestyle, and glamour magazines that would appeal to the author's intended female target audience.
Evaluation Q4
The target audience for this media product is 18-year old males and females who are young socialites. They keep up with the latest technology, socialize with friends, and focus on their appearance. This audience falls within socio-economic groups C1-D and their psychographic profile is that they are mainstreamers who would regularly read the magazine and boost its sales.
Evaluation question 2
The document discusses how a media product represents social groups. It uses medium shots of a 16-24 year old male on the cover and interior pages to connect with the target audience. The cover uses a medium close-up of an intense looking black male to potentially relate to young black males. Eye line shots create a direct address between the model and reader. Fonts and color schemes of red, blue, white and black were chosen to appeal to a wide target audience of 16-24 year old males. The magazine is concluded to be recognizable and appealing to those interested in hip hop music and culture.
2. research
The document outlines various research methods Carter Smith conducted for a music product including analyzing existing album covers, distributing questionnaires to gather audience opinions on genres, merchandise preferences, and design elements, and conducting interviews. The research provided insights but also had weaknesses like extra ideas taking time away from the project or unreasonable audience responses. Carter Smith evaluated the different research methods to understand their strengths and weaknesses.
Evaluation Question 4 - who would be the audience for your media product?
The document discusses the target audience for a new music magazine. Based on a survey, the magazine will focus on rock and indie music genres and be aimed at technophile males and females ages 16-25, which reflects the typical audience of major magazines. Social media links will be included to encourage this audience to follow the magazine online and increase circulation.
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Evaluation Question 4 - who would be the audience for your media product?
Evaluation Question 4 - who would be the audience for your media product?
Similar to Psychometric profiling
Psychographics
The document discusses psychographic profiling, which involves collecting data about people's attitudes, beliefs, interests and lifestyles. It examines why psychographics are important for marketing, as they allow companies to better identify and target specific customer groups. The document then outlines several common psychographic categories, and explains that the video aims to target "Aspirers" and "Mainstreamers" as its genre of pop music would most appeal to youthful, fashion-conscious people seeking status or widespread popularity.
Question 3 Evaluation - A2 media
1) The author conducted market research early in the planning process through questionnaires, focus groups, and secondary research to better understand the audience and shape the music video concept.
2) Questionnaire responses showed that 58% of the audience supported music videos with themes/issues and rated the importance of the self-image theme highly. This encouraged pursuing the planned theme.
3) Focus group feedback emphasized making the artist seem relatable rather than idealized, to better connect with the audience on the self-image theme.
4) Secondary research profiled typical demographics, interests and media consumption of the target Beyoncé fan audience, which aligned well with the planned music video themes.
A2 Media Evaluation - Question 3
1) The author conducted market research early in the planning process through questionnaires, focus groups, and secondary research to better understand the target audience and shape the music video proposal.
2) Questionnaire responses showed that 58% of the audience supported music videos with themes/issues and rated the importance of the proposed topic of self-image pressures on young people as 8.1/10, reinforcing the proposed topic.
3) Focus group feedback suggested marketing the artist as relatable rather than idealized, in line with changing audience preferences compared to past decades.
Evaluation Question 2
The document discusses how the media product represents particular social groups. It summarizes that the product targeted and appealed to females aged 12-18 by focusing on pop music genre. Research on reader profiles of this group helped understand their music interests to tailor the magazine's content. As a 18-year-old female, the author was also able to represent the target audience's views and interests. Producing a monthly magazine required keeping content current to represent the target audience's stereotypes of being media-driven and reliant on internet/technology trends.
My target audience profile
The document discusses audience profiling and provides details about profiling Childish Gambino's target audience. It explains that audience profiling considers demographics like age, gender, income as well as psychographics like personality and lifestyle. For Childish Gambino's music, the target audience would be "Hypebeasts" from the UK urban tribes grouping. This audience listens to many hip-hop subgenres, is influenced by American culture, and has an online presence. They are mostly males aged 17-21 who enjoy artists like Chance the Rapper and have brands like Supreme in their desired lifestyle.
Target audience a2 final
The document provides information about the target audience for a promotional music video. It analyzes the socio-economic, psychographic, and demographic characteristics of the target group. The key points are:
- The target audience is 18-25 year olds, most of whom will have limited incomes as students or working part-time.
- They align most closely with the "Aspires" psychographic profile, being highly focused on image, appearance, and fashion.
- The music video and artist will be styled to appeal to this group's interest in the latest trends.
- The majority of the target audience will be female, attracted to the male artist's appearance. Some males may also be
Q4
The document discusses the target audience for a hip-hop magazine called BASS. The primary audience is described as ages 16-20, falling into socioeconomic groups C2 and D. Examples are provided of brands, music, and styles that would appeal to this audience. They enjoy social media, music festivals, fashion/makeup, and streaming popular hip-hop artists. Movies they may like include those featuring hip-hop artists as well as comedies and some horror and romance films. Their tastes are inspired by celebrities within the genre. Market research was conducted with a friend in the target demographic, who felt positively that the magazine effectively represented hip-hop culture.
2. amp research
The researcher conducted product research, questionnaires, and interviews to gather information. Product research provided visual examples but relied on the researcher's perspective. Questionnaires received direct feedback but responses were not always on target. Interviews allowed follow-up questions for clarification but conversations could go off-topic. Surveys were distributed via email, which was convenient but lacked verification and response rates. Overall, using multiple methods provided a range of perspectives to inform audience understanding.
Unit 15 Student Guide
The document provides information and guidance for an advertising assignment. It includes deadlines, learning outcomes, examples of print and audiovisual advertisements, and an overview of key concepts needed to plan an advertising campaign including aims and objectives, target audience, representation, and campaign message. Learners are asked to evaluate an existing campaign and create their own print advertisement to promote a music festival related to their magazine. Planning and technical execution are emphasized.
Who would be the audience for your media product?
The document discusses different ways to classify the target audience for a media product. It analyzes the audience based on their class, interests using the 4C's marketing model, and values using the Life Matrix tool. Based on this analysis, the target audience is determined to be young adults from the working class interested in alternative music. Specifically, they would fall under the "Explorers" and "Tribe Wired/Fun/atics" categories which describe younger, creative people open to discovering new brands and seeking fun experiences. An example audience profile created was a 17-year old female student who enjoys alternative rock music and attends live shows.
Unit 1 - LO2 - Analysing Media Products and Audiences
This document provides an analysis of Q Magazine and research on its target audience. It includes demographics on Q's readership as professionals aged A, B, C1. Psychographics classify readers as aspirers and succeeders seeking status. Research methods examined include Maslow's hierarchy of needs, uses and gratifications theory, and the Hartley classification. Primary research through surveys found the target audience for the author's proposed magazine is ages 16-19, with a preference for indie, pop, and rap music genres. Secondary research reviewed mixed reactions to changes in Q Magazine and criticism of Bauer Media Company's leadership.
AS MEDIA COURSEWORK: The Evaluation
The document provides instructions for a media studies evaluation assignment involving the planning and production of a music magazine. It outlines seven questions to be addressed in the evaluation and expectations for formatting the response in PowerPoint. Some key points:
- There are seven questions relating to planning, production, audience, representation, distribution, technologies used, and lessons learned.
- A minimum of five slides per question is recommended, using images, color coding, and other visual elements.
- The evaluation is worth 20 marks and each question must be addressed separately with details.
- Good communication skills should be demonstrated in submitting and presenting the evaluation.
Dyer
- Richard Dyer developed the idea of star theory in his 1979 book "Stars", arguing that a film star is an image constructed through their work rather than a real person, and that publicity materials influence audience perception of stars
- Dyer's star theory holds that celebrities are constructed by organizations for financial gain by targeting a specific audience and modeling the celebrity around that audience
- The theory has three parts: audiences and organizations; how stars are constituted for audiences rather than themselves; and how audiences relate to stars through shared features or behaviors they admire
The Target Audience
This document discusses targeting the audience for a rap music video. It will be important to define a clear target audience to influence the style and messaging of the video. The target audience for rap music typically includes younger males, ages 15-24, from lower socioeconomic backgrounds who identify with themes of rising from poverty. Psychographic profiling suggests rap appeals most to "aspirers," those seeking self-improvement and who consume high status brands. By considering both demographics and psychographics, the video can be designed to appeal to younger audiences using media convergence and incorporate unique styles to attract "aspirers." However, there may be primary, secondary and tertiary audiences that react differently.
Evaluation Question 3 - What have you learned from your audience feedback?
Evaluation Question 3 - By Russell Dewing A2 student for Reepham College.
Find my blog at: http://russelldewinga2media.blogspot.co.uk
Audience research analysis
The document analyzes the results of a survey about music preferences and music video consumption. It finds that most respondents were ages 14-18 and 35+, with a slight majority being female. The most popular music genres were pop and indie. Respondents indicated they watch music videos to discover new trends but also frequently stumble upon videos on social media. Regarding music video preferences, there was a 50/50 split between story-based videos and performances. On average, respondents had a moderate enjoyment of indie music. Most consume music via streaming services and watch videos on YouTube. They have a fair chance of purchasing a physical album. The results provide insights to help tailor an indie music video to the target audience.
Evauluation
The document provides details about the candidate's media studies portfolio project on creating a music magazine. It describes the intended audience as 16-30 year old men and women who like indie music and fashion brands like Fred Perry. Research was conducted through a questionnaire to learn about the target audience's music preferences, shopping habits, and how often they attend concerts. The responses were analyzed in pie charts. The intended distribution partner is IPC Media, who also distribute the NME magazine. The magazine aims to attract its audience through its cover design, features on popular indie bands and idols, and competitions to attract readers. Technologies used include Microsoft Publisher for layout and Adobe Photoshop to create graphics and remove backgrounds from images.
Evaluation question 4
The document discusses the results of a questionnaire given to the target audience for a new magazine. The majority of respondents were between 16-18 years old or 19-23 years old. Most of the target audience is in further education and uses social media regularly. They enjoy music genres like indie/pop rock and have interests in fashion, current events, and entertainment activities like going to the movies. Most have part-time jobs that allow them to purchase and stream music online.
Q4
This document discusses the target audience for a hip-hop magazine called BASS. The primary audience is ages 16-20, falling into socioeconomic groups C2 and D. They enjoy hip-hop music, social media, fashion/makeup, and social events like music festivals. They also like popular brands like Apple, Topshop, and Beats. In terms of entertainment, they enjoy hip-hop artists like Drake and Kendrick Lamar as well as comedy films and some horror and romantic movies. Their tastes are inspired by celebrities and each other online. The magazine is designed around this audience's interests in music, style, and culture.
Unit 15 Student Guide Updated
This document provides an overview and examples for a unit on print-based advertising. It includes deadlines, learning outcomes, examples of print advertisements and audiovisual advertisements for music festivals. It outlines the components students must include when evaluating an existing advertising campaign, such as aims and objectives, target audience, representation, campaign message, print advertisements used, legal/ethical issues, and regulatory bodies. Examples are provided for each component, such as analyzing the representation of stereotypes at music festivals and considering copyright issues. The document aims to teach students how to plan and create print-based advertisements for a music festival advertising campaign.
Similar to Psychometric profiling (20)
Unit 1 - LO2 - Analysing Media Products and Audiences
Unit 1 - LO2 - Analysing Media Products and Audiences
Evaluation Question 3 - What have you learned from your audience feedback?
Evaluation Question 3 - What have you learned from your audience feedback?
More from Samantha Moore
What have you learned from your audience feedback
The document summarizes the feedback received from an audience questionnaire conducted by the author during the initial research stages of creating a music video and related products. The questionnaire provided useful information about the target audience's preferences, such as a majority being female and liking pop music. This feedback informed decisions on the song, draft music videos, and magazine advertisement designs. Further audience feedback on drafts led to improvements making the final products more professional, coherent and aligned with the target audience's expectations.
Digipak production stages
The document describes the process of creating a digipak, where the author used Photoshop to edit pictures and arrange two images side by side with text boxes down the middle to create a spine effect. They also added a barcode image from Google to make the product seem more realistic. Before adding images, the author constructed the text first to determine what kind of images to use.
Digipak mock p 1,2,3
This document discusses three mockups for a digipak album cover. The first mockup follows typical conventions seen in market research, using a mid-shot of the artist inspired by another artist with similar demographics. 45% of the audience preferred this urban-feeling cover. The second mockup aims to look like a Polaroid, using handwritten text, vintage inspiration from Taylor Swift, and colors to draw in the target female audience. The third mockup uses bright neon colors but audience feedback found it did not relate to the album theme.
contact sheet
This document appears to be a contact sheet containing contact information for multiple individuals. A contact sheet typically contains names, phone numbers, email addresses, and other contact details of various people in a single organized document. The purpose of this contact sheet seems to be to provide essential contact information for easy reference in one convenient place.
Music institutions
There are four main music institutions that dominate the modern music industry: Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI Music Publishing. Universal Music Group is the largest and was founded in 1934. It finances emerging artists, uses multimedia platforms like YouTube to promote its artists, and represents singers like Mariah Carey, Kanye West, Lady Gaga, and Taylor Swift. Warner Music Group was founded in 1958 and focuses on artist management and marketing to promote its music. Sony Music was formed in 1887 and is the oldest label, operating smaller labels including Columbia Records and Roc Nation. EMI was founded in 1931 and is the smallest of the big four, based in London.
Cassie music video deconstruction
The document analyzes representations of gender in a music video through the lens of several film and media theories. It summarizes various scenes where both male and female characters conform to or subvert typical stereotypes. The female protagonist is portrayed as promiscuous and emotional according to theories of feminine mystique and stereotypical gender representations. Settings and visual elements like clothing, makeup, and jewelry also adhere to common conventions in R&B music videos.
Music video theories
1. Andrew Goodwin's theory states that music videos tend to represent their genre's characteristics through elements like dance routines and bright colors in pop videos. Videos can also intertextually reference film genres, like metal videos drawing from horror.
2. Music videos commonly use the notions of looking and voyeurism to sexually exploit performers, usually women, in order to sell the product. Looking involves performers seductively gazing at the camera.
3. Simon Frith identified three broad types of music videos: performance videos that show the artist performing live, narrative videos that tell a story, and conceptual videos that rely on metaphor.
Colour palette
The document discusses achieving aspirational film shots and a similar colour palette throughout filming the opening. It hopes to achieve these shots in its own location with a very similar colour palette.
Developed location
We compiled some shots from the opening of a film to ensure that we have a variety of shots and if not we can develop them further.
Media project
Imogen sees Mason kissing Rhianan which upsets her greatly. She runs home upset and becomes sick, collapsing afterwards. Someone later finds her and she is rushed to the hospital where she is diagnosed with bulimia due to feeling unloved after Mason's betrayal and her subsequent self-hatred.
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一比一原版(BC毕业证)波士顿学院毕业证如何办理
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Heart Touching Romantic Love Shayari In English with Images
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2024 MATFORCE Youth Poster Contest Winners
This document announces the winners of the 2024 Youth Poster Contest organized by MATFORCE. It lists the grand prize and age category winners for grades K-6, 7-12, and individual age groups from 5 years old to 18 years old.
In Focus_ The Evolution of Boudoir Photography in NYC.pdf
In Focus_ The Evolution of Boudoir Photography in NYC.pdfBoudoir Photography by Your Hollywood Portrait
Boudoir photography, a genre that captures intimate and sensual images of individuals, has experienced significant transformation over the years, particularly in New York City (NYC). Known for its diversity and vibrant arts scene, NYC has been a hub for the evolution of various art forms, including boudoir photography. This article delves into the historical background, cultural significance, technological advancements, and the contemporary landscape of boudoir photography in NYC.❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
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This document is all about Colour Theory for Fine Artist / Painter.
一比一原版加拿大多伦多大学毕业证（uoft毕业证书）如何办理
一模一样【微信：A575476】【加拿大多伦多大学毕业证（uoft毕业证书）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
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三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Ealing London Independent Photography meeting - June 2024
Photographs from trip to American Deep South
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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一模一样【微信：A575476】【美国加州大学圣地亚哥分校毕业证（ucsd毕业证书）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Dino Ranch Storyboard / Kids TV Advertising
Storyboard produced for the TV commercial of a toy from the children's show “Dino Ranch”
My storyboard for a sword fight scene with lightsabers
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In Focus_ The Evolution of Boudoir Photography in NYC.pdf
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❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
Ealing London Independent Photography meeting - June 2024
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➒➌➎➏➑➐➋➑➐➐ Dpboss Matka Guessing Satta Matka Kalyan panel Chart Indian Matka ...
➒➌➎➏➑➐➋➑➐➐ Dpboss Matka Guessing Satta Matka Kalyan panel Chart Indian Matka ...
My storyboard for a sword fight scene with lightsabers
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Psychometric profiling
- 1. Secondary research Psychometric profiling: Young and Rubicam
- 4. My product • In relation to Young and Rubicams’ psychometric profiling on how the audience think in accordance to their attitudes, values and lifestyle for the purpose of marketing, the mainstreamer would relate most to my audience. This is because my chosen genre of music is popular at the moment and mainstreamers go along with whatever the majority follows. Also the fact that 40% of the population are mainstreamers means that my product will attract a larger audience, so it will be able to garner the most mass appeal in comparison to the other psychometric profiles. The music video will include the artist wearing street wear which is considered on trend and appealing to the mainstream audiences at the moment. This is important as the target audience will feel like they're being represented from a large group and as they like tried and tested brands featuring something such as Nike or Adidas means they are most likely to like the product.