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PREMIER UNIVERSITY
FACULTY OF BUSINESS STUDIES
Topic:
Ignoring Information & Divided Attention.
Prepared By:
Sanjida Ashrafi (Ananya)
Department of Accounting,
Premier University, Chittagong.
IGNORING
INFORMATION
WHAT IS IGNORING INFORMATION?
When the spotlight of our attention is voluntarily or involuntarily focused on one parts of the
environment, we may ignore, or be ‘blind’ to stimuli occurring in other parts. This phenomenon,
called inattentional blindness. Inattentional blindness - can cause us to miss some rather dramatic
change in our environment.
DIVIDED
ATTENTION
Divided attention is the ability to process two or more responses or react to
two or more different demands simultaneously. It is often referred to as
‘multi-tasking’ . However, your attention can’t be divided beyond a certain
point without a loss in performance & mental processing ability.
DEFINITION OF DIVIDED
ATTENTION
Psychology
Psychology

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Psychology

  • 1. PREMIER UNIVERSITY FACULTY OF BUSINESS STUDIES Topic: Ignoring Information & Divided Attention.
  • 2. Prepared By: Sanjida Ashrafi (Ananya) Department of Accounting, Premier University, Chittagong.
  • 4. WHAT IS IGNORING INFORMATION? When the spotlight of our attention is voluntarily or involuntarily focused on one parts of the environment, we may ignore, or be ‘blind’ to stimuli occurring in other parts. This phenomenon, called inattentional blindness. Inattentional blindness - can cause us to miss some rather dramatic change in our environment.
  • 5.
  • 7. Divided attention is the ability to process two or more responses or react to two or more different demands simultaneously. It is often referred to as ‘multi-tasking’ . However, your attention can’t be divided beyond a certain point without a loss in performance & mental processing ability. DEFINITION OF DIVIDED ATTENTION