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How to Become Well-Known in Your Industry Even if You’re Not a Big Deal - Dennis Yu, BlitzMetrics

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How to Become Well-Known in Your Industry Even if You’re Not a Big Deal - Dennis Yu, BlitzMetrics

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Personal branding isn’t about being louder, outgoing, in your face, or self-serving. Rather. It’s about amplifying what others say about you and your brand. Usually requires little effort or video on your part personally, since it’s UGC collected and processed at scale. We will walk through the exact process to implement the Content Factory, so you can become well known in your industry.

Personal branding isn’t about being louder, outgoing, in your face, or self-serving. Rather. It’s about amplifying what others say about you and your brand. Usually requires little effort or video on your part personally, since it’s UGC collected and processed at scale. We will walk through the exact process to implement the Content Factory, so you can become well known in your industry.

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How to Become Well-Known in Your Industry Even if You’re Not a Big Deal - Dennis Yu, BlitzMetrics

  1. 1. MASTER CLASS PHOENIX, AZ ~ NOVEMBER 17 - 18, 2022 DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest Dennis Yu CHIEF TECHNOLOGY OFFICER BLITZMETRICS How to Become Well-Known in Your Industry Even if You’re Not a Big Deal
  2. 2. WATCH THIS FIRST PERSONAL BRANDING COURSE Dennis Yu’s Personal Brand Manager FOR INTERNAL USE ONLY Learn how to use this Personal Brand Manager and how it works
  3. 3. How to organize your personal brand This diagram is from our Personal Branding Course 2
  4. 4. 3 PRODUCE PROCESS PUBLISH PROMOTE Zoom calls Podcasts Social media post Podcast, Articles Social snippets Content Librart YouTube Facebook Company website Social channels Thank you Machine Speaking iCloud Photos Design Style Guide Dollar A Day ads 4 stages of the Content Factory
  5. 5. Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having own over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you. Dennis has been featured in TechCrunch, The Wall Street Journal, The New York Times, LA Times, National Public Radio, CNN, Fox News, and CBS Evening News. He held leadership positions at Yahoo! and American Airlines. He ran collegiate cross country at SMU and has competed in over 20 marathons, including a 70-mile ultramarathon. DENNIS YU Host of the coach yu show 4
  6. 6. Dennis in the news “The media continues to contort this Cambridge Analytica-Facebook story. I was just on CNN International to shed some light on this 'scandal'.” “One of the nicest professional compliments that I ever received, quite some years ago now, was from a seasoned diplomat who said (sincerely, I think, to the extent that one can ever be sure): ‘You are a guru in the woods. ’ Dennis, this is the best phrase that I can think of to describe you and your work. Thanks again for sharing some of your knowledge and for helping me to start finding my way through the social media jungle.” DENNIS YU ARTICLE’S How to Create a Facebook Public Figure Page and Why You SHould How to Verify a Facebook Page for a Local Business How to target Your Facebook Ads to Business Locations USA TODAY asks FBI to probe rise in fake Facebook followers “In one way or another, fake Facebook accounts are usually designed to make money. Operators of a scam can use the fake followers to send links to malware or to sell questionable weight loss products or send messages asking for money from someone who claims to be a friend stranded in a foreign country who’s lost their password.” Brent Goff speaks to technologist and longtime Mark Zuckerberg acquaintance, Dennis Yu, on the congressional Facebook hearings Ian Vollbracht Cabinet Member, European Commission 5
  7. 7. speakING Speaking Engagement Dennis’ Sizzle Reel Dennis’ Speaker Reel Dennis Yu with Tom Breeze, talking about Facebook and its challenges. Dennis Yu with social media professionals talking about content. Dennis Yu on CNN, talking about the Facebook data scandal. 6
  8. 8. Recognized Author 7
  9. 9. 8
  10. 10. RUNNING 7-FIGURE AGENCIES 9 Dennis Yu and Gavin Lira Dennis Yu and Josh Nelson Gavin Lira Joel Kaplan, Gavin Lira & Dennis Yu
  11. 11. #1 best seller in social media on Amazon 10
  12. 12. Network Power DENNIS YU 11
  13. 13. Network Power DENNIS YU 12
  14. 14. What other leaders say “Dennis is one of the most brilliant minds I have ever encountered. He is also one of the kindest and most genuine people I have had the pleasure to become friends with. Dennis not only is a visionary; he also is able to break down his vision into very tangible frameworks that eventually translate into granular tactics.” Alison J. Herzog Director, Global Social Business & Digital Strategy “Dennis is top notch for SEO/SEM. His internet marketing knowledge is immense, as is his desire to help his clients succeed. We started working with Dennis in the summer of 2007 to help our interior design/home staging website get as much local exposure as possible. Dennis quickly got us the edge we wanted, and he is committed to making sure we keep it!” Matthew Duncan Senior IT Specialist, Business Intelligence “I cannot think of another person that I have more respect or admiration for than Dennis Yu. Not only is his business knowledge unparalleled; he is quite simply an exemplary human being. I truly have never met another person who is so completely selfless. He constantly gives to his community: time, knowledge, resources. I count myself blessed to know Dennis.” Kimberly Reynolds Marketing Manager “Dennis is an incredible marketer! Learn from him and share with him! When you do this, you will both grow together! Take my word for it: His word led to us making much more of whatever we wanted, including money. The key: Focus on the people. Technical < Strategy.” Aaron Nobisch Council Member “Dennis has forgotten more about social media marketing and advertising than most of us will ever learn ourselves. I heard his dollar-a-day Facebook advertising method and had doubts, until I saw it work for my personal brand. Now, I'm a believer. I've taken his practices and applied them to my own efforts with lots of success.“ Isaav Ivrine COmmunications Manager 13
  15. 15. FEATURED ON HIGH-AUTHORITY BLOGS z 14
  16. 16. HIGH AUTHORITY PODCASTS 15 How To Create Facebook Ads That Drive Real Results With Dennis Yu 00:00:00 00:32:49 MY WORST INVESTMENT EVER PODCAST - ANDREW STOTZ 26TH JULY 2021 Dennis Yu - Dream Big, Start Small 00:00:00 00:22:05 A Master Class in Digital Marketing with Dennis Yu and Jason Pantana 00:00:00 01:32:02 Dennis Yu: Breaking the myths around personal branding 00:00:00 00:48:51 The 3×3 Method with Dennis Yu By Ezra Firestone 00:00:00 00:04:49 Need To Know Marketing Techniques and Strategies for Landscape Businesses with Dennis Yu 00:00:00 00:38:10
  17. 17. HIGH AUTHORITY PODCASTS MY WORST INVESTMENT EVER PODCAST - ANDREW STOTZ 26TH JULY 2021 Dennis Yu - Dream Big, Start Small 00:00:00 00:22:05 Dennis Yu: Breaking the myths around personal branding 00:00:00 00:48:51 Need To Know Marketing Techniques and Strategies for Landscape Businesses with Dennis Yu 00:00:00 00:38:10 16
  18. 18. Dennis has given over 730 professional speeches and counting... Dennis has flown over 5 million miles in the last 21 years... 17
  19. 19. UNIVERSITIES THAT DENNIS PROVIDES WITH TRAININGS AND PROJECTS 18
  20. 20. Working with professors to provide hands-on digital marketing education in the classroom Karen Freberg Associate Professor of Strategic Communications University of Louisville “What a truly special and epic guest talk tonight for my PR and Crisis class here at the University of Louisville! I can’t thank enough Dennis Yu and Christian of BlitzMetrics for not only taking the time to speak to my students, but y out to Louisville and share their expertise and wisdom IN PERSON! In my opinion, Dennis and his team are the game changers we need to really embrace education and practice. I’m beyond thankful for professionals like Dennis and his team who are investing in the training and skills to help prepare students for the growing expectations in the workplace. From personal branding, Topic Wheels, and Facebook ads - Dennis and Christian went over these in great detail. They mentored and helped the students understand the whys of what happens on social, and how to use these tools effectively! These are lessons professors and other educators can totally (and need to) embrace! I’m beyond thankful for the friendship, support, and kindness Dennis and his team showed to my students. Thank you so much!” 19
  21. 21. Karen Sutherland drkarensutherland.com Social Media Educator, Researcher & Consultant "I will definitely be requiring my Social Media Management students to complete the courses and will include many other elements from the others in my other social media courses. I’m extremely grateful to be given access to complete them." 20
  22. 22. 21
  23. 23. Dennis Yu: WHY, HOW, and WHAT 22
  24. 24. DIGITAL MARKETING ENTREPRENEURSHIP EDUCATION FINDING YOUR WHY MENTORSHIP MANAGING PEOPLE Dennis Yu's Topic Wheel 23
  25. 25. Topic Wheel (with people) = knows them already 24
  26. 26. 25
  27. 27. 26
  28. 28. NETWORK MAPPING Dennis Yu = knows them already 27
  29. 29. 28
  30. 30. 29 DENNIS YU Host of the Coach Yu SHow LINKEDIN ENDORSEMENT POWER OUR MISSION IS TO CREATE JOBS FOR STUDENTS SO THEY CAN HELP COMPANIES DRIVE LEADS VIA FACEBOOK. WE PARTNER WITH UNIVERSITIES TO PROVIDE THE TRAINING AND THE PROJECTS WHILE STUDENTS GET PAID AND CERTIFIED. RECOMMENDATIONS RECEIVED 118 LINKEDIN CONNECTIONS 27,480 INDUSTRY KNOWLEDGE PPC - 99+ digital marketing - 99+ entrepreneurship - 99+ social media strategy - 85+ digital strategy - 99+ marketing - 99+ content marketing - 72+ SEO - 99+ social media - 99+ start-ups - 82 web analytics - 99+ demand generation - 50+ SMO - 66 conversion optimization - 50 search engine marketing (SEM) -48 Facebook marketing - 99+ analytics - 99+ marketing strategy - 99+ b2b marketing - 71 SEM - 99+ strategy - 99+ advertising - 85 social media measurement - 84 TOOLS & TECHNOLOGIES e-commerce - 69 competitive analysis - 61 email marketing - 61 mobile marketing - 60 affiliate marketing - 90 pay per click (PPC) - 72 search engine optimization (SEO) - 49 Facebook analytics - 75 Google adwords - 99+ Facebook - 99+ Google analytics - 91 INTERPERSONAL SKILLS web marketing - 99+ awesomeness - 48 Facebook api - 76 local search - 51 personal branding - 39 marketing automation - 52 social networking - 99+ landing page optimization - 80 marketing analytics - 40
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