The document discusses trends in library discovery tools and services from Wiley. It begins with definitions of discovery and discoverability. It then outlines Wiley's role in supporting library discovery through various pathways like subject-specific databases and discovery services. Wiley contributes metadata to knowledgebases and provides MARC records to support discovery of its content. The document also discusses Google collaboration and making Wiley content discoverable through search engines. It highlights researcher tools on the Wiley Online Library platform and trends observed in discovery landscapes.

1. The Changing Discovery Landscape:
Tools and Services from Wiley
Matthew Ragucci, MLIS
Library Solutions Architect

2. Presentation Overview
1. Definitions and Pathways
2. Library Discovery
3. Google Collaboration
4. Researcher Tools and Services
5. Trends and Observations
2

3. Definitions and Pathways
3

4. Publisher contextualization
Definitions
discovery
dəˈskəv(ə)rē/
noun
The process and
infrastructure required
for a user to find an
appropriate item. 1
discoverability
dəˌskəvərəˈbilədē
adjective
The description or measure of an
item’s level of successful integration
into appropriate infrastructure
maximizing its likelihood of being
found by appropriate users.2
4

5. Students
Wiley Online Library
Full text access
Social
Networks
Facebook,
LinkedIn, Twitter
Subject
specific A&Is
CABI, ERIC,
PsycInfo, Inspec
TDM
services
RightFind XML,
Linguamatics
Major
evaluative A&Is
CAS, Web of Science,
Scopus, PubMed
Professional
networks
Medscape,
Sermo,
doctors.net
Article
management
tools
ReadCube, Colwiz,
Zotero
Discovery
Services
Primo, Summon,
EDS, WorldCat
Agent
gateways
EJS, J-Gate
Library
Systems
OPACs, A-Z lists,
link resolvers etc
Web-scale
search
Google, Google
Scholar, Bing,
Baidu
Subject
portals
RePEc, SSRN,
PhilPapers
SCNs
Mendeley ,
ResearchGate,
academia.edu
Corporate
info tools
Quosa, DirectPath
Current
awareness
Meta, Sparrho
Library
services
Pubget,
BrowZine,
Boopsie
5
Charting pathways
Aggregator platforms
Document delivery
Institutional repositories
Researchers
Librarians
3

6. Guiding principles
• Discovery = Usage = Revenue
• Standards-compliant approach
• Different user behavior by discipline
• Different search points for serials vs. monographs
• Content mark-up/metadata, make-up of content goes to editors4
6

7. Library Discovery
7

8. Preparation
Research
Writing
Dissemination
Idea
Libraries currently
support preparation
and dissemination
phases of the research
cycle most heavily.5
Research and Discovery Landscape
Research Cycle
8

9. Working with vendors
Supporting Library Discovery
Regular distribution of product level metadata:
• Full-text
• Abstracts
• eTOCs
What formats do we share:
• ONIX
• MARC
• HTML
• XML
SupportText and Data Mining
9

10. Knowledgebase contributions
Library solutions providers
• Collection-level information
• KBART (NISO Phase II) file transfer
• Applications:
Discovery Layers
MARC Records
Link Resolvers
A-Z Lists
General ERM
10
FTP site
Library Service
Provider
Knowledgebase
Wiley
KBART
File
Library Service Provider
Product Suite
A-to-Z Title List
E-Journal Portal
Subject Browsing
Overlap Analysis
Summon™
MARC Records
360Link™
Customer Library Data
Data Files
Usage Statistics
Library

11. Discovery Layers
Supporting Library Discovery
• Un-silo-ed library discovery
• Chapter and article level AI and integration
• Regular feeds / audits
• Partnerships and Communication
• Potential ventures
11

12. MARC Records
Supporting Library Discovery
• Drivers for library, monograph discovery
• Free records for purchased content
• ONIX 2.0 > MARC21 conversion 6
• Created, delivered, and supported by OCLC
• Full-level records with key bibliographic elements
• DOI-based linking direct to content
12
Field Contents
020/024 Standard identifiers
072 Subject Category Code (BISAC)
100 Main Entry - Personal
245 Title Statement
300 Physical Description
490/830 Series statement
505 Table of Contents
520 Book Summary
650 Subject added entry
776 Additional Physical Form
856 Electronic Location and Access

13. Google Collaboration
13

14. Google Scholar
Increasing Wiley Online Library web visibility
• Site design and navigation
• Metadata best practices
• Institutional access information
• Communication and partnerships
14

15. How do we make Wiley Online Library content discoverable?
Google-friendly site design allows all search engines to navigate through our site,
finding all content for a specific journal and uses persistent links to easily find newly
published content
LIST OF ISSUES
Provides a single entry point for
all journal content
TABLE OF CONTENTS
Provides links to all available formats for the
article
BROWSE
Links allow Google easy
access to new content
15

16. We follow Google best practices for tagging articles and allow
access to full text even when behind a paywall.
Add Metadata tags to
HTML for articles
• Improves accuracy of title, author
and citations
• Helps Google to version articles
Give Google XML Access
to the full text
• Allows Google to index article full
text even when behind the paywall
• Provides better access to
references improving Google’s
“Cited by” metrics
16
How do we make Wiley Online Library content discoverable?

17. We tell Google which content is free and provide them with
information on institutional holdings. This ensures Google gets
these users to licensed versions of the content.
We identify open access and embargoed
journals and tag free articles
We provide Subscriber
data to Google
This increases the likelihood that the free link position to the right of search results will go to a
licensed version vs a free copy Google has found from other sources
17
How do we make Wiley Online Library content discoverable?

18. 18
Communication
Wiley, Atypon, and Google representatives meet
regularly to ensure Wiley content continues to meet
best practice standards for Google indexing
Partnering
Wiley Online Library references now include links
Google Scholar improving ranking of our pages
within the Google Search Engine
How do we make Wiley Online Library content discoverable?

19. Researcher Tools and
Services
19

20. Wiley Online Library
20
Download citations for future
reading, sharing, and discovery.
The following bibliographic
managers are supported:
ProCite, Reference Manager,
EndNote, BibTex, Medlars,
RefWorks
Links to citations
within the article
through CrossRef,
Google Scholar,
Web of Science,
CAS, PubMed or
Wiley Online Library
User-promoted discovery

21. Wiley Online Library
21
Share content (full-text or
abstract information) via
email or networks such as
Facebook, Twitter,
LinkedIn, Google, Reddit
and CiteULike.
Related
materials to
articles that are
also available on
the Wiley Online
Library platform.
User-promoted discovery

22. Trends and Observations
22

23. • Current Wiley-supported discovery mechanisms:
• Continuing library partnerships
• Traffic analytics prove difficult
• User surveys to understand their experience
Trends
 Web-scale search
 Discovery services
 Library systems
 Agent gateways
 Major evaluative A&I
 Subject specific A&I
 TDM services
 Article management tools
 Scholarly communication networks
 Social networks
 Professional networks
 Subject portals
23

24. What users are saying 7
24

25. Observations
25
• Publishers should heed content optimization and interoperability standards
• Quality metadata is they key to enabling discovery
• Enforcement of standards and practices require transparency
• Partnerships will create opportunities for new discovery innovations
• Monitor discovery trends and respond accordingly
• Continue the investment

26. References
1. Pennington, B., Chapman, S., Fry, A., Deschenes, A., & McDonald, C. G. (2016). Strategies to improve the user experience. Serials Review, 42(1), 47-58.
2. Somerville, M. M., & Conrad, L. Y. (2014). Collaborative improvements in the discoverability of scholarly content: Accomplishments, aspirations, and opportunities, A SAGE
White Paper.
3. Conrad, L. Y., & Somerville, M. M. (2013). Blazing new paths: Charting advanced researcher patterns.
4. Conrad, L. Y. (2017). Headlines from the discovery files: Key publications on scholarly content discoverability. Learned Publishing, 30(1), 31-37.
5. Pastva, J. (2018, August). Beyond the index: research and discovery services in a health sciences library. In presentation at NISO Webinar - Discovery: Where Researchers
Start.
6. Godby, C. J. (2012). A Crosswalk from ONIX Version 3.0 for Books to MARC 21. OCLC Research. https://www.oclc.org/content/dam/research/publications/library/2012/2012-
04.pdf
7. Inger, S., & Gardner, T. (2016). How readers discover content in scholarly publications. Information Services & Use, 36(1-2), 81-97.
1. Breeding, M. (2015). The future of library resource discovery. Information Standards Quarterly, 27(1), 2017-10.
2. Kessler, R., Conrad, L., Donovan, K., Heterick, B., & Pearce, A. (2017). Optimizing the discovery experience through dialogue–a community approach. Insights, 30(2).
3. Somerville, M. M., Schader, B. J., & Sack, J. (2012). Improving the discoverability of scholarly content in the Twenty-First Century: Collaboration opportunities for librarians,
publishers, and vendors, A SAGE White Paper.
4. Somerville, M. M., & Conrad, L. (2013). Discoverability challenges and collaboration opportunities within the scholarly communications ecosystem: A SAGE White Paper
update. Collaborative Librarianship, 5(1), 4.
5. Zhu, J. (2017). Should publishers work with library discovery technologies and what can they do?. Learned Publishing, 30(1), 71-80.
6. Zhu, J., & Kelley, J. (2015). Collaborating to reduce content gaps in discovery: What publishers, discovery service providers, and libraries can do to close the gaps. Science &
Technology Libraries, 34(4), 315-328.
26
Recommended Reading

27. Thanks for attending! mragucci@wiley.com
201-748-5927
https://www.linkedin.com/
in/matthew-ragucci
27