From Preacher to Teacher
@balcomagency
@chiphanna
@alijlamb
@lesleylapalma
101
Work from a
syllabus.
Show examples of
great work.
A+
A+
F!
Give extra credit to
Social Media
Superstars.
Utilize stand-out
students.
Show, don’t tell.
#SMteacher
You have to preach
and teach social
media. #SMteacher
Be specific.
Host training, if
needed.
202
Social Media:
Everyone Can Play.
Product
Development
Customer Service
Public Relations
Event Planning
Internal Promotions
& Communication 
Over 40,000 votes
What about...?
Don’t be a puppy.
301
The C-Suite
If you can track it,
track it.
No Google
Analytics?
1. Install Google
Analytics.
2. Set up goals.
3. Optimize.
MAKE BIG POINT
• Sell more to your members.
“Big Data”
MAKE BIG POINT
• Sell more to your members.
Be creative.
25.00
41.25
57.50
73.75
90.00
0
3,500,000
7,000,000
10,500,000
14,000,000
Search Volume Cumulative Impressions on TV
20000
3765000
7510000
11255000
15000000
2012-07-08 - 2012-07-14 2012-07-22 - 2012-07-28 2012-08-05 - 2012-08-11 2012-08-19 - 2012-08-25 2012-09-02 - 2012-09-08 2012-09-16 - 2012-09-22 2012-09-30 - 2012-10-06 2012-10-14 - 2012-10-20 2012-10-28 - 2012-11-03 2012-11-11 - 2012-11-17
3000
6500
10000
13500
17000
Cumative Impressions Mobile Website Traffic
MAKE BIG POINT
• Sell more to your members.
What else?
MAKE BIG POINT
• Sell more to your members.
HR
Preacher +
Teacher
???
Date
Subtitle text
Title
BalcomAgency.com
817-877-9933

From Teacher to Preacher - How to spread social media through your company