This document outlines strategies for improving employee engagement and retention through social media and mindset coaching. It discusses (1) using proven strategies like strong employee branding and team ambassadors to share motivational content, (2) implementing mindset coaching techniques to improve communication skills and team building, and (3) leveraging social media platforms to foster engagement among employees and with customers. The goal is to transition employees through the career lifecycle in a cost-effective way and increase profits by reducing turnover. KPIs like retention, satisfaction, and sales will measure the impact of these initiatives.

2. a very serious matter

3. Presenting
LucVan Hocht
Social Media Engagement Consultant
William Hamson-Wong
Master Coach,Trainer

4. 1. Proven strategies
2. Powerful mindset changing
techniques
3. Social media team engagement
4. From employee investment to profit

6. A costly matter
Case: company “x”
300 employees
22% turnover
average salary: 36,000/mth
Cost: 11,880,000THB / year
8.8% of total salary budget
66 people to be newly recruited
Sources: HG data report onThailand EmploymentTurnover,White Paper, Boondarig Ronra andAssoc. Prof.
Manat Chaisawat,TowersWatson , K. SompornThapanachai

7. A costly matter
Staff motivation
Overtime
Team integration
Training needs
Recruitment success
Staff engagement
Recruiter
negotiations
Customer Service Quality

8. Recruitment, selection, on-boarding
Retention and engagement
Develop career path and coach
Transition
employee
lifecycle
Lost

9. All about the money?

10. 1. Strong
Employee
Brand Identity
2. Employee
Mindset
Coaching
3. Team
Engagement
4. Sharing with
Customers and
Community
Proven Strategies

11. Strong employee brand

12. Strong employee brand

13. Strong employee brand
Hear Me
Steer Me
Stay Near Me

14. Proven Strategies
Use your existing corporate brand

15. Proven Strategies
Find out where you are

16. Employee Branding
Be better

17. Brand

18. LinkedIn
300,000
followers
70%
interested in
a job
opportunity
“Are you
IN?”
IN..ternational
IN..novative
IN..volved
IN..fluential

19. Mindset Management

20. Mindset Management

22. Mindset Management

23. soft skill coaching
Mindset and Peak Performance q
Emotional Management w
Self Esteem and Personal
Empowerment e
Powerful Communication Skills r
Team Building and Engagement t

24. Soft-skill Coaching

25. Team Ambassadors

26. Key: your First Heroes
The first heroes share daily
motivation
Chat Groups leaders
One employee per location
Story tellers andTeam players
Group Mentor: CEO, MD

27. Corporate Social Media
Team building and sharing
team ambassadors
share via secured and closed groups *
( Jaconda, Bitrix, Hipchat,… )
* secure conversations are transferred in 256-bit SSL encryption – the same security protocol as online banks.

28. The 12 months build
Team Workshops q
The team Ambassadors w
Chat and share secured groups e
Share with customers r
Events and activities t

29. Share
• Social Media :
–Share
–Facebook
–YouTube
–Pinterest
–Instagram
–CustomerTestimonial video
• Bring real customer experiences
• Compelling Stories
• Use Social Media channels
(reach = 800,000Thailand individuals per campaig

30. project example
2015 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2015
Video 5
Dec 8
Everyday Heroes
Nov 19
Video 4
Oct 29
Video 3
Sep 16
Second Event
Aug 15
Video 2
Aug 12
Video 1
Jun 3
First Event
May 1
Management Session Jan 6 - Jan 7
First Ambassadors Jan 13 - Jan 14
Priority Teams ( Marketing
HR - Sales )
Jan 20 - Feb 13
Company wide rollout Feb 17 - Apr 23
Monthly Follow-up
Sessions
Jun 9 - Nov 30
Internal Chat Groups Jan 14 - Dec 30
Share With Customers Apr 23 - Dec 30
Share with Community May 1 - Dec 30

31. KPI and Measurements
Empathy and communication techniques assessment
Employee engagement and job satisfaction
Employee retention statistics
Customer service satisfaction
Customer perception
New sales results
Up-sales results

32. Share with your customers
• Social Media projects:
– Open message Channels
– Facebook
– YouTube
– Pinterest
– Instagram
– CustomerTestimonial videos
• Bring real customer experiences
• Compelling Stories
• Target audience per campaign

33. Mindset Management

34. digital communication consultants
www.divinedcc.com

35. Proven strategies
Mindset changing
Social media
team engagement
From employee
investment to profit

36. Online Strategists
Social Media
Employee Mindset
Branding
Creative
Engagement
Graphic Design
Event Management

37. Reference

39. Online Strategists
Social Media
Branding
Creative
Engagement
Graphic Designers
Event Management
….

44. • Effective Employee Communication
• Marketing and Branding
• S-P-I-N Communication Behavior
• Brand Reputation
• Social Media and Community
• Team Coaching
• Behavioral awareness

45. Presenting
LucVan Hocht
Social Media Engagement Consultant
William Hamson-Wong
Master Coach,Trainer

46. Personality brandinG
SPIN
Project coordinatioN
SEO-SEM
Social Media managemenT
weB
contenT
…