Every organization understands the importance of their brand and are sensitive about their brand image, which is much more than just a trademark. The production and sale of counterfeit goods is a multi-million-dollar business with the Organization for Economic Co-operation and Development approximating the value of counterfeiting to be in the range of $250 billion per year.

1. Protect Your Brand from Counterfeits With the Right Solution
Every organization understands the importance of their brand and are sensitive about their brand
image, which is much more than just a trademark. The production and sale of counterfeit goods is a
multi-million-dollar business with the Organization for Economic Co-operation and Development
approximating the value of counterfeiting to be in the range of $250 billion per year. The
predominance of the counterfeit activities has been a major cause for all the brand dilution
activities, as this results in lack of consumer trust and satisfaction, revenue loss and a tarnished
brand reputation. A brand is an enterprise’s identity that reflects its intrinsic nature and character,
and therefore, any erosion in the brand’s image is difficult to recover from.
Hence, companies today require effective anti-counterfeiting solutions to completely and
effectively secure their brand. Many brand protection solutions that are available today are not
equipped with detailed product anti-counterfeiting features and merely scan the internet for any
kind of brand and trademark abuse. Therefore, it has become crucial for organizations to realize the
importance of their brand and need for total protection from brand counterfeiting. Advanced
anti-counterfeiting solutions have superior search capabilities and are appropriately designed for
counterfeit detection in multiple industry verticals. Apart from detecting counterfeits they can also
successfully shut down illegal operations.
Not only do these solutions help in detecting and tracing the brand violators and responding
accordingly, but these solutions are also equipped with innovative search capacities that are
appropriately designed for detecting counterfeits across industry verticals. Leading
service-providers offer cost-effective brand protection solutions that use advanced search
technology to monitor activity for any number of products globally. It picks up pricing, discount
percentages, and quantities for each product and helps to quickly identify the companies that cause
loss of revenue, brand and customer satisfaction.

2. Besides delivering competent and convincing results, these solutions are completely equipped to
easily stop the revenue, profit and brand reputation erosion caused by counterfeits as well as regain
margins lost to channel violations. Genuine businesses encounter a delightful restoration of their
operations without affecting their costs as these cost-effective solutions leverage the prospects for
the genuine businesses to experience favorable returns. Therefore it is imperative to invest in an
effective anti-counterfeiting solution that can be implemented without any delay. The solution must
also enable end users to view this data in the form of user-configurable charts on their dashboards
and provide an organized company risk index that marks the suspects and highlights them.
Read More About: enterprise risk management, brand management, gray market.