The document discusses intellectual property and commercialization. It begins by defining intellectual property as protected forms of intangible assets like ideas, knowledge, and experience. It explains the different classes of intellectual property including patents, trademarks, copyrights, and trade secrets. The document then addresses myths around IP, noting that obtaining patents is easier than obtaining commercially valuable ones, and that most patented IP is never commercialized. It defines commercialization as generating economic value from IP through development, licensing, or sale. The key takeaway is that merely protecting IP differs from commercializing it, and commercialization requires active efforts beyond registration to realize value from intellectual assets.
How To Protect Your Intellectual Property From InfringementLawTrades
Learn how you can quickly and affordably protect your intellectual property with LawTrades. We break down easy to understand tips to explain the importance of copyright, patents, and trademarks and how they affect your business.
How To Protect Your Intellectual Property From InfringementLawTrades
Learn how you can quickly and affordably protect your intellectual property with LawTrades. We break down easy to understand tips to explain the importance of copyright, patents, and trademarks and how they affect your business.
Сергей Уляхин "Аспекты коммерциализации интеллектуальной собственности" (S.Ul...EconMsu
Лекция Сергея Уляхина про особенности коммерциализации интеллектуальной собственности.
Лекция была проведена в рамках межфакультетского курса МГУ "Экономика инноваций: как запустить технологический проект?". Подробнее о курсе - https://vk.com/mfk_ei
This workshop, led by intellectual property attorney and founder of Smartup, Yuri Eliezer, will help you understand what options are available to secure your work and how you can cover all your bases at a reasonable cost. Attendees will leave with an understanding of the difference between patents, trademarks, and copyrights, how to protect their software, how to preserve their rights, and who owns their contributions.
Myths and Traps of Patent, Trademark and Copyright Lawn5374j
A PowerPoint used in conjunction with a presentation by IP Litigator and Law Professor David G. Henry concerning the myths and traps of Patent, Trademark and Copyright Law and their significant impact on those in business.
Intellectual Property Strategy Maximising value fr.docxvrickens
Intellectual Property
Strategy
Maximising value from IP
Intellectual Property Strategy
1
Intellectual Property Strategy - Where do I
start?
Regardless of the nature of your business, you will be using and creating intellectual property all the
time. This article helps you to decide where intellectual property should be on your list of priorities. It
also aims to help you develop a plan for your intellectual property by providing information about the
processes, time and costs involved in protecting intellectual property rights.
What is intellectual property?
Intellectual property is a collection of intangible property which can be protected by law. Intellectual
property rights entitle you to stop others from using your intellectual property. These rights can be
assigned from one owner to another, licensed and used as security for borrowing.
Who is entitled to intellectual property rights?
The first owner of the intellectual property rights in a work is usually the creator of the work. There is a
key exception to this general rule in that intellectual property rights in works created in the course of
employment usually belong to the employer.
How can I tell what intellectual property is important to my business?
Are inventions important to your business? See PATENTS
Are trade secrets or other confidential information (e.g. customer lists) important to your
business? See CONFIDENTIAL INFORMATION
Do you hope to draw in business by developing a brand or other distinctive “get-up”? See
TRADE MARKS
Will your company create valuable works such as software, documents, music, broadcast
or website content? See COPYRIGHT AND DATABASE RIGHTS
Is the appearance of your product important, for example, because it is a fashion item or
interior design piece? See DESIGNS
What do I have to do to protect my intellectual property?
Some rights arise automatically on creation of the work: these are copyright, database right, design
right, rights in passing off (see trade marks) and some rights in confidential information. Other rights
can only be obtained by application to the Intellectual Property Office (in the UK). Patents, registered
trade marks and registered designs fall into this category. Intellectual property rights are national
rights; you must ensure that your registrations cover all the countries where you want protection.
Intellectual Property Strategy
2
Intellectual Property - Patents
A patent is available to protect certain inventions. Some countries (excluding the UK) have a
secondary protection system of “utility models” for minor inventions (primarily mechanical
innovations). Whilst a patent application must disclose the invention fully, there is often secret know-
how associated with the invention, for example, how to optimise production of a patented product.
This know-how can be protected as confidential information.
What type of bus ...
What every Tech Startup should know about Intellectual PropertyHerve Flutto
Provides Tech Entrepreneurs hands-on, practical insights on how to protect your intellectual property effectively. It guides you on how to deal with third parties’ intellectual property, including answers to questions like:
* Which type of intellectual property is best suited for my business?
* Is it better to patent or to maintain secrecy?
* Which third party intellectual property rights are relevant for my business?
*How can I reach reasonable certainty with regards to third party’s intellectual property rights?
We talk with Daniel Hoppe, Certified IP Specialist Lawyer with the German based IP law firm PREU BOHLIG & PARTNER. He draws from his experience in advising start-ups in matters of intellectual property and from his experience in intellectual property litigation.
IPR Strategies for Startups - presented at BangaloreIT.bizInolyst
This presentation outlines IPR strategies which IT startups should consider.
This was presented by the Founder of Inolyst at BangaloreIT.biz YESSS forum 2009
On Saturday, April 28, 2012, Knobbe Martens Partner Agnes Juang presented "Intellectual Property Considerations During Product Development" at the Sino-American Biomedical & Pharmaceutical Professionals Association (SABPA) 7th Annual Biomedical Forum, which was held at the McDonnell Douglas Engineering Auditorium at UC Irvine.
COVID Crisis unleashed creativity of Indian Researchers and Innovators like never before. Is India becoming an Innovation nation? Here, we look at basics of IPR and some of the COVID 19 innovations.
Сергей Уляхин "Аспекты коммерциализации интеллектуальной собственности" (S.Ul...EconMsu
Лекция Сергея Уляхина про особенности коммерциализации интеллектуальной собственности.
Лекция была проведена в рамках межфакультетского курса МГУ "Экономика инноваций: как запустить технологический проект?". Подробнее о курсе - https://vk.com/mfk_ei
This workshop, led by intellectual property attorney and founder of Smartup, Yuri Eliezer, will help you understand what options are available to secure your work and how you can cover all your bases at a reasonable cost. Attendees will leave with an understanding of the difference between patents, trademarks, and copyrights, how to protect their software, how to preserve their rights, and who owns their contributions.
Myths and Traps of Patent, Trademark and Copyright Lawn5374j
A PowerPoint used in conjunction with a presentation by IP Litigator and Law Professor David G. Henry concerning the myths and traps of Patent, Trademark and Copyright Law and their significant impact on those in business.
Intellectual Property Strategy Maximising value fr.docxvrickens
Intellectual Property
Strategy
Maximising value from IP
Intellectual Property Strategy
1
Intellectual Property Strategy - Where do I
start?
Regardless of the nature of your business, you will be using and creating intellectual property all the
time. This article helps you to decide where intellectual property should be on your list of priorities. It
also aims to help you develop a plan for your intellectual property by providing information about the
processes, time and costs involved in protecting intellectual property rights.
What is intellectual property?
Intellectual property is a collection of intangible property which can be protected by law. Intellectual
property rights entitle you to stop others from using your intellectual property. These rights can be
assigned from one owner to another, licensed and used as security for borrowing.
Who is entitled to intellectual property rights?
The first owner of the intellectual property rights in a work is usually the creator of the work. There is a
key exception to this general rule in that intellectual property rights in works created in the course of
employment usually belong to the employer.
How can I tell what intellectual property is important to my business?
Are inventions important to your business? See PATENTS
Are trade secrets or other confidential information (e.g. customer lists) important to your
business? See CONFIDENTIAL INFORMATION
Do you hope to draw in business by developing a brand or other distinctive “get-up”? See
TRADE MARKS
Will your company create valuable works such as software, documents, music, broadcast
or website content? See COPYRIGHT AND DATABASE RIGHTS
Is the appearance of your product important, for example, because it is a fashion item or
interior design piece? See DESIGNS
What do I have to do to protect my intellectual property?
Some rights arise automatically on creation of the work: these are copyright, database right, design
right, rights in passing off (see trade marks) and some rights in confidential information. Other rights
can only be obtained by application to the Intellectual Property Office (in the UK). Patents, registered
trade marks and registered designs fall into this category. Intellectual property rights are national
rights; you must ensure that your registrations cover all the countries where you want protection.
Intellectual Property Strategy
2
Intellectual Property - Patents
A patent is available to protect certain inventions. Some countries (excluding the UK) have a
secondary protection system of “utility models” for minor inventions (primarily mechanical
innovations). Whilst a patent application must disclose the invention fully, there is often secret know-
how associated with the invention, for example, how to optimise production of a patented product.
This know-how can be protected as confidential information.
What type of bus ...
What every Tech Startup should know about Intellectual PropertyHerve Flutto
Provides Tech Entrepreneurs hands-on, practical insights on how to protect your intellectual property effectively. It guides you on how to deal with third parties’ intellectual property, including answers to questions like:
* Which type of intellectual property is best suited for my business?
* Is it better to patent or to maintain secrecy?
* Which third party intellectual property rights are relevant for my business?
*How can I reach reasonable certainty with regards to third party’s intellectual property rights?
We talk with Daniel Hoppe, Certified IP Specialist Lawyer with the German based IP law firm PREU BOHLIG & PARTNER. He draws from his experience in advising start-ups in matters of intellectual property and from his experience in intellectual property litigation.
IPR Strategies for Startups - presented at BangaloreIT.bizInolyst
This presentation outlines IPR strategies which IT startups should consider.
This was presented by the Founder of Inolyst at BangaloreIT.biz YESSS forum 2009
On Saturday, April 28, 2012, Knobbe Martens Partner Agnes Juang presented "Intellectual Property Considerations During Product Development" at the Sino-American Biomedical & Pharmaceutical Professionals Association (SABPA) 7th Annual Biomedical Forum, which was held at the McDonnell Douglas Engineering Auditorium at UC Irvine.
COVID Crisis unleashed creativity of Indian Researchers and Innovators like never before. Is India becoming an Innovation nation? Here, we look at basics of IPR and some of the COVID 19 innovations.
This years Young Innovator Awards have just been launched! And here's the presentation to match.
Bright and early this morning, teachers, students and businessmen alike, joined together for the Young Innovator Awards 2015 Launch. With airplane competitions, lots of laughs and of course some great food - it's safe to say, the launch was a success.
An Inspiration Session presented by Dan Necklen of the Likeable Marketing Company. Hosted in 2014, Dan came into Locus Research to talk about Social Marketing, getting the most out of your online platforms and how to optimise your online person and audience reach.
See Dan's website below
www.likeable.co.nz/
A guide to generating insight through research for product development
Research is the primary risk management tool you have in product development. It is also the biggest driver of insight and breakthrough ideas. The challenge many people face is doing it in a way that retains creativity and objectivity. Balancing the technical and human centred approaches can be a challenge but the results are worth it.
Understanding people’s needs and requirements is the key to unlocking insights, but is not enough on its own. It must be coupled with a broader understanding of the
business, product, and technical context; the product system.
This presentation sets out a practical approach to undertaking research for product development. It provides guiding principles for primary research and how to interpret information and create insights. Our approach has been developed from a range of other approaches and our own experiences. It provides a common approach that can be applied across all types of research.
4. We all have “products of the human intellect” Ideas The way we do things Experience Skills Wisdom Knowledge These things are not necessarily “intellectual property”
5. Intangible Assets vs Intellectual Property Intangible Assets Intellectual Property Intangible Assets (“ideas”): skills, expertise, wisdom, experience and knowledge of you and your people. Intellectual Property (IP): the protected form of an intangible asset ie. patent, copyright, trade secret, trademark.
6. Intangible Assets Intellectual Property Problem with intangible assets - difficult to: define what the particular intangible asset actually is protect or use b/c once publicly disclosed vulnerable to loss / theft. Over time concept of “intellectual property” developed -once an intangible asset converted into IP then it is like any other form of property e.g. a vehicle you can define what it is it has an owner it can be sold, leased (licensed), abandoned or given away owner can take legal action to protect it if someone steals, damages or misuses it
26. IP Classes Trade Secret / Confidential Info Copyright Unregistered trademarks Registered trademarks Patents Design Rights Domain Names Plant Variety Rights ICLs IP Protection =
27. IP Classes in terms of volume & value Trade Secret / Confidential Info Copyright Unregistered trademarks Registered TMs Patents Design Rights Domain names Plant Variety Rights ICLs IP Protection = Free Not free
28. Myth Busting: “Patents must be valuable” “Patents are difficult to get so they must valuable & useful – right?”
29. Patents not always a silver bullet Getting a granted patent is surprisingly easy – you can patent just about anything. However getting a commercially useful patent (broad and defendable) is a lot more challenging. For patent to be commercially useful must be completely new, 2) not obvious in light of all publicly available technology anywhere in the world & 3) must cover all effective means of achieving desired end result. Patents like any other tool: used appropriately can be extremely valuable but can also cause a lot of damage / cost.
31. Each IP class has strengths & weaknesses Easy to become distracted “sexy” end of IP (patents etc) without realising value of critical but mundane things in front of your nose (confidential info / know how)
32. IP needs a “horses for courses” approach All IP classes have role to play. Reliance on single class is risky & results in sub-optimal commercialisation outcomes. Be cautious of providers who push a focus on narrow class of IP assets or who give superficial attention to non-registered rights. Most powerful IP approach is an integrated strategy which combines strengths and weaknesses of different classes (public & secrecy).
35. Myth Busting: “IP Commercialisation” IP assets like any other asset - need to do something with them beyond protection to generate value. All IP Protection All IP Protection IP Commercialisation Registered IP Protection Registered IP Protection
36. Most IP never commercialised 2004 study by Siemens estimated 90+% of all EPO patents never commercialised. 2002 P&G identified that 92% of its patents had “no business value of any kind to P&G”. 1. Knowing chuckle: situation similar to own experience 2. Look of shock: no one ever thought to ask: how much IP do we have / create? is it being used or are we just protecting it & moving on? what is our actual ROI in IP protection?
37. What is “IP Commercialisation” “Generating economic or strategic value from IP or technology assets via product development,licensing or IP saleprocesses” Identification Assessment Development Protection Exploitation IPC =
38.
39. EverEdgeIP Ltd Questions? Dean Prebble CEO EverEdgeIP Ltd +64 21 829 424 + 64 9 489 2331 d.prebble@everedgeip.com www.everedgeip.com