Prospectus for pitch

1. Out of
Nothing
D.U.Ivan
Jorge Rodriguez Karla I. Orellano
1

2. Table of Contents
Cover page……………………..1
Table of Contents………...2
Concept…………………….……..3
Treatment………………….4-14
Differentiating factor…15
Marketing………….….…..16-17
Analytics……………………..….…18
2
Logistics………….………...19
Proof of Concept…...20
Bio………………………………21
Credits…………………….…22
Q+A……………………………..23
References……………..…24

3. Concept
A series of abstract events that happen while D.U.Ivan gets carried through a
video production and its behind-the-scenes (comedic and allegorical)
circumstances as he, literally, makes something out of nothing.
3

4. Out of
Nothing
D.U.Ivan
4
A boombox
with a yellow
background.

5. Different spots and props around
campus/studios.
Backside of a yellow hat is frozen
in mid air in front of a blue
background.
A hand grabs it as the words of
the song start. D.U.Ivan who puts it
on as a snapback.
5

6. “Production team” grab a sheetless
mattress, boombox, and flashlight.
6
They pause and seem caught/surprised each
time they notice the camera (break 4th wall).
“Friends”
https://www.linkedin.com/pulse/pivot-connor-davie/?trk=public_profile_article_view

7. D.U Ivan lays on
a sheetless
mattress;
spotlight on
him, dark
surroundings.
Chilling, singing
(Top view).
Making the best
out of nothing.
¯_(ツ)_/¯
Mattress
gets
whipped
out from
under
D.U.Ivan.
7

8. (x2)
“Production team” grab a
stool, a red curtain and this
time two flashlights (for
comedic purposes lol)
Artist now sits on a stool onstage, all
surroundings are black.
Two spotlights point at D.U.Ivan as he sits,
and sings with a mic stand.
8

9. “Production team” begins to dance on the stage: chaotic,
expressive, break dancing, etc.
9

10. The crowd walks one way while D.U.Ivan
walks the other.
People begin to stand/step on each other and jump
to try to get higher while D.U.Ivan is unbothered.
People yelling at D.U.Ivan while he remains unfazed.
People start arguing, then fistfighting amongst
eachother.
10
HAT

11. D.U.Ivan on the mattress being rotated by
the production team (top view).
Him on the stage singing. Team takes
away the mic. Artist remains calm.
D.U.Ivan in the crowd, noone paying
attention to him.
The production team all pull out hand-
held mirrors; they walk around looking at
themselves (slo-mo).
11

12. A boombox with a
yellow background
once again.
12

13. D.U.Ivan looks up to heaven
for a brief second, takes off
his hat and hangs it on a
now evident fishing line in
the same background from
the beginning of the video.
It is now facing forward for
the first time. The Fiasco
logo is revealed.
13

14. 14

15. Differentiating Factor
This video tells a story that brings societal shortcomings to
light and confronts the culture of the entertainment
industry in a comedic and light-hearted way. It is raw and
honest in allowing struggle to wring out creativity and
utilizes this as the main source of content. Showing that
the artist is successful whether others recognize it or not
and truly is set apart for a bigger purpose.
***
Future - “Life Is Good” (Official Music Video) ft. Drake
https://www.youtube.com/watch?v=l0U7SxXHkPY
15

16. Teasers posted as content on
Instagram, Youtube and TikTok
leading up to video release.
Product placement tied to
solidifying the new Fiasco logo
branding and promoting merch
drop.
#OutOfNothing
#FiascoDrop
#D.U.Ivan
Marketing
16

17. 17

18. 19
18

19. Logistics
19

20. Proof of Concept
20

21. Karla I. Orellano
Karla is a God- centered visionary
in the entertainment business
distinguished by diligent
leadership and integrity of work.
She is a co-founder of VSSL Co.
which is a collective that gathers
creatives of all areas of the
industry who desire to use their
gifts to glorify Jesus.
Her passion in a vast number of
fine arts lead her mainly to music
production as a singer/songwriter
but continue on to appreciation
and expression through writing,
poetry, film, photography,
abstract painting/clay/ sculpture,
creative directing/producing,
among others!
21
Creative Producer

22. Special Thanks!
Nestor Vera, Freisa Davila- Cruz
Jack McIntyre, Shemar Abdul, Elijah Spencer, Moises Terrero, Marisol Flores
Jorge Rodriguez, Hayley Derby, Rose Zubler, Shania Williams, Madison Livingston
22

23. 23

24. References
{{ family.web_name }}. Search fonts | Adobe Fonts. (n.d.).
https://fonts.adobe.com/fonts?browse_mode=default&cc=true&max_styles=2
6&min_styles=1&page=23
Color.adobe.com. (n.d.).
https://color.adobe.com/create/color-wheel
Davie, C. (2020, December 21). “pivot”. LinkedIn.
https://www.linkedin.com/pulse/pivot-connor-
davie/?trk=public_profile_article_view
Derby, H. (n.d.). Modern infographic fact sheet. Login.
https://create.piktochart.com/output/07d37f401470-modern-infographic-
fact-sheet Excel:
Charts in depth online class: LinkedIn Learning, formerly Lynda.com. LinkedIn. (n.d.).
https://www.linkedin.com/learning/excel-for-mac-2016-charts-in-
depth/create-gantt-charts
Free design tool: Presentations, video, social media | CANVA. (n.d.).
https://www.canva.com/
Google. (n.d.). Google maps.
https://www.google.com/maps
Login • instagram. (n.d.).
https://www.instagram.com/duivan/?hl=en
Man taking video of woman playing piano · Free Stock Photo. (n.d.).
https://www.pexels.com/photo/man-taking-video-of-woman-playing-piano-
2877326/
24
Stock photos, stock photography & Royalty-free images. Adobe Stock. (n.d.).
https://stock.adobe.com/photos
Royalty free stock illustrations. Adobe Stock. (n.d.-a). https://stock.adobe.com/illustrations
TikTok. (n.d.).
https://www.tiktok.com/@duivan305?lang=en
Web player: Music for everyone. Spotify. (n.d.).
https://open.spotify.com/
YouTube. (2020, January 10). Future - life is good (official music video) ft. Drake. YouTube.
https://www.youtube.com/watch?v=l0U7SxXHkPY
YouTube. (2020, September 29). D.U.IVAN - no idea (official video)[#tomatuesday 74].
YouTube.
https://www.youtube.com/watch?v=RIA-PCUdbYI
YouTube. (2021, August 3). D.U.IVAN - playmaker (official video) [#tomatuesday77]. YouTube.
https://www.youtube.com/watch?v=b_6M1sTB9D8
YouTube. (2023, September 26). Bad bunny - un preview (video oficial). YouTube.
https://www.youtube.com/watch?v=Ll2rA7IpeNI
YouTube. (2024, January 19). Rmand - en Mi Lao’. YouTube.
https://www.youtube.com/watch?v=Pq0wA3je12s