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SOMEWAY
Dia Del Trus
by JONATHAN KLINE, BRADEN
SCHMUCK, fABIOLA cANELON
Page 1
CONTENT
table of
Treatment (pages 3-8)
Logistics (Pages 15-16)
Above-the-line bios (pages 9-12)
References (Page 18)
Marketing (pages 13-14)
Page 2
Thank you (Page 17)
Following the ethereal energy
that "Dia Del Trus" showcases as
an artist, we decided to create
a video that transmits a
"magical forest night" kind of
vibe. We want to utilize Dia's
album cover as the sky and
principal background of the
video.
CONCEPT
Fantasy meets reality.
Page 3
Possible Fonts:
-Britanny
-Sweet Apricot
-Andasia
FONT & COLOR SCHEME
Someway
Color Palette:
-Purple
-Green
-Turquoise
-Blue
Page 4
IMAGERY
Visual 2 Visual 3
The video starts with an image of a
galaxy. Dia's album cover was
redesigned while maintaining her
signature color palette.
Visual 1
Page 5
When the song says
"Still, it flies over your
head", the silhouette/
shadows of a woman
dressed as a fairy
appear in the video.
Page 6
Dia Del Trus
The video remains steady and the
focus goes on the lyrics of the song
that fade in and out. The lyrics are
in sync with the vocals. At the end
of the song, "Don't know where I got
this fantasy in my head", The video
culminates by slowly vanishing the
image of the galaxy. The lyric video
ends with a black screen that says:
Page 7
DIFFERENTIATING
FACTORS


Someway
1 2 3
The video transmits the feeling
that the melody carries. The
combination of the toxic
romance lyrics with the
ethereal melody and video
creates a unique atmosphere.
A complex lyrical movement to
match the artist's tone and
continuous shift in tempo.
Stand still photo with moving
lyrics and star's background.
Page 8
this is our team
Who Are We?
Page 9
FABI
Project Contribution
Fabi contributed to this project by
structuring the presentations, elaborating
and developing the creative content/theme
of the video, and taking pictures and videos
that will be included in the final project.
Page 10
BRADEN
Project Contribution
Nathaniel contributed by taking
elements from the artist's personal
brand to create a unique and
animated background featured in
the demo. He also handled several
technical aspects, including
troubleshooting software and fine-
tuning digital art, as well as
participating in concept creation for
video.
Page 11
JONATHAN
Project Contribution
Jonathan is the editor and concept
creator of the project. He designed
the idea of the lyric video and
combines the background with the
lyrics of the song in order to visualize
the ideas we came up with as a
group.
Page 12
TARGET AUDIENCE
DEMOGRAPHICS GEOGRAPHICS PHSYCHOGRAPHICS
Age range: 18-24 US- 472
Japan-72
UK-48
CANADA-39
AUSTRALIA-32
Fans of etherial and
indie music.
Men: 46%
Female: 45%
Non-binary: 8%
Not specified: 1%
Page 13
MARKETING
Dia's principal audience is found
between the ages of 18-24. This age
group tends to use with frequency
apps like Instagram and TikTok. The
lyric video of "Someway" should be
promoted on both of these platforms
to appeal to her target audience.
Page 14
 
Start
Date
Length
(in days)
End Date Adjusted Length
Artist Meetup 6/28/22 1 6/29/22 1
Concept Creation 6/28/22 4 7/4/22 6
Create Treatment 7/3/22 3 7/6/22 3
Background Animation 6/30/22 8 7/12/22 12
Video Shoot 7/9/22 3 7/13/22 4
Final Edit 7/11/22 13 7/28/22 17
Page 15
Page 16
Thank You
Page 17
REFERENCES
Free stock photos, royalty free stock images & Copyright Free Pictures ... (n.d.). Retrieved
July 7, 2022, from https://www.pexels.com/
Pexels - the best free stock photos, royalty free images & videos ... (n.d.). Retrieved July 7,
2022, from https://www.pexels.com/
Pexels - the best free stock photos, royalty free images & videos ... (n.d.). Retrieved July 7,
2022, from https://www.pexels.com/
Pexels - the best free stock photos, royalty free images & videos ... (n.d.). Retrieved July 7,
2022, from https://www.pexels.com/
Pexels - the best free stock photos, royalty free images & videos ... (n.d.). Retrieved July 7,
2022, from https://www.pexels.com/
Page 18

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Dia Del Trus FINAL.pdf

  • 1. SOMEWAY Dia Del Trus by JONATHAN KLINE, BRADEN SCHMUCK, fABIOLA cANELON Page 1
  • 2. CONTENT table of Treatment (pages 3-8) Logistics (Pages 15-16) Above-the-line bios (pages 9-12) References (Page 18) Marketing (pages 13-14) Page 2 Thank you (Page 17)
  • 3. Following the ethereal energy that "Dia Del Trus" showcases as an artist, we decided to create a video that transmits a "magical forest night" kind of vibe. We want to utilize Dia's album cover as the sky and principal background of the video. CONCEPT Fantasy meets reality. Page 3
  • 4. Possible Fonts: -Britanny -Sweet Apricot -Andasia FONT & COLOR SCHEME Someway Color Palette: -Purple -Green -Turquoise -Blue Page 4
  • 5. IMAGERY Visual 2 Visual 3 The video starts with an image of a galaxy. Dia's album cover was redesigned while maintaining her signature color palette. Visual 1 Page 5
  • 6. When the song says "Still, it flies over your head", the silhouette/ shadows of a woman dressed as a fairy appear in the video. Page 6
  • 7. Dia Del Trus The video remains steady and the focus goes on the lyrics of the song that fade in and out. The lyrics are in sync with the vocals. At the end of the song, "Don't know where I got this fantasy in my head", The video culminates by slowly vanishing the image of the galaxy. The lyric video ends with a black screen that says: Page 7
  • 8. DIFFERENTIATING FACTORS Someway 1 2 3 The video transmits the feeling that the melody carries. The combination of the toxic romance lyrics with the ethereal melody and video creates a unique atmosphere. A complex lyrical movement to match the artist's tone and continuous shift in tempo. Stand still photo with moving lyrics and star's background. Page 8
  • 9. this is our team Who Are We? Page 9
  • 10. FABI Project Contribution Fabi contributed to this project by structuring the presentations, elaborating and developing the creative content/theme of the video, and taking pictures and videos that will be included in the final project. Page 10
  • 11. BRADEN Project Contribution Nathaniel contributed by taking elements from the artist's personal brand to create a unique and animated background featured in the demo. He also handled several technical aspects, including troubleshooting software and fine- tuning digital art, as well as participating in concept creation for video. Page 11
  • 12. JONATHAN Project Contribution Jonathan is the editor and concept creator of the project. He designed the idea of the lyric video and combines the background with the lyrics of the song in order to visualize the ideas we came up with as a group. Page 12
  • 13. TARGET AUDIENCE DEMOGRAPHICS GEOGRAPHICS PHSYCHOGRAPHICS Age range: 18-24 US- 472 Japan-72 UK-48 CANADA-39 AUSTRALIA-32 Fans of etherial and indie music. Men: 46% Female: 45% Non-binary: 8% Not specified: 1% Page 13
  • 14. MARKETING Dia's principal audience is found between the ages of 18-24. This age group tends to use with frequency apps like Instagram and TikTok. The lyric video of "Someway" should be promoted on both of these platforms to appeal to her target audience. Page 14
  • 15.   Start Date Length (in days) End Date Adjusted Length Artist Meetup 6/28/22 1 6/29/22 1 Concept Creation 6/28/22 4 7/4/22 6 Create Treatment 7/3/22 3 7/6/22 3 Background Animation 6/30/22 8 7/12/22 12 Video Shoot 7/9/22 3 7/13/22 4 Final Edit 7/11/22 13 7/28/22 17 Page 15
  • 18. REFERENCES Free stock photos, royalty free stock images & Copyright Free Pictures ... (n.d.). Retrieved July 7, 2022, from https://www.pexels.com/ Pexels - the best free stock photos, royalty free images & videos ... (n.d.). Retrieved July 7, 2022, from https://www.pexels.com/ Pexels - the best free stock photos, royalty free images & videos ... (n.d.). Retrieved July 7, 2022, from https://www.pexels.com/ Pexels - the best free stock photos, royalty free images & videos ... (n.d.). Retrieved July 7, 2022, from https://www.pexels.com/ Pexels - the best free stock photos, royalty free images & videos ... (n.d.). Retrieved July 7, 2022, from https://www.pexels.com/ Page 18