Propose in paris
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This document proposes a Valentine's Day campaign called "Propose in Paris" that will be run on Love Network radio. The campaign aims to appeal to young urban audiences by offering winners an all-expenses paid trip to Paris to proclaim their love at the Eiffel Tower. It involves teasers, contests and promotions across multiple platforms leading up to selecting winners who will be flown to Paris to say "I love you" at the iconic landmark on Valentine's Day. The multimedia campaign will target major cities across India to engage listeners and generate over a million impressions.
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Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Pillar-Based Marketing Master Class - Ryan Brock
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Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
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1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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Visit:- https://www.1solutions.biz/link-building-packages/
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Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
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Propose in paris
- 2. The most romantic build-up to the Valentine’s Day Will catch the fancy of young urban audience BiggestCelebrationof Love
- 3. Paris is called the “City of Love” for a number of reasons, including its sights, its native language and its popularity as a honeymoon destination. Paris earns its name as a place where romance blossoms. There’s no better place to express (read announce) your feelings Why Paris
- 4. Millennials Are Prioritizing “Experiences” The young adults are looking for once-in-a-lifetime experiences. A study indicates that 72% of millennials prefer to spend more money on experiences than on material things. Hence Propose In Paris is expected to strike a chord with this audience. *Source – CNBC report, May 2016
- 5. Target AudienceYoung urban adults With high disposable income
- 6. ModusOperandi • Teasers for 7 days • On air contests for 14 days • Participants have to register through WhatsApp • 12 winners will be selected and announced on V Day • The winners will be flown to Paris for an all-paid trip • They will get to say the magic words at Eiffel Tower
- 7. Phase1 Phase2 Phase3 Jan 15 – Jan 29 Jan 30 – Feb 11 Feb 12 – Feb 14 Create excitement – How special can your V day be this year? Teasers to be run on Love Network Teaser videos to be released on Youtube & FB Engage with listeners through contests & select lucky winners Extensive outdoor campaign Print media support in select markets Youtube & FB videos with winners High decibel radio promotion Engage with listeners through trivia as a run-up to the V-day Winners are announced on 14th Feb Exciting gift vouchers for some more listeners Social media promotion with photos/videos of winners at Eiffel Tower
- 8. More than 100 hoardings Print ads or Medianet in select markets Mall activations in 12 cities 1 million cumulative impressions on FB/Youtube/Twitter 5000 radio promos across 12 cities 6000 RJMs/contests across Love Network HighDecibelMultimedia Promotion
- 9. The campaign will happen across 12 major markets: * Mirchi is the Sales Partner for Ishq Market s Mumbai Delhi/NCR Kolkata Bangalore Hyderabad Ahmedabad Pune Jaipur Lucknow Surat Kanpur Nagpur
- 10. A premium network with premium content Only 10 min of FCT per hour – higher TSL and less switching Clutter free ad environment for the advertiser Relaxed listening with best love songs 24X7 WhyLove Network
- 11. Thank You! *All ideas submitted are the property Entertainment Network India Limited. Any unauthorized reproduction or reproduction of any portion thereof is prohibited without the written permission of Radio Mirchi, ENIL. LET’S TALK