proposal writing

1. Chapter 11 - 1
Writing
Reports and Proposals

2. Chapter 11 - 2
Reports and Proposals
Effective
Writing
Effective
Visual Aids

3. Chapter 11 - 3
Audience Adaptation
The “You” Attitude
Style and Language
Appropriate Tone
Cultural Sensitivity

4. Chapter 11 - 4
Composing Reports
and Proposals
Introduction Body Conclusion
Report Context
Subject/Purpose
Main Ideas
Overall Tone
Presentation
Analysis
Interpretation
Support
Main Points
Benefits
Action Items
Action Details

5. Chapter 11 - 5
Content of Proposals
Introduction
Body
Closing
Attention Interest
Desire
Action
Solicited
Proposal
Unsolicited
Proposal

6. Chapter 11 - 6
Demonstrate
Your Knowledge
Research
the Competition
Relate to Your
Audience’s Needs
Provide
Concrete Examples
Offer a
Workable Proposal
Present an
Attractive Package
Strategies for Success

7. Chapter 11 - 7
Proposal Introduction
Background
Scope
Solution
Organization

8. Chapter 11 - 8
The Proposal Body
Solution
Qualifications
Work Plan
Detailed Cost

9. Chapter 11 - 9
The Proposal Closing
Key Points
Qualifications
Benefits
Commitment

10. Chapter 11 - 10
Technology for
Reports and Proposals
Templates
Electronic Forms
Multimedia
Documents
Embedded and
Linked Documents
Electronic
Documents
Proposal-Writing
Software

11. Chapter 11 - 11
The Power of Images
• Enhance textual messages
• Replace verbal messages
• Convey complex information
• Hold people’s attention
• Communicate with diverse audiences
• Convey connotative meaning

12. Chapter 11 - 12
Create Images
Interpret Images
Consistency
Balance
Contrast
Emphasis
Simplicity
Convention
Visual
Literacy

13. Chapter 11 - 13
The Ethics of Visual
Communication
Consider All Possible Interpretations
Provide Appropriate Context
Do Not Conceal Negative Information
Do Not Exaggerate Support Information

14. Chapter 11 - 14
The Ethics of Visual
Communication
Do Not Oversimplify Complex Situations
Do Not Imply Cause and Effect
Avoid Manipulation or Coercion
Be Careful How You Aggregate Data