This document is a music video proposal for the song "All in the Name" by the Janice Graham Band. It outlines that the video will be directed by Callum Wallace of Wallace Music Video Productions and will feature each band member playing their instruments in individual prison cells at Strangeways Prison in Manchester. The video will follow the lyrics and have a fast-paced editing style. Concerns are noted about the lack of budget, coordinating a small volunteer crew, acquiring costumes and extras, and meeting deadlines.

1. Music video proposal and treatment
Artist - Janice Graham Band
Song- All in the Name
Production Company – Wallace Music Video Productions
Director- Callum Wallace
Contact Email: 11272774cw@gmail.com

2. General Concept
My music video is mostly orientated around the lyrical meaning being turned into a
visual experience. The main setting for the video will be Strangeways prison in
Manchester because one of the main lyrics is ‘A holiday to that strangeways hotel.
‘The genre of the music can fall into a few genres e.g. Indie/Reggae/Soul. But will
mainly concentrate on the indie aspect of it in terms of costume. The video will
feature each member of the band playing their instruments in their individual cells
through security cameras looking at them and the video will follow the lyrics and
feature a lot of material that relates to the lyrics.
The rules I will apply in my music video are:
1. It is a narrative but also features the band performing not together but
individually. ( as if they were in a cell)
2. The lighting will be mainly low key but in the finale of the video will turn high
key.
3. The shooting will take place inside.
4. The video may need extras to play as prisoners/ guards.
5. We will need band setups in each individual ‘cell’ e.g drums, guitar, trumpet,
mic, bass.
6. The editing will quite fast-paced for the majority of the video considering after
the intro the music does become heavier and more violent. But for the
beginning it will be a continuous shot of the lead singer lying down on a bed.
7. The camera shots in the cell will be in a black and white security camera type
shot.
8. The costume of the band will be Manchester indie.
Inspirations from YouTube:
1. Why’d you only call me when you’re high- Arctic Monkeys- Costume
http://www.youtube.com/watch?v=6366dxFf-Os
2. Your Sister- Findlay- Genre
http://www.youtube.com/watch?v=KSt_GZuGxP0
3. Kodaline- Love like this- Camera angles ( close ups on the main guy )
http://www.youtube.com/watch?v=IkAOasSJro0

3. Movies:
Fight Club- http://www.youtube.com/watch?v=SUXWAEX2jlg-it relates because of the main theme
throughout the anti-establishment theme which I want in my video.
Death Race- http://www.youtube.com/watch?v=RU4TUCh-HwE- It relates to the music video
because it is based in a prison.
Crew
Director/ Production Designer: Callum Wallace
Director of photography- Tom Ross
Assistant Director- Lydia Cooke
Production Manager: Callum Wallace
Make-up- Lydia Cooke
Editor- Alex Nesbit
Set Decorator- Lydia Cooke
Art Director- Tom Ross
Concerns:
1) Budget- I don’t have any so it may be difficult to achieve what I want
2) Crew- We are a small group so it may be more stressful with the workload
3) Extras- We may need extras for the video which is pretty difficult with no budget
so we may have to call in favours.
4) Attendance of our crew- As we are a small group if one person doesn’t turn up it
makes a big difference and will be difficult to do anything to do that day. Because
that we will be in college during the week and on the weekend we may have plans it
is going to be hard to organise film times.

4. 5) Costume/Props- If we need to get either of these it will require funds out of our
own pocket.
6) Camera Practice- Because we need practice with the camera to make the quality
of the video higher so we may have to practice for a bit before recording.
7) Deadlines- We will have to work to certain deadlines to complete the video/
editing which may be difficult to pick.