The campaign aims to build an online community of smokers trying to quit by sharing creative anti-smoking messages. Key elements include a viral video showing how to make a paper plane from a cigarette pack, a blog for sharing quitting experiences, and social media accounts. The goal is to encourage members to constantly support each other while directing them to the QUIT UK charity website for professional help and donations. Success will be measured by engagement on each platform and traffic to the website. The low-budget campaign utilizes the community's creative content rather than traditional ads.
Take a sneak peek into the advertising era, know how to make an ad effective and major changes that have been introduced by referring to major advertising media and a few interesting examples!
Take a sneak peek into the advertising era, know how to make an ad effective and major changes that have been introduced by referring to major advertising media and a few interesting examples!
Social media case study: Increasing brand relevance and engagement for FMCG b...Qube Media
A social media case study showing a successful campaign to increase brand relevance and customer engagement for FMCG brand Wall's, delivered by social media agency Qube Media.
Benito’s Hat – Tweet for Eats by Unity
Benito’s Hat wanted the seemingly impossible – big bang buzz for little budget. Unity created a watertight and low cost integrated three-day campaign combining a social media ‘tweets for eats’ competition, media relations and amplification of an in-store promotion. Its effectiveness was measured directly through in-store sales – achieving an uplift of 25%.
THE CAMPAIGN BRIEF / OBJECTIVES
The founder of Benito’s Hat Mexican Kitchen approached Unity, keen to ramp its marketing programme up a notch. Unity was tasked with creating a campaign to tackle three overriding objectives:
• Drive buzz for Benito’s Hat
• Increase the number of Twitter followers
• Achieve an increase in sales
Expectations were high and without the benefit of big budgets behind us, our challenge was to work smart and add low cost touches of magic to create Brand LoveTM for the restaurant chain.
The presentation talks about the FMCG Sector in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the FMCG Sector
Sociallybuzz - Domino's Pizza Social Media + Traditional Media Case StudySociallybuzz
The following is a Sociallybuzz case study that used social media and traditional marketing to activate the full potential of all relevant social media networks and communication channels to build the most comprehensive social media presence and community for 48 local Domino's Pizza locations.
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
How Nonprofits Can Utilize Social Media To Do Good Sallie Burnett
Here are 5 social media best practices for nonprofits. Get tips, idea and learn how nonprofits are using social media successfully.
Learn more: https://www.customerinsightgroup.com/marketinglibrary/how-nonprofits-can-utilize-social-media-to-do-good/
Social media case study: Increasing brand relevance and engagement for FMCG b...Qube Media
A social media case study showing a successful campaign to increase brand relevance and customer engagement for FMCG brand Wall's, delivered by social media agency Qube Media.
Benito’s Hat – Tweet for Eats by Unity
Benito’s Hat wanted the seemingly impossible – big bang buzz for little budget. Unity created a watertight and low cost integrated three-day campaign combining a social media ‘tweets for eats’ competition, media relations and amplification of an in-store promotion. Its effectiveness was measured directly through in-store sales – achieving an uplift of 25%.
THE CAMPAIGN BRIEF / OBJECTIVES
The founder of Benito’s Hat Mexican Kitchen approached Unity, keen to ramp its marketing programme up a notch. Unity was tasked with creating a campaign to tackle three overriding objectives:
• Drive buzz for Benito’s Hat
• Increase the number of Twitter followers
• Achieve an increase in sales
Expectations were high and without the benefit of big budgets behind us, our challenge was to work smart and add low cost touches of magic to create Brand LoveTM for the restaurant chain.
The presentation talks about the FMCG Sector in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the FMCG Sector
Sociallybuzz - Domino's Pizza Social Media + Traditional Media Case StudySociallybuzz
The following is a Sociallybuzz case study that used social media and traditional marketing to activate the full potential of all relevant social media networks and communication channels to build the most comprehensive social media presence and community for 48 local Domino's Pizza locations.
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
How Nonprofits Can Utilize Social Media To Do Good Sallie Burnett
Here are 5 social media best practices for nonprofits. Get tips, idea and learn how nonprofits are using social media successfully.
Learn more: https://www.customerinsightgroup.com/marketinglibrary/how-nonprofits-can-utilize-social-media-to-do-good/
Lecture presented on the 16th European Spas Association Congress in Belek (Turkey), the 26th May 2011.
Subject: European Spas Marketing Report 2011 and Social Media Marketing Strategy.
Author: Joao Pinto Barbosa (P), CMO of the European Spas Association
Guide to Unthink - the new social network on the block. Still in beta, Unthink preaches empowerment and encourages people to take control of their own destinies. Taking down Facebook is the core of Unthink’s marketing campaign.
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
This group presentation was created considering Bayer as a client. This provides an example of prototype development, content plan, customer journey map and big rock content idea.
50 great reasons and creative examples for brands to use branded entertainmen...nous sommes vivants
Branded entertainment is not only "fun" brand content it's all the types of brand content that can satisfy the centers of interest of an audience on TV or on line : sports, music, films, ... It's not editorial content however it embodies the brand values and communicates on it's products.
1- Brands as fun destinations
Firstly, we're all used to seeing brands sponsoring entertainment as a means to get their logo and messaging in front of consumer eyeballs now brands are becoming destination sites and platforms for entertainment, in and of themselves.
2- Branded fun for new brand fans
Secondly, branded entertainment challenges brands to deliver a more enriching experience that consumers want yet communicate effectively what the brand values or the product benefits. Therefore it requires brands to create high quality branded contents, and not just sponsor an event, advertise within the programs, or create an ephemeral buzz.
3- Fun campaigns to promote fun contents
Brands investing in branded entertainment don‘t simply advertise on line. They use the tools that are available to best promote their content : paid media, owned media, earned media.
4- The new brand to fans relationship
Brands are able to develop an enduring direct-to-consumer relationship thanks to the quality content, however their potential fan base is much wider than their brand fans and they need to animate the extended fan community.
5- Live events for real time experiences
Communication enters a new era of real time marketing and brands come to life when people access their content all together at the same time and share their experience.
6- Data to spot fun insights on consumers
Trust me you are going to need it to do all the above !
Use this hashtag to participate in this document, join the conversation, or have a 5 mn laught at work #entertain_me
J'ai rédigé ce document qui collecte des faits et des exemples internationnaux dans la perspective du prochain PARIS 2.0 qui aura lieu fin Février début Mars et au cours duquel les profesionnels francais partagerons leur exemples de branded entertainment francais. La conversation à déjà lieu sur twitter via le hashtag #entertain_me. Tout le monde peut partager ses liens les plus amusant pour qu'on s'amuse 2 minutes au travail.
A l'instar de COCA COLA ZERO qui fait jouer ses consommateurs sur son site corporate, certaines marques proposent à leurs consommateurs de les amuser.
Ces marques qui marchent dans les pas Disney, la marque préfèrée des américains ne cherchent pas être des acteurs du marché du divertissement. Elles utilisent le branded entertainment pour interesser les consommateurs à leurs produits, capter leur attention et peut être gagner leur affection, voire pour mieux les connaitre pour
mieux les satisfaire.
En effet comme le montre GOOGLE qui annonce que 77% des americains consultent un autre écran pendant qu'ils regardent la TV, si les consommateurs sont de plus en plus connectés, ils sont de moins en moins disponibles pour les marques.
Produire des contenus divertissant apparait comme la solution la plus appropriée aux usages des americains qui passent 9 minutes par heure à se divertir en ligne (Experian). D'autant plus que les marques ne cherchent plus seulement à augmenter leur couverture avec un coup de buzz, elles cherchent à obtenir des retombées sur leur marque et au premier rang desquelles l'incitation à recommander
comme le révèlle une étude de OGILVY SOCIAL selon laquelle les marques ne parviennent pas à mobiliser leurs fans en ligne.
Si le branded entertainment est relativement bien accepté par les consommateurs, les annonceurs ont encore beaucoup de chemin à parcourir avec leurs agences pour arriver au niveau d'attractivité des contenus diffusés par BUDWEISER sur sa plateforme "made for music".
Ces annonceurs sollicitent leurs agences medias pour promouvoir leurs contenus transmedia. Ainsi quand MITSUBISHI sponsorise une émission diffusée à la TV, Absolut monte un partenariat éditorial avec VICE et NT1 diffuse son hashtag #walkingdeadNT1 via des ecards sur Twitter.
Divertir permet à ces marques de prendre vie dans le quotidien de leurs consommateurs en étant vraiment fédèrateur, utile et directement activables comme AMERICAN EXPRESS qui permet aux gens de partager leurs passions, L'Oreal qui aide à reproduire les looks vus à la TV ou IKEA qui donne accès à des contenus additionnels au fil de son catalogue.
Elles peuvent aller jusqu'à engager leurs consommateurs en temps réel, dans des moments forts en émotion comme DELL avec #DELLLIVE qui permet aux festivaliers de vivre des expériences augmentées ou tout simplement comme COCA COLA qui ajoute le WIFI à ses fontaines à soda.
Pour y parvenir les marques ont besoin de collecter de nouvelles donné
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
1. PITCH DOCUMENT
of Viral Video Campaign
ART OF QUITTING
by
1
2. Executive Summary
The ‘Art of Smoking’ social media campaign is designed on behalf of QUIT UK Charity to
support people who want to quit the smoking addiction. It is not the standard anti-smoking
campaign as there used to be many. The purpose of the campaign is to build a community of
people willing to quit smoking and provide them with a platform where they will be under the
constant bombarding of the messages supporting their will.
The key creative element of a campaign is focused on delivering, by people from within the
community, the artistic and creative messages in the form of photos, videos, drawings,
posters, etc., with an anti-smoking theme, which will attract new people to the community and
stimulate them to stop smoking.
The social media platform for the community consists of four elements: the main site of the
campaign (blog) and three accounts on Facebook, YouTube and Twitter. All four tools are
correlated with each other and designed to attract new people to the community, attain their
attention, encourage to deliver their own content and maintain the instant contact with them
by means of supporting messages, generated by people from within the community.
The viral video created for the campaign purposes shows the process of making the paper
plane F-16 from the empty packet of cigarettes, which is deemed to attract people to the new
social media community and encourage them to deliver and share their own creative ideas.
The campaign is designed to last in the long term and became a genuine and self-maintaining
support group in its own right. The underlying purpose of the campaign is to direct smokers
who seek help to the QUIT UK Charity website where they can find a professional help and
they can make a donation.
2
3. 1. Background information
The problem of damaging effects of smoking to human health is widely known in society and
the idea of anti-smoking campaigns is not a novelty. Yet it is very hard for smokers to quit the
smoking addiction even when they are conscious of the risky effects of smoking to their body.
The problem of anti-smoking campaigns is that they only raise the awareness of smoking
pernicious consequences. They can evoke smokers’ sense of guilt, but then smokers are left
only to themselves. Many of them start to quit but they are prone to the smallest obstacles.
In anti-nicotine therapy it is recommended that quitters should be under the constant support
of their milieu – family, friends, colleagues and they should self-stimulate their minds by
doing self-convincing activities strengthening their will.
Many smokers in the first stance seek for the help and advice in the internet. Therefore people
who come across the community will be subsequently directed to the charity website and have
a chance to get a professional help.
3
4. 2. The goals
The goal of ‘Art of Quitting’ social media campaign is to build a community of people who
are trying to quit smoking, around the idea of being constantly bombarded with encouraging
anti-smoking messages from other people from the community, so that they will and decisions
will be under a continuous support.
The underlying purpose of campaign is to make the QUIT UK Charity the number one in the
UK on advising on quitting smoking habit.
3. The objectives
The objectives of the campaign are as follow:
a) To rise visibility of ‘Art of Quitting’ supporting group.
b) To attract new people to the community.
c) To encourage them to deliver their own content in form of written messages, photos,
videos, drawings etc.
d) To encourage them to maintain conversations between themselves and expand the
community.
e) To increase traffic to the QUIT UK Charity website (www.quit.org.uk).
f) To increase donations to the QUIT UK Charity.
4. The audience
The campaign is targeted to attract:
a) Smokers trying to quit,
b) Friends, relatives, colleagues of smokers who are trying to quit,
c) Artists who are keen on delivering content,
d) People interested in creative arts who would like to share their content,
e) Anti-smoking therapists.
5. The concept of campaign
4
5. The main creative concept of campaign is centered around the metaphorical idea that quitting
the habit of smoking cigarettes is not an easy task and it could be comparable to the art. Only
those who practice can become the real masters and tackle the problem.
The campaign is also founded on two psychological concepts, which are as follow: 1. We
easier fulfill our decisions if we previously self
self-convince ourselves about the idea 2. We
idea.
easier fulfill our decisions if we get the constant encouragement.
Therefore by sticking to the platform and by delivering the creative content smokers are more
content,
likely to success.
6. Strategy
The strategy of campaign is based on four following eleme
elements:
a) Viral video (http://www.youtube.com/watch?v=d4d4tvLhYmw)
http://www.youtube.com/watch?v=d4d4tvLhYmw)
5
6. The viral video is the main motive of the campaign. It shows the process of making the paper
plane F-16 from the empty packet of cigarettes, which is combined with the metaphor that
16
planes during the war kill people as in the same way kills smoking the cigarette Its purpose
e cigarettes.
is to attract attention to the community and to encourage people to deliver the similar creative
content.
b) Blog (www.artofquitting.blogspot.com)
ofquitting.blogspot.com)
Blog is a central point of the whole platform. It is a place where people have the opportunity
to talk about their process of quitting. They can exchange advice and share their experience.
They can upload their own pieces of work and be commented on them.
c) Facebook page
6
7. Facebook page is designed for the same purposes as the main website, but there will be also
installed applications like: competitions, quizzes, games, etc. in order to attr new people to
etc., attract
the community. There will also be implemented surveys and polls, which will gather
information on members’ smoking habits.
d) Twitter account
7
8. Through tweeter account the encouraging anti-smoking messages will be sent out to all of the
followers. Their tweets and creative ideas also will be retweeted. It is a good tool to keep with
smokers in constant and very personal touch. Also very useful in finding specialists to
cooperate with.
7. Recommendations
It is recommended that QUIT UK Charity make for smokers regular competitions with prizes
i.e.: to engage members in delivering new content: competition for the best piece of artistic
work, competition for inventing the best encouraging to quit slogan etc.
Members of the community should be in the constant contact with ‘Art of Quitting’, as the
negligence of sending messages may disappoint them and they will withdraw from the
community.
8. Measuring
In the case of this campaign the most important will be measurement of engagement, reach
and resonation, which will be assessed by number of:
ENGAGEMENT:
Blog: comments, uploads
Facebook: likes, comments, uploads, discussions
Twitter: tweets, retweets, mentions
Youtube: comments, thumbs, subscriptions, embeds
QUIT UK Charity website: views, donations, mentions in the internet (i.e.
recommendations), links to website embedded
REACH:
Blog: visits
Facebook: fans
8
9. Twitter: followers
Youtube: views
QUIT UK Charity website: views
RESONATION:
Blog: the position in the Google rank, links to blog embedded
Facebook: likes, members, comments, uploads, discussions
Twitter: retweets, mentions
Youtube: embeds, remixing
QUIT UK Charity website: views, donations, mentions in the internet (i.e.
recommendations), links to website embedded
9. Budget
This is a low-budget campaign. There are only costs of: producing viral video, purchasing
Facebook applications and prizes for competitions.
9