Prophesy is a customer retention tool that analyzes customer interactions through various channels like support calls, social media, reviews to predict the likelihood of customer churn. It provides predictions in real-time with high precision. The tool was developed by a leading data scientist using advanced AI and helps retain customers by notifying agents when high-risk interactions occur so special retention offers can be extended. When validated on 1.8 million conversations, it correctly predicted churn 87% of the time.