Types of Advertising AppealsWhat are advertising appeals and how.docxmarilucorr
Types of Advertising Appeals
What are advertising appeals and how do they influence the masses? Basically, they trigger emotions and grab the attention masses. They may be funny, cute, bold, deceptive, attractive or inspiring. They carry an emotion which the masses can connect with. And that's how they fetch mass appeal. For all you need to know about the different types of advertising appeals, read on.
Advertising intends to promote the sales of a product or service and also to inform the masses about its features. It is an effective means of communicating the value of a product or service with people at large. Advertising utilizes different media to reach out to the masses. It uses different types of appeals to connect to consumers spread across the globe. The various types of advertising appeals use different ways to highlight product features and draw attention of the masses.
Advertising Appeals
· • Audio-visual
· • Bandwagon
· • Black and White Fallacy
· • Card Stacking
· • Classified
· • Corporate
· • Covert
· • Demonizing the Enemy
· • Direct Order
· • Disinformation
· • Email
· • Emotional Words
· • Euphoria
· • Flag-waving
· • Glittering Generalities
· • Half Truth
· • Humor Appeals
· • Interactive
· • Internet
· • Labeling
· • Name-calling
· • Outdoor
· • Performance-based
· • Plain Folks
· • Print Media
· • Public Service
· • Quotes Out of Context
· • Relationship Marketing
· • Repetition
· • Romance Appeal
· • Scientific Evidence
· • Shockvertising
· • Slogans
· • Snob Appeal
· • Stereotyping
· • Subliminal
· • Surrogate
· • Testimonial
· • Transfer
· • Unstated Assumption
· • Viral
· • Word-of-mouth
· • Youth Appeals
Audio-visual Media Advertising: In this advertising technique, advertisers use audio and visual media to promote their products. It is the most widely used medium to influence the masses. Television and radio have always been used to grab mass appeal. TV commercials that come in between TV shows, commercials shown during movies and advertisements aired on radio are some examples of audio-visual advertising. This advertising appeal makes use of sound and/or display to the fullest to attract audiences. The product has to be marketed in less time, especially in case of TV or radio commercials. So the product name needs to be repeated and the advertisement needs to be catchy.
Bandwagon: This advertising appeal aims to persuade people to do a certain thing because many are doing it. It is a human tendency to do as the masses do. Bandwagon technique of advertising captures this to induce people to use a certain product or service. 8 out of every 10 women prefer using the xyz shampoo! or More than 80% of the dentists of our country are using the xyz toothpaste. Which toothpaste do you use? or The world agrees with abc... Do you? are some popular ways to tricking people to join the bandwagon. This advertising appeal makes use of statistics and surveys to back the statements made. The idea is to stress that something is be ...
Word of Mouth Marketing for the Direct Marketing AssociationWillow Baum
This "Art & Science of Word of Mouth Marketing" presentation illustrates cultural and media trends using case studies of sustainable upstarts that pose new challenges to the direct marketing industry and to the US Postal Service.
Types of Advertising AppealsWhat are advertising appeals and how.docxmarilucorr
Types of Advertising Appeals
What are advertising appeals and how do they influence the masses? Basically, they trigger emotions and grab the attention masses. They may be funny, cute, bold, deceptive, attractive or inspiring. They carry an emotion which the masses can connect with. And that's how they fetch mass appeal. For all you need to know about the different types of advertising appeals, read on.
Advertising intends to promote the sales of a product or service and also to inform the masses about its features. It is an effective means of communicating the value of a product or service with people at large. Advertising utilizes different media to reach out to the masses. It uses different types of appeals to connect to consumers spread across the globe. The various types of advertising appeals use different ways to highlight product features and draw attention of the masses.
Advertising Appeals
· • Audio-visual
· • Bandwagon
· • Black and White Fallacy
· • Card Stacking
· • Classified
· • Corporate
· • Covert
· • Demonizing the Enemy
· • Direct Order
· • Disinformation
· • Email
· • Emotional Words
· • Euphoria
· • Flag-waving
· • Glittering Generalities
· • Half Truth
· • Humor Appeals
· • Interactive
· • Internet
· • Labeling
· • Name-calling
· • Outdoor
· • Performance-based
· • Plain Folks
· • Print Media
· • Public Service
· • Quotes Out of Context
· • Relationship Marketing
· • Repetition
· • Romance Appeal
· • Scientific Evidence
· • Shockvertising
· • Slogans
· • Snob Appeal
· • Stereotyping
· • Subliminal
· • Surrogate
· • Testimonial
· • Transfer
· • Unstated Assumption
· • Viral
· • Word-of-mouth
· • Youth Appeals
Audio-visual Media Advertising: In this advertising technique, advertisers use audio and visual media to promote their products. It is the most widely used medium to influence the masses. Television and radio have always been used to grab mass appeal. TV commercials that come in between TV shows, commercials shown during movies and advertisements aired on radio are some examples of audio-visual advertising. This advertising appeal makes use of sound and/or display to the fullest to attract audiences. The product has to be marketed in less time, especially in case of TV or radio commercials. So the product name needs to be repeated and the advertisement needs to be catchy.
Bandwagon: This advertising appeal aims to persuade people to do a certain thing because many are doing it. It is a human tendency to do as the masses do. Bandwagon technique of advertising captures this to induce people to use a certain product or service. 8 out of every 10 women prefer using the xyz shampoo! or More than 80% of the dentists of our country are using the xyz toothpaste. Which toothpaste do you use? or The world agrees with abc... Do you? are some popular ways to tricking people to join the bandwagon. This advertising appeal makes use of statistics and surveys to back the statements made. The idea is to stress that something is be ...
Word of Mouth Marketing for the Direct Marketing AssociationWillow Baum
This "Art & Science of Word of Mouth Marketing" presentation illustrates cultural and media trends using case studies of sustainable upstarts that pose new challenges to the direct marketing industry and to the US Postal Service.
My keynote presentation from TEDxUniversityofMacedonia. Through my talk, I tried to bridge the gap between brands and consumers. My goal is to describe how hard it is for a marketer to do the right campaign to advertise a product in consumers that come from very different generations. [2018]
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Word Of Mouth Marketing Strategy PowerPoint Presentation SlidesSlideTeam
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5. What particular
technique is used
which is intended to
make consumer
accept or approved
something without
looking closely at
evidences?
advertisem
ent
commercial
announcem
ent
propagand
a
6.
7. What type of
propaganda uses
appealing phrases
which are closely
associated with highly
valued concepts and
beliefs but without
offering any
supporting
information or reason?
Card
stacking
Glittering
Generalities
Name-
calling
Soft soap
8.
9. What propaganda
technique is intended
to damage the image
of the competitor by
using names that
evoke fear or hatred
such as “racist,
dictator, and
communist”?
Card
stacking
Glittering
generalities
Name-
calling
Soft soap
10.
11. Which propaganda
technique presents a
negative quality of a
person, entity,
object, or value to
discredit it and
make the other
option more
acceptable?
Loaded
words
Plain folks
Simplificati
on
Transfer
12.
13. propaganda
technique is
used in the
statement,
“Things go
better with
Coke”?
Card
stacking
Glittering
generalities
Name-
calling
Plain folks
14.
15. What propaganda
technique is
commonly used in
the world of
advertising because
buyers are on the
lookout for real
experiences?
Card
stacking
Name-
calling
Plain folks
Soft soap
16.
17. “I love visiting you
folks in the city
because people are
wholesome,
hardworking and
family-centered.”
Which propaganda
technique is used in
the statement?
Glittering
generalities
Name-
calling
Plain folks
Soft soap
18.
19. Which propaganda
technique attempts to
influence an audience
by using words with
strong emotional
appeal or may also
portray stereotypes
that cannot be
supported by concrete
evidences?
Bandwagon
Card
stacking
Loaded
words
Simplificati
on
20.
21. “A superstar mother
talks about her
experience of using
the diaper that she
prefers for her baby
and the advantages of
using it.” What
propaganda technique
is used in the
situation?
Loaded
words
Simplificati
on
Testimonial
Transfer
22.
23. What propaganda
technique is used by
drug manufacturers in
their advertisements
that seems to hide the
possible harmful side
effects of their
products?
Card
stacking
Name-
calling
Plain folks
Soft soap
24.
25. “In a school election, a
voter is confused on who he
is going to vote for school
president, but because
most of his classmates and
friends love “candidate X”,
he decided to go along with
the choice of the majority.”
What propaganda is used
in the situation?
Bandwagon
Loaded
words
Name-
calling
Simplificati
on
26.
27. technique is
intended to reduce
the critical issue
into a simple one by
using a catchy
expression to
persuade
uninformed
listeners?
Loaded
words
Simplificati
on
Soft soap
Testimonial
s
28.
29. “A brand of snack food is
loaded with sugar and
calories; however, the
commercial boasts that
the product is low in fat,
implying that it is also
low in calories.” What
propaganda technique is
used in these details?
Card
stacking
Name-
calling
Plain folks
Soft soap
30.
31. This propaganda
technique shows
ordinary people
enjoying or using
the product or
someone presenting
themselves as an
ordinary person.
Plain folks
Name-
calling
Card
stacking
Soft soap
35. What particular
technique is used
which is intended to
make consumer
accept or approved
something without
looking closely at
evidences?
advertisem
ent
commercial
announcem
ent
propagand
a
37. What type of
propaganda uses
appealing phrases
which are closely
associated with highly
valued concepts and
beliefs but without
offering any
supporting
information or reason?
Card
stacking
Glittering
Generalities
Name-
calling
Soft soap
39. What propaganda
technique is intended
to damage the image
of the competitor by
using names that
evoke fear or hatred
such as “racist,
dictator, and
communist”?
Card
stacking
Glittering
generalities
Name-
calling
Soft soap
41. Which propaganda
technique presents a
negative quality of a
person, entity,
object, or value to
discredit it and
make the other
option more
acceptable?
Loaded
words
Plain folks
Simplificati
on
Transfer
45. What propaganda
technique is
commonly used in
the world of
advertising because
buyers are on the
lookout for real
experiences?
Card
stacking
Name-
calling
Plain folks
Soft soap
47. “I love visiting you
folks in the city
because people are
wholesome,
hardworking and
family-centered.”
Which propaganda
technique is used in
the statement?
Glittering
generalities
Name-
calling
Plain folks
Soft soap
49. Which propaganda
technique attempts to
influence an audience
by using words with
strong emotional
appeal or may also
portray stereotypes
that cannot be
supported by concrete
evidences?
Bandwagon
Card
stacking
Loaded
words
Simplificati
on
51. “A superstar mother
talks about her
experience of using
the diaper that she
prefers for her baby
and the advantages of
using it.” What
propaganda technique
is used in the
situation?
Loaded
words
Simplificati
on
Testimonial
Transfer
53. What propaganda
technique is used by
drug manufacturers in
their advertisements
that seems to hide the
possible harmful side
effects of their
products?
Card
stacking
Name-
calling
Plain folks
Soft soap
55. “In a school election, a
voter is confused on who he
is going to vote for school
president, but because
most of his classmates and
friends love “candidate X”,
he decided to go along with
the choice of the majority.”
What propaganda is used
in the situation?
Bandwagon
Loaded
words
Name-
calling
Simplificati
on
57. technique is
intended to reduce
the critical issue
into a simple one by
using a catchy
expression to
persuade
uninformed
listeners?
Loaded
words
Simplificati
on
Soft soap
Testimonial
s
59. “A brand of snack food is
loaded with sugar and
calories; however, the
commercial boasts that
the product is low in fat,
implying that it is also
low in calories.” What
propaganda technique is
used in these details?
Card
stacking
Name-
calling
Plain folks
Soft soap
61. This propaganda
technique shows
ordinary people
enjoying or using
the product or
someone presenting
themselves as an
ordinary person.
Plain folks
Name-
calling
Card
stacking
Soft soap