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AAM 2014: Tech Tutorial: Principles of Effective Video

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AAM 2014
Tech Tutorial: Principles of Effective Video

Anna Chiaretta Lavatelli
Associate Director of Digital Media
Museum of Contemporary Art Chicago
alavatelli@mcachicago.org

Peter Argentine
Argentine Productions Inc.
peter@argentineproductions.com

Emily Lytle-Painter
Education Technologist
J. Paul Getty Museum
@MuseumofEmily

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AAM 2014: Tech Tutorial: Principles of Effective Video

  1. 1. AAM 2014 Seattle, WA Anna Chiaretta Lavatelli, @annachiaretta Emily Lytle-Painter, @MuseumofEmily Peter Argentine TECH TUTORIAL: Principles of Effective Video
  2. 2. WHY VIDEO!?! • Time • Space • Movement • Sound effects • Close ups • Archive images • Process images • STORIES!
  3. 3. Anna Chiaretta Lavatelli Associate Director of Digital Media Museum of Contemporary Art Chicago alavatelli@mcachicago.org THE BASICS OF VIDEO PRODUCTION
  4. 4. ANNA CHIARETTA LAVATELLI ASSISTANT DIRECTOR OF DIGITAL MEDIA BALBOA PARK ONLINE COLLABORATIVE aclavatelli@bpoc.org What is this video you speak of?!
  5. 5. Video Production can look like this…
  6. 6. Video Production can look like this…
  7. 7. Footage from a video made with an iPhone 4s
  8. 8. Behind the camera of that great shot
  9. 9. Phases of Production Pre-Production • Planning meetings • Scripting, Storyboarding Production • Shooting footage • gathering supplemental content Post-Production • Editing the acquired materials into a final product. • Montage, graphics, color, sound mixing, etc.
  10. 10. Basic Elements of Video Production SOUND LIGHT STABILITY CAMERA
  11. 11. WORK LIGHT CAMERA STABILITY
  12. 12. SOUND
  13. 13. Sound MICROPHONE Audio-Technica Omnidirectional Lavalier Microphone ATR-3350 $18-24
  14. 14. Sound MICROPHONE Audio-Technica Omnidirectional Lavalier Microphone ATR-3350 $18-24 KV Connection iPhone Mic adapter $24
  15. 15. SOUND ALWAYS USE HEADPHONES!
  16. 16. Light
  17. 17. Stability TRIPODS Velbon EX-330 ($40) Joby GorillaPod ($30)
  18. 18. Canon 3Ti ($600) Canon 60D ($800 used) Panasonic GH3 ($1500) Camera (DSLR)
  19. 19. Camera (smartphone) KV Connection iPhone Mic adapter $24
  20. 20. PANASONIC V520 ($250) Also can livestream Canon 8GB VIXIA HF R40 ($250) Has built in memory Check that it has a mic input! Camera (consumer camcorder)
  21. 21. Sound 2 Microphones for interview recording Audio-Technica Omnidirectional Lavalier Microphone ATR-3350 + Headphone Splitter X2
  22. 22. Sound ALWAYS USE HEADPHONES!
  23. 23. Alternative Methods Cameras are everywhere! Why not use them? • Quicktime Screen Capture • YouTube Broadcast/Hangout • YouTube Capture Now • Google Hangout
  24. 24. Google Hangout
  25. 25. Anna Chiaretta Lavatelli Associate Director of Digital Media Museum of Contemporary Art Chicago alavatelli@mcachicago.org Thank you!
  26. 26. Emily Lytle-Painter Education Technologist J. Paul Getty Museum @MuseumofEmily THE BASICS OF VIDEO CONTENT
  27. 27. DIGITAL STORYTELLING • Surprise the viewer • Make sure it is accessible • Participatory Discussion • Identify with the viewer’s story • Connect with the viewer’s everyday • These all interconnect!
  28. 28. DIGITAL STORY “The story is told in the public space, in ‘active communities’. The streets, Facebook, general media: all the places where the story happens are easily accessible for most people and designed to foster discussion. Unlike your own website or Tuesday night discussion group people come to these places for stories and are, therefore, more likely to respond to them. The story is about the audience. The most important lesson I took from Nancy Duarte’s brilliant book Resonate is to treat your audience as a hero whenever you tell them something. People should not only be involved and directly addressed, it should be their story, the thing they are telling, to make it stand out. People usually listen to themselves. The story helps create real life connections, has a physical component. The most heavily discussed issue in Leuven, I believe each great story in the digital age needs a physical element to really turn people from simply interested into highly enthusiastic.” From the Museum of the Future Blog “Digital storytelling: How to tell a story that stands out in the digital age?“ by Jasper Visser
  29. 29. CONTENT PLAN This is the most important step of the process. If you have a clear vision before going into a project it will be much easier in all the other phases. • VISION How does it fit into your larger media goals? • AUDIENCE Who do you want to tell your story to? • PLATFORM Where will your video live? • VOICE AND CONTENT TYPE How will your video look and sound?
  30. 30. TONE: CONTENT TYPES This can be dictated by the tech and help you have access to and the story you want to tell: • Formal Documentary • Documentation • Conversational • Casual/DIY/How-to • Family-Friendly • Social/Informal
  31. 31. DOCUMENTARY
  32. 32. DOCUMENTATION
  33. 33. MARKETING
  34. 34. SOCIAL MEDIA
  35. 35. SCRIPTED: HOW TO WRITE Start with a list of the facts that have to be in the video, and then… • WRITE FOR YOUR AUDIENCE Write a rough draft of your text. • REVIEW OUT LOUD Read through with your voices ~20 times. Refine, refine, refine. • ADD IN VISUAL NOTES What do you want to have on screen during each line?
  36. 36. UNSCRIPTED: HOW TO INTERVIEW ● DO YOUR RESEARCH ● KNOW YOUR INTERVIEWEE A famed scholar will require a different form of questioning than an emerging artist. ● BE RESPECTFUL but ask the hard questions. ● MAKE IT CONVERSATIONAL Your interviewee will be more comfortable! ● MAKE STEADY EYE CONTACT Smile, but don’t be creepy. Don’t make noise. ● LISTEN
  37. 37. TIPS FOR INTERVIEWEES Nobody likes to be on camera, so how can you mitigate the pain? • SEND THE QUESTIONS before so they can think about talking points • PRACTICE OUT LOUD Before your subject is on set, talk it through • FOCUS ON THE INTERVIEWER (not the camera) and have a conversation • LUCK Wear a favorite clothing item, or lucky charm.
  38. 38. Emily Lytle-Painter Education Technologist J. Paul Getty Museum @MuseumofEmily THANK YOU!
  39. 39. EDITING THE VIDEO Peter Argentine
  40. 40. POST-PRODUCTION • iMovie • YouTube editor • Premiere Pro • In camera editing
  41. 41. "What is drama, after all, but life with the dull bits cut out.” Hitchcock
  42. 42. Editing Basics Editing is selecting portions of an event(s) and putting them into a meaningful sequence. Edit to tell a story that makes sense and has impact. Plan from Day One
  43. 43. Continuity Editing: Creating seamless transitions from one event detail to the next so the story flows Non-linear Editing: Phase 1: Capture/File Transfer Transfer your source media to your hard drive and your project folder, naming everything Phase 2: Editing Combining the recorded shots in the timeline Phase 3: Export Online, Videotapes or DVDs
  44. 44. Collapsing Time To collapse a story that might span many years into a realistic time length for a film Flashbacks, flash-forwards, completion of sentences in two separate times, showing the same happenings with different outcomes (breakfast scenes to show time lapse of marriage), etc.
  45. 45. ● Paper edit/transcribing ● Pacing--creative ways to move story forward ● Assembly ● Rough Cut ● Fine Cut ● Finishing--Narration, Sound design, Mix
  46. 46. “There are no rules in filmmaking. Only sins. And the cardinal sin is dullness."
  47. 47. What you should know when hiring a contractor for a video production
  48. 48. Link for av & accessibility: http://www.nps.gov/hfc/products/av/av-accessibility.cfm Key to successful Media http://www.nps.gov/hfc/pdf/imi/media-success.pdf Media Development Process http://www.nps.gov/hfc/aboutus/mediaDevelopmentProcess.cfm
  49. 49. RESOURCES http://www.creativecow.net/ https://castingwords.com/ http://museumvideo.blogspot.com http://conservationreel.org/content/how-get-started http://smarthistory.khanacademy.org/create-your-own- content1.html http://storycorps.org/great-questions/ Watch more museum videos, take notes! http://artbabble.com/
  50. 50. THANK YOU Anna Chiaretta Lavatelli Associate Director of Digital Media Museum of Contemporary Art Chicago alavatelli@mcachicago.org Peter Argentine Argentine Productions Inc. peter@argentineproductions.com Emily Lytle-Painter Education Technologist J. Paul Getty Museum @MuseumofEmily

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