The document outlines plans for a 2-5 minute promotional video for the Changemaker Hub services at the University of Northampton. It will include interviews with staff, students who use the Hub, a career advisor meeting, and footage of Hub facilities. A social media campaign with teaser videos counting down from 3 to 1 will build excitement. The video aims to inform current, new and post-graduate students about the Hub's support for students who may not currently use its services.
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1. PROMOTIONAL VIDEO – Meeting with Linda 22/3/18
2-5 minute- long promotional video of Changemaker services
- This will be shown through meetings that students have with the Changemaker Hub
- Vox pops with students
- Interviews with staff members
- Interviews with people associated with the Changemaker
- Footage from other Changemaker events, showing what services they offer
- Cutaways of the Hub, showing that facilities they have within the University, so
people can get an insight of what they offer.
We’re going to focus more on the student facing side
- We will be doing vox pops of students, asking them about the Changemaker Hub,
and seeing what they already know about the Changemaker, but also inform them of
all the other services the Hub offers. This is due to not many students knowing about
the Changemaker, so this is a video informing them and to get them involved the
unique services the university can offer to Northampton students.
- We will also be interviewing the newly elected Changemaker Officer of 18/19, a post
graduate student, Amanda Louise Ash
- Also third year student, Emma Leering, who has been associated with the
Changemaker.
- ‘reverse’ approach, we are going to focus on the students that don’t use the
Changemaker throughout their time at the university. We are going to do this
through Vox pops, showing the students who don’t use the services, and informing
on them on what they could do.
What the hub offers to new students, current and post-graduate
- Vox pops with new and current students
- A career meeting with current third year student
- Interview with current student and post-graduate
The audience for the promotional video
- Students who are currently studying at the university of Northampton, and new
applicants (who could watch on open days, or look on social media)
Social media impact
- There will be a large social media impact on this project, due to the target audience
being students who use social media constantly.
- We are going to create teaser videos to release throughout the project, so there is
excitement for the promotional video. This will also create more of a social impact
rather than just releasing one promotional video.
2. Change Productions vision for the promotional video
- I want to make a fast-paced short promotional video for new, current and post-
graduate students to watch, so they’re informed on the Changemaker Hub and all
their services.
- The video will range from 2 to 5 minutes, as we don’t want to make it too long as the
quality is important to the project, so all students will engage with the video.
What Change Productions are currently doing in the project now
- Shooting and Planning Schedule
DATE PLAN AND ACTION EXTRA INFO
19th March – 25th March Tuesday 20th – Interview with
Amada Louise Ash
(Changemaker Officer 18/19),
also filmthird year student
receiving career advice in a
meeting in the Changemaker
Hub at Avenue.
Thursday 22nd – Meeting with
Linda to update on all project
plans.
26th March – 1st April Monday 26th – Director to go
into Hub and ask staff
members when they’re free
to interview on Thursday,
also to give questions in
advance to staff that are
willing. To ask permission to
film within the Hub, for extra
cutaway shots.
Thursday 22nd- interview with
Emma Leering at Avenue
Campus. Also filming within
the Hub itself, with staff
members and cutaway shots.
Vox pop filming and student
involvement filming to be
completed before the
interview, start this filming in
the morning.
3. 2nd April – 8th April Post Production Stage,
editing to be done. Also the
start of the campaign to start,
this will involve the 321
countdown teaser trailers
being released.
9th April- 15th April Post Production Stage.
16th April – 22nd April Completion of project.
Change Productions to
release the teaser 321
campaign videos.
23rd April – 29th April Tuesday 23rd – feedback and
evaluation with Linda and
Change Production. Also to
inform of client and Roy
feedback session later that
week on 27th, need to check
availability of all members.
Teaser video 321 campaign, to make a strong social impact on students
- We are going to make several videos to release throughout the project to create a
‘buzz’ for the main promotional video that is going to be released in April.
- The first teaser video will be named ‘3’, second ‘2’ and the final being ‘1’, that will all
range from 10-20 seconds, that will show snippet of the promotional video, or
different footage highlighting what we will be showing in the main promotional
video.
- This will make the project more engaging, so its not just one promotional video
being shown for the Changemaker.
