Promotional package analysis
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The promotional package is for singer Mika and his album "The Boy Who Knew Too Much". The CD cover features Mika's name and the album title in eye-catching colored writing. The accompanying video takes place in a stereotypical teenage boy's bedroom, using bright lighting and colors to represent this and create an atmosphere that appeals to Mika's target young audience. It connects to the CD cover, which only features the artist and title written in an appealing style for youth.
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This document summarizes how the media product uses, develops, and challenges conventions of real media. It uses conventions like montages and narratives seen in other music videos. It develops a narrative timeline of Edie Sedgwick's life. It challenges conventions by using a grittier, realistic style with few settings and no special effects to depict the everyday effects of drug use, which could be controversial.
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The student created a music video for an indie song that focused on a friendship between two men, one of whom was leaving for a new job in another town. The video challenged conventions by depicting a gay relationship. It followed conventions by visually linking lyrics to scenes. The student's other works like the poster and album cover had a dark yet serene style that fit the fantasy theme. Through feedback, the student learned that rock videos are most popular because they relate to struggles, while their video focused more on emotion. The student used Macromedia Fireworks and Studio 10 to design promotional materials and edit the video footage.
Question 2 how effective is the combination of
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Audience profile
This document summarizes the audience profile for a pop music video. The target audience is British males and females aged 16-25, most of whom are full-time students. They enjoy watching music videos and listening to music, use the internet heavily to find the latest pop videos and music news, and have sociable, adventurous lifestyles as they still live at home with their parents.
Still image analysis
In this document, 7 still images from a music video are described:
1) An establishing shot shows the video was filmed in London by the London Eye in the background.
2) A mid shot includes the background scene of a bridge with lights, creating atmosphere, while the singer has low key lighting.
3) Tracking is used as the singer walks toward the camera on the bridge, now with high key lighting focused on her to make her dominant.
4) A wide shot uses low key lighting to show inside and outside a room.
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Question 2 how effective is the combination of
The combination of the band's main products and ancillary tasks was effective in conveying a fun, upbeat 1990s retro theme. They aimed to make people smile and feel uplifted through the happy, upbeat song in the video. Costumes, overlays, and effects in the video, logo, and website reinforced the 1990s retro feel. The bright colored album with simple design, retro font, and Polaroid picture also captured this theme. Overall, research into 1990s style helped the band successfully create nostalgic products that conveyed a fun, happy vibe.
Audience profile
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Still image analysis
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Analysis of survey results
- The survey had 6 respondents, 3 male and 3 female, who all listened to pop music.
- All respondents were between ages 16-25, the demographic most likely to watch pop music videos.
- Respondents wanted to see energetic dancers in videos to make them more effective.
- Most respondents preferred watching dance routines over videos without dancing.
- Shooting music videos abroad or in a music studio were the most expected locations.
- Respondents preferred pop song lyrics that told a story or had narrative conventions.
- Respondents were split on preferring to see just the singer or both singer and dancers.
- High key lighting created a happy atmosphere while low key was sadder.
Magazine layout
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Hazard risks
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Ancillary draft layout
The document describes the layout and features of a music album and magazine. The album contains images of the artist, album title, track list, artist name, and barcode. The magazine front cover includes the main cover image, cover line, artist name, and price. The inside pages feature the popular artists, masthead, main headline story about an artist, and sub-stories with page numbers.
Mood board
The mood board provides inspiration for a new design project focused on modern, minimalist home decor. It includes images of clean white and gray spaces with simple, geometric furniture and accessories to showcase a calm, uncluttered aesthetic. Reference photos show open floor plans, large windows letting in natural light, and materials like wood, marble, and glass that work well together to achieve a sleek yet comfortable vibe.
Audience feedback for the pitch
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Draft layouts for magazine font
The document discusses draft layouts and fonts for magazine advertisements. It provides guidance on selecting fonts that will be legible and appealing for ads in magazines. The fonts chosen should complement the design and message of the ad while ensuring readability for readers of the magazine.
Product concept surveys responses
The document summarizes the responses to 10 questions from a product concept survey. Respondents generally preferred newer pop songs to older songs. They thought a narrative of a breakup followed by girls partying would be conventional. Most felt it would be more conventional to feature newer pop songs in music videos rather than older songs. They also thought including 5-6 girls at a party along with using new technologies like selfie sticks in music videos would be conventional. Respondents indicated it is more conventional to watch all people in a video rather than focus on just one. They felt boys and girls should both be included and that a breakup narrative fits the song "Single Ladies". Most preferred not seeing lyrics on the screen and thought
Homework- location scouting
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Dates for ancillary planning
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Shot list
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Production schedule
The document outlines a production schedule for three days of filming with the following details:
- October 10th will film bedroom scenes at the girl's house with casual clothes and props like beds and phones.
- October 17th continues bedroom filming at the girl's house and adds party clothes.
- October 24th films a party scene with a green screen, party clothes as costumes, and props like clubs and speakers.
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Script
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Media Evaluation - Question 2: How effective is the combination of your main ...
The combination of the main product (music video for "Childs Play") and ancillary texts (digipak and album advert) is highly effective. There are clear visual and thematic links that connect the texts, including the use of Aubrey's outline image and London scenery on all pieces. These familiar elements attract consumers and promote the other products. Additionally, the prominent display of the "Octobers Very Own" label logo throughout builds awareness of the record label. The consistent gold aesthetic across the digipak and advert makes the related products easily identifiable to consumers. Overall, the multiple connections between the music video, digipak, and advert allow the pieces to effectively promote and support one another.
Evaluation part 1
This document evaluates the student's media product and ancillary texts. It summarizes that the student's music video challenges conventions by being set in a relatable everyday environment rather than flashy Hollywood settings. It also has a continuous storyline and comedy genre like popular music videos. The ancillary texts, like the CD cover, match conventions seen in artists like Katy Perry to seem modern. The evaluation finds the ancillary texts help prepare the student for their music video by learning Photoshop skills and music industry structure.
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Analysis of survey results
- The survey had 6 respondents, 3 male and 3 female, who all listened to pop music.
- All respondents were between ages 16-25, the demographic most likely to watch pop music videos.
- Respondents wanted to see energetic dancers in videos to make them more effective.
- Most respondents preferred watching dance routines over videos without dancing.
- Shooting music videos abroad or in a music studio were the most expected locations.
- Respondents preferred pop song lyrics that told a story or had narrative conventions.
- Respondents were split on preferring to see just the singer or both singer and dancers.
- High key lighting created a happy atmosphere while low key was sadder.
Magazine layout
This document describes the layout and contents of a music album package. It includes the front and back covers, a lyric booklet with information about the artist and album, song titles and lyrics. The inside panels contain additional images and credits for the album.
Hazard risks
The document discusses risk assessments for two events. For bedrooms, the risk of tripping over wires on the floor is medium if nothing is visible on the carpet that could be tripped over. For a green screen party, the risk of alcohol is high given that alcohol is involved in club scenes, so the amount of alcohol needs to be controlled to prevent injuries from intoxication.
Ancillary draft layout
The document describes the layout and features of a music album and magazine. The album contains images of the artist, album title, track list, artist name, and barcode. The magazine front cover includes the main cover image, cover line, artist name, and price. The inside pages feature the popular artists, masthead, main headline story about an artist, and sub-stories with page numbers.
Mood board
The mood board provides inspiration for a new design project focused on modern, minimalist home decor. It includes images of clean white and gray spaces with simple, geometric furniture and accessories to showcase a calm, uncluttered aesthetic. Reference photos show open floor plans, large windows letting in natural light, and materials like wood, marble, and glass that work well together to achieve a sleek yet comfortable vibe.
Audience feedback for the pitch
The document discusses feedback received from the target audience on a music video pitch. The audience felt the pitch would be successful. They suggested incorporating dancing, narrative, and conventions of genre to make the video more conventional as a pop music video. Having a narrative storyline is considered conventional for pop music videos, so that should be included to entertain the audience. The audience also felt the chosen song fit conventionally with the story line.
Draft layouts for magazine font
The document discusses draft layouts and fonts for magazine advertisements. It provides guidance on selecting fonts that will be legible and appealing for ads in magazines. The fonts chosen should complement the design and message of the ad while ensuring readability for readers of the magazine.
Product concept surveys responses
The document summarizes the responses to 10 questions from a product concept survey. Respondents generally preferred newer pop songs to older songs. They thought a narrative of a breakup followed by girls partying would be conventional. Most felt it would be more conventional to feature newer pop songs in music videos rather than older songs. They also thought including 5-6 girls at a party along with using new technologies like selfie sticks in music videos would be conventional. Respondents indicated it is more conventional to watch all people in a video rather than focus on just one. They felt boys and girls should both be included and that a breakup narrative fits the song "Single Ladies". Most preferred not seeing lyrics on the screen and thought
Homework- location scouting
The document scouts potential locations for filming scenes depicting a girl breaking up with her boyfriend in her bedroom while her friends comfort her. It also considers the boy's bedroom when he receives the breakup text and a green screen scene showing the girls partying together at a club. Key strengths are authentic bedrooms and depicting the social support for both characters, while weaknesses include the small size of the girl's room and effort required to create the green screen club backdrop.
Dates for ancillary planning
The document outlines the planning for two weeks of ancillary product photography, including dates, settings, costumes, equipment, and personnel. The week of October 31st will feature a plain white background at school with smart clothes featuring black to stand out, using a camera and tripod operated by Lucy Katie Woodcock. The week of November 7th will take place at home with a pink background, casual everyday clothes, jewelry, and involve Lucy Katie Woodcock and Lucy's friends.
Shot list
This document contains a shot list for a film scene depicting a girls' party. It includes 40 shots of various sizes, angles, movements and lengths that will show the girls getting ready, celebrating at the party, dancing, singing karaoke, talking in groups, and finishing the night with a group hug. The shots include establishing shots, mid shots, over-the-shoulder shots, high angles, close ups, wide shots, and point of view shots to capture the party from different perspectives.
Production schedule
The document outlines a production schedule for three days of filming with the following details:
- October 10th will film bedroom scenes at the girl's house with casual clothes and props like beds and phones.
- October 17th continues bedroom filming at the girl's house and adds party clothes.
- October 24th films a party scene with a green screen, party clothes as costumes, and props like clubs and speakers.
The same cast is scheduled for all three days of filming.
Script
This document is the script for Beyonce's music video for her song "Single Ladies". The video depicts a woman getting ready to go out with her friends to a club after breaking up with her boyfriend. It shows her getting ready, going to the club and dancing with her friends, as well as flashbacks to her ex-boyfriend. Throughout the video, the lyrics and dancing are synced to tell the story of a woman celebrating her new single status and independence after a breakup.
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Media Evaluation - Question 2: How effective is the combination of your main ...
The combination of the main product (music video for "Childs Play") and ancillary texts (digipak and album advert) is highly effective. There are clear visual and thematic links that connect the texts, including the use of Aubrey's outline image and London scenery on all pieces. These familiar elements attract consumers and promote the other products. Additionally, the prominent display of the "Octobers Very Own" label logo throughout builds awareness of the record label. The consistent gold aesthetic across the digipak and advert makes the related products easily identifiable to consumers. Overall, the multiple connections between the music video, digipak, and advert allow the pieces to effectively promote and support one another.
Evaluation part 1
This document evaluates the student's media product and ancillary texts. It summarizes that the student's music video challenges conventions by being set in a relatable everyday environment rather than flashy Hollywood settings. It also has a continuous storyline and comedy genre like popular music videos. The ancillary texts, like the CD cover, match conventions seen in artists like Katy Perry to seem modern. The evaluation finds the ancillary texts help prepare the student for their music video by learning Photoshop skills and music industry structure.
Evaluation presentation
The document discusses how media technologies were used at different stages of creating a music video project. In the planning stage, a blogging website was used to organize research and track decisions. YouTube and Wikipedia were used to analyze other music videos and research conventions. A Mac computer and Final Cut Pro software were used for editing. A Flip camcorder captured footage, which was converted for clearer quality. Photoshop was used to design ancillary materials. An animatic helped plan timing. YouTube and social media received audience feedback.
Question 2 - Evaluation
The combination of the music video, Digi-pack, and poster for the album are effective in communicating the pop rock genre and establishing a consistent theme.
The video, album cover, and poster all feature the main artist Brad White performing in front of bamboo to tie the elements together. The black and white color scheme is also consistent across materials.
The album packaging follows conventions of the pop rock genre through its use of a bold image, font, and layout that is comparable to another example album. This helps communicate the genre and style to the target audience of teenagers and young adults.
A2 media eval question 2
The combination of the magazine advert, digipack front cover, and CD packaging are highly effective because they are visually cohesive and directly link to elements in the music video narrative. The magazine advert and front cover use matching fonts and complementary color schemes. The front cover features the same young boy as in the video set in Paris. The CD image is a screenshot from a fire scene in the video. The back panel contains photos, tickets, and memorabilia meant to resemble a memory board created by the older boy character. The inside cover depicts the two main characters sharing memories as the lyrics are "burned" away by time. Overall, visual continuity between the ancillary texts and explicit references to the video storyline create a seam
How effective is the combination of your
The document discusses a music video project for an A2 media studies course. It describes the development of a CD cover to accompany the music video. The CD cover was designed in the style of artist Charli XCX, using bright colors and images that connect to the video and catch the audience's eye. Elements like the artist name, background, and effects were chosen to convey the feel of pop/rock music and suit the theme. While simple, the cover is effective at attracting attention and providing synergy with the other products through its identifiable images.
A2 PRE-PRODUCTION
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Evaluation
The student created a music video for the song "Freshmen" by The Verve Pipe. They researched existing music videos in the soft rock genre and took influence from videos such as "Someday" by Nickelback and "What Hurts the Most" by Rascal Flatts. The student's music video featured a ghost reminiscing about past memories with a girlfriend to challenge conventions. Audience feedback was positive and understood the narrative. The student used various technologies for research, planning, production and evaluation including YouTube, Photoshop, and iMovie.
Digipaks and adverts.
The document provides information about different types of CD/DVD packaging including digipaks. It notes that digipaks typically have a paperboard outer binding and one or more plastic trays inside to hold a CD or DVD. The term "digipak" is often used generically for similar packaging from other companies. Digipak-style packaging is commonly used for CD singles or special editions and tends to show signs of wear more quickly than jewel cases unless coated with a protective UV coating. The document also analyzes and compares different album/single cover designs and advertisements in terms of themes, imagery, target audiences, and how they relate to the genre of music.
Question 2
The student created a digipack, poster, and music video for a song called "Ocean Drive" with the album titled "High Tide". To effectively combine these ancillary texts:
1) She chose the same beach location for the front of the digipack, poster, and opening of the music video to clearly link the visuals.
2) She applied a consistent pink color tone to the photos and video shots to establish a clear color scheme across all products.
3) By mirroring conventions like beach settings and vibrant colors seen in real EDM album covers, her digipack design would be recognizable and accepted by audiences familiar with the genre.
Evaluation question 1
The document describes the various techniques used in creating a music video for an alternative rock song, including:
- Using a dark, apocalyptic aesthetic for the setting, costumes, lighting, and color correction to match the mood of the song.
- Incorporating conventions from apocalyptic films like long shots of the empty landscape.
- Having long shots to match the slow pace of the song and adding a lonely atmosphere.
- Including a narrative of a character alone in the apocalyptic world who finds hope with another person.
- Designing a website, digipak, and music video inspired by other alternative rock bands to target a wide audience.
Media evaluation question 1
The document summarizes the media project of creating a music video for Justin Bieber's song "Sorry", along with accompanying CD cover and webpage.
The music video uses fast cuts and editing to match the upbeat nature of the song. The mise-en-scene features exaggerated costumes to add humor. While most music videos mention the production company, this one does not.
The CD cover differs from typical pop covers by using only one bright color rather than many. The insert includes behind-the-scenes photos, matching conventions. Overall, the project aims to realistically develop forms and conventions while adding some unique elements.
Music video
This document provides guidelines for the music video for Carly Rae Jepsen's song "Call Me Maybe" directed by Luke Taylor. It outlines that the video should have a "cheesy" and bright tone to match the popular, catchy song. It recommends using various camera techniques, locations, and lighting styles. Key elements include having many people sing parts of the chorus, portraying the song's verses through a couple's acting, and quick editing during the chorus. Influences cited include music videos by Nickelback, Black Eyed Peas, and Taylor Swift as well as movies like High School Musical. The crew is listed and concerns note finding enough participants and dealing with weather.
Evalutation media
The document discusses how a media product uses, develops or challenges conventions of real media products. It summarizes that the music video challenges conventions by developing a narrative-driven concept, unlike typical performance-based videos. It uses forms like a single narrative structure and club scene setting. Flash forwards create an imaginary world. Feedback found people enjoyed the humor and relatability. Audiences understood the dream concept from the black and white footage. New media like YouTube and search engines aided research, while Final Cut Pro, cameras and scanners supported production and evaluation stages.
Media evaluation
The document provides information for a media evaluation assignment. It includes details about creating promotional materials for a music album release, including a CD/DVD package cover, magazine advertisement, and music video. The student discusses their process for developing these materials, including researching genres, artists, and conventions. They analyze how their products compare to real examples and how they challenge conventions. Audience feedback was gathered during the planning and evaluation stages. A variety of media technologies were used for research, construction, and sharing work, including video cameras, editing software, social media, and blogs.
Planning Costume
The document discusses costume planning for a music video. Guests at the party in the video will wear bright neon colors, stereotypical rave clothing like leg warmers and shorts, and glow-in-the-dark body spray. The spray will be on guests' hands to make them visible in the dark scenes without distracting from the band. For the band, the dress code will be less specific to allow them to express their individual personalities through their costumes, as seen in similar music videos that show the band's true selves rather than who media wants them to be. However, the band will not wear face paint to maintain a professional appearance for the purpose of the video.
Planning Costume
The document discusses costume planning for a music video. Guests at the party will wear bright neon colors, stereotypical rave clothing like leg warmers and shorts, and glow-in-the-dark body spray. This will fit the techno music genre and title. The band's costumes will be less specific to allow their individual personalities to show, as in other similar music videos, while still fitting the teenage house party setting.
A2 Media Studies - Evaluation Question 2
The document discusses the themes, mise-en-scene, motifs, and target audience of various promotional materials for the album "B.E.A.S.T.Y." and single "Beast Mode" by artist WhosFiz. The front cover features a composite image of the artist's face with a beastly creature to represent the album title. Scenes in the music video alternate between black and white and color. Elements from the music video also appear on the back of the digipak. The promotional materials aim to present the artist in a positive yet simple way to appeal to younger audiences and focus their attention on the music and artist.
Texual analysis of own digi pack
The document analyzes and summarizes the textual elements of a digipack for a fictional band's album. The front cover features the main subject from the band's music video floating in water with flowers, referencing the album title "Head Above the Water" and themes of nature. Inside pages showcase band members dressed in indie style and linked to imagery from the music video. The CD features a water-themed marbled pattern and wave motif connecting it to the brand identity. Lyrics from the title track are included. The back cover displays the singer in smoke with the track list reflecting water themes and a white border linking the consistent style.
Tiffany Gunter Evaluation
This document discusses the codes and conventions used in the music video, website, and digipack created by the author for an R&B artist. It analyzes several shots and elements from the music video that draw on conventions of the genre, such as masculine poses, spotlights on the artist, and layered shots of the artist. It also discusses design elements of the website and digipack, such as the color scheme and fonts used. Feedback from an audience noted the professional quality of the video and uniqueness of the digipack design. The author learned that the overall package cohered well but the music video design differed slightly more from the album packaging.
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Media Evaluation - Question 2: How effective is the combination of your main ...
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