The document provides tips for promoting an art exhibition, including creating promotional materials like flyers and press releases. It suggests distributing the materials through local media, schools, artists' networks, and community organizations. Personal invitations should also be sent to established artists to encourage submissions and attendance at the opening.

1. THE ARTS CENTER OF
CANNON
Promoting Art Exhibition
PRESENTED BY -
NIKITA ASWANI
(FMS,DIT)

3. Create a promotional pack
 Create a flyer/poster
 Entry form and
 Additional information packet with contact details and
other main details of event coordinators

4. Submit a press release of an event
 Sending a paragraph or details to our local community
newspapers and websites.
 We’ll need to do it twice—
 The first press release should be sent in at least a month
in advance
 The second (as a reminder) should be sent a week prior
to your submission deadline.

5. Email local contacts
 We send electronic promotional pack to schools,
colleges, art schools, community groups and
organisations.
 Introduce our self in the body of the email and attach
your electronic flyer.
 Encourage them to print and display it on their own
noticeboards, as well as forward it to any other contacts
they know.

6. Network through other artists
 Contact artists whom we already know, or whom others
know, to find further contacts and spread the word.

7. Use local media
 We do radio interview or find other sources of local
community media, such as
 Newsletters
 Public meetings
 Schools
 Community centres
 Malls
 Coffees shops, etc. where we can put up flyers or meet
people in person to talk about your upcoming event.

8. Send out personal invitations
 Send out invitations to established artists to attend.
 They may tell their students or fellow artists, who may end up
submitting works of their own.
 At the very least, that increases knowledge of our event
 It may even improve the chance that we will have a well-known
artist at your opening.

9. THANK YOU