The document outlines a proposal for an Expressive Arts newsletter to promote and share information about performances, auditions, rehearsals and related events happening within the college and locally. It proposes a playful yet formal layout in an A3 double page spread published every two weeks, along with weekly social media updates on Instagram, Snapchat and Facebook. Responsibilities would be divided between photographers, filmmakers, editors and writers to visually showcase events through photos and videos. The goal is to engage both internal and external audiences, attract people to shows, and share news about the expressive arts department.
2. Target Audience
Students at the College
Parents
Teachers
Local Community
Students with an interest in Performing Arts
16-19
All ethnicities
All genders
3. Layout
Playful yet formal
Opportunity to present both internal
and external news
A3 Double Page Spread
2/3 news sheets every 2 weeks
Colour scheme: blue, yellow, black
4. Content
Advertising future shows
Expressive arts related events happening both internally and
externally.
Reviews of shows
Advertising students talents
Information about auditions
Photos of students at work (during rehearsals etc.)
5. Social Media
Platforms
Instagram
Snapchat
Facebook
These are the most used platforms by target audience in the
particular age range. We aim to post weekly updates about
upcoming events, live streams and digital copies of our news sheet.
By using these social media platforms we are able to engage with
people that are outside the college. This will benefit us greatly in
terms of attracting an audience for various shows and events that
take place in the college.
6. Assigned Roles
When it comes to producing news about the expressive arts
department we want to present our news visually both on our social
media platforms as well as our print based news sheet. This means
including photography and footage of various shows and events.
Film: Sarah, Harmeet, Daniel
Photography: Aisha, Munirba
Editing: Shane, Luana
Writing: Andrea, Sarah, Aisha
7. Summary
Focus on events and showcases taking place both internally and
externally.
Simple layout with plenty of information.
Digital platforms discussing the same topics.
Updated news sheets every 2 weeks.
8. Questions We Have For You
What are the upcoming events for LSC?
Is there any content that you would want us to avoid within the
news sheet?
Based on what we have said would you prefer us to create a
magazine or the biweekly news sheets?
In terms of covering external events, what would you want us to
focus on?